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Leveraging dedicated supply
chains: A discussion
A4NH Workshop June 6-7, 2013:
Enhancing Nutrition in Value Chains
Berber Kramer, Tinbergen Institute
A value chain approach to raise farmer
income and vegetable availability
PRODUCTION
PROCESSING /
MARKETS
DRYING
VEGETABLES
CONSUMPTION
Background: BoP consumers lack consumption of
vegetables; high prices and scarcity in dry season.
Question: How to leverage the supply chain to make
vegetables available year-round?
1: Production
Theory: High prices are due to low production
Hypothesis: Access to quality seeds improves yield
Suboptimal adoption?
• Access to the technology?
• Financial constraints?
• Knowledge?
• These channels are being addressed in the proposed intervention.
• Other channels not, like self-control problems, social networks,
household decision-making, political economy in e.g. cooperatives
• Think about ways to control for, to understand adoption rates
2: From harvest to consumption
Higher farmer income & better access to affordable vegetables
– Improved access to local and regional markets
– Less waste of produce
From increased yield to impact
• Effect of increased yield on vegetable supply
(quantity/prices)
• Effect on supply other products
• Impact for farmer income
What is really the bottleneck in this market?
3: Drying of vegetables
• Applying solar vegetable drying for 2000 farmers:
Under what conditions can this be scaled up?
• Potential collaboration with the Food and Bio-
based Research Department of WUR
• More fundamental: Why are farmers not drying
their vegetables at the moment?
– What in the solar technology is `the missing link’?
– Or is access to the technology not the problem? (e.g.
taste and acceptibility)
4: Demand creation activities
• GAIN: Awareness raising & behavior change campaigns
• Reach approximately 1,500,000 household members
• Question 1: Why do people not eat vegetables?
– High prices / low supply
– Awareness
– Social norms
– Because it is not the default?
• Question 2: The impact of a vegetable-rich diet?
– Child health
– Adult health: NCD risk factors
– Disentangle from income effects (reduced prices)
Back to the value chain
PRODUCTION
ACCESS TO
MARKETS
DRYING
VEGETABLES
CONSUMPTION
Supply: Low because there is no demand?
Demand: Low because there is no supply?
How do the interventions to different actors in the value chain
interact? From perfect substitutes to perfect complements
External validity:
- What is the role of women, the social network, cooperatives?
- To what extent are consumers also producers?
Why are prices high and is supply so seasonal?
• Is this really a lack of quality seeds?
• Critical: Consumer demand for vegetables
Fundamental questions:

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Session 5. Kramer - Discussant on Leveraging Dedicated Supply Chains

  • 1. Leveraging dedicated supply chains: A discussion A4NH Workshop June 6-7, 2013: Enhancing Nutrition in Value Chains Berber Kramer, Tinbergen Institute
  • 2. A value chain approach to raise farmer income and vegetable availability PRODUCTION PROCESSING / MARKETS DRYING VEGETABLES CONSUMPTION Background: BoP consumers lack consumption of vegetables; high prices and scarcity in dry season. Question: How to leverage the supply chain to make vegetables available year-round?
  • 3. 1: Production Theory: High prices are due to low production Hypothesis: Access to quality seeds improves yield Suboptimal adoption? • Access to the technology? • Financial constraints? • Knowledge? • These channels are being addressed in the proposed intervention. • Other channels not, like self-control problems, social networks, household decision-making, political economy in e.g. cooperatives • Think about ways to control for, to understand adoption rates
  • 4. 2: From harvest to consumption Higher farmer income & better access to affordable vegetables – Improved access to local and regional markets – Less waste of produce From increased yield to impact • Effect of increased yield on vegetable supply (quantity/prices) • Effect on supply other products • Impact for farmer income What is really the bottleneck in this market?
  • 5. 3: Drying of vegetables • Applying solar vegetable drying for 2000 farmers: Under what conditions can this be scaled up? • Potential collaboration with the Food and Bio- based Research Department of WUR • More fundamental: Why are farmers not drying their vegetables at the moment? – What in the solar technology is `the missing link’? – Or is access to the technology not the problem? (e.g. taste and acceptibility)
  • 6. 4: Demand creation activities • GAIN: Awareness raising & behavior change campaigns • Reach approximately 1,500,000 household members • Question 1: Why do people not eat vegetables? – High prices / low supply – Awareness – Social norms – Because it is not the default? • Question 2: The impact of a vegetable-rich diet? – Child health – Adult health: NCD risk factors – Disentangle from income effects (reduced prices)
  • 7. Back to the value chain PRODUCTION ACCESS TO MARKETS DRYING VEGETABLES CONSUMPTION Supply: Low because there is no demand? Demand: Low because there is no supply? How do the interventions to different actors in the value chain interact? From perfect substitutes to perfect complements External validity: - What is the role of women, the social network, cooperatives? - To what extent are consumers also producers?
  • 8. Why are prices high and is supply so seasonal? • Is this really a lack of quality seeds? • Critical: Consumer demand for vegetables Fundamental questions: