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HOW TO CREATE A POSITIVE
INNOVATION CULTURE
CORPORATE STARTUP SUMMIT
ROLAND KELLER, NOV. 27TH
Corporate Startup Summit, Swiss Post, Roland Keller, Nov. 2018
CORPORATE CULTURE IS
WHAT EMPLOYEES DO WHEN THE BOSS IS ABSENT.
Innovation culture
is an aspect of
corporate culture.
In an organization
with a positive
innovation culture
employees are
innovation
oriented.
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einfügen» erneut einfügen. Sonst kann die Fläche nicht eingefärbt werden!
IN ORDER TO FOSTER A POSITIVE
INNOVATION CULTURE
YOU HAVE TO…
Corporate Startup Summit, Swiss Post, Roland Keller, Nov. 2018
…PAINT YOUR OFFICE WALLS
Corporate Startup Summit, Swiss Post, Roland Keller, Nov. 2018
…LET YOUR STAFF PLAY TABLE SOCCER
Corporate Startup Summit, Swiss Post, Roland Keller, Nov. 2018
…ORGANIZE TEAM EVENTS
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… BUT DON’T STOP THERE!
Corporate Startup Summit, Swiss Post, Roland Keller, Nov. 2018
A CORPORATION IS AN ORGANISM
It is not enough to
tell your kid to be
creative.
Give your kid
freedom and
confidence to try,
role models, tools,
guidelines, …
Corporate Startup Summit, Swiss Post, Roland Keller, Nov. 2018
INNOVATION CULTURE CONTAINS SEVERAL DIMENSIONS
e.g.
- Significance
- incentive system
- information sharing
- risk taking
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THREE EXAMPLES
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MOTIVATE AND EDUCATE
EXAMPLE POSTVENTURE
Corporate Startup Summit, Swiss Post, Roland Keller, Nov. 2018
POSTVENTURE
CALL FOR INNOVATION
validateelaborateideate
• Internal/external
campaign
• 400 ideas
• 50 Cases
• Coaching
• Certificate
• 10 projects
• Seed invest
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COACHING AND SUPPORT
EXAMPLE BOOSTCAMP
Corporate Startup Summit, Swiss Post, Roland Keller, Nov. 2018
BOOSTCAMP
PROBLEM-SOLUTION FIT
Input:
• Biz idea for a
customer
validated
problem
• Idea champion
with passion and
ready to learn
• Internal sponsor
Output:
• problem-solution
fit, customer and
expert validated
MVP Mock up
• Plan for market-
solution fit
• Investor pitch,
go/no go
decision
Focused, defined resources but open results, 5/60
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ENABLE AND EMPOWER
EXAMPLE EARLY
The early Label stands for innovations which Swiss Post tests and develops together with its customers.
Internal effect
 Enabling customer feedback
 Reduce Governance
External effect
 Expectation management
 Protection of reputation, increase of image
Corporate Startup Summit, Swiss Post, Roland Keller, Nov. 2018
EARLY
PRODUCT-MARKET FIT
Reduced
Governance
Offizial launch
Wenn Sie diesen Text lesen können, müssen Sie die Folie im Post-Menü mit der Funktion «Folie
einfügen» erneut einfügen. Sonst kann die Fläche nicht eingefärbt werden!
THANK YOU
KONTAKT
079 254 55 74
ROLAND.KELLER@POST.CH

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  • 1. Wenn Sie diesen Text lesen können, müssen Sie die Folie im Post-Menü mit der Funktion «Folie einfügen» erneut einfügen. Sonst kann die Fläche nicht eingefärbt werden! HOW TO CREATE A POSITIVE INNOVATION CULTURE CORPORATE STARTUP SUMMIT ROLAND KELLER, NOV. 27TH
  • 2. Corporate Startup Summit, Swiss Post, Roland Keller, Nov. 2018 CORPORATE CULTURE IS WHAT EMPLOYEES DO WHEN THE BOSS IS ABSENT. Innovation culture is an aspect of corporate culture. In an organization with a positive innovation culture employees are innovation oriented.
  • 3. Wenn Sie diesen Text lesen können, müssen Sie die Folie im Post-Menü mit der Funktion «Folie einfügen» erneut einfügen. Sonst kann die Fläche nicht eingefärbt werden! IN ORDER TO FOSTER A POSITIVE INNOVATION CULTURE YOU HAVE TO…
  • 4. Corporate Startup Summit, Swiss Post, Roland Keller, Nov. 2018 …PAINT YOUR OFFICE WALLS
  • 5. Corporate Startup Summit, Swiss Post, Roland Keller, Nov. 2018 …LET YOUR STAFF PLAY TABLE SOCCER
  • 6. Corporate Startup Summit, Swiss Post, Roland Keller, Nov. 2018 …ORGANIZE TEAM EVENTS
  • 7. Wenn Sie diesen Text lesen können, müssen Sie die Folie im Post-Menü mit der Funktion «Folie einfügen» erneut einfügen. Sonst kann die Fläche nicht eingefärbt werden! … BUT DON’T STOP THERE!
  • 8. Corporate Startup Summit, Swiss Post, Roland Keller, Nov. 2018 A CORPORATION IS AN ORGANISM It is not enough to tell your kid to be creative. Give your kid freedom and confidence to try, role models, tools, guidelines, …
  • 9. Corporate Startup Summit, Swiss Post, Roland Keller, Nov. 2018 INNOVATION CULTURE CONTAINS SEVERAL DIMENSIONS e.g. - Significance - incentive system - information sharing - risk taking
  • 10. Wenn Sie diesen Text lesen können, müssen Sie die Folie im Post-Menü mit der Funktion «Folie einfügen» erneut einfügen. Sonst kann die Fläche nicht eingefärbt werden! THREE EXAMPLES
  • 11. Wenn Sie diesen Text lesen können, müssen Sie die Folie im Post-Menü mit der Funktion «Folie einfügen» erneut einfügen. Sonst kann die Fläche nicht eingefärbt werden! MOTIVATE AND EDUCATE EXAMPLE POSTVENTURE
  • 12. Corporate Startup Summit, Swiss Post, Roland Keller, Nov. 2018 POSTVENTURE CALL FOR INNOVATION validateelaborateideate • Internal/external campaign • 400 ideas • 50 Cases • Coaching • Certificate • 10 projects • Seed invest
  • 13. Wenn Sie diesen Text lesen können, müssen Sie die Folie im Post-Menü mit der Funktion «Folie einfügen» erneut einfügen. Sonst kann die Fläche nicht eingefärbt werden! COACHING AND SUPPORT EXAMPLE BOOSTCAMP
  • 14. Corporate Startup Summit, Swiss Post, Roland Keller, Nov. 2018 BOOSTCAMP PROBLEM-SOLUTION FIT Input: • Biz idea for a customer validated problem • Idea champion with passion and ready to learn • Internal sponsor Output: • problem-solution fit, customer and expert validated MVP Mock up • Plan for market- solution fit • Investor pitch, go/no go decision Focused, defined resources but open results, 5/60
  • 15. Wenn Sie diesen Text lesen können, müssen Sie die Folie im Post-Menü mit der Funktion «Folie einfügen» erneut einfügen. Sonst kann die Fläche nicht eingefärbt werden! ENABLE AND EMPOWER EXAMPLE EARLY
  • 16. The early Label stands for innovations which Swiss Post tests and develops together with its customers. Internal effect  Enabling customer feedback  Reduce Governance External effect  Expectation management  Protection of reputation, increase of image Corporate Startup Summit, Swiss Post, Roland Keller, Nov. 2018 EARLY PRODUCT-MARKET FIT Reduced Governance Offizial launch
  • 17. Wenn Sie diesen Text lesen können, müssen Sie die Folie im Post-Menü mit der Funktion «Folie einfügen» erneut einfügen. Sonst kann die Fläche nicht eingefärbt werden! THANK YOU KONTAKT 079 254 55 74 ROLAND.KELLER@POST.CH