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Building Brand Loyalty on the Social Web
1.
BSI Building Brand
Loyalty on theSocial Web Marketing 2.0 Conference, Paris 2010
2.
Jointheconversation MARKETING 2.0
CONFERENCE www.marketing2conference.com
3.
Building Brand Loyalty
On the Social Web
4.
MAKE DATA DRIVEN
DECISIONS http://www.coneinc.com/content1182 http://www.coneinc.com/content2601
5.
6.
Friendster – Gone.
7.
Plurk – Umm,
no.
8.
Twitter – Declining.
9.
Google Buzz –
Confusing as hell.
10.
Facebook is the
only one growing exponentially and globally.Consumers’ expectations aren’t changing. In fact, they want more out of brands. That is a good thing.
11.
SO THE QUESTION
IS …. How do we live up to consumer expectations?
12.
BRANDS BECOME BELIEVABLE
13.
14.
Dell (123)
15.
eBay (115)
16.
Google (105)
17.
Microsoft (103)
18.
Thomson Reuters
(101)
19.
Nike (100)
20.
Amazon (88)
21.
SAP (86)
22.
Tie -
Yahoo!/Intel (85)“Engagement Correlates To financial Performance”
23.
24.
Crowdsourcing products, services
and improvement to the coffee experience
25.
26.
27.
Released the video
on Youtube
28.
Over million views
in one month
29.
The community was
begging for t-shirts like this one
30.
Youtube comments, Twitter,
Gizomodo, Engadget“Engagement Correlates To financial Performance”
31.
A ROCKSTAR IS
BORN!
32.
33.
THE ANALOG GROUNDSWELL