How to help the right fans find you? some tips for online and social marketing. Held at the oikos Meeting @ Hub Zurich, 12 November 2011.

1. Online Love
12 November 2011"
oikos Meeting @ Hub Zürich
Martin Herrndorf"
www.herrndorf.de | herrndorf@gmail.com

2. More than 800 million
active users on facebook.
Third biggest
„country“ on earth!

3. For example…

4. For example…
Web, Öko,
Tech & Sozial &
Design
Politik

5. For example…
Unser
Host: Das
Betahaus
Köln

6. How to find a
lot of fans.
Nope...

7. How to find a
lot of fans.
Nope...

8. How to find the
right fans.
Better...

9. How to help the
right fans find
you.
Yikes!

10. Don’t
be
lazy.

11. 10 Rules
for Online
Love

12. 1: Build relationships

13. 2: Give and take!
She‘s Look
cool!
at him!

14. 3: Be persistent
A post a day...

15. 4: Activate
Attend!
What‘s your...?
Spread!
Join!

16. 5: Have famous friends!

17. 6: Get talked about
Good: Postings.
Better: Likes.
Double-better: Comments.
Triple-better: Discussions.
Super-better: Shares.

18. 7: Use the moment

19. 8:
Share"
good
stuff

20. 9: Post
(a lot)
of pics

21. 10: Keep asking
questions!
What’s special about your page?
Whom do you know? "
Whom do they know?
Where are your “right fans” now?
What are they looking at?
…
What do you enjoy?

22. Summary:
Enjoy!
Martin Herrndorf"
www.herrndorf.de | herrndorf@gmail.com

23. Which format?
User Profile
Group
Page
Post as „you“
X
-
X
Postings in Newsfeed
X
-
X
facebook.com/you
X
-
X
Sent via mobile
X
-
X
Own Tabs
-
-
X
Ads
-
-
X