A good pitch to venture capitalists should be clear, concise, and focus on the most essential information. It should (1) explain the problem being solved and market context before describing the solution, (2) demonstrate unique insights and clear differentiation from competitors, and (3) make a compelling case for future success and reasons investors should believe in the idea. The pitch should use the language of venture capitalists and be understandable to non-experts.

1. A good pitch is demanding!
1. Make your pitch really clear, smooth & obvious
2. Put yourself in VCs’ shoes & use their language
3. Provide only specific & easy-to-digest content
4. One clear, relevant, impactful message per slide
5. Explain the market & context, before what you do
6. Show unique insights & a clear differentiation
7. Make it understandable to “non experts”
8. Help assess how good your achievements are
9. Be ambitious, and give reasons to believe in you
B.Golden – Partech Ventures

2. An example of what to pitch (1/2)
1. Teaser (what you do in a clear/impactful way, purpose/vision/ambition, key achievements)
2. Team (who you are, your story: how you met/got the idea, why you are the best at it)
3. Company (birth date, location, history, cap table, money spent, # of employees...)
4. Problem (people & situations, the way it works today, key problems/needs they have)
5. Market (the market you’re in, key things to know about it, current & future trends)
6. Opportunity (where existing alternatives fail, why solve it now, how big it could be)
7. Approach (strategic & market positioning, place in the value chain, value proposition)
B.Golden – Partech Ventures

3. An example of what to pitch (2/2)
8. Product (key principles & features, use cases + demo, user love & engagement metrics)
9. Secret sauce (how it works & scales, what is unique/hard, potential virtuous effects)
10. Go-to-market (how you target & acquire users, how you sell, how you will scale it)
11. Monetization (who pays, for what & how much, the unit economics & profitability)
12. Competition (who is in the space, who is a competitor, how you differentiate & win)
13. Status (where you stand now, significant achievements so far, traction & momentum)
14. What’s next (goals & plan for next years, money needed, structured financial model)
B.Golden – Partech Ventures