The document discusses best practices for intranets in Europe based on Stephan Schillerwein's experience advising over 50 organizations. It begins by outlining the talk and provides examples of some of the best European intranets in terms of project support, expertise finding, and gamification. Benchmarking data is presented showing that European intranets score higher than those in Asia and North America. Typical issues for European intranets are then discussed, such as the need to support multiple languages and worker councils. Lessons learned focus on taking a strategic design approach, prioritizing end-user problems, and adapting specifications to new realities like social and changing stakeholder needs. The importance of executive support for internal communication transformation is also

1. New York
25.10.2013
Stephan Schillerwein
stephan@schillerwein.net
www.schillerwein.net
www.intranet-matters.de
@IntranetMatters
The Best
Intranets in
Europe
Intranet Global Forum 2013 – Session «J»
1

2. Intranet
Digital
Workplace
Work
Business
Modell
Market
Digital Business Transformation – Enterprise Design – Future of Work - …
Photo credits: «kellerabteil», http://www.flickr.com/photos/kellerabteil/4229297126/
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3. Talk outline
Best (?)
Benchmarking
the Continents
Typical European
Issues
Lessons Learned
3

4. Photo credits: «Small», http://www.flickr.com/photos/small/73084669/
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5. About Stephan Schillerwein






15+ years of experience in Digital Media and Information
Management, specializing in Intranets, Social Collaboration and
the Digital Workplace
100+ projects at 50+ organizations of all sectors & sizes
Formerly Online and Intranet Manager at several large
enterprises and Director of the Intranet Benchmarking Forum
Business computer scientist – speaks language of “both sides”
Author, conference speaker, jury member, blogger, …
Partner of the Worldwide Intranet Challenge
Intranet & Digital
Workplace Advisor
Project Focus:
 Vision & Strategy
 Coaching & Enabling
 System evaluation
 Intranet Methodology
 360° Intranet Assessment
 Findability
 Lean specification
 Organisational Concepts
 …
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6. I’m also a collector of …
Intranet Names
Intranet Cases Studies
Digital Workplace Maturity models
…
All on http://www.intranet-matters.de/
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7. 
BEST (?)
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8. Source: MAN Diesel 2012, http://www.youtube.com/watch?v=PN1IyDvyA2o
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9. Photo credits: Upendra Kanda, http://www.flickr.com/photos/ukanda/4455286483/in/photostream/
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10. 
Some (personal) Favourites
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11. Barclays
Source: Digital Workplace 24, 2013
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12. StoraEnso
Source: Intranet Reloaded, 2013
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13. Tieto
Source: http://www.digitalworkplacegroup.com/2013/05/14/screenshots-tieto-has-most-operational-intranet-youve-ever-seen/
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14. Cowi: Project support
Source: i2 Summit, 2012
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15. Bosch: Who can help me with … ?
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16. Heineken: Social Learning
Credits: SmallWorlders
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17. SAP: Finding expertise
Source: SAP, 2010
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18. Enter: Gamification
Source: Digital Workplace 24, 2013
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19. 19

20. ScreenshOts
beyond This
Point
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21. 
BENCHMARKING THE
CONTINENTS
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22. And the winner is …
102.46
98.01
96.12
92.33
ASIA
EUROPE
UK
NTH AMERICA
Based on 176 organisations who benchmarked their Intranets from an end-user perspective, 10-2013
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23. But it needs being put into perspective
146.216
96.12
102.46
98.01
92.33
64.898
ASIA
EUROPE
UK
NTH AMERICA
WORST
BEST
Based on 176 organisations who benchmarked their Intranets from an end-user perspective, 10-2013
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24. Home of the Top 10 WIC-Intranets
1. USA (East Coast)
 Weston Solutions
2. Continental Europe  Milan Chamber of Commerce
3. Asia/Pacific
 Queensland Investment Corp
4. Middle East/Africa
5. Asia/Pacific
6. Middle East/Africa
7. USA (East Coast)
8. Asia/Pacific
9. USA (Central)
10. Central/South America
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25. 
TYPICAL (EUROPEAN) ISSUES
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26. 
Multi-language
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27. Photo credits:Catholic Church England and Wales, http://www.flickr.com/photos/27340278@N03/8571172529
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28. Sounds familiar?
Do you have a company
language?
Yes
Does everbody speak, read
and write it fluently?
No
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29. No simple solutions
Budget
• Provide budgets for translation
• Offer free language education
• Both on global and local levels
New Role
• Content Curators
• Both on global and local levels
Metadata
• Multi-language thesaurus as backbone
• Enity extraction and tag suggestions
Perspective
• Bottom-up logic (instead of a
«homepage»-centred view)
• Language on object (instead of «on page»)
• Make people and competencies findable
• Let people decide whether they want to
use «google translate» (they do anyway)
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30. 
Worker’s Councils
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31. Photo credits: Jason Liu, http://www.flickr.com/photos/kirualiu/6955840377/
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32. Zeitgeist
?
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33. FahrvergnUgen
??
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34. GummiBÄrchen
???
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35. Photo credits: Noema Pérez , http://www.flickr.com/photos/intercultura/2341487484/
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36. 
LESSONS LEARNED
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37. New Drivers of Excellence
1
Take a strategic design approach
2
Stop your Intranet projects
3
Get to the right level of technology-orientation
4
Stop ignoring the #1 problem for end-users
5
Adapt your “specification” to the new realities
6
Get real about social
7
Re-think your stakeholders
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38. 
… but don’t forget the #1 key Stakeholder
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39. «We need nothing short of a
revolution in the way we
communicate!»
- CEO of a global manufacturing company
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40. «Our future is increasingly shaped
by public opinion. If we want to be
part of this, we first must learn
how this works internally.»
- CEO of a not-for-profit organisation
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41. Continental: Real Core Values … that support
an culture of Social Collaboration
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42. 
TO SUM UP
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43. Source: http://www.wallpaperlibrary.net/12261/2013/albert-einstein-wallpapers-quotes/albert-einstein-wallpapers-quotes-2/
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44. Thank you !
Taking the next step in Digital Transformation - together
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