9. Social Networks and Blogs
Country Reach Retention
(Percent) (Hour/Month)
Brasil 86 5:03
Italy 78 6:28
USA 74 6:35
France 73 4:10
Germany 63 4:13
Suisse 59 3:44
World 75 6:00
Growth + 24 % + 66 %
Source: Nielsen
75 percent of all internet users are active in social media
Social Media is No. 1 web activity
Spokesmen and Journalists must go where the users are
38. Summary
- The realtime internet is there – and it won‘t go away anymore
‐ Social Media and realtime internet have a high dynamic,
which is difficult to control.
‐ More and more journalists use Social Media, because their readers are there.
‐ Social algorithms will sort and assess the information overload