This document discusses emerging marketing channels for international success, including social media, mobile apps, and Google Shopping. It notes that social media is becoming an important sales channel, especially in China, with platforms like Instagram and Pinterest growing in importance. Mobile apps are also driving significant ecommerce sales. The document recommends that retailers work with platforms like Lengow to expand their distribution across new channels, manage orders centrally, and showcase products internationally to remain competitive.

2. How to Succeed
Internationally with new
emerging Marketing Channels

3. Lengow in a few words

4. 4
What Lengow does for retailers & brands
IMPORT
your product
data into the
Lengow
platform
STRUCTURE
your data to
fit with the
channels’
requirements
SELL
your products
on key
channels for
your activity
ANALYSE
your sales,
measure your
ROI
OPTIMIZE
your data
to maximize
profitability
SELL MORE EFFICIENTLY
and expand your business
to new markets
LENGOW

5. 5
Lengow in numbers
2009
LENGOW IS BORN
120
EMPLOYEES
45
COUNTRIES
1,800
MARKETING
CHANNELS
3,600
CLIENTS
TRUST US
50,000
FEEDS INDEXED
EVERY DAY
300 BN
PRODUCTS INDEXED
EVERY YEAR
LENGOW

6. 6
Ecommerce key trends in 2019
Social media as sales channel
Changing marketplaces
New sales apps
LENGOW

7. Social Media
becoming online sales channels

8. 8
The Chinese «reference »:
Social media means sales
The influencers business… exist in Europe too…
LENGOW

9. China & Social Ecommerce
9
50% of China's digital
consumers use social
media to do product
research or get
recommendations
China's social e-
commerce reaches 170
billion $ in 2018, with a
year-on-year increase
of 66.7 percent
Ecommerce purchases
with mobile phones
will account for almost
74% of total e-
commerce in China by
2020, compared with
merely 46% in the US
LENGOW

10. 10LENGOW
Important social media platforms
Instagram
•60% of B2C
marketers use
Instagram
•11% of
marketers
reported it to
be the most
important B2C
social media
marketing
platform for
their business
Facebook
•97% of B2C
marketers use
Facebook as it
provides them
with a plethora
of organic and
paid
opportunities
for B2C social
media
marketing
Twitter
•65% of
marketers
leverage
Twitter for B2C
social media
marketing
Pinterest
•now has over
200 million
monthly active
users
•Important for
marketing: 90%
says Pinterest
helps them
decide what to
purchase
YouTube
•46% of
marketers
using it to
promote their
B2C brands
Snapchat
•Young social
media platform
with 8% of B2C
marketers
using it for
promotions
•With over 1.66
billion daily
active users
worldwide,
Snapchat is the
most popular
social site
among
teenagers &
young adults
LinkedIn
•While LinkedIn
is a more
appropriate
marketing
channel for
B2B
businesses,
44% of
marketers are
also using it for
B2C social
media
marketing

11. 11
Focus: Instagram Shopping & Pinterest Shop The Look
Pinterest Shop The Look
• 200 million users worldwide
• 90% of its members use the social network
to plan a purchase, 66 % buy something
after seeing a brand’s Pins
• 1 in 2 users has actually made a purchase
after consulting a Promoted Pin
Instagram Shopping
• 800 million active users
• 72% have bought a product they saw on
Instagram
• 25 million active business accounts
• Instagram has become the leading social
media site for luxury shoppers
LENGOW

12. Boom of Key Opinion Leaders &
influencers on social media
12
30% are more likely
to buy a product
recommended by a
non-celebrity
19% of consumer
purchase decisions
are influenced by
Facebook posts
18% of consumers
are influenced by
YouTube regarding
their purchases
LENGOW

13. 13
K.O.L: Key numbers
A study by Google shows that 70% of
teenage YouTube audiences are
influenced more by YouTubers than
traditional celebrities
Almost 40% of Twitter users have
purchased a product as a direct
consequence of an influencer tweet
49% of Consumers Depend on
Influencer Recommendations
92% of consumers trust online word-of-
mouth recommendations, while only
33% of them trust online banner ads
LENGOW
Social media is used as a key
source of research when
making a purchase by 86%
of women shoppers
Estimated global social media ad spend
amounted to 41 billion U.S. dollars

14. Google
becoming a “marketplace” with Google Shopping Actions

15. Google’s new
“marketplace”
15
After US, Google is
currently testing its
marketplace in
France
Big brands in the US
and FR have
participated in the
tests
LENGOW

16. • Both are competing with their own services to promote
products for brands/retailers - #EcommerceFirst
• Google and Amazon collect a huge amount of data about
its users - #Bigdata
• Only Amazon know what shoppers finally bought… -
#ThePostClickBattle
• One objective: shopping on Google must be as seamless as
shopping on Amazon to drive revenues - #ARPU
16COMMERCIAL PRESENTATION
In search war, it’s now Amazon vs. Google

17. 17
Shopping Action’s Experience in France
• Test brands in France: Auchan, Boulanger, Carrefour &
Fnac/Darty
• Merchants and brands of all sizes will soon be able to
participate in the program, if they meet the conditions
required by Google, particularly in terms of logistics.
• A classic commission-based business model for a
marketplace
• The amount of commissions paid by merchants to
Amazon and Google on their sales in the USA is different
• Lengow is the partner for Google Actions in France
LENGOW
Lower commissions than Amazon in
the United States

18. Mobile Apps
becoming increasingly important sales platforms

19. The Importance of Mobile Apps
19
52% of all global
web traffic
originated from
mobile devices
92% of Alibaba’s
orders are made
through mobile
Mobile web
conversion rate 6%,
Mobile Apps
conversion rate 21%
LENGOW

20. 20
Mobile – an ideal option for e-commerce
Mobile marketplaces
Developed mobile
versions of web-based
e-commerce platforms
Mobile marketplace
from scratch
• Unlimited access (even in offline mode)
• Easy and secure payments
• Big potential for personalization
• Higher conversation rates (3 times greater
than on the mobile web)
LENGOW

21. 21
Mobile marketplaces
• Mobile marketplaces have proved to be a great success as they give retailers of all sizes the
opportunity to sell on mobile devices without having to develop their own app. They also
simplify the customer buying journey as consumers are given access to a wider range of products
compared to a retailer app, therefore saving time
• On mobile, marketplaces are able to collect new types of data in greater volumes to improve
their recommendations and operating efficiency
70 countries
500 million user
75 million monthly active users
1 million merchants
200 million items listed on Wish
1 billion US dollar revenue in 2017
LENGOW

22. 22LENGOW
Top Shopping Apps in different countries
App Store France Play Store France Play Store Germany App Store Germany

23. Impacts for retailers & brands
Work with

24. 24COMMERCIAL PRESENTATION
Reasons for Lengow
• Expand your distribution network in the country
• Target neighboring countries to develop its strategy and volume
• Test new channels where competition is sometimes less fierce (and therefore
better ROI)
• Choose technological solutions capable of supporting you on these axes to limit
the "wall" effect that forces you to change service providers along the way

25. 3 key points for retailers & brands
25
Your ecommerce
website is not enough
You cannot avoid
fighting on the
market…
to be successful
Manage your orders
from all these sources
in one place…
to be efficient
You must able to
showcase your
products asap
everywhere…
to be competitive
LENGOW

26. 3 key points for retailers & brands
26
Your ecommerce
website is not enough
Lengow optimizes your
product catalogue &
adapt for each channel
Manage your orders
from all these mobile
marketplaces
Lengow centralizes all
your orders in one
platform & update you
in real-time
You must showcase
your products on social
media & new channels
Lengow opens you on
more 2,000+
international channels
and 40 countries in one
click
LENGOW

27. 27COMMERCIAL PRESENTATION
Plenty of whitepapers/cases studies about these
topics on

28. 28LENGOW
Contact
Nenad Cetkovic
COO Lengow
nenad@lengow.com
+33 1 84 79 03 70
Twitter: @nenadcetkovic
www.lengow.com
For more information find
us at booth A3.2!