Micro-Interactions in a 2.0 World

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BSI

Business Technologie

BSI Micro-Interactions in a 2.0 World Marketing 2.0 Conference, Paris 2009

Jointheconversation MARKETING 2.0 CONFERENCE www.marketing2conference.com

Micro-Interactions In a 2.0 World David Armano, VP, Experience Design Critical Mass / criticalmass.comBlog: darmano.typepad.comTwitter: twitter.com/armano

print radio broadcast digital media revolutions of the past

the social web is the revolution of the present

the way we influence has been revolutionized

micro-interactions create loyalty and currency

from passive consumption to active participation

Over 136 million pageviews More than 21.3 million live video streams since 6am 1.3 million concurrent live streams

Starbucks the experience economy has hit tough times

70,000 ideas in first year Free coffee for Gold Card members on their birthday Starbucks VIP card Splash sticks Buy coffee beans, get a free cup of coffee

marketing?advertising?public relations?customer service? product development?

“until you got ice cream spilled on you, you’re not doing field work.”~Randy Pausch

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Micro-Interactions in a 2.0 World

1. BSI Micro-Interactions in a 2.0 World Marketing 2.0 Conference, Paris 2009

2. Jointheconversation MARKETING 2.0 CONFERENCE www.marketing2conference.com

3. Micro-Interactions In a 2.0 World David Armano, VP, Experience Design Critical Mass / criticalmass.comBlog: darmano.typepad.comTwitter: twitter.com/armano

4. this is advertising

5. these are micro-interactions

6. so are these

7. print radio broadcast digital media revolutions of the past

8. the social web is the revolution of the present

9. the way we influence has been revolutionized

10. everyone is a freak

11. communication is becoming effortless

12. communication is becoming effortless

13.

14.

15. micro-interactions create loyalty and currency

16.

17. welcome to the participation economy

18. from passive consumption to active participation

19. Over 136 million pageviews More than 21.3 million live video streams since 6am 1.3 million concurrent live streams

20. Starbucks the experience economy has hit tough times

21. 70,000 ideas in first year Free coffee for Gold Card members on their birthday Starbucks VIP card Splash sticks Buy coffee beans, get a free cup of coffee

22. brands must go beyond broadcast

23. and become “facilitators”

24.

25.

26. facilitation requires people

27.

28. “I believe that people would rather have a conversation with a person than a brand.” ~Scott Monty, Ford Motor Company

29. brandividuals

30. humans not optional

31. marketing?advertising?public relations?customer service? product development?

32. direct engagement

33. how can brands get here?

34. they will learn by doing

35. beyond campaigns

36. “I believe that people would rather have a conversation with a person than a brand.” ~Scott Monty, Ford Motor Company

37. a human renaissance

38. Disney’s $100,000 Salt + Pepper Shaker

39. “until you got ice cream spilled on you, you’re not doing field work.”~Randy Pausch

40. Micro-Interactions In a 2.0 World David Armano, VP, Experience Design Critical Mass / criticalmass.comBlog: darmano.typepad.comTwitter: twitter.com/armano

Micro-Interactions in a 2.0 World

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