The document appears to be a manifesto titled "The Cluetrain Manifesto" that discusses several key points about markets and conversations: 1. Markets consist of conversations between human beings, not demographic groups. 2. Conversations between human beings sound human as they are conducted with a natural, uncontrived voice. 3. Whether providing information, opinions, perspectives, arguments or humor, the human voice in conversations is typically open and natural.

1. BSI The Cluetrain Manifesto
Marketing 2.0 Conference, Paris 2008

2. Join the conversation
MARKETING 2.0 CONFERENCE
www.marketing2conference.com

3. MORALS IN MARKETING.
.GNITEKRAM NI SLAROM

4. The Cluetrain Manifesto
1.
Markets are conversations.
2.
Markets consist of human beings, not demographic
sectors.
3.
Conversations among human beings sound human.
They are conducted in a human voice.
4.
Whether delivering information, opinions, perspectives,
REALLY ?
dissenting arguments or humorous asides, the human
voice is typically open, natural, uncontrived.
.... etc. ...
STANDARD WISDOM.
.MODSIW DRADNATS

5. HMMM... IS MY WIFE NOT HUMAN?
?NAMUH EFIW YM T‘NSI ...MMMH

6. WHAT HAPPENED TO „EYE LEVEL“ HERE?
?EREH “LEVEL EYE„ OT DENEPPAH TAHW

7. The Cluetrain Manifesto
...
4.
Whether delivering information, opinions, perspectives,
dissenting arguments or humorous asides, the human
voice is typically open, natural, uncontrived.
.... etc. ...
REALLY ?
74. We are immune to advertising. Just forget it.
MORE STANDARD WISDOM.
.MODSIW DRADNATS EROM

8. A B C
TEST YOUR „IMMUNITY“.
.YTINUMMI RUOY TSET
Singh,
U of Austin

9. THE BRAIN - VERY SIMPLIFIED.
.DEIFILPMIS YREV - NIARB EHT

10. WHAT ARE YOU IN THE MOOD FOR?
?ROF DOOM EHT NI UOY ERA TAHW
North et al,
U of Leicester

11. PRIMING = MANIPULATION?
?NOITALUPINAM = GNIMIRP
Holland, Hendriks & Aarts,
U of Nijmegen

12. TEST „IMMUNITY“ AT HOME.
.EMOH TA “YTINUMMI„ TSET
Irmak et al,
Baruch College, NY

13. CONFUSED ABOUT MORALS NOW?
?WON SLAROM TUOBA DESUFNOC

14. NO.

15. YES.

16. NO.

17. HMMM...

18. CLEARLY
NO.

19. SO, WHAT „CREATES“ MORALS?
?SLAROM “SETAERC„ TAHW ,OS

20. „PSYCHIC“
CONJUROR
A MEMORABLE MORAL COMPASS.
.SSAPMOC LAROM ELBAROMEM A

21. ma rkus roder
honest d eceiver
+ 49 (163) 751-8876
kusroder@ gmail.com
mar

22. I PREDICT ORANGE.