Keynote presentation on digital marketing trends and digital transformation for the 2013 Procurecon digital and marketing procurement conference.

1. Staying
Ahead
of
Trends
in
Digital
Marke6ng:
What’s
Next?

2. Just when you think you’ve got it
all figured out …!

4. But it’s not about the future …!

5. We already live in a digital world … !
it’s about NOW!

6. It’s about the consumer!

7. TODAY’s consumer is connected!

8. TODAY’s consumer is empowered!

9. TODAY’s consumer is distracted!

10. The new normal!
This is the new normal!

11.
It’s
about
moving
from:
What
do
we
want
to
make
the
consumer
feel
&
think
about
our
brand?

12.
To:
How
can
our
brand
meet
consumers’
expecta;ons,
needs
and
desires?

14. The new consumer decision journey is
experiential!
Credit:
McKinsey
&
Co.

15. Great design matters …!
The
UX
of
everything

16. Great content matters …!
Visibility
Sharing
Leads

17. Content marketing is on everyone’s plan!

18. But a lot will be …!
Content
marke6ng
Credit:
Doug
Kessler,
Velocity
Partners

19. The visual web is fueling social discovery!

20. “Real time” marketing creates relevancy!

21. Consumers expect mobile UTILITY -- real
value to consumers, engagement for
marketers!

23. Media’s complexity is on the rise …!

25. Integration opportunities are everywhere!

26. Best-in-class means investing in
analytics and data capabilities!

27. Every
year
the
world’s
data
increases
by…

28. For those keeping score …!
1
UX of everything!
2
Content marketing!
3
Mobile, mutli-screen engagement!
4
Visual, social discovery!
5
Evolving media opportunities!
6
Data, analytics!

29. So what does the future hold …!

30. An entire collaborative economy emerging!

31. Everything can be connected …!

32. Even where you may not need or want it …!

33. “The internet of things” is beginning to
spawn practical products for consumers!

34. Most notably, the growing popularity of
“the quantified self”!

35. Wearable computing is just coming to
market, but still just a bright shiny object!

36. Facial recognition enables targeting of
messages and experiences!

37. Gesture recognition brings the digital
and physical worlds together!

40. Organizations must be prepared
for change …!

41. Technology changes faster than organizations!
Credit:
ScoH
Brinker
/
chiefmartec
blog

42. It’s about NOW!
Requires new roles –
eg: marketing technologist !

43. Requires Agile marketing processes!

44. Requires a data driven, curiosity driven
culture!

45. Keep your eyes on the trends,
but your feet on the ground!

46. Thanks
for
listening!
Jason@agilitico.com
@jasonheller