3. The problem at POS in supermarkets and grocery stores.
Customers in supermarkets are in a ‘‘passing-by situation“ and it is difficult
to attract their attention.
The SCREENfridge is a powerful „attention grabbing“ marketing and
communication tool in this instance.
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PASSING-BY SITUATION
REACH RECEPTION
WAITING SITUATION
SCREENfridge at POS
4. Time spent at the supermarket.
The average time customers spend at the supermarket:
drugstore 5 minutes
discounter 8 minutes
supermarket 13 minutes
departement stores 21 Minuten
attention grabbing screen communication increases brand and product
awareness at POS in cases where customers have more time on their hands
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Source: "INSITU - European Marketing Research" http://www.research-results.de/fachartikel/2006/ausgabe6/kalkuliertes-risiko.html
5. SCREENfridge (without connectivity).
SCREENfridge with a 47“ transparent display,
freestanding for retail purposes
Time switch for day and night operation
Front with safety glass
Back panel (suited for freestanding operation)
Custom designed LED-lighting for maximum
visibility of the products
Housing in white (alternative RAL colors available)
Designed specifically for the European market
Mediaplayer (with USB stick) for video playback in
full-HD (1080p)
On-site content replacement only!
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6. SCREENfridge (with connectivity).
The SCREENfridge with connectivity
includes everything a customer would
require of a fully automated and
dynamic POS marketing tool
Windows PC with WLAN, UMTS and LAN
Content hosting and 3G data contract
Online (browser based) control of your
content with individual customer login
Dynamic content possibilities
Proof of play (reporting) of all content
delivery
Online and realtime monitoring (hardware
& software)
1st-level support and service (hotline)
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7. The full potential with connectivity.
Real-time dynamic playout of content, depending on date and time.
Location based services such as weather, news or traffic.
Integration of partners to show relevant information for the location.
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8. Communication funnel for the SCREENfridge.
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AWARENESS INTEREST TRIAL LOYALTY
Loyality & endorsement
PURCHASE
Re-purchase
„Eyecatcher“ content
„Service“ content
„Editorial“ content
„Product“ content
FOCUS
9. Example: Content playlist Mon-Sat 7am-8pm.
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24 20 23 1630
20 10 16 25 10
Eyecatcher Service EditorialProduct
160 Sec. 72 Sec. 33 Sec. 25 Sec.
290 Sec.
20
10
10
56
10. Playlist video example (290 seconds).
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Youtube - Link
English and German language versions available
11. Example: location based information.
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Pictogram 1-5
Welcome Copy
1-5
Location
Temperature
Description
Logo
13. Benefits overview.
Without connectivity With connectivity
initial-content (up to 60 seconds) and upload
to the player
x x
video-playback in full-HD in 1080p x x
central control of the content, independent of
location
- x
dynamic playlists - x
location based data in real-time
(weather service + location information)
- x
„proof of play“ reporting and real-time
monitoring
- x
support hotline (Mon- Fri 9am to 5pm) - x
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14. Measurements of the SCREENfridge.
Weight without content: 167 kg
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15. Optional finishing of the SCREENfridge.
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e.g. campaign motive
Foil on all four sides
Manufacturer
logo
16. Roll-Out checklist and protocol for delivery and installation.
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Connectivity Set-Up Timer Set-UpShelf filling manual
English and German language versions available
18. pilot Group.
pilot Screentime is part of the pilot Group. Exemplary in digital marketing,
pilot is one of the largest digital agencies in Europe, with a turnover of over
30€ million and 370 employees.
Agency locations: Hamburg, Berlin, München, Stuttgart, Wien.
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21. Content and advertising for all digital marketing-touchpoints.
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Online platforms
Customer websites/
-channels with CMS
Procter & Gamble
Acer
Heinemann
Direct LineNewYorker
OTTO
Community Life
Tablet PC apps
Smart TV apps
stern
Mobile apps
Websites POS
Branded
entertainmentDooH
Yellostrom
22. pilot Screentime based in Hamburg.
Training rooms
Video and audio post-
production
Screentime LAB
Support and Service
teams
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23. Content, advertising and technology for digital signage networks.
SoftwareContent & production Installation managementHardware purchase
2 5
Service & Support
Smartphone Smart TVPCTablet
Digital „Customer Journey“ plaform integration
Strategy, planning and project management
1
64
7
3
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24. Digital screen communication at POS and POI.
Digital screen communication with emotional content, information and
advertising controlled via one content management system.
Video walls
Digitale Plakate
Menu boards
Interactive kiosks
Guides
Produkt demos
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25. Digital signage workflow.
We use a content management system, that can either be operated by us
or by the customer himself.
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26. Roll-Out Management, Media Technology, IT System & Service.
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Energy Star, EPEAT, TCO,
Eco-Flower, “Blauer Engel”
and RoHS compliance
Warranty management,
Pick-Up & Return-Service
Air and dust protection,
IPx certification
Indoor screens Outdoor screens Touch screens
27. Contact.
pilot Screentime GmbH
Neue Rabenstraße 12
20354 Hamburg
Germany
Daniel Kunkel
Project Manager
Tel.: +49 (0)40 – 30 37 66 – 835
E-Mail: d.kunkel@pilot-screentime.de
Web: http://www.pilot-screentime.de
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pilot Screentime GmbH