SlideShare ist ein Scribd-Unternehmen logo
1 von 44
Downloaden Sie, um offline zu lesen
Web Analytics Survey-Study 2012
THE STATUS OF WEB ANALYTICS IN


POLAND
                 Published 15th May 2012 by Ralf Haberich & Bluerank
SURVEY METHODOLOGY
    • CONDUCTED BETWEEN 23 April AND 15 May 2012
           – Online using a software provided by freepoll.com
    • PARTICIPANTS WERE RECRUITED ONLINE VIA
           – Business platforms
           – Online advertising
           – Direct approach
    • TOTAL SAMPLE SIZE WAS n = 65



STATUS of WEB ANALYTICS in POLAND - STUDY 2012   © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
GOALS OF THIS SURVEY-STUDY
        WERE TO CREATE A CLEAR OVERVIEW
                       OF
           WEB ANALYTIS IN POLAND
         AND FUTURE TRENDS WITHIN THIS
           SECTOR AS WELL AS PUBLISH
           CURRENT STANDING OF WEB
        ANALYTICS IN AN ORGANIZATION.
STATUS of WEB ANALYTICS in POLAND - STUDY 2012   © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
EXECUTIVE SUMMARY




STATUS of WEB ANALYTICS in POLAND - STUDY 2012   © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
EXECUTIVE SUMMARY




STATUS of WEB ANALYTICS in POLAND - STUDY 2012   © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
EXECUTIVE SUMMARY




STATUS of WEB ANALYTICS in POLAND - STUDY 2012   © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
The Conclcusion

STATUS of WEB ANALYTICS in POLAND - STUDY 2012   © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
THE CONCLUSION




STATUS of WEB ANALYTICS in POLAND - STUDY 2012   © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
PROFILE OF SURVEY PARTICIPANTS




STATUS of WEB ANALYTICS in POLAND - STUDY 2012   © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
PROFILE OF PARTICIPANTS
          Sector of your company?


                                                                              Media
                                                                              Agency/Consulting
                                                                              Automotive
                                                                              Travel
                                                                              Finance

                                                 24,7%                        Retail/eCommerce
                                                                              Government
                                                                              High Tech/IT
                                                                              Telecommunications
                                                                              Other




STATUS of WEB ANALYTICS in POLAND - STUDY 2012   © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
PROFILE OF PARTICIPANTS
  Function within the company?




STATUS of WEB ANALYTICS in POLAND - STUDY 2012   © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
PROFILE OF PARTICIPANTS
   Connection to Web Anaytics?



                                                                                         Other
                                                                                         Sales Representative at Web Analytics Vendor
                                                                                         Consultant at Web Analytics Vendor
                                                                                         Individual Web Analytics Consultant
                                                                                         Web Analytics User - Expert - Agency
               1                                                                         Web Analytics User - Advanced - Agency
                                                                                         Web Analytics User - Beginner - Agency
                                                                                         Web Analytics User - Expert - as End User
                                                                                         Web Analytics User - Advanced - as End User
                                                       29,2%                             Web Analytics User - Beginner - as End User




                   0      5       10       15    20   25       30        35




STATUS of WEB ANALYTICS in POLAND - STUDY 2012                      © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
PROFILE OF PARTICIPANTS
How long in Web Analytics space?



                                                                                                              Male
                                                                                                              Female

                                                                                           91,5%


                                                                                         Your Gender?




  STATUS of WEB ANALYTICS in POLAND - STUDY 2012   © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
PROFILE OF PARTICIPANTS
Employees within your company?




                                                                          1
                                                                          2 to 10
                                                                          11 to 50
                                   22,1%                                  51 to 100
                                                                          101 to 500
                                                                          501 to 1.000
                                                                          More than 1.000




 STATUS of WEB ANALYTICS in POLAND - STUDY 2012   © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
POSITIONING OF WEB ANALYTICS
               WITHIN THE COMPANY




STATUS of WEB ANALYTICS in POLAND - STUDY 2012   © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
POSITIONING OF WEB ANALYTICS
         Operating in Poland only?




                                                                                Service/Products
                                                                                  online only?
                                                              Yes
                          60,4%
                                                              No




                                                                                 71,7%



STATUS of WEB ANALYTICS in POLAND - STUDY 2012   © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
POSITIONING OF WEB ANALYTICS
 Usage status of Web Analytics?




STATUS of WEB ANALYTICS in POLAND - STUDY 2012   © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
IMPORTANCE OF WEB ANALYTICS




STATUS of WEB ANALYTICS in POLAND - STUDY 2012   © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
IMPORTANCE OF WEB ANALYTICS
 Outcome for your direct work?


      Not important at all



         Not so important



     Relatively important



                Important



           Very important                                                                             43,4%

                             0         5         10   15   20        25         30         35         40         45         50


STATUS of WEB ANALYTICS in POLAND - STUDY 2012                  © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
IMPORTANCE OF WEB ANALYTICS
Outcome for your company at all?




  STATUS of WEB ANALYTICS in POLAND - STUDY 2012   © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
IMPORTANCE OF WEB ANALYTICS
                    Purpose of Usage?




                                                 18,1%                             Campaign Analysis
                                                                                   Landing Page Optimization
                                                                                   Customer Segmentation
                                                                                   Internal Site Search Analysis
                                                                                   Conversion Optimization
                                                                                   A/B Testing
                                                                                   Multivariate Testing
                                                                                   Enrichment of Data
                                                                                   Business Intelligence




STATUS of WEB ANALYTICS in POLAND - STUDY 2012           © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
IMPORTANCE OF WEB ANALYTICS
Achievements through Analytics?




 STATUS of WEB ANALYTICS in POLAND - STUDY 2012   © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
WEB ANALYTICS TOOL USAGE




STATUS of WEB ANALYTICS in POLAND - STUDY 2012   © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
WEB ANALYTICS TOOL USAGE
Implemented Analytics solution?




 STATUS of WEB ANALYTICS in POLAND - STUDY 2012   © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
WEB ANALYTICS TOOL USAGE
Regular usage when 2 or more?




STATUS of WEB ANALYTICS in POLAND - STUDY 2012   © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
WEB ANALYTICS TOOL USAGE
    Budgetholder dept. location?


                 Other

              External

                    HR

                  Sales

                     IT

        Management

           Marketing                                                                              46,9%

                          0        5        10   15   20    25         30         35         40         45         50



STATUS of WEB ANALYTICS in POLAND - STUDY 2012             © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
WEB ANALYTICS TOOL USAGE
  Project Leader dept. location?


                 Other

              External

                    HR

                  Sales

                     IT

        Management

           Marketing                                                                       53,5%

                          0              10      20    30                 40                 50                60



STATUS of WEB ANALYTICS in POLAND - STUDY 2012        © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
WEB ANALYTICS TOOL USAGE
Should Analytics be an own unit?




                                                                                 Yes
                                                  54,1%
                                                                                 No




 STATUS of WEB ANALYTICS in POLAND - STUDY 2012    © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
SATISFACTION AND RELIABILITY OF
                WEB ANALYTICS




STATUS of WEB ANALYTICS in POLAND - STUDY 2012   © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
SATISFACTION AND RELIABILITY
Do you trust the Analytics data?




STATUS of WEB ANALYTICS in POLAND - STUDY 2012   © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
SATISFACTION AND RELIABILITY
     Free tool as reliable as paid?




STATUS of WEB ANALYTICS in POLAND - STUDY 2012   © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
SATISFACTION AND RELIABILITY
Next solution you choose will be?




                                                                                    Free
                                            51,1%
                                                                                    Paid




 STATUS of WEB ANALYTICS in POLAND - STUDY 2012     © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
PRESENCE VS. FUTURE IN
                             WEB ANALYTICS




STATUS of WEB ANALYTICS in POLAND - STUDY 2012   © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
PRESENCE VS. FUTURE
     Focus in 2012? Planning to…




STATUS of WEB ANALYTICS in POLAND - STUDY 2012   © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
PRESENCE VS. FUTURE
Focus in 2013-2015? Planning to…




  STATUS of WEB ANALYTICS in POLAND - STUDY 2012   © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
PRESENCE VS. FUTURE
Focus in 2013-2015? Planning to…

        …implement a High End Web Analytics solution

                                    …improve Conversion

                               …increase Online Revenue                                                     17,9%

                                   …reduce Website costs

              …hire new people for Web Analytics team

                    …train additional employees on tool

                  …raise awareness at Top Management

                                   …develop relevant KPIs

                         …increase Website performance

                                                            0   2   4      6      8      10     12     14     16     18     20


  STATUS of WEB ANALYTICS in POLAND - STUDY 2012                    © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
PRESENCE VS. FUTURE
       Where to increase budget?




                                                                            Web Analytics
                                                                            tool
                                         51,1%
                                                                            Web Analytics
                                                                            users




STATUS of WEB ANALYTICS in POLAND - STUDY 2012   © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
PRESENCE VS. FUTURE
Still work at Analytics in 5 years?




                                                                                        Yes

                                                                                        No

                                                 70,2%                                  Not sure




STATUS of WEB ANALYTICS in POLAND - STUDY 2012      © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
PRESENCE VS. FUTURE
   Personal Development given?




STATUS of WEB ANALYTICS in POLAND - STUDY 2012   © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
PRESENCE VS. FUTURE
Who to report to as Web Analyst?




 STATUS of WEB ANALYTICS in POLAND - STUDY 2012   © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
ACKNOWLEDGEMENT
           THANKS TO ALL PARTICIPANTS THAT HAVE BEEN
           SPENDING THEIR TIME AND KNOWLEDGE TO SHARE
         CURRENT STATUS OF THEIR WEB ANALYTICS APPRAISAL.




STATUS of WEB ANALYTICS in POLAND - STUDY 2012   © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
CONTACT
                                                 RALF HABERICH.
                   blogger, author, co-chairman / mail@ralf-haberich.de / twitter.com/ralfhaberich




                                          WWW.RALF-HABERICH.DE


STATUS of WEB ANALYTICS in POLAND - STUDY 2012               © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
STUDY QUOTE
                                  This report is licensed under
                      creative commons attribution noncommercial license
                                                    *
       The reader is free to share or copy or distribute or transmit the work under following
                                                restrictions:
                                                    *
       You are welcome to quote any part of this report attributing any quoted information to „Ralf
                                      Haberich, web-analytics-blog.de“
                                                    *
                           You may not use this work for commercial purposes
                                                    *
                         You may not alter or transform or build upon this work.



STATUS of WEB ANALYTICS in POLAND - STUDY 2012            © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
THANK   YOU.




STATUS of WEB ANALYTICS in POLAND - STUDY 2012           © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de

Weitere ähnliche Inhalte

Ähnlich wie The status of web analytics in Poland

Status of Web Analytics in Poland 2013
Status of Web Analytics in Poland 2013Status of Web Analytics in Poland 2013
Status of Web Analytics in Poland 2013Ralf Haberich
 
The Status of Web Analytics - Poland 2014/2015
The Status of Web Analytics - Poland 2014/2015The Status of Web Analytics - Poland 2014/2015
The Status of Web Analytics - Poland 2014/2015Ralf Haberich
 
FDMA: Google Analytics
FDMA: Google AnalyticsFDMA: Google Analytics
FDMA: Google AnalyticsScott Filhaber
 
SEO: How Does Your Site Perform?
SEO: How Does Your Site Perform?SEO: How Does Your Site Perform?
SEO: How Does Your Site Perform?Parallel Path
 
WHAT EVERY BUSINESS ANALYST SHOULD KNOW ABOUT ANALYZING COMPLEX PROJECTS
WHAT EVERY BUSINESS ANALYST SHOULD KNOW ABOUT ANALYZING COMPLEX PROJECTSWHAT EVERY BUSINESS ANALYST SHOULD KNOW ABOUT ANALYZING COMPLEX PROJECTS
WHAT EVERY BUSINESS ANALYST SHOULD KNOW ABOUT ANALYZING COMPLEX PROJECTSAbhijitDey80
 
201208 NAMIC Operations: Analytics: A Cross-Functional Solution to Informatio...
201208 NAMIC Operations: Analytics: A Cross-Functional Solution to Informatio...201208 NAMIC Operations: Analytics: A Cross-Functional Solution to Informatio...
201208 NAMIC Operations: Analytics: A Cross-Functional Solution to Informatio...Steven Callahan
 
Digital 350 Masterclass, 12 Mar 13, London
Digital 350 Masterclass, 12 Mar 13, LondonDigital 350 Masterclass, 12 Mar 13, London
Digital 350 Masterclass, 12 Mar 13, LondonJames Cameron
 
Web analytics Survey-Study The Netherlands 2014
Web analytics Survey-Study  The Netherlands 2014Web analytics Survey-Study  The Netherlands 2014
Web analytics Survey-Study The Netherlands 2014Fred Pellenaars
 
E-Learning Content Is Everywhere | KnowledgeVision
E-Learning Content Is Everywhere | KnowledgeVisionE-Learning Content Is Everywhere | KnowledgeVision
E-Learning Content Is Everywhere | KnowledgeVisionTom Bishop
 
Demandware tco webinar final 12122012
Demandware tco webinar final 12122012Demandware tco webinar final 12122012
Demandware tco webinar final 12122012Thomas Roider
 
APIs in the Enterprise -Lessons Learned
APIs in the Enterprise -Lessons LearnedAPIs in the Enterprise -Lessons Learned
APIs in the Enterprise -Lessons LearnedApigee | Google Cloud
 
Project "Visual Lean: Audit Tracking System" by LeanSoft company
Project "Visual Lean: Audit Tracking System" by LeanSoft companyProject "Visual Lean: Audit Tracking System" by LeanSoft company
Project "Visual Lean: Audit Tracking System" by LeanSoft companyLeanSoft_Rus
 
Analytics tool vendors comparison study 2017
Analytics tool vendors comparison study 2017Analytics tool vendors comparison study 2017
Analytics tool vendors comparison study 2017Metriplica
 
November 2012 IAB AMC
November 2012 IAB AMCNovember 2012 IAB AMC
November 2012 IAB AMCkedwards100
 
Software Advice BuyerView: Web-based Project Management Software Report 2015
Software Advice BuyerView: Web-based Project Management Software Report 2015 Software Advice BuyerView: Web-based Project Management Software Report 2015
Software Advice BuyerView: Web-based Project Management Software Report 2015 Software Advice
 
AboutAnalytics - Taco Potze - Web Analytics Congres 2010
AboutAnalytics - Taco Potze - Web Analytics Congres 2010AboutAnalytics - Taco Potze - Web Analytics Congres 2010
AboutAnalytics - Taco Potze - Web Analytics Congres 2010taccie
 
Water Wastewater Management Media Kit - Global Marketplace
Water Wastewater Management Media Kit - Global Marketplace Water Wastewater Management Media Kit - Global Marketplace
Water Wastewater Management Media Kit - Global Marketplace Enviral Markets
 
Internet sleuthing: Gathering the intelligence required to beat the competiti...
Internet sleuthing: Gathering the intelligence required to beat the competiti...Internet sleuthing: Gathering the intelligence required to beat the competiti...
Internet sleuthing: Gathering the intelligence required to beat the competiti...auexpo Conference
 
Back to Basics: Embedded Analytics 101
Back to Basics: Embedded Analytics 101Back to Basics: Embedded Analytics 101
Back to Basics: Embedded Analytics 101TIBCO Jaspersoft
 
Back to the Future with the “API Economy”: Management Strategies for a New Wa...
Back to the Future with the “API Economy”: Management Strategies for a New Wa...Back to the Future with the “API Economy”: Management Strategies for a New Wa...
Back to the Future with the “API Economy”: Management Strategies for a New Wa...Enterprise Management Associates
 

Ähnlich wie The status of web analytics in Poland (20)

Status of Web Analytics in Poland 2013
Status of Web Analytics in Poland 2013Status of Web Analytics in Poland 2013
Status of Web Analytics in Poland 2013
 
The Status of Web Analytics - Poland 2014/2015
The Status of Web Analytics - Poland 2014/2015The Status of Web Analytics - Poland 2014/2015
The Status of Web Analytics - Poland 2014/2015
 
FDMA: Google Analytics
FDMA: Google AnalyticsFDMA: Google Analytics
FDMA: Google Analytics
 
SEO: How Does Your Site Perform?
SEO: How Does Your Site Perform?SEO: How Does Your Site Perform?
SEO: How Does Your Site Perform?
 
WHAT EVERY BUSINESS ANALYST SHOULD KNOW ABOUT ANALYZING COMPLEX PROJECTS
WHAT EVERY BUSINESS ANALYST SHOULD KNOW ABOUT ANALYZING COMPLEX PROJECTSWHAT EVERY BUSINESS ANALYST SHOULD KNOW ABOUT ANALYZING COMPLEX PROJECTS
WHAT EVERY BUSINESS ANALYST SHOULD KNOW ABOUT ANALYZING COMPLEX PROJECTS
 
201208 NAMIC Operations: Analytics: A Cross-Functional Solution to Informatio...
201208 NAMIC Operations: Analytics: A Cross-Functional Solution to Informatio...201208 NAMIC Operations: Analytics: A Cross-Functional Solution to Informatio...
201208 NAMIC Operations: Analytics: A Cross-Functional Solution to Informatio...
 
Digital 350 Masterclass, 12 Mar 13, London
Digital 350 Masterclass, 12 Mar 13, LondonDigital 350 Masterclass, 12 Mar 13, London
Digital 350 Masterclass, 12 Mar 13, London
 
Web analytics Survey-Study The Netherlands 2014
Web analytics Survey-Study  The Netherlands 2014Web analytics Survey-Study  The Netherlands 2014
Web analytics Survey-Study The Netherlands 2014
 
E-Learning Content Is Everywhere | KnowledgeVision
E-Learning Content Is Everywhere | KnowledgeVisionE-Learning Content Is Everywhere | KnowledgeVision
E-Learning Content Is Everywhere | KnowledgeVision
 
Demandware tco webinar final 12122012
Demandware tco webinar final 12122012Demandware tco webinar final 12122012
Demandware tco webinar final 12122012
 
APIs in the Enterprise -Lessons Learned
APIs in the Enterprise -Lessons LearnedAPIs in the Enterprise -Lessons Learned
APIs in the Enterprise -Lessons Learned
 
Project "Visual Lean: Audit Tracking System" by LeanSoft company
Project "Visual Lean: Audit Tracking System" by LeanSoft companyProject "Visual Lean: Audit Tracking System" by LeanSoft company
Project "Visual Lean: Audit Tracking System" by LeanSoft company
 
Analytics tool vendors comparison study 2017
Analytics tool vendors comparison study 2017Analytics tool vendors comparison study 2017
Analytics tool vendors comparison study 2017
 
November 2012 IAB AMC
November 2012 IAB AMCNovember 2012 IAB AMC
November 2012 IAB AMC
 
Software Advice BuyerView: Web-based Project Management Software Report 2015
Software Advice BuyerView: Web-based Project Management Software Report 2015 Software Advice BuyerView: Web-based Project Management Software Report 2015
Software Advice BuyerView: Web-based Project Management Software Report 2015
 
AboutAnalytics - Taco Potze - Web Analytics Congres 2010
AboutAnalytics - Taco Potze - Web Analytics Congres 2010AboutAnalytics - Taco Potze - Web Analytics Congres 2010
AboutAnalytics - Taco Potze - Web Analytics Congres 2010
 
Water Wastewater Management Media Kit - Global Marketplace
Water Wastewater Management Media Kit - Global Marketplace Water Wastewater Management Media Kit - Global Marketplace
Water Wastewater Management Media Kit - Global Marketplace
 
Internet sleuthing: Gathering the intelligence required to beat the competiti...
Internet sleuthing: Gathering the intelligence required to beat the competiti...Internet sleuthing: Gathering the intelligence required to beat the competiti...
Internet sleuthing: Gathering the intelligence required to beat the competiti...
 
Back to Basics: Embedded Analytics 101
Back to Basics: Embedded Analytics 101Back to Basics: Embedded Analytics 101
Back to Basics: Embedded Analytics 101
 
Back to the Future with the “API Economy”: Management Strategies for a New Wa...
Back to the Future with the “API Economy”: Management Strategies for a New Wa...Back to the Future with the “API Economy”: Management Strategies for a New Wa...
Back to the Future with the “API Economy”: Management Strategies for a New Wa...
 

Mehr von Ralf Haberich

CRM Partners - Making you loved by your customers
CRM Partners - Making you loved by your customersCRM Partners - Making you loved by your customers
CRM Partners - Making you loved by your customersRalf Haberich
 
Status of Web Analytics - Survey Turkey 2015
Status of Web Analytics  - Survey Turkey 2015Status of Web Analytics  - Survey Turkey 2015
Status of Web Analytics - Survey Turkey 2015Ralf Haberich
 
2014 Blueffect Poland, Warsaw
2014 Blueffect Poland, Warsaw2014 Blueffect Poland, Warsaw
2014 Blueffect Poland, WarsawRalf Haberich
 
2014 Superweek Hungary
2014 Superweek Hungary2014 Superweek Hungary
2014 Superweek HungaryRalf Haberich
 
Webit Congress 2013 - Digital Intelligence & Online Marketing in Istanbul
Webit Congress 2013 - Digital Intelligence & Online Marketing in IstanbulWebit Congress 2013 - Digital Intelligence & Online Marketing in Istanbul
Webit Congress 2013 - Digital Intelligence & Online Marketing in IstanbulRalf Haberich
 
World Brand Congress 2013 in India, Mumbai - Digital Intelligence
World Brand Congress 2013 in India, Mumbai - Digital IntelligenceWorld Brand Congress 2013 in India, Mumbai - Digital Intelligence
World Brand Congress 2013 in India, Mumbai - Digital IntelligenceRalf Haberich
 
From Data Integration to Digital Intelligence
From Data Integration to Digital IntelligenceFrom Data Integration to Digital Intelligence
From Data Integration to Digital IntelligenceRalf Haberich
 
New Bounce Rate Definition by Ralf Haberich
New Bounce Rate Definition by Ralf HaberichNew Bounce Rate Definition by Ralf Haberich
New Bounce Rate Definition by Ralf HaberichRalf Haberich
 
CeBIT 2012 - Conversion in Online Marketing
CeBIT 2012 - Conversion in Online MarketingCeBIT 2012 - Conversion in Online Marketing
CeBIT 2012 - Conversion in Online MarketingRalf Haberich
 
11 golden rules for web analysts 2010 ralf_haberich
11 golden rules for web analysts 2010 ralf_haberich11 golden rules for web analysts 2010 ralf_haberich
11 golden rules for web analysts 2010 ralf_haberichRalf Haberich
 
Web Analytics Leitfaden Bitkom
Web Analytics Leitfaden BitkomWeb Analytics Leitfaden Bitkom
Web Analytics Leitfaden BitkomRalf Haberich
 
Utilizzo del nuovo mezzo di comunicazione: il cellulare
Utilizzo del nuovo mezzo di comunicazione: il cellulareUtilizzo del nuovo mezzo di comunicazione: il cellulare
Utilizzo del nuovo mezzo di comunicazione: il cellulareRalf Haberich
 
Utilizando los nuevos medios de comunicación online
Utilizando los nuevos medios de comunicación onlineUtilizando los nuevos medios de comunicación online
Utilizando los nuevos medios de comunicación onlineRalf Haberich
 
Mobile Analytics and Video Analytics - Marketing On Tour November 2008
Mobile Analytics and Video Analytics - Marketing On Tour November 2008Mobile Analytics and Video Analytics - Marketing On Tour November 2008
Mobile Analytics and Video Analytics - Marketing On Tour November 2008Ralf Haberich
 
Web Analytics Workshop
Web Analytics WorkshopWeb Analytics Workshop
Web Analytics WorkshopRalf Haberich
 
Video Analytics in Web Analytics
Video Analytics in Web AnalyticsVideo Analytics in Web Analytics
Video Analytics in Web AnalyticsRalf Haberich
 
Internet World Kongress - Case Study Karstadt eCommerce 2008
Internet World Kongress - Case Study Karstadt eCommerce 2008Internet World Kongress - Case Study Karstadt eCommerce 2008
Internet World Kongress - Case Study Karstadt eCommerce 2008Ralf Haberich
 

Mehr von Ralf Haberich (17)

CRM Partners - Making you loved by your customers
CRM Partners - Making you loved by your customersCRM Partners - Making you loved by your customers
CRM Partners - Making you loved by your customers
 
Status of Web Analytics - Survey Turkey 2015
Status of Web Analytics  - Survey Turkey 2015Status of Web Analytics  - Survey Turkey 2015
Status of Web Analytics - Survey Turkey 2015
 
2014 Blueffect Poland, Warsaw
2014 Blueffect Poland, Warsaw2014 Blueffect Poland, Warsaw
2014 Blueffect Poland, Warsaw
 
2014 Superweek Hungary
2014 Superweek Hungary2014 Superweek Hungary
2014 Superweek Hungary
 
Webit Congress 2013 - Digital Intelligence & Online Marketing in Istanbul
Webit Congress 2013 - Digital Intelligence & Online Marketing in IstanbulWebit Congress 2013 - Digital Intelligence & Online Marketing in Istanbul
Webit Congress 2013 - Digital Intelligence & Online Marketing in Istanbul
 
World Brand Congress 2013 in India, Mumbai - Digital Intelligence
World Brand Congress 2013 in India, Mumbai - Digital IntelligenceWorld Brand Congress 2013 in India, Mumbai - Digital Intelligence
World Brand Congress 2013 in India, Mumbai - Digital Intelligence
 
From Data Integration to Digital Intelligence
From Data Integration to Digital IntelligenceFrom Data Integration to Digital Intelligence
From Data Integration to Digital Intelligence
 
New Bounce Rate Definition by Ralf Haberich
New Bounce Rate Definition by Ralf HaberichNew Bounce Rate Definition by Ralf Haberich
New Bounce Rate Definition by Ralf Haberich
 
CeBIT 2012 - Conversion in Online Marketing
CeBIT 2012 - Conversion in Online MarketingCeBIT 2012 - Conversion in Online Marketing
CeBIT 2012 - Conversion in Online Marketing
 
11 golden rules for web analysts 2010 ralf_haberich
11 golden rules for web analysts 2010 ralf_haberich11 golden rules for web analysts 2010 ralf_haberich
11 golden rules for web analysts 2010 ralf_haberich
 
Web Analytics Leitfaden Bitkom
Web Analytics Leitfaden BitkomWeb Analytics Leitfaden Bitkom
Web Analytics Leitfaden Bitkom
 
Utilizzo del nuovo mezzo di comunicazione: il cellulare
Utilizzo del nuovo mezzo di comunicazione: il cellulareUtilizzo del nuovo mezzo di comunicazione: il cellulare
Utilizzo del nuovo mezzo di comunicazione: il cellulare
 
Utilizando los nuevos medios de comunicación online
Utilizando los nuevos medios de comunicación onlineUtilizando los nuevos medios de comunicación online
Utilizando los nuevos medios de comunicación online
 
Mobile Analytics and Video Analytics - Marketing On Tour November 2008
Mobile Analytics and Video Analytics - Marketing On Tour November 2008Mobile Analytics and Video Analytics - Marketing On Tour November 2008
Mobile Analytics and Video Analytics - Marketing On Tour November 2008
 
Web Analytics Workshop
Web Analytics WorkshopWeb Analytics Workshop
Web Analytics Workshop
 
Video Analytics in Web Analytics
Video Analytics in Web AnalyticsVideo Analytics in Web Analytics
Video Analytics in Web Analytics
 
Internet World Kongress - Case Study Karstadt eCommerce 2008
Internet World Kongress - Case Study Karstadt eCommerce 2008Internet World Kongress - Case Study Karstadt eCommerce 2008
Internet World Kongress - Case Study Karstadt eCommerce 2008
 

Kürzlich hochgeladen

Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Peter Ward
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Pereraictsugar
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03DallasHaselhorst
 
Call Girls Contact Number Andheri 9920874524
Call Girls Contact Number Andheri 9920874524Call Girls Contact Number Andheri 9920874524
Call Girls Contact Number Andheri 9920874524najka9823
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?Olivia Kresic
 
Guide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFGuide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFChandresh Chudasama
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCRashishs7044
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...ssuserf63bd7
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Seta Wicaksana
 
Innovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfInnovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfrichard876048
 
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCRashishs7044
 
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCRashishs7044
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationAnamaria Contreras
 
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!Doge Mining Website
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Servicecallgirls2057
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Kirill Klimov
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCRashishs7044
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfKhaled Al Awadi
 

Kürzlich hochgeladen (20)

Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Perera
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03
 
Call Girls Contact Number Andheri 9920874524
Call Girls Contact Number Andheri 9920874524Call Girls Contact Number Andheri 9920874524
Call Girls Contact Number Andheri 9920874524
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?
 
Guide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFGuide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDF
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...
 
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
 
Innovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfInnovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdf
 
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR
 
Corporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information TechnologyCorporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information Technology
 
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement Presentation
 
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
 

The status of web analytics in Poland

  • 1. Web Analytics Survey-Study 2012 THE STATUS OF WEB ANALYTICS IN POLAND Published 15th May 2012 by Ralf Haberich & Bluerank
  • 2. SURVEY METHODOLOGY • CONDUCTED BETWEEN 23 April AND 15 May 2012 – Online using a software provided by freepoll.com • PARTICIPANTS WERE RECRUITED ONLINE VIA – Business platforms – Online advertising – Direct approach • TOTAL SAMPLE SIZE WAS n = 65 STATUS of WEB ANALYTICS in POLAND - STUDY 2012 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
  • 3. GOALS OF THIS SURVEY-STUDY WERE TO CREATE A CLEAR OVERVIEW OF WEB ANALYTIS IN POLAND AND FUTURE TRENDS WITHIN THIS SECTOR AS WELL AS PUBLISH CURRENT STANDING OF WEB ANALYTICS IN AN ORGANIZATION. STATUS of WEB ANALYTICS in POLAND - STUDY 2012 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
  • 4. EXECUTIVE SUMMARY STATUS of WEB ANALYTICS in POLAND - STUDY 2012 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
  • 5. EXECUTIVE SUMMARY STATUS of WEB ANALYTICS in POLAND - STUDY 2012 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
  • 6. EXECUTIVE SUMMARY STATUS of WEB ANALYTICS in POLAND - STUDY 2012 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
  • 7. The Conclcusion STATUS of WEB ANALYTICS in POLAND - STUDY 2012 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
  • 8. THE CONCLUSION STATUS of WEB ANALYTICS in POLAND - STUDY 2012 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
  • 9. PROFILE OF SURVEY PARTICIPANTS STATUS of WEB ANALYTICS in POLAND - STUDY 2012 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
  • 10. PROFILE OF PARTICIPANTS Sector of your company? Media Agency/Consulting Automotive Travel Finance 24,7% Retail/eCommerce Government High Tech/IT Telecommunications Other STATUS of WEB ANALYTICS in POLAND - STUDY 2012 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
  • 11. PROFILE OF PARTICIPANTS Function within the company? STATUS of WEB ANALYTICS in POLAND - STUDY 2012 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
  • 12. PROFILE OF PARTICIPANTS Connection to Web Anaytics? Other Sales Representative at Web Analytics Vendor Consultant at Web Analytics Vendor Individual Web Analytics Consultant Web Analytics User - Expert - Agency 1 Web Analytics User - Advanced - Agency Web Analytics User - Beginner - Agency Web Analytics User - Expert - as End User Web Analytics User - Advanced - as End User 29,2% Web Analytics User - Beginner - as End User 0 5 10 15 20 25 30 35 STATUS of WEB ANALYTICS in POLAND - STUDY 2012 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
  • 13. PROFILE OF PARTICIPANTS How long in Web Analytics space? Male Female 91,5% Your Gender? STATUS of WEB ANALYTICS in POLAND - STUDY 2012 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
  • 14. PROFILE OF PARTICIPANTS Employees within your company? 1 2 to 10 11 to 50 22,1% 51 to 100 101 to 500 501 to 1.000 More than 1.000 STATUS of WEB ANALYTICS in POLAND - STUDY 2012 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
  • 15. POSITIONING OF WEB ANALYTICS WITHIN THE COMPANY STATUS of WEB ANALYTICS in POLAND - STUDY 2012 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
  • 16. POSITIONING OF WEB ANALYTICS Operating in Poland only? Service/Products online only? Yes 60,4% No 71,7% STATUS of WEB ANALYTICS in POLAND - STUDY 2012 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
  • 17. POSITIONING OF WEB ANALYTICS Usage status of Web Analytics? STATUS of WEB ANALYTICS in POLAND - STUDY 2012 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
  • 18. IMPORTANCE OF WEB ANALYTICS STATUS of WEB ANALYTICS in POLAND - STUDY 2012 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
  • 19. IMPORTANCE OF WEB ANALYTICS Outcome for your direct work? Not important at all Not so important Relatively important Important Very important 43,4% 0 5 10 15 20 25 30 35 40 45 50 STATUS of WEB ANALYTICS in POLAND - STUDY 2012 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
  • 20. IMPORTANCE OF WEB ANALYTICS Outcome for your company at all? STATUS of WEB ANALYTICS in POLAND - STUDY 2012 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
  • 21. IMPORTANCE OF WEB ANALYTICS Purpose of Usage? 18,1% Campaign Analysis Landing Page Optimization Customer Segmentation Internal Site Search Analysis Conversion Optimization A/B Testing Multivariate Testing Enrichment of Data Business Intelligence STATUS of WEB ANALYTICS in POLAND - STUDY 2012 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
  • 22. IMPORTANCE OF WEB ANALYTICS Achievements through Analytics? STATUS of WEB ANALYTICS in POLAND - STUDY 2012 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
  • 23. WEB ANALYTICS TOOL USAGE STATUS of WEB ANALYTICS in POLAND - STUDY 2012 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
  • 24. WEB ANALYTICS TOOL USAGE Implemented Analytics solution? STATUS of WEB ANALYTICS in POLAND - STUDY 2012 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
  • 25. WEB ANALYTICS TOOL USAGE Regular usage when 2 or more? STATUS of WEB ANALYTICS in POLAND - STUDY 2012 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
  • 26. WEB ANALYTICS TOOL USAGE Budgetholder dept. location? Other External HR Sales IT Management Marketing 46,9% 0 5 10 15 20 25 30 35 40 45 50 STATUS of WEB ANALYTICS in POLAND - STUDY 2012 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
  • 27. WEB ANALYTICS TOOL USAGE Project Leader dept. location? Other External HR Sales IT Management Marketing 53,5% 0 10 20 30 40 50 60 STATUS of WEB ANALYTICS in POLAND - STUDY 2012 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
  • 28. WEB ANALYTICS TOOL USAGE Should Analytics be an own unit? Yes 54,1% No STATUS of WEB ANALYTICS in POLAND - STUDY 2012 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
  • 29. SATISFACTION AND RELIABILITY OF WEB ANALYTICS STATUS of WEB ANALYTICS in POLAND - STUDY 2012 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
  • 30. SATISFACTION AND RELIABILITY Do you trust the Analytics data? STATUS of WEB ANALYTICS in POLAND - STUDY 2012 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
  • 31. SATISFACTION AND RELIABILITY Free tool as reliable as paid? STATUS of WEB ANALYTICS in POLAND - STUDY 2012 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
  • 32. SATISFACTION AND RELIABILITY Next solution you choose will be? Free 51,1% Paid STATUS of WEB ANALYTICS in POLAND - STUDY 2012 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
  • 33. PRESENCE VS. FUTURE IN WEB ANALYTICS STATUS of WEB ANALYTICS in POLAND - STUDY 2012 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
  • 34. PRESENCE VS. FUTURE Focus in 2012? Planning to… STATUS of WEB ANALYTICS in POLAND - STUDY 2012 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
  • 35. PRESENCE VS. FUTURE Focus in 2013-2015? Planning to… STATUS of WEB ANALYTICS in POLAND - STUDY 2012 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
  • 36. PRESENCE VS. FUTURE Focus in 2013-2015? Planning to… …implement a High End Web Analytics solution …improve Conversion …increase Online Revenue 17,9% …reduce Website costs …hire new people for Web Analytics team …train additional employees on tool …raise awareness at Top Management …develop relevant KPIs …increase Website performance 0 2 4 6 8 10 12 14 16 18 20 STATUS of WEB ANALYTICS in POLAND - STUDY 2012 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
  • 37. PRESENCE VS. FUTURE Where to increase budget? Web Analytics tool 51,1% Web Analytics users STATUS of WEB ANALYTICS in POLAND - STUDY 2012 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
  • 38. PRESENCE VS. FUTURE Still work at Analytics in 5 years? Yes No 70,2% Not sure STATUS of WEB ANALYTICS in POLAND - STUDY 2012 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
  • 39. PRESENCE VS. FUTURE Personal Development given? STATUS of WEB ANALYTICS in POLAND - STUDY 2012 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
  • 40. PRESENCE VS. FUTURE Who to report to as Web Analyst? STATUS of WEB ANALYTICS in POLAND - STUDY 2012 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
  • 41. ACKNOWLEDGEMENT THANKS TO ALL PARTICIPANTS THAT HAVE BEEN SPENDING THEIR TIME AND KNOWLEDGE TO SHARE CURRENT STATUS OF THEIR WEB ANALYTICS APPRAISAL. STATUS of WEB ANALYTICS in POLAND - STUDY 2012 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
  • 42. CONTACT RALF HABERICH. blogger, author, co-chairman / mail@ralf-haberich.de / twitter.com/ralfhaberich WWW.RALF-HABERICH.DE STATUS of WEB ANALYTICS in POLAND - STUDY 2012 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
  • 43. STUDY QUOTE This report is licensed under creative commons attribution noncommercial license * The reader is free to share or copy or distribute or transmit the work under following restrictions: * You are welcome to quote any part of this report attributing any quoted information to „Ralf Haberich, web-analytics-blog.de“ * You may not use this work for commercial purposes * You may not alter or transform or build upon this work. STATUS of WEB ANALYTICS in POLAND - STUDY 2012 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
  • 44. THANK YOU. STATUS of WEB ANALYTICS in POLAND - STUDY 2012 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de