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Goldbach Media DOOH SPORT Screens Special POS 2013
1.
SPORT Screens bei
Intersport BAHNHOF Screens DOC Screens OUTDOOR Screens SPORT Screens TANKSTELLEN Screens TAILORMADE
2.
2 1. Messbare Ergebnisse
am Point of Sale - Absatzplus bis zu 54% - Auswertung über das Kassensystem - Branchenexklusive Platzierung ist möglich 2. Garantierte Ausspielung - Unabhängig von Wetter- & Pächter - Standardisierte Ausspielung & Reporting 3. Infotainment in Wartesituationen - Willkommene Ablenkung der Konsumenten - Programm aus News & Sportclips - Emotionale Ansprache durch HD-Bewegtbilder © 2013 Goldbach Media Austria GmbH Steigern Sie den Abverkauf! Quelle: Intersport 2013 SPORT Screens bei Intersport
3.
30” News 10“ Sponsoring 30“ Sportclips 20“ Werbung 30“ News 10“ Sponsoring 30“ Intersport 20“ Werbung 30“ Sportclips 20“ Werbung 240 Sekunden Infotainment 3 /
Die Kombination aus Bewegtbild und relevantem Content schafft Aufmerksamkeit - Ø Looplänge rund 240 Sekunden - 90“ Werbeblock - Sonderprogramm: Übertragung von Sportevents / Flexibel buchbar - Regionen - Zeitschienen - Wetter - Einzelne Tage / Buchungsvarianten: - Klassische Kampagne - Sponsoring der News oder Sportclips 10“ Branding + 10“ Clip SPORT Screens © 2013 Goldbach Media Austria GmbH
4.
v 55 45 24 54 22 weiblich männlich 14-29 Jahre 30-49 Jahre 50-65 Jahre/
233.000 Netto- / 700.000 Bruttokontakte / 38 Standorte, 87 Screens, laufender Ausbau / So oft treiben Intersport Kunden Sport - 1x pro Woche: 16,3% - Mehrmals pro Woche: 62,8% - Täglich: 7,6% 4© 2013 Goldbach Media Austria GmbH Österreichweites Netzwerk Quelle: Intersport 2013, 2 Wochen 26 Screens 8 Screens 22 Screens 14 Screens 3 Screens 5 Screens SPORT Screens 2 Screens7 Screens Netzwerk % Grundgesamtheit %
5.
Unser Angebot Winter Special
2013 / Präsenz: - 87 Screens, 38 Intersport Filialen - Ausspielung alle 240 Sekunden - Spotlänge 20“ - 1 Monat (4x 6 Tage) Listenpreis Medialeistung: € 7.003,- Ihr Preis: € 3.502,- 5© 2013 Goldbach Media Austria GmbH Preise Medialeistung exkl. 5% WA und 20% USt., sonstige Preise wie Produktion exkl. 20% Ust. Angebot gültig bei Buchung bis 1.12.2013. Eine AE von 15% kann bei entsprechender Voraussetzung abgezogen werden. 50% Winter Special
6.
>> Anhang SPORT Screens
7.
Standortbilder SPORT Screens 7© 2013
Goldbach Media Austria GmbH
8.
9.
Referenzen 9© 2013 Goldbach
Media Austria GmbH / Brooks / CEP / Falke / Harzer Tourismusverband / K2 / Killtec / Land Sachsen (Tourismus) / MTS (Speedminton) / Nike / O‘Neill / Puma / Sky / Tatonka / Zürich Versicherung SPORT Screens D-A-CH
10.
GOLDBACH MEDIA AUSTRIA
GmbH Laimgrubengasse 14 1060 Wien www.goldbachmedia.at Ing. Mag. (FH) Horst Brunner Unit Director Digital Out-of-Home Direkt +43 1 370 88 08 776 Mobil +43 664 88 3 99 507 horst.brunner@goldbachmedia.at
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