1. James Vigar
07967 634558
The following contains examples of some of my recent work. But it’s only a part of my story.
As well as possessing both the imagination and craft skills needed to produce award-
winning creative work, I try always to take the broadest view possible of both the planning
process and the client relationship. The most effective work comes when these three
elements are in harmony. I think people like me have a huge role to play in fostering that
relationship and I believe that many of my recent clients would testify to my success in
doing so. But first the work…..

2. Bookstart had never used
an agency before this
campaign. They wanted
one ad. I gave them
press, TV, radio, web,
posters, emails…..

3. At each stage the
campaign was so
successful the
government kept on
coughing up more
money. So we spent it.

4. The recent TV campaign
(see reel) generated
120,000 text responses
against a £600,000
media budget. Which is
nice.

5. This website, that I wrote and co-art directed, acted as fulfilment to the press and radio campaign
http://youbabybookmagic.org.uk/

6. Visitors to the website
could request this guide
to sharing books with
their child. To date, over
40,000 have been
requested

9. This comic was sent out to a
database of former, and now
apathetic blood donors

14. In old money I’m a copywriter. I enjoyed writing these and they helped differentiate the client from a host of competitors

19. The magazine’s
playful and
intelligent. I wanted
to produce ads that
felt the same.

22. Classical music needs to
lose its stuffiness if a
younger audience is to
come and play.

25. We sent out thousands of these hats to raise
funds for samaritans who will receive 160,000
calls during Christmas. The response was 30%
over target.

26. This won DMA Gold for
best integrated campaign.

28. DM piece

29. Email

30. I still smile now recalling the
client’s face when we
presented this ad. To his
enormous credit, he ran it.

31. I created the ‘Welcome to the Latin Quarter’
campaign. Left alone, some people completely
messed it up. They know who they are.

33. TV credits include:
Title: Legend
Client: Bacardi
Dir: John Selby
Title: Salome
Client: Virgin Holidays
Dir: Brian Baderman
Title: Magic Bed, Animal Magic,
Monster Magic
Client: Bookstart
Dir: 12foot6