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Valicon2007 Ecpr Zenel Batagelj MArketing vs Academic research
1. Why m arketing research and academic surveys are two different worlds? Zenel Batagelj ECPR, Ljubljana, July 31. 2007
2. I will compare marketing research private sector to social/official research public/academic sector Marketing Social / Official Private Public / Academic
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9. The “new” marketing research is emerging CONTEXT EVALUATION APPLICATION ROBUSTNESS DVL Smith and JH Fletcher. T he art & science of interpreting market research evidence NEW OLD Presentation with reccomendations Orthodox statistical tests Checking with previous results Reliability and validity MR involved in decision-making process Intuition Checking against broader marketing information context Critical combination of various imperfect data sources
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13. “ Snowflake” chart presents where are the biggest differencies between two subgroups