Sven Gruhl Director Global Sales PayU The e-commerce market is booming, with sales worldwide predicted to amount 4.48 trillion US dollars by 2021. As an e-commerce business, you surely want to ride this wave too! In this presentation, Sven Gruhl from PayU paints a complete landscape of online payments both in Europe and worldwide for you to consider before selling internationally or planning your future expansions. If you want even more details, you cannot miss this talk.

2. Sven Gruhl
Director Global Sales
The Opportunity and How to
Optimize Payments in
Emerging Markets

3. THE OPPORTUNITY AND HOW
TO OPTIMIZE PAYMENTS IN
EMERGING MARKETS

4. How the world shops today

5. Nearly 20 billion connected
devices worldwide
Immediate access to products and
services
E-Commerce

6. WHERE IS THE FUTURE
GROWTH OF E-COMMERCE?

7. NA
12%
ECOMMERCE GROWTH WORLDWIDE
LATAM
19.8%
MEA
25%
CEE
17.2%
WE
10.7%
APAC
36.8%

8. 90% OF THE
GLOBAL
POPULATION
UNDER 30 LIVES
IN EMERGING
MARKETS.

9. Title Text
Global cross border e-commerce is
expected to reach $1 Trillion by 2020
Nearly 2/3 of that will come from Asia,
LatAm, Mid-Eastern Europe and the
Middle East and Africa
EMERGING

10. Title Text
RUSSIA
RUSSIA SEES A JAW DROPPING
E-COMMERCE GROWTH OF 21% YOY,
AMOUNTING TO $17B IN 2017.

11. 142M Population 72% Internet Penetration
$17B Ecommerce Market 30M Online Shoppers

12. Title Text
POLAND HAS ONE OF THE FASTEST
GROWING E-COMMERCE MARKETS IN
EUROPE WITH ANNUAL GROWTH RATE OF
25%.
POLAND

13. 38,5M Population 67% Internet Penetration
$13B Ecommerce Market 12M Online Shoppers

14. Title Text
TURKEY HAS A PROLIFERATING INTERNET
& CREDIT CARD PENETRATION RATE, AND
AN
E- COMMERCE MARKET WORTH $9.4B.
TURKEY

15. 80M Population 66% Internet Penetration
$9.4B Ecommerce Market 10M Online Shoppers

16. Title Text
THE E-COMMERCE MARKET IN ROMANIA
HAS
EXPERIENCED GROWTH OF 30% IN 2016,
THE MOST EXPLOSIVE GROWTH IN
EUROPE.
ROMANIA

17. 20M Population 56% Internet Penetration
$2.5B Ecommerce Market 6.7M Online Shoppers

18. CHALLENGES VS OPPORTUNITIES
Local and alternative payment
methods
Fraud management
Local regulations
Local language, buyer behavior
and currency
Monopolies of acquirers, limited
technology
CHALLENGES OPPORTUNITIES
Higher growth in e-commerce
Emerging online population
Untapped markets for new goods and
services
Consumers seeking online purchases
Access to whole market using
alternative payment methods

19. WHAT ARE THE SPECIFICS OF
THOSE MARKETS AND HOW
DO THEY PAY?

20. 1 2 3 4
Local debit
and credit
card schemes
Direct bank
transfers
Cash on
delivery
Instalments
and loyalty
schemes

21. Credit & Debit Cards (17%)
Other (7%)
Pay-by-Link Transfer (1%)
Direct Bank Transfer (10%)
E-Wallets (13%)
Cash on delivery (52%)

22. RUSSIA – THE SPECIFICS
LOCAL ENTITY
PROCESSING CUSTOMER DATA
LOCAL ACQUIRING

23. Debit Cards (10%)
E-Wallet (6%)
Credit at PoS (3%)
Direct Bank Transfer (9%)
Pay-by-Link Transfers
(65%)
Credit Cards (10%)

24. POLAND – THE SPECIFICS
PAY-BY-LINK
CREDIT
CROSS-BORDER

25. Bank Transfer (5%)
Other (7%)
Credit & Debit Cards (80%)
E-Wallet (8%)

26. TURKEY – THE SPECIFICS
INSTALMENTS
DATA REGULATIONS
WALLET SOLUTION

27. Credit & Debit Cards (10%)
Other (2%)
Bank Transfers (2%)
Cash on delivery (83%)
Instalments (3%)

28. ROMANIA – THE SPECIFICS
REACH THE
UNBANKED
INSTALMENT CARDS
iTRANSFER

29. 1 2 3 4
GAIN LOCAL
KNOWLEDGE
KEY TO SUCCESS
ADDRESS
LOCAL
HABITS
OPTIMIZE
PAYMENTS
INCREASE
SUCCESSFUL
TRANSACTIONS

30. Sven Gruhl
Director Global Sales
Sven.Gruhl@payu.com
+49 160 539 14 34