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eCommerce market analysis and case study wayfair.com
ONLINE FURNITURE MARKET IN THE
UNITED STATES 2016
Jul-17
Top 5 countries by eCommerce revenue in bUS$
2 Source: Statista Digital Market Outlook
Furniture & homeware market ...
Jul-17
Projected online revenue from Furniture & Homeware in bUS$
Until 2021 the US furniture & homeware
market will grow ...
Jul-17
Furnishing stores with eCommerce net sales higher than 30 mUS$ in 2016
4 Source: ecommerceDB.com, Statista analysis...
Jul-17
Company revenues and eCommerce net sales worldwide in bUS$
5 Source: Annual report, ecommerceDB.com, Statista analy...
Jul-17
eCommerce net sales wayfair.com in bUS$, category split in %
6 Source: Annual report, ecommerceDB.com, Statista ana...
Jul-17
Top 5 online stores by eCommerce net sales 2016 in the US in bUS$
Wayfair is largest furniture brand in the
top 5, ...
Jul-17
Market definition
Market definition furniture & homeware
Source: ecommerceDB.com,8
Furniture & Homeware Market
The ...
Jul-17
Source: Statista Digital Market Outlook
For more information: ecommerceDB.com
9
Jul-17
10 Source: Statista Digital Market Outlook
Contact us
Fabian Ganswindt
Key Account Manager eCommerce
Johannes-Brahm...
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Online Furniture Market in the United States 2016 - eCommerce market analysis and case study wayfair.com

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Our report provides an insight into the US online furniture & homeware market. It contains an overview of the market development until 2021, of key players and a Deep Dive of Wayfair



Key Facts:
• The US online furniture market will grow at an annual growth rate of 8%, reaching a market size of US$42.4 billion in 2021
• Online net sales via wayfair.com increased by 60% to total net sales of US$ 2.5 billion in 2016
• Wayfair.com generates 60% of its total net sales in the furniture & homeware category (US$1.5 bn)
• Amazon.com generated net sales of US$1.7 billion in 2016 with furniture and homeware in the US

More information at statista.com

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Online Furniture Market in the United States 2016 - eCommerce market analysis and case study wayfair.com

  1. 1. eCommerce market analysis and case study wayfair.com ONLINE FURNITURE MARKET IN THE UNITED STATES 2016
  2. 2. Jul-17 Top 5 countries by eCommerce revenue in bUS$ 2 Source: Statista Digital Market Outlook Furniture & homeware market in the US generated revenues of 28.4 bUS$ in 2016 Y/Y Growth 2015/16 in % China 19.4% US 19.9% UK 12.0% Japan 25.0% Germany 9.6% 3.7 4.1 4.1 5.1 41.7 49.8 7.3 8.2 23.7 28.4 20152016
  3. 3. Jul-17 Projected online revenue from Furniture & Homeware in bUS$ Until 2021 the US furniture & homeware market will grow by 8.4% on average +8.4% 2021 42.4 2020 41.7 2019 39.5 2018 36.5 2017 32.6 2016 28.4 Source: Statista Digital Market Outlook3 Development of the furniture & homeware eCommerce market in the United States
  4. 4. Jul-17 Furnishing stores with eCommerce net sales higher than 30 mUS$ in 2016 4 Source: ecommerceDB.com, Statista analysis Online pure players are challenging established furniture brands Bricks & Mortar Online Pure Furnishing stores Specialists
  5. 5. Jul-17 Company revenues and eCommerce net sales worldwide in bUS$ 5 Source: Annual report, ecommerceDB.com, Statista analysis Net sales via wayfair.com have grown by 60% up to 2.5 bUS$ in 2016 0.7 (31.6%) 2016 3.4 2.5 (72.7%) 2015 2.3 1.5 (68.4%) +50.2% 0.9 (27.3%) wayfair.com other wayfair stores and businesses +29.7 Y/Y Growth +59.7
  6. 6. Jul-17 eCommerce net sales wayfair.com in bUS$, category split in % 6 Source: Annual report, ecommerceDB.com, Statista analysis Wayfair.com generates 1.5 bUS$ in the furniture & homeware category eCommerce net sales in 2016 by product category 60%18% 5% 7% 5% 5% Hobby & StationeryHome Appliances DIY, Garden & Pets Sports & Outdoor Toys & Baby Furniture & Homeware Share bUS$ Furniture & Appliances 78% 1.92 - Furniture & Homeware 60% 1.48 - Home Appliances 18% 0.44 Toys, Hobby & DIY 22% 0.54 - DIY, Garden & Pets 7% 0.17 - Hobby & Stationery 5% 0.12 - Sports & Outdoor 5% 0.12 - Toys & Baby 5% 0.12
  7. 7. Jul-17 Top 5 online stores by eCommerce net sales 2016 in the US in bUS$ Wayfair is largest furniture brand in the top 5, followed by Home Depot Source: ecommerceDB.com, Statista analysis7 Net sales in the US in the home & furniture category qvc.com 0.8 homedepot.com 0.9 walmart.com 1.1 wayfair.com 1.5 amazon.com 1.7
  8. 8. Jul-17 Market definition Market definition furniture & homeware Source: ecommerceDB.com,8 Furniture & Homeware Market The eCommerce market category “Furniture & Homeware” includes the online sale of furniture, kitchens and household goods such as kitchen and bathroom accessories, textile furnishings, lamps, decoration, candles, pottery and china. Electronic household appliances are not included in this market category. Important providers in this market category are the online stores wayfair.com or ikea.com. IN-SCOPE: • Furniture • Household goods (e.g. kitchen and bathroom accessories, textile furnishings) • Kitchens OUT-SCOPE: • Electronic household appliances (e.g. washing machines, dishwashers and coffee machines)
  9. 9. Jul-17 Source: Statista Digital Market Outlook For more information: ecommerceDB.com 9
  10. 10. Jul-17 10 Source: Statista Digital Market Outlook Contact us Fabian Ganswindt Key Account Manager eCommerce Johannes-Brahms-Platz 1 20355 Hamburg TEL +49 40 284 841 439 E-Mail fabian.ganswindt@statista.com Stefanie Eden Head of Market Intelligence eCommerce Johannes-Brahms-Platz 1 20355 Hamburg Danny Jeske Data Analyst eCommerce Johannes-Brahms-Platz 1 20355 Hamburg www.ecommerceDB.com

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