Presentation given at the Kick-Off-Workshop "Broadcasting in the Post-Broadcasting-Era. Policy, Technology and Content". School of Communication, Media and Theatre. University of Tampere, March 29, 2014.

1. A Governance Perspective
Technologies in Digital Media Regulation
1
Christian Katzenbach
!
Workshop „Broadcasting in the Post-Broadcasting Era“
University of Tampere
March 29, 2014

2. !2
[.…] a politics deeply embedded not just within the institutions
that design and distribute technologies and services, but within
the technology itself, as software products and information
networks both prescribe and proscribe, configuring suppliers
and users, containing and constraining behaviour, and
embodying in their algorithms and their gateways both the
normative and the seductive.!
!
Mansell /Silverstone, 1996

3. Technologies in Media Regulation
!3

4. Technologies in Media Regulation
!4

5. !5

6. !6
What is Governance, anyways?

7. Governance (Structure): Pluralization of Actors
!7
transnational
self-/co-regulation
transnational
self-/co-regulation
!
!
!
Pluralization of Actors
!
• Multiple Fora und Policy Organizations
• Heterogenous Actors
• Heterogenous Intentions
!
Puppis 2010

8. Governance (Process): De-Centering Coordination
!8
!
!
!
Pluralization of Mechanisms
!
!
!
Discourse
Values
Competition
Legislation
Norms
Expertise
Knowledge
Institutions
Coordination
Legitimation
Markets

9. Governance: Summary
!9
!
!
Governance Research undermines notion of…
!
• Rule-Making as Steering and of…
• Rule-Making as happening exclusively in Policy Organizations
!
— De-centered and Heterogenous Governance Arrangements

10. !10
From Governance as Regulation
to Governance as (reflexive) Coordination

11. Governance: Changing the Perspective
!11
Social Order
Regulation / Steering

12. Governance: Changing the Perspective
!12
Social Order
Regulation / Steering
Coordination

13. Governance with Sociological Neo-Insitutionalism
!13
Regulative Pillar
Institutions as sanction-based Regulations
!
Normative Pillar
Institutions as normative
Expectations
!
Cultural-Cognitive Pillar
Institutionen as cultural-cognitive Patterns
!
+ Material Dimension
Technological and Material
Manifestation of Institutions

14. Technologies as Institutions?
!14
Impacts of Technology on social
behaviour and sectoral change
1 Political and Social Construction of
Technology
2‣ Technology in Use!
‣ Meaning and Usage are ascribed,
not determined!
‣ Domestication
‣ Technology Development!
‣ „Leitbilder“!
‣ Standardisation!
‣ Regulation
‣ Technology as functional
equivalent!
‣ Durkheim‘s social facts!
‣ Hardened social action and
structured
‣ Technology is Society made
durable

15. 17.00 - 17.15 Arrival
17.15 - 17.30 Welcome
17.30 - 18.00 Welcome
18.00 - 18.15 Welcome
18.15 - 18.30 Welcome
18.30 - 18.45 Welcome
18.45 - 19.45 Welcome
19.45 - 20.00 Welcome

16. 17.00 - 17.15 Arrival
17.15 - 17.30 Welcome
17.30 - 18.00 Welcome
18.00 - 18.15 Welcome
18.15 - 18.30 Welcome
18.30 - 18.45 Welcome
18.45 - 19.45 Welcome
19.45 - 20.00 Welcome
Picture: clemensfranz (CC By-SA 3.0)

17. Side-path: Technologies as Institutions?
!17
Impacts of Technology on social
behaviour and sectoral change
1 Political and Social Construction of
Technology
2‣ Technology in Use!
‣ Meaning and Usage are ascribed,
not determined!
‣ Domestication
‣ Technology Development!
‣ „Leitbilder“!
‣ Standardisation!
‣ Regulation
‣ Technology as functional
equivalent!
‣ Durkheim‘s social facts!
‣ Hardened social action and
structured
‣ Technology is Society made
durable

18. Governance with Sociological Neo-Insitutionalism
!18
Regulative Pillar
Institutions as sanction-based Regulations
!
Normative Pillar
Institutions as normative
Expectations
!
Cultural-Cognitive Pillar
Institutionen as cultural-cognitive Patterns
!
+ Material Dimension
Technological and Material
Manifestation of Institutions

19. Regulation (+ incl. Private ordering
!
!
(informal) Norms and Practises
!
Discourses and Framings
!
!
Governance and Technology
4 Research Perspectives
!19
Regulative Pillar
Institutions as sanction-based Regulations
!
Normative Pillar
Institutions as normative
Expectations
!
Cultural-Cognitive Pillar
Institutionen as cultural-cognitive Patterns
!
+ Material Dimension
Technological and Material
Manifestation of Institutions

20. Conclusion:
Technologies as Institutions in Media Regulation?
!20
Technologies embody norms,
values and practises
Technologies frame interactions
and expectations
Technologies as integrated part of
the fabric of the social
Technologies in regulatory
constellations
Technologies, interpretative
flexibility and the „best“ solution

21. !21
!
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Pictures
Bundestag: Times, CC-BY-SA-3.0-2.5-2.0-1.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia
Commons. URL: http://commons.wikimedia.org/wiki/File:Deutscher_Bundestag_Plenarsaal_Seitenansicht.jpg
DSDS, American Idol, Indian Idol: Pressematerial der Sender.
Instagram, iTunes: Eigene Screenshots der Websites.
Küche: Cornelius Jacobsen (Riksarkivet, National Archives of Norway. Archivnr: Pa1528_ua2_012. URL: http://
www.flickr.com/photos/national_archives_of_norway/6475926375/)
Laurel Hardy: Dougal McGuire CC-BY-SA 2.0. URL: http://www.flickr.com/photos/tom-margie/1535543995/)
Christian Katzenbach
!
Alexander von Humboldt Institute for Internet
and Society
Berlin, Germany
katzenbach@hiig.de
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http://policyreview.info !
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