1. @TheBakeryLDN
#TheBakery
www.thebakery.com

2. "The world's first corporate
challenge based accelerator..."
KPMG

3. We believe innovation is most exciting
when it actually makes things happen

4. Someone, somewhere is already
solving your business problem

5. INNOVATORS ARE MULTIPLYING IN
TECH CLUSTERS ALL OVER THE WORLD...
Over 60% of applications for our Innovation Programmes are non-UK – coming from:
Madrid, Buenos Aires, NewYork, Berlin,Tel Aviv, Paris,Warsaw, Riga,Vancouver, Moscow,
Mumbai, Sydney, São Paolo, Auckland, Boulder, NewYork and of course California...

11. The‘multiple bets’approachNo.ofstartuppartners
Time
Multiple
MVPS to solve
immediate use case
Scale “winners” with
more use cases /
more users
Long-term
partnerships with
“big wins”
Throughout The Bakery’s
innovation programme, the
objectives are to:
- make multiple bets on
new tech, killing those
that don’t work quickly
and scaling winners
- allow you to test new tech
ahead of your
competitors
- look for opportunities for
long-term partnerships
and developing
proprietary solutions

12. A PROVEN METHODOLOGY TO SCALE
STAGE
PHASEPHASE ENTRePRENEUR sandbox
iterate and
scale
CO-CREATIONINSPIRATION MATCHMAKING Small test trial 1
Low risk
trial 2
Inspiration
Day &
agree
brief
Kick-off
Session
Match
Making
Day
Sandbox
Feasibility
Test
Co-
Creation
Day
Strategy
Overview
Document
Review
Trial 1 &
optimise
Launch
Trial 2
Review
Trial 2:
develop
business
case for
scaling
Review
Sandbox
& agree
Trial 1
roadmap
Launch
Trial 1
thebakerydeliverables

13. Consider 3 things...
RATE OF INNOVATION RoI
COST PER INNOVATION CPI
NUMBER OF
TRANSFORMATIONAL
INNOVATIONS TIs

14. A FEW CASE STUDIES...

15. Educating customers
about electric cars

16. Big Video Market Research
With Google Glass

17. Helping pet owners
look after their best
friend....

20. Corporates and startups
make innovation happen together
Let's make it happen..!

21. @TheBakeryLDN
#TheBakery
www.thebakery.com