1. Presenting a Business Idea
Georgi Kadrev, StockPodium

2. • It's Not Everything
• but it's Important!
• Don't count Only on it
• but don't Ignore it!
Disclaimer! about Presenting

3. • Informational
• Clear to Everybody
• Concise
• Confident
• Well Thought-out
• Good Logical Flow
Communication Effort

4. • Engage Investors
• Attract Clients + Partners
• Share to get Feedback
• Fascinate the Audience :)
• *In general – to sell
• **Current is an educational
Why do we present?

5. • Short! Intro
• Problem
• Product + Magic
• Revenue Model
• Market / Opportunity
• Status / Traction
• Strategy
• Needs and Call to Action
• *Not a Business Plan!
Sample! Structure

6. • Elevator Pitch 1-3 min
• Brief 5-8 min
• Business Basics 10-15 min
• Detailed 30+ min
Various Time Formats

7. • Don't rush it
• Vary slightly
• Pause to put a stress
• Measure in advance
• It's +10-30% when “live”
• Progress bar is helpful
Presentation Speed

8. • Tell a Good Story
• Ask yourself “So What?”
• No Burning Questions
• Be Aware of the Audience!
• Don't educate them
• Don't restate the Obvious!
The Content Flow

9. • Homogenous
• Clear, Open Space
• Attention Catchy
• Perceivable in a Glance! 8 pt
10 pt
12 pt
16 pt
• Images, Simple! Charts 24 pt
• Avoid lots of Text! 32 pt
• Large Font Size! 48 pt
Presentation (Visuals + Formatting)

10. • Write the Speech
• Iterate the Wording
• Imagine the Situation
• Think of Questions
• Learn s.th. about the audience!
Homework Preparation

11. • Be on time
• Check your gadgets!
• Turn IMs off :)
• Get to know some people
• Relax, but don't get asleep
• Think Positive
• Let it go!
Before Stage Preparation

12. • First, Understand!
• Straight to the point
• Do it briefly
• Don't take it Personal
• Be Honest!
• Give Respect
• Prepare in Advance!
Handling Q&A

13. • Ask a Question
• Tell something Funny
• Be Emotional
• Be Manipulative
• *Should be Confident!
Advanced Techniques

14. • Stay Focused
• Avoid extra Familiarity
• Wait Others during Q&A
• *Don't Blame :)
Team Presentations

15. • Wow Features
• Test in Advance!
• Good to start with
Showing a Demo / Prototype

16. • Tell a “Good Story”
• Leave a (single) Message
• Be Confident
• Be Yourself
• Iterate!
• Gain Experience
In Conclusion

17. www.fotolia.com
www.photoxpress.com
Diana Ruseva
www.stockpodium.com
Photo Credits

18. E-mail: georgi.kadrev@stockpodium.com
Mobile: 089 9001 887
Contact Me