Our report provides an insight into the US online furniture & homeware market. It contains an overview of the market development until 2021, of key players and a Deep Dive of Wayfair Key Facts: • The US online furniture market will grow at an annual growth rate of 8%, reaching a market size of US$42.4 billion in 2021 • Online net sales via wayfair.com increased by 60% to total net sales of US$ 2.5 billion in 2016 • Wayfair.com generates 60% of its total net sales in the furniture & homeware category (US$1.5 bn) • Amazon.com generated net sales of US$1.7 billion in 2016 with furniture and homeware in the US More information at statista.com

1. eCommerce market analysis and case study wayfair.com
ONLINE FURNITURE MARKET IN THE
UNITED STATES 2016

2. Jul-17
Top 5 countries by eCommerce revenue in bUS$
2 Source: Statista Digital Market Outlook
Furniture & homeware market in the US
generated revenues of 28.4 bUS$ in 2016
Y/Y Growth 2015/16 in %
China 19.4%
US 19.9%
UK 12.0%
Japan 25.0%
Germany 9.6%
3.7
4.1
4.1
5.1
41.7
49.8
7.3
8.2
23.7
28.4
20152016

3. Jul-17
Projected online revenue from Furniture & Homeware in bUS$
Until 2021 the US furniture & homeware
market will grow by 8.4% on average
+8.4%
2021
42.4
2020
41.7
2019
39.5
2018
36.5
2017
32.6
2016
28.4
Source: Statista Digital Market Outlook3
Development of the furniture & homeware eCommerce market in the United States

4. Jul-17
Furnishing stores with eCommerce net sales higher than 30 mUS$ in 2016
4 Source: ecommerceDB.com, Statista analysis
Online pure players are challenging
established furniture brands
Bricks & Mortar Online Pure
Furnishing
stores
Specialists

5. Jul-17
Company revenues and eCommerce net sales worldwide in bUS$
5 Source: Annual report, ecommerceDB.com, Statista analysis
Net sales via wayfair.com have grown by 60%
up to 2.5 bUS$ in 2016
0.7
(31.6%)
2016
3.4
2.5
(72.7%)
2015
2.3
1.5
(68.4%)
+50.2%
0.9
(27.3%)
wayfair.com
other wayfair stores and businesses
+29.7
Y/Y
Growth
+59.7

6. Jul-17
eCommerce net sales wayfair.com in bUS$, category split in %
6 Source: Annual report, ecommerceDB.com, Statista analysis
Wayfair.com generates 1.5 bUS$ in the
furniture & homeware category
eCommerce net sales in 2016 by product category
60%18%
5%
7%
5%
5%
Hobby & StationeryHome Appliances
DIY, Garden & Pets Sports & Outdoor
Toys & Baby
Furniture & Homeware
Share bUS$
Furniture & Appliances 78% 1.92
- Furniture & Homeware 60% 1.48
- Home Appliances 18% 0.44
Toys, Hobby & DIY 22% 0.54
- DIY, Garden & Pets 7% 0.17
- Hobby & Stationery 5% 0.12
- Sports & Outdoor 5% 0.12
- Toys & Baby 5% 0.12

7. Jul-17
Top 5 online stores by eCommerce net sales 2016 in the US in bUS$
Wayfair is largest furniture brand in the
top 5, followed by Home Depot
Source: ecommerceDB.com, Statista analysis7
Net sales in the US in the home & furniture category
qvc.com 0.8
homedepot.com 0.9
walmart.com 1.1
wayfair.com 1.5
amazon.com 1.7

8. Jul-17
Market definition
Market definition furniture & homeware
Source: ecommerceDB.com,8
Furniture & Homeware Market
The eCommerce market category “Furniture & Homeware” includes the online sale of furniture,
kitchens and household goods such as kitchen and bathroom accessories, textile furnishings, lamps,
decoration, candles, pottery and china. Electronic household appliances are not included in this
market category. Important providers in this market category are the online stores wayfair.com or
ikea.com.
IN-SCOPE:
• Furniture
• Household goods (e.g. kitchen and
bathroom accessories, textile furnishings)
• Kitchens
OUT-SCOPE:
• Electronic household appliances (e.g.
washing machines, dishwashers and coffee
machines)

9. Jul-17
Source: Statista Digital Market Outlook
For more information: ecommerceDB.com
9

10. Jul-17
10 Source: Statista Digital Market Outlook
Contact us
Fabian Ganswindt
Key Account Manager eCommerce
Johannes-Brahms-Platz 1
20355 Hamburg
TEL +49 40 284 841 439
E-Mail fabian.ganswindt@statista.com
Stefanie Eden
Head of Market Intelligence eCommerce
Johannes-Brahms-Platz 1
20355 Hamburg
Danny Jeske
Data Analyst eCommerce
Johannes-Brahms-Platz 1
20355 Hamburg
www.ecommerceDB.com