SlideShare ist ein Scribd-Unternehmen logo
idealos CRM-Journey
Janine Strenge
Head of CRM & Product Marketing
Wie idealo einen
CRM-Growth von 2000 %
in 5 Jahren erzielte
21    
Gegründet 2000
Jahre
1    
#
Preisvergleich in DE
1
3,2
Produkte
mio
Händler:innen
k
50
400
Angebote
mio
pro Tag
Angebotsimporte
mrd
4,5
pro Tag
Visits
mio
1,9
pro Tag
App Nutzer:innen
k
215
CRM
(manuell)
Preiswecke
r
C-Level
-
Suppor
t
groß denken
starkes
Fundament
Preiswecker
manuell
Automatisierung 1.0
manuell Automatisierung
1.0
Automatisierung 2.0
manuell Automatisierung
1.0
Automatisierung
2.0
x4
Datenarten
Verhaltensdaten
Suche
Shop-
Klick
Angebots
-View
B2B-Kundendaten
Produkt-d
aten
Preis-
änderung
Neues
Angebot
B2C-Kundendaten
Alter
Opt-I
n
Name
Price-Drop-Kampagne
Price-Drop-Kampagne
Preis fällt um 10%!
-10%!
Price-Drop-Kampagne
-10%!
Price-Drop-Kampagne
>50%
Öffnungsrate
>30%
Klickrate
-10%!
Skalierung
Kontaktierbarkeit X Relevanz
Skalierung
Kontaktierbarkeit X Relevanz
Price Non-
Price Post
Purchase
2020
2020
Preiswecke
r
Preiswecke
r
Verfügbarkeits
-
wecker
2020
Preiswecke
r
Verfügbarkeits
-
wecker
2020
2000%
CRM-Growth
Support
auf allen
Ebenen
Tiefes
Daten-
verständni
s
Auto-
matisierun
g
+
Relevanz
Begeisterung und Leidenschaft!
Stellt euch
einen
Preiswecker!

Weitere ähnliche Inhalte

Was ist angesagt?

Protinex Market Opportunity Analysis by Arindam Kumar Das
Protinex Market Opportunity Analysis by Arindam Kumar DasProtinex Market Opportunity Analysis by Arindam Kumar Das
Protinex Market Opportunity Analysis by Arindam Kumar Das
ArindamDas177
 
Unilever Axe & Dove Case Study
Unilever Axe & Dove Case StudyUnilever Axe & Dove Case Study
Unilever Axe & Dove Case Study
Shashwat Srivastava
 
Assignment b2 b marketing
Assignment   b2 b marketingAssignment   b2 b marketing
Assignment b2 b marketing
shailesh matkar
 
Unilever (AXE AND DOVE ) Case Study
Unilever (AXE AND DOVE ) Case StudyUnilever (AXE AND DOVE ) Case Study
Unilever (AXE AND DOVE ) Case Study
Ajinkya Pujari
 
Marketing strategies of Amazon
Marketing strategies of AmazonMarketing strategies of Amazon
Digital Marketing Strategy & Plan Template
Digital Marketing Strategy & Plan TemplateDigital Marketing Strategy & Plan Template
Digital Marketing Strategy & Plan Template
Bidur Acharya
 
Using Social Media to Promote Your Mary Kay Business
Using Social Media to Promote Your Mary Kay BusinessUsing Social Media to Promote Your Mary Kay Business
Using Social Media to Promote Your Mary Kay Business
Caryn Brown
 
eCommerce with Amazon
eCommerce with AmazoneCommerce with Amazon
eCommerce with Amazon
Md. Taiseen Azam
 
Lululemon Social Media Strategy
Lululemon Social Media StrategyLululemon Social Media Strategy
Lululemon Social Media Strategy
Alexandra Fedele
 

Was ist angesagt? (9)

Protinex Market Opportunity Analysis by Arindam Kumar Das
Protinex Market Opportunity Analysis by Arindam Kumar DasProtinex Market Opportunity Analysis by Arindam Kumar Das
Protinex Market Opportunity Analysis by Arindam Kumar Das
 
Unilever Axe & Dove Case Study
Unilever Axe & Dove Case StudyUnilever Axe & Dove Case Study
Unilever Axe & Dove Case Study
 
Assignment b2 b marketing
Assignment   b2 b marketingAssignment   b2 b marketing
Assignment b2 b marketing
 
Unilever (AXE AND DOVE ) Case Study
Unilever (AXE AND DOVE ) Case StudyUnilever (AXE AND DOVE ) Case Study
Unilever (AXE AND DOVE ) Case Study
 
Marketing strategies of Amazon
Marketing strategies of AmazonMarketing strategies of Amazon
Marketing strategies of Amazon
 
Digital Marketing Strategy & Plan Template
Digital Marketing Strategy & Plan TemplateDigital Marketing Strategy & Plan Template
Digital Marketing Strategy & Plan Template
 
Using Social Media to Promote Your Mary Kay Business
Using Social Media to Promote Your Mary Kay BusinessUsing Social Media to Promote Your Mary Kay Business
Using Social Media to Promote Your Mary Kay Business
 
eCommerce with Amazon
eCommerce with AmazoneCommerce with Amazon
eCommerce with Amazon
 
Lululemon Social Media Strategy
Lululemon Social Media StrategyLululemon Social Media Strategy
Lululemon Social Media Strategy
 

Ähnlich wie Janine Strenge: idealo's CRM Journey - How idealo Achieved CRM Growth of 2,000 % in 5 Years (DE)

Dynamic service maps
Dynamic service mapsDynamic service maps
Dynamic service maps
Simone Lafargue 🦄
 
Webinar by CrossEngage: "CRM Trends 2022 – Back to the Customer"
Webinar by CrossEngage: "CRM Trends 2022 – Back to the Customer"Webinar by CrossEngage: "CRM Trends 2022 – Back to the Customer"
Webinar by CrossEngage: "CRM Trends 2022 – Back to the Customer"
CrossEngage
 
Mediadaten GFM Nachrichten
Mediadaten GFM NachrichtenMediadaten GFM Nachrichten
Mediadaten GFM Nachrichten
Szameitat Angelique
 
Michael Bogner von Perspective Funnels über Amazon Sales Funnels im E-Commerce
Michael Bogner von Perspective Funnels über Amazon Sales Funnels im E-CommerceMichael Bogner von Perspective Funnels über Amazon Sales Funnels im E-Commerce
Michael Bogner von Perspective Funnels über Amazon Sales Funnels im E-Commerce
Yasin Tanriver
 
The next level: Von E-Mail Marketing zu Customer Engagement
The next level: Von E-Mail Marketing zu Customer EngagementThe next level: Von E-Mail Marketing zu Customer Engagement
The next level: Von E-Mail Marketing zu Customer Engagement
Emarsys
 
Werbeplanung.at SUMMIT 15 – Google Shopping und der Long Tail – Performance-H...
Werbeplanung.at SUMMIT 15 – Google Shopping und der Long Tail – Performance-H...Werbeplanung.at SUMMIT 15 – Google Shopping und der Long Tail – Performance-H...
Werbeplanung.at SUMMIT 15 – Google Shopping und der Long Tail – Performance-H...
Werbeplanung.at Summit
 
Web-Analyse im Marketingcontrolling
Web-Analyse im MarketingcontrollingWeb-Analyse im Marketingcontrolling
Web-Analyse im Marketingcontrolling
Jörg Tschauder
 
OAS 2013 Keynote - Torben Heimann
OAS 2013 Keynote - Torben HeimannOAS 2013 Keynote - Torben Heimann
OAS 2013 Keynote - Torben Heimann
Improve Digital
 
DiVa - Ihr Potential
DiVa  -  Ihr PotentialDiVa  -  Ihr Potential
DiVa - Ihr Potential
BurdaDirect
 
GAUC 2017 Workshop Double Click: Siegfried Stepke (e-dialog)
GAUC 2017 Workshop Double Click: Siegfried Stepke (e-dialog)GAUC 2017 Workshop Double Click: Siegfried Stepke (e-dialog)
GAUC 2017 Workshop Double Click: Siegfried Stepke (e-dialog)
e-dialog GmbH
 
Targeted Performance und Targeted Creativity: Online-Werbung effektiv und kre...
Targeted Performance und Targeted Creativity: Online-Werbung effektiv und kre...Targeted Performance und Targeted Creativity: Online-Werbung effektiv und kre...
Targeted Performance und Targeted Creativity: Online-Werbung effektiv und kre...
mashero gmbh
 
Kundenfokussierung - Management-Bilderbuch
Kundenfokussierung - Management-BilderbuchKundenfokussierung - Management-Bilderbuch
Kundenfokussierung - Management-Bilderbuch
fluunt Interim - Digital Business & Organizational Change
 
Mediadaten GFM Nachrichten 2015
Mediadaten GFM Nachrichten 2015Mediadaten GFM Nachrichten 2015
Mediadaten GFM Nachrichten 2015
Feigl
 
Individualität in der Masse: Retention Marketing auf dem Weg zum individuelle...
Individualität in der Masse: Retention Marketing auf dem Weg zum individuelle...Individualität in der Masse: Retention Marketing auf dem Weg zum individuelle...
Individualität in der Masse: Retention Marketing auf dem Weg zum individuelle...
Connected-Blog
 
Top Werbestrategien für KMUs während der Coronakrise
Top Werbestrategien für KMUs während der CoronakriseTop Werbestrategien für KMUs während der Coronakrise
Top Werbestrategien für KMUs während der Coronakrise
Smarketer
 
Integrierte CRM-Strategien im E-Commerce – Erfolgsfaktor Personalisierung I C...
Integrierte CRM-Strategien im E-Commerce – Erfolgsfaktor Personalisierung I C...Integrierte CRM-Strategien im E-Commerce – Erfolgsfaktor Personalisierung I C...
Integrierte CRM-Strategien im E-Commerce – Erfolgsfaktor Personalisierung I C...
Vorname Nachname
 
Online and search patterns
Online and search patternsOnline and search patterns
Online and search patterns
MSFTAdvertising
 
2017 Mediadaten GFM Nachrichten
2017 Mediadaten GFM Nachrichten2017 Mediadaten GFM Nachrichten
2017 Mediadaten GFM Nachrichten
Feigl
 

Ähnlich wie Janine Strenge: idealo's CRM Journey - How idealo Achieved CRM Growth of 2,000 % in 5 Years (DE) (20)

Dynamic service maps
Dynamic service mapsDynamic service maps
Dynamic service maps
 
Webinar by CrossEngage: "CRM Trends 2022 – Back to the Customer"
Webinar by CrossEngage: "CRM Trends 2022 – Back to the Customer"Webinar by CrossEngage: "CRM Trends 2022 – Back to the Customer"
Webinar by CrossEngage: "CRM Trends 2022 – Back to the Customer"
 
Mediadaten GFM Nachrichten
Mediadaten GFM NachrichtenMediadaten GFM Nachrichten
Mediadaten GFM Nachrichten
 
Michael Bogner von Perspective Funnels über Amazon Sales Funnels im E-Commerce
Michael Bogner von Perspective Funnels über Amazon Sales Funnels im E-CommerceMichael Bogner von Perspective Funnels über Amazon Sales Funnels im E-Commerce
Michael Bogner von Perspective Funnels über Amazon Sales Funnels im E-Commerce
 
The next level: Von E-Mail Marketing zu Customer Engagement
The next level: Von E-Mail Marketing zu Customer EngagementThe next level: Von E-Mail Marketing zu Customer Engagement
The next level: Von E-Mail Marketing zu Customer Engagement
 
Werbeplanung.at SUMMIT 15 – Google Shopping und der Long Tail – Performance-H...
Werbeplanung.at SUMMIT 15 – Google Shopping und der Long Tail – Performance-H...Werbeplanung.at SUMMIT 15 – Google Shopping und der Long Tail – Performance-H...
Werbeplanung.at SUMMIT 15 – Google Shopping und der Long Tail – Performance-H...
 
SEA Essentials
SEA EssentialsSEA Essentials
SEA Essentials
 
Web-Analyse im Marketingcontrolling
Web-Analyse im MarketingcontrollingWeb-Analyse im Marketingcontrolling
Web-Analyse im Marketingcontrolling
 
OAS 2013 Keynote - Torben Heimann
OAS 2013 Keynote - Torben HeimannOAS 2013 Keynote - Torben Heimann
OAS 2013 Keynote - Torben Heimann
 
DiVa - Ihr Potential
DiVa  -  Ihr PotentialDiVa  -  Ihr Potential
DiVa - Ihr Potential
 
Zukunft der Displaywerbung
Zukunft der DisplaywerbungZukunft der Displaywerbung
Zukunft der Displaywerbung
 
GAUC 2017 Workshop Double Click: Siegfried Stepke (e-dialog)
GAUC 2017 Workshop Double Click: Siegfried Stepke (e-dialog)GAUC 2017 Workshop Double Click: Siegfried Stepke (e-dialog)
GAUC 2017 Workshop Double Click: Siegfried Stepke (e-dialog)
 
Targeted Performance und Targeted Creativity: Online-Werbung effektiv und kre...
Targeted Performance und Targeted Creativity: Online-Werbung effektiv und kre...Targeted Performance und Targeted Creativity: Online-Werbung effektiv und kre...
Targeted Performance und Targeted Creativity: Online-Werbung effektiv und kre...
 
Kundenfokussierung - Management-Bilderbuch
Kundenfokussierung - Management-BilderbuchKundenfokussierung - Management-Bilderbuch
Kundenfokussierung - Management-Bilderbuch
 
Mediadaten GFM Nachrichten 2015
Mediadaten GFM Nachrichten 2015Mediadaten GFM Nachrichten 2015
Mediadaten GFM Nachrichten 2015
 
Individualität in der Masse: Retention Marketing auf dem Weg zum individuelle...
Individualität in der Masse: Retention Marketing auf dem Weg zum individuelle...Individualität in der Masse: Retention Marketing auf dem Weg zum individuelle...
Individualität in der Masse: Retention Marketing auf dem Weg zum individuelle...
 
Top Werbestrategien für KMUs während der Coronakrise
Top Werbestrategien für KMUs während der CoronakriseTop Werbestrategien für KMUs während der Coronakrise
Top Werbestrategien für KMUs während der Coronakrise
 
Integrierte CRM-Strategien im E-Commerce – Erfolgsfaktor Personalisierung I C...
Integrierte CRM-Strategien im E-Commerce – Erfolgsfaktor Personalisierung I C...Integrierte CRM-Strategien im E-Commerce – Erfolgsfaktor Personalisierung I C...
Integrierte CRM-Strategien im E-Commerce – Erfolgsfaktor Personalisierung I C...
 
Online and search patterns
Online and search patternsOnline and search patterns
Online and search patterns
 
2017 Mediadaten GFM Nachrichten
2017 Mediadaten GFM Nachrichten2017 Mediadaten GFM Nachrichten
2017 Mediadaten GFM Nachrichten
 

Mehr von Heroes of CRM Conference

Gabriele Schilling: How to Boost Marketing Efficiency Using Predictive CLV
Gabriele Schilling: How to Boost Marketing Efficiency Using Predictive CLVGabriele Schilling: How to Boost Marketing Efficiency Using Predictive CLV
Gabriele Schilling: How to Boost Marketing Efficiency Using Predictive CLV
Heroes of CRM Conference
 
Sebastian Amtage / Julia Rapp: Think Modular! Achieving Customer Centricity W...
Sebastian Amtage / Julia Rapp: Think Modular! Achieving Customer Centricity W...Sebastian Amtage / Julia Rapp: Think Modular! Achieving Customer Centricity W...
Sebastian Amtage / Julia Rapp: Think Modular! Achieving Customer Centricity W...
Heroes of CRM Conference
 
Dr. Florian Heinemann: Why the #1 Priority of Every CMO Should Be CRM
Dr. Florian Heinemann: Why the #1 Priority of Every CMO Should Be CRMDr. Florian Heinemann: Why the #1 Priority of Every CMO Should Be CRM
Dr. Florian Heinemann: Why the #1 Priority of Every CMO Should Be CRM
Heroes of CRM Conference
 
Florian Metz: From an Acquisition to a Retention Mindset – The Case of Invinc...
Florian Metz: From an Acquisition to a Retention Mindset – The Case of Invinc...Florian Metz: From an Acquisition to a Retention Mindset – The Case of Invinc...
Florian Metz: From an Acquisition to a Retention Mindset – The Case of Invinc...
Heroes of CRM Conference
 
Marit Quaatz / Julia Vockeroth: How flaconi Integrates Direct Mail into Its D...
Marit Quaatz / Julia Vockeroth: How flaconi Integrates Direct Mail into Its D...Marit Quaatz / Julia Vockeroth: How flaconi Integrates Direct Mail into Its D...
Marit Quaatz / Julia Vockeroth: How flaconi Integrates Direct Mail into Its D...
Heroes of CRM Conference
 
Saskia Demel / Michael Munder: How to Kick-Start Your CRM With Clickstream Da...
Saskia Demel / Michael Munder: How to Kick-Start Your CRM With Clickstream Da...Saskia Demel / Michael Munder: How to Kick-Start Your CRM With Clickstream Da...
Saskia Demel / Michael Munder: How to Kick-Start Your CRM With Clickstream Da...
Heroes of CRM Conference
 
Nils Weber: CRM for Your Coffee Machine – How to Win in The Platform Economy ...
Nils Weber: CRM for Your Coffee Machine – How to Win in The Platform Economy ...Nils Weber: CRM for Your Coffee Machine – How to Win in The Platform Economy ...
Nils Weber: CRM for Your Coffee Machine – How to Win in The Platform Economy ...
Heroes of CRM Conference
 
Marc Preusche: The Importance of CRM – A Data-Driven View!
Marc Preusche: The Importance of CRM – A Data-Driven View!Marc Preusche: The Importance of CRM – A Data-Driven View!
Marc Preusche: The Importance of CRM – A Data-Driven View!
Heroes of CRM Conference
 
Jochen Missel: The “Wau” Effect of Customer Retention – The Importance of CRM...
Jochen Missel: The “Wau” Effect of Customer Retention – The Importance of CRM...Jochen Missel: The “Wau” Effect of Customer Retention – The Importance of CRM...
Jochen Missel: The “Wau” Effect of Customer Retention – The Importance of CRM...
Heroes of CRM Conference
 
Lara Schneidewind / Tobias Haude: Sending E-Mails Is Soooo 2020. Regards, SMS
Lara Schneidewind / Tobias Haude: Sending E-Mails Is Soooo 2020. Regards, SMSLara Schneidewind / Tobias Haude: Sending E-Mails Is Soooo 2020. Regards, SMS
Lara Schneidewind / Tobias Haude: Sending E-Mails Is Soooo 2020. Regards, SMS
Heroes of CRM Conference
 
Dr. Markus Wuebben: The New Era of CRM Has Begun and It Is Evolving at Breakn...
Dr. Markus Wuebben: The New Era of CRM Has Begun and It Is Evolving at Breakn...Dr. Markus Wuebben: The New Era of CRM Has Begun and It Is Evolving at Breakn...
Dr. Markus Wuebben: The New Era of CRM Has Begun and It Is Evolving at Breakn...
Heroes of CRM Conference
 
Henrika Meusert: The Big Five – Insights into the Digital CRM Strategy of DER...
Henrika Meusert: The Big Five – Insights into the Digital CRM Strategy of DER...Henrika Meusert: The Big Five – Insights into the Digital CRM Strategy of DER...
Henrika Meusert: The Big Five – Insights into the Digital CRM Strategy of DER...
Heroes of CRM Conference
 
Nils Weber: Building a Successful Operating Model for Data Driven CRM
Nils Weber: Building a Successful Operating Model for Data Driven CRMNils Weber: Building a Successful Operating Model for Data Driven CRM
Nils Weber: Building a Successful Operating Model for Data Driven CRM
Heroes of CRM Conference
 
Nina Pollex: 'From "Cash Revenue Machine" to "Customer Relationship Management"'
Nina Pollex: 'From "Cash Revenue Machine" to "Customer Relationship Management"'Nina Pollex: 'From "Cash Revenue Machine" to "Customer Relationship Management"'
Nina Pollex: 'From "Cash Revenue Machine" to "Customer Relationship Management"'
Heroes of CRM Conference
 
Lara Bröckelt / Florian Menge: Direct Mail Automation & Hyper-Personalization...
Lara Bröckelt / Florian Menge: Direct Mail Automation & Hyper-Personalization...Lara Bröckelt / Florian Menge: Direct Mail Automation & Hyper-Personalization...
Lara Bröckelt / Florian Menge: Direct Mail Automation & Hyper-Personalization...
Heroes of CRM Conference
 
Lars Brodersen – Customer Data Platforms: Dos and Don'ts for Long-Term Improv...
Lars Brodersen – Customer Data Platforms: Dos and Don'ts for Long-Term Improv...Lars Brodersen – Customer Data Platforms: Dos and Don'ts for Long-Term Improv...
Lars Brodersen – Customer Data Platforms: Dos and Don'ts for Long-Term Improv...
Heroes of CRM Conference
 
Felix Schirl & Tom Kussmaul – Telefónica’s Evolution From CRM to a 360 View o...
Felix Schirl & Tom Kussmaul – Telefónica’s Evolution From CRM to a 360 View o...Felix Schirl & Tom Kussmaul – Telefónica’s Evolution From CRM to a 360 View o...
Felix Schirl & Tom Kussmaul – Telefónica’s Evolution From CRM to a 360 View o...
Heroes of CRM Conference
 
Aurélie Poilleux – CRM and Digital Privacy: Where is the Line Between Persona...
Aurélie Poilleux – CRM and Digital Privacy: Where is the Line Between Persona...Aurélie Poilleux – CRM and Digital Privacy: Where is the Line Between Persona...
Aurélie Poilleux – CRM and Digital Privacy: Where is the Line Between Persona...
Heroes of CRM Conference
 
Dr. Markus Wuebben and Krzysztof Szymanski – CRM in a Platform Economy
Dr. Markus Wuebben and Krzysztof Szymanski – CRM in a Platform EconomyDr. Markus Wuebben and Krzysztof Szymanski – CRM in a Platform Economy
Dr. Markus Wuebben and Krzysztof Szymanski – CRM in a Platform Economy
Heroes of CRM Conference
 
Dr. Markus Wuebben & Dr. Mark Elsner – Acquisition vs. Retention: Why It’s a ...
Dr. Markus Wuebben & Dr. Mark Elsner – Acquisition vs. Retention: Why It’s a ...Dr. Markus Wuebben & Dr. Mark Elsner – Acquisition vs. Retention: Why It’s a ...
Dr. Markus Wuebben & Dr. Mark Elsner – Acquisition vs. Retention: Why It’s a ...
Heroes of CRM Conference
 

Mehr von Heroes of CRM Conference (20)

Gabriele Schilling: How to Boost Marketing Efficiency Using Predictive CLV
Gabriele Schilling: How to Boost Marketing Efficiency Using Predictive CLVGabriele Schilling: How to Boost Marketing Efficiency Using Predictive CLV
Gabriele Schilling: How to Boost Marketing Efficiency Using Predictive CLV
 
Sebastian Amtage / Julia Rapp: Think Modular! Achieving Customer Centricity W...
Sebastian Amtage / Julia Rapp: Think Modular! Achieving Customer Centricity W...Sebastian Amtage / Julia Rapp: Think Modular! Achieving Customer Centricity W...
Sebastian Amtage / Julia Rapp: Think Modular! Achieving Customer Centricity W...
 
Dr. Florian Heinemann: Why the #1 Priority of Every CMO Should Be CRM
Dr. Florian Heinemann: Why the #1 Priority of Every CMO Should Be CRMDr. Florian Heinemann: Why the #1 Priority of Every CMO Should Be CRM
Dr. Florian Heinemann: Why the #1 Priority of Every CMO Should Be CRM
 
Florian Metz: From an Acquisition to a Retention Mindset – The Case of Invinc...
Florian Metz: From an Acquisition to a Retention Mindset – The Case of Invinc...Florian Metz: From an Acquisition to a Retention Mindset – The Case of Invinc...
Florian Metz: From an Acquisition to a Retention Mindset – The Case of Invinc...
 
Marit Quaatz / Julia Vockeroth: How flaconi Integrates Direct Mail into Its D...
Marit Quaatz / Julia Vockeroth: How flaconi Integrates Direct Mail into Its D...Marit Quaatz / Julia Vockeroth: How flaconi Integrates Direct Mail into Its D...
Marit Quaatz / Julia Vockeroth: How flaconi Integrates Direct Mail into Its D...
 
Saskia Demel / Michael Munder: How to Kick-Start Your CRM With Clickstream Da...
Saskia Demel / Michael Munder: How to Kick-Start Your CRM With Clickstream Da...Saskia Demel / Michael Munder: How to Kick-Start Your CRM With Clickstream Da...
Saskia Demel / Michael Munder: How to Kick-Start Your CRM With Clickstream Da...
 
Nils Weber: CRM for Your Coffee Machine – How to Win in The Platform Economy ...
Nils Weber: CRM for Your Coffee Machine – How to Win in The Platform Economy ...Nils Weber: CRM for Your Coffee Machine – How to Win in The Platform Economy ...
Nils Weber: CRM for Your Coffee Machine – How to Win in The Platform Economy ...
 
Marc Preusche: The Importance of CRM – A Data-Driven View!
Marc Preusche: The Importance of CRM – A Data-Driven View!Marc Preusche: The Importance of CRM – A Data-Driven View!
Marc Preusche: The Importance of CRM – A Data-Driven View!
 
Jochen Missel: The “Wau” Effect of Customer Retention – The Importance of CRM...
Jochen Missel: The “Wau” Effect of Customer Retention – The Importance of CRM...Jochen Missel: The “Wau” Effect of Customer Retention – The Importance of CRM...
Jochen Missel: The “Wau” Effect of Customer Retention – The Importance of CRM...
 
Lara Schneidewind / Tobias Haude: Sending E-Mails Is Soooo 2020. Regards, SMS
Lara Schneidewind / Tobias Haude: Sending E-Mails Is Soooo 2020. Regards, SMSLara Schneidewind / Tobias Haude: Sending E-Mails Is Soooo 2020. Regards, SMS
Lara Schneidewind / Tobias Haude: Sending E-Mails Is Soooo 2020. Regards, SMS
 
Dr. Markus Wuebben: The New Era of CRM Has Begun and It Is Evolving at Breakn...
Dr. Markus Wuebben: The New Era of CRM Has Begun and It Is Evolving at Breakn...Dr. Markus Wuebben: The New Era of CRM Has Begun and It Is Evolving at Breakn...
Dr. Markus Wuebben: The New Era of CRM Has Begun and It Is Evolving at Breakn...
 
Henrika Meusert: The Big Five – Insights into the Digital CRM Strategy of DER...
Henrika Meusert: The Big Five – Insights into the Digital CRM Strategy of DER...Henrika Meusert: The Big Five – Insights into the Digital CRM Strategy of DER...
Henrika Meusert: The Big Five – Insights into the Digital CRM Strategy of DER...
 
Nils Weber: Building a Successful Operating Model for Data Driven CRM
Nils Weber: Building a Successful Operating Model for Data Driven CRMNils Weber: Building a Successful Operating Model for Data Driven CRM
Nils Weber: Building a Successful Operating Model for Data Driven CRM
 
Nina Pollex: 'From "Cash Revenue Machine" to "Customer Relationship Management"'
Nina Pollex: 'From "Cash Revenue Machine" to "Customer Relationship Management"'Nina Pollex: 'From "Cash Revenue Machine" to "Customer Relationship Management"'
Nina Pollex: 'From "Cash Revenue Machine" to "Customer Relationship Management"'
 
Lara Bröckelt / Florian Menge: Direct Mail Automation & Hyper-Personalization...
Lara Bröckelt / Florian Menge: Direct Mail Automation & Hyper-Personalization...Lara Bröckelt / Florian Menge: Direct Mail Automation & Hyper-Personalization...
Lara Bröckelt / Florian Menge: Direct Mail Automation & Hyper-Personalization...
 
Lars Brodersen – Customer Data Platforms: Dos and Don'ts for Long-Term Improv...
Lars Brodersen – Customer Data Platforms: Dos and Don'ts for Long-Term Improv...Lars Brodersen – Customer Data Platforms: Dos and Don'ts for Long-Term Improv...
Lars Brodersen – Customer Data Platforms: Dos and Don'ts for Long-Term Improv...
 
Felix Schirl & Tom Kussmaul – Telefónica’s Evolution From CRM to a 360 View o...
Felix Schirl & Tom Kussmaul – Telefónica’s Evolution From CRM to a 360 View o...Felix Schirl & Tom Kussmaul – Telefónica’s Evolution From CRM to a 360 View o...
Felix Schirl & Tom Kussmaul – Telefónica’s Evolution From CRM to a 360 View o...
 
Aurélie Poilleux – CRM and Digital Privacy: Where is the Line Between Persona...
Aurélie Poilleux – CRM and Digital Privacy: Where is the Line Between Persona...Aurélie Poilleux – CRM and Digital Privacy: Where is the Line Between Persona...
Aurélie Poilleux – CRM and Digital Privacy: Where is the Line Between Persona...
 
Dr. Markus Wuebben and Krzysztof Szymanski – CRM in a Platform Economy
Dr. Markus Wuebben and Krzysztof Szymanski – CRM in a Platform EconomyDr. Markus Wuebben and Krzysztof Szymanski – CRM in a Platform Economy
Dr. Markus Wuebben and Krzysztof Szymanski – CRM in a Platform Economy
 
Dr. Markus Wuebben & Dr. Mark Elsner – Acquisition vs. Retention: Why It’s a ...
Dr. Markus Wuebben & Dr. Mark Elsner – Acquisition vs. Retention: Why It’s a ...Dr. Markus Wuebben & Dr. Mark Elsner – Acquisition vs. Retention: Why It’s a ...
Dr. Markus Wuebben & Dr. Mark Elsner – Acquisition vs. Retention: Why It’s a ...