One of the hottest strategic business discussions these days is increasing the engagement, defined behaviors, performance and measurable R.O.I. amongst your success constituents (Employees/HR, Sales Channels, Sales Performance and Customer Loyalty).
This session, presented by Engage2Elevate and our technology business partner (Power2Motivate) will expose you to the top key best practices in this field and provide you some strategies for your reflection against your past/current practices.
We exist to help transform how leading corporations measure, recognize and reward human performance while connecting brands with people.
4. Measuring Performance Engagement in 2021 and Beyond
Building measurable R.O.I. through performance incentives, motivation, recognition and
rewarding has been one of the main tactics for top performing companies to gain a
competitive advantage and grow enduring business value (EBV).
Faced with continuing economic uncertainty
resulting from COVID-19, corporations and their
brands must now, more than ever, be relevant
and show real value as talent and their
performance adjusts to the new environment.
Effective performance engagement will be a
major contributor to attracting and retaining
best talent, and satisfying and elevating their
drivers: to acquire, bond, comprehend and
defend. (1)
Thereby positively influencing the defined
behaviors, that drive the growing performance,
to achieve the defined measurable economic
contribution.
7 steps to achieving R.O.I.
1. Well defined business case(s): Each with
defined specific measurable behaviors and a
defined economic contribution associated
with each.
2. Strategic activities to increase desired
behaviors.
3. Inspirational communications and
experiences .
4. Program components that will learn and
gather intelligent data on individual
participants, groups and the overall.
5. Personalized experiences using individual
subjective and objective data learned and
gathered.
6. Ongoing economic measurement.
7. A leading talent technology platform.
Path to Success
(Discovery, Diagnose, Design, Deliver)
(1) The Four Drive Theory. People Motivation & Rewarding. (Harvard Business.)
Engage2Elevate Guide to Measuring Performance Engagement R.O.I.
5. Well Defined Business Cases
Most common business case objectives:
Employee / HR
• Enhance employee engagement.
• Improve employee performance.
• Employee retention. Attract new
talent.
• Improve teamwork culture.
• Enhance recognition. To all.
• Gather employee intelligent data.
Channel Incentives
• Enhance brand loyalty.
• Expand sales.
• Reduce churn.
• Improve conversion rates.
• Improve net promoter score (NPS).
• Grow lead referrals.
Sales Performance
• Improve teamwork competitive
culture.
• Help promote desired behaviors.
• Improve sales performance.
• Enhance recognition to all.
• Gather sales intelligent data.
• Personalized motivation and focus.
Customer Loyalty
• Enhance brand loyalty.
• Expand sales.
• Reduce churn.
• Improve conversion rates.
• Improve net promoter score (NPS).
• Grow lead referrals.
(2) What Top Performing Leading Companies Do Differently in Incentives and
Rewards (Incentive Research Foundation August 2020)
12. Digital Recognition for 2021 and Beyond
Best Practices
Forbes article highlights best practices of digital recognition:
Essential component of any company culture.
Requires strategic approach to align with and improve customer experience.
Timeliness is key to encourage desire behavior in employee and team.
Personalization enhances the experience:
Ability to share with internal team.
Choice of rewards.
Peer to peer reinforces behaviors to be fostered.
AI uses data to individualize the experience.
