Global Sustainable Tourism Council (GSTC) “Building Sustainability in EU Tourism.” November 23-24, 2016 Athens, Greece

1. Georgios Drakopoulos
Special Adviser to the Secretary General, UNWTO
President & CEO, tourism generis
Sustainability within the context of
tourism policy

2. Purpose of the presentation
To share a more practical approach
on the issues of sustainability in tourism
and discuss policy implications

3.  The definition & the framework
 The players
 The challenges
 The actions
 The recommendations
Presentation outline

4. UNWTO definition for the sustainable tourism
"Tourism that takes full account of its current and future
economic, social and environmental impacts, addressing
the needs of visitors, the industry, the environment and
host communities"

5. UNWTO definition for the sustainable tourism
"Tourism that takes full account of its current and future
economic, social and environmental impacts, addressing
the needs of visitors, the industry, the environment and
host communities"

6. UNWTO definition for the sustainable tourism
"Tourism that takes full account of its current and future
economic, social and environmental impacts, addressing
the needs of visitors, the industry, the environment and
host communities"

7. Sustainable Tourism: putting together
 Visitors
 Industry
 Host Communities

8. Economic
Social
Environmental
Visitors
Industry
Host Communities
Sustainable Tourism: putting together

9. Sustainable Tourism: a simplified complexity...

10. Who is going to manage it?...and how?

11. Governments
Who? Three (3) players !

12. Governments Businesses
Who? Three (3) players !

13. Governments CommunitiesBusinesses
Who? Three (3) players !

14. How??

15. How??

16. Very long term project – no cash benefits
Policy level: Governments on sustainability

17. Very long term project – no cash benefits
Policy level: Governments on sustainability

18. First things First
Policy level: Businesses and sustainability

19. Policy level: Communities and sustainability

20. Indicators level: to measure ...

21. Indicators level: to measure ...

22. Indicators level: to measure ...

23.  Program for Sustainable
Development of Tourism
 Policy Guidelines & Tools
 Climate Change
 Ecotourism
 Rural & Community based Tourism
 Initiatives & Certification Systems
for Sustainable Tourism
 2017 International Year of
Sustainability of Tourism
Need help? UNWTO is here!

24. UNWTO Actions

25. UNWTO Actions

26. UNWTO Actions

27. UNWTO Actions

28. UNWTO Actions

29. 2013 Tourism @ GDP (%)
MOLDOVA 2,5
ROMANIA 5,1
SERBIA 5,7
RUSSIA 5,8
ARMENIA 7,6
UKRAINE 8,6
AZERBAIJAN 8,8
TURKEY 12,3
BULGARIA 13,3
GREECE 16,2
ALBANIA 16,7
GEORGIA 21,1
Source: WTTC
When to start?

30. INT ARR/POP
MOLDOVA 0.02
ROMANIA 0.08
SERBIA 0.10
RUSSIA 0.20
ARMENIA 0.32
UKRAINE 0.56
AZERBAIJAN 0.20
TURKEY 0.50
BULGARIA 0.99
GREECE 1.63
ALBANIA 1.03
GEORGIA 0.50
When to start?

31. Leadership
Recommendations
Ministers and policy makers

32. Leadership Institutionalization
Recommendations
Ministers and policy makers

33. OK, we understand but...
Recommendations
Businesses, leaders & followers

34. Recommendations
Communities

35. Recommendations
Communities

36. www.tourism-generis.com
Georgios Drakopoulos
Special Adviser to the Secretary General, UNWTO
President & CEO, tourism generis
Sustainability within the context of
tourism policy