Want to learn about idealos incredible success story? Janine Strenge, Head of CRM at idealo, reveals all facts and figures.
Which steps were taken and what decisions led to the fact that idealo achieved CRM growth of 2,000 % in 5 years?
Dr. Markus Wuebben: The New Era of CRM Has Begun and It Is Evolving at Breakn...Heroes of CRM Conference
The document outlines major developments from 2020 to 2021 that impacted digital marketing, including the deprecation of third party cookies, iOS 14.5's app tracking transparency, and rising costs. It notes lessons learned are that platforms will continue to dominate user acquisition, user acquisition costs will remain high, and gathering first party customer data will become more difficult. The quote indicates that without the ability to acquire customers cost-effectively, most direct-to-consumer brands will go out of business.
Mark Benson - Module 6 - Bosch Power Tools and Grainger - FinalMark Benson
This document presents a consolidated digital marketing plan to increase sales of Bosch power tools on Grainger.com by 10% in 2017. It analyzes Grainger and Bosch as clients/brands, outlines business objectives and key performance indicators, and proposes a marketing strategy including display ads and email content. Data will be collected using Google Analytics and customer surveys to evaluate the campaign's effectiveness and inform future strategies. The goal is to test messaging that resonates with procurement officers and end users to generate more online sales of Bosch tools on Grainger.com.
The document describes how Salesforce tools help an account executive, Emelie, manage opportunities from lead generation to closing deals. It shows how Emelie uses Salesforce to be notified of new opportunities, collaborate with her team, prepare for meetings, generate quotes, and close a deal with a customer, with the help of tools like Einstein, Trailhead, Chatter, Quip, and Sales Cloud. Upon closing a large deal, Emelie's manager congratulates her use of Chatter for successfully executing the opportunity with the full Salesforce platform.
Three Phases: The New Approach for Sales and Marketing Planning.amber-javaid
The document discusses aligning sales and marketing strategic planning through a three phase process: business alignment, functional interlock, and execution readiness. In the business alignment phase, sales and marketing ensure shared understanding of goals, markets, and objectives. The functional interlock phase is where alignment happens through steps like defining sales and marketing roles, structures, and production plans. Finally, execution readiness focuses on agreeing on demand commitments, measurements, processes, and tools to execute the aligned plans.
Dr. Markus Wuebben: The New Era of CRM Has Begun and It Is Evolving at Breakn...Heroes of CRM Conference
The document outlines major developments from 2020 to 2021 that impacted digital marketing, including the deprecation of third party cookies, iOS 14.5's app tracking transparency, and rising costs. It notes lessons learned are that platforms will continue to dominate user acquisition, user acquisition costs will remain high, and gathering first party customer data will become more difficult. The quote indicates that without the ability to acquire customers cost-effectively, most direct-to-consumer brands will go out of business.
Mark Benson - Module 6 - Bosch Power Tools and Grainger - FinalMark Benson
This document presents a consolidated digital marketing plan to increase sales of Bosch power tools on Grainger.com by 10% in 2017. It analyzes Grainger and Bosch as clients/brands, outlines business objectives and key performance indicators, and proposes a marketing strategy including display ads and email content. Data will be collected using Google Analytics and customer surveys to evaluate the campaign's effectiveness and inform future strategies. The goal is to test messaging that resonates with procurement officers and end users to generate more online sales of Bosch tools on Grainger.com.
The document describes how Salesforce tools help an account executive, Emelie, manage opportunities from lead generation to closing deals. It shows how Emelie uses Salesforce to be notified of new opportunities, collaborate with her team, prepare for meetings, generate quotes, and close a deal with a customer, with the help of tools like Einstein, Trailhead, Chatter, Quip, and Sales Cloud. Upon closing a large deal, Emelie's manager congratulates her use of Chatter for successfully executing the opportunity with the full Salesforce platform.
Three Phases: The New Approach for Sales and Marketing Planning.amber-javaid
The document discusses aligning sales and marketing strategic planning through a three phase process: business alignment, functional interlock, and execution readiness. In the business alignment phase, sales and marketing ensure shared understanding of goals, markets, and objectives. The functional interlock phase is where alignment happens through steps like defining sales and marketing roles, structures, and production plans. Finally, execution readiness focuses on agreeing on demand commitments, measurements, processes, and tools to execute the aligned plans.
Years of SiriusDecision research prove that B2B organizations with an aligned revenue engine grow faster and more profitably than their peers. Not coincidentally, the number of B2B professionals whose job titles include the word “revenue” is surging, because focusing on revenue signals an enlightened view of alignment.
The question is, what does this shift really mean when it comes to cross-functional execution? Fully realizing the benefits of revenue engine alignment has made Revenue Operations the new mandate for companies that want to outperform their peers.
In this presentation, Dana Therrien will explain why Revenue Operations isn’t just a title or an organizational structure; it's a mindset and strategy for the next phase of B2B growth. If you're a sales and marketing operations leader, don't miss this important discussion to:
- Understand what Revenue Operations means, what’s driving the trend and why now?
- Learn the benefits of a Revenue Operations approach and the impact on operational functions within your organization
- Learn diagnostics and actions your organization can take to implement a Revenue Operations approach
This document outlines the key account management process. It begins by defining key account management as optimizing long-term partnerships through managing internal and external stakeholders. It then discusses the criteria for selecting key accounts and evaluating success, including increased profits, brand availability, and long-term contracts. The document also covers reasons for failure, such as poor communication and planning. Finally, it presents the main pillars of success as information, planning, and teamwork and provides a structure for key account planning involving situational analysis, objective setting, and strategy development.
The document discusses account based selling strategies and tactics. It recommends selecting target accounts based on industry, company size, and potential deal size. It also advises investigating accounts to identify decision makers, influencers, and pain points. Personalized value propositions should be crafted based on account insights and tailored for specific industries and roles. A multi-channel outreach approach using tools like email, phone, LinkedIn, and social media can be used to engage decision makers at various levels.
The document discusses the features and capabilities of SugarCRM, an open source CRM software. It describes SugarCRM's modules for sales force automation, marketing automation, customer support, reporting, and collaboration. Key features include opportunity management, contact management, account management, multi-channel campaigns, email marketing, case management, dashboards, and customization options like custom fields and module building.
1) The document outlines various touchpoints and metrics for customers at different stages of the customer lifecycle from pre-sales to support.
2) It identifies frustration sources for customers such as only receiving calls near renewal time and slow ticket responses.
3) Recommendations are provided to address the opportunities including hiring a customer marketing manager, improving the free trial experience, and creating a deployment playbook.
The power of me: The impact of personalization on marketing performanceEpsilon Marketing
The appeal for personalization is high among consumers. They not only want it, but expect it. And our research found that personalization is profitable. For more information contact us here: https://us.epsilon.com/data-driven-marketing-solutions-contact-us
Sold on marketing automation, but having trouble getting the C-suite on board? Sometimes all you need is a well-planned strategy — and this presentation template can help you show upper management that you've thought ahead. Check out our blog post to download the editable template: prd.to/1kVo1pF
This document provides a digital marketing plan for Grainger to increase sales of Bosch power tools by 10% on Grainger.com. It begins with an analysis of Grainger and Bosch as clients, examining their businesses, customers, websites and social media presence. The document then defines the problem statement and outlines the customer decision journey. It proposes strategies for content and channels, identifying different customer audiences and scenarios. Finally, it presents a test and control plan to evaluate the effectiveness of the marketing strategies. The plan applies concepts from digital marketing courses to create a multi-channel campaign focused on display ads and email.
Salesforce on Salesforce: Building Marketing & Sales AlignmentKevin Baldacci
Ever wondered how Salesforce does sales enablement? Join us for a look behind-the-scenes at how we create, manage, and run internal campaigns designed to empower our sales reps. You will learn first-hand how we handle product launches and see examples of some of our most successful campaigns. This session is great for B2B marketers, enablement, and sales leaders looking for practical ways to improve their sales enablement strategy.
Reimagine Growth: Execute on your customer journey strategyCleverTap
Execute on your customer journey strategy
Key Learnings:
-Build your 360-degree view of your customer lifecycle journey
-Create an omnichannel engagement strategy that’s cost-effective
-Reduce churn by engaging on at the right moments
5 Go-to-Market Strategies for B2B SaaS, FinTech, and IaaS [Webinar Recording]SP Home Run Inc.
(Preview Webinar for Go-to-Market Strategy Reboot Camp)
For founders, marketers, and sales professionals at B2B SaaS (software as a service), FinTech (financial technology), and IaaS (infrastructure as a service) firms -- especially startups, scaleups, and small businesses
How B2B prospects and clients research and make buying decisions has changed. Quite dramatically!
Some of the biggest names in the tech industry have figured this out. And they are shouting it from the rooftops:
Gartner found that 83% of a typical B2B purchase decision -- researching, comparing options, and evaluating pricing -- happens before a potential buyer engages with a vendor.
McKinsey discovered that 70% to 80% of B2B decision-makers now prefer to make decisions digitally.
And LinkedIn, partnering with Edelman, concluded that “thought leadership remains critical to customer engagement, but breaking through the noise is harder than ever.”
However, most SaaS, FinTech, and IaaS startups, scaleups, and small businesses are largely unprepared to confront this once-in-a-generation change in purchasing behavior -- that’s approaching at jet speed whether your company is prepared or not.
And that’s why we hosted this webinar: to help you and your team upskill and stay relevant to how your prospects and clients want to buy.
When you watch the recording of 5 Go-to-Market Strategy Best Practices, you’ll learn how to:
Adapt your sales process to support your prospects’ and clients’ buying process
Build your team with the right mix of generalists and specialists, modeled after some of the most successful professional baseball teams on the planet
Connect the dots between marketing, sales, customer success, and product, so you approach go-to-market as a team sport
Get on the radar screen of the right strangers, in the right places, at the right time, and in the right context
Plan your content strategy for maximum relevance, efficiency, and effectiveness across the most popular formats
And much more!
This webinar is especially crucial for founders, marketers, sales professionals, customer success leaders, and product managers at B2B SaaS, FinTech, and IaaS firms -- especially startups, scaleups, and small businesses.
Learn About Go-to-Market Strategy Reboot Camp http://www.GTMReboot.com
In the presentation we cover how it's important to track the
key metrics within a SaaS sales funnel and how to optimize them at each stage.
Many SaaS tools look at just number of sales and there are many stages both before and after the sale in which saas tools can work more efficiently and produce better results.
We also cover communication strategies and the important of using the behaviour of your consumers to model your sales strategy.
Outbound prospecting for highly targeted lead flowDavid Skok
This presentation described how and when outbound prospecting (Cold Calling 2.0) can work to provide a predictable flow of leads from highly targeted prospects.
This document provides guidance on using customer feedback to improve the customer experience and drive business goals for managed service providers (MSPs). It discusses collecting feedback at various touchpoints along the customer journey, from initial sales and onboarding to ongoing support, renewals, and growth opportunities. The key points are: understanding customer needs and insights enables targeting services and increasing customer lifetime value; feedback should be quick and easy for customers to provide; and gathering and responding to feedback can help attract new customers, optimize processes, and minimize churn.
Learn how Adobe's Marketing Cloud works as a great enabler for synchronized and personalized interactions with customers thereby providing a Unified Customer Engagement.
This document outlines a lead generation campaign for an email archiving solution for Microsoft Exchange. The campaign objectives are to generate 600-1000 marketing qualified leads over 120 days with a budget of $75,000. The campaign will utilize multiple tactics including a content-rich website, email marketing, direct marketing, webinars and a trade show event. Prospects will be nurtured through a marketing funnel with gated content like whitepapers, case studies, and product demos. The key message is how the email archiving solution helps with business continuity and disaster recovery, addressing a top pain point of IT managers.
Key account management vs Traditional sales - Quick comparison guide Hakeem Adebiyi
Whats the difference between KAM, this seems to be the most popular question on all KAM forums. Personally I think a better question is what skills are required to achieve the business goals of your organisation? However the popularity of the question and the debate it generates has led me to produce a quick comparison guide .
Webinar by CrossEngage: "CRM Trends 2022 – Back to the Customer"CrossEngage
Erfahren Sie alles über die wichtigsten aktuellen Trends im Marketing. Mit welchen Entwicklungen müssen Marketer in diesem Jahr rechnen? Wie können Sie sich am besten vorbereiten? Eines ist sicher: Kundenbindung schlägt Akquisition.
Hier geht's zum Vortrag: https://www.youtube.com/watch?v=TyNsCv-u6Ew
Years of SiriusDecision research prove that B2B organizations with an aligned revenue engine grow faster and more profitably than their peers. Not coincidentally, the number of B2B professionals whose job titles include the word “revenue” is surging, because focusing on revenue signals an enlightened view of alignment.
The question is, what does this shift really mean when it comes to cross-functional execution? Fully realizing the benefits of revenue engine alignment has made Revenue Operations the new mandate for companies that want to outperform their peers.
In this presentation, Dana Therrien will explain why Revenue Operations isn’t just a title or an organizational structure; it's a mindset and strategy for the next phase of B2B growth. If you're a sales and marketing operations leader, don't miss this important discussion to:
- Understand what Revenue Operations means, what’s driving the trend and why now?
- Learn the benefits of a Revenue Operations approach and the impact on operational functions within your organization
- Learn diagnostics and actions your organization can take to implement a Revenue Operations approach
This document outlines the key account management process. It begins by defining key account management as optimizing long-term partnerships through managing internal and external stakeholders. It then discusses the criteria for selecting key accounts and evaluating success, including increased profits, brand availability, and long-term contracts. The document also covers reasons for failure, such as poor communication and planning. Finally, it presents the main pillars of success as information, planning, and teamwork and provides a structure for key account planning involving situational analysis, objective setting, and strategy development.
The document discusses account based selling strategies and tactics. It recommends selecting target accounts based on industry, company size, and potential deal size. It also advises investigating accounts to identify decision makers, influencers, and pain points. Personalized value propositions should be crafted based on account insights and tailored for specific industries and roles. A multi-channel outreach approach using tools like email, phone, LinkedIn, and social media can be used to engage decision makers at various levels.
The document discusses the features and capabilities of SugarCRM, an open source CRM software. It describes SugarCRM's modules for sales force automation, marketing automation, customer support, reporting, and collaboration. Key features include opportunity management, contact management, account management, multi-channel campaigns, email marketing, case management, dashboards, and customization options like custom fields and module building.
1) The document outlines various touchpoints and metrics for customers at different stages of the customer lifecycle from pre-sales to support.
2) It identifies frustration sources for customers such as only receiving calls near renewal time and slow ticket responses.
3) Recommendations are provided to address the opportunities including hiring a customer marketing manager, improving the free trial experience, and creating a deployment playbook.
The power of me: The impact of personalization on marketing performanceEpsilon Marketing
The appeal for personalization is high among consumers. They not only want it, but expect it. And our research found that personalization is profitable. For more information contact us here: https://us.epsilon.com/data-driven-marketing-solutions-contact-us
Sold on marketing automation, but having trouble getting the C-suite on board? Sometimes all you need is a well-planned strategy — and this presentation template can help you show upper management that you've thought ahead. Check out our blog post to download the editable template: prd.to/1kVo1pF
This document provides a digital marketing plan for Grainger to increase sales of Bosch power tools by 10% on Grainger.com. It begins with an analysis of Grainger and Bosch as clients, examining their businesses, customers, websites and social media presence. The document then defines the problem statement and outlines the customer decision journey. It proposes strategies for content and channels, identifying different customer audiences and scenarios. Finally, it presents a test and control plan to evaluate the effectiveness of the marketing strategies. The plan applies concepts from digital marketing courses to create a multi-channel campaign focused on display ads and email.
Salesforce on Salesforce: Building Marketing & Sales AlignmentKevin Baldacci
Ever wondered how Salesforce does sales enablement? Join us for a look behind-the-scenes at how we create, manage, and run internal campaigns designed to empower our sales reps. You will learn first-hand how we handle product launches and see examples of some of our most successful campaigns. This session is great for B2B marketers, enablement, and sales leaders looking for practical ways to improve their sales enablement strategy.
Reimagine Growth: Execute on your customer journey strategyCleverTap
Execute on your customer journey strategy
Key Learnings:
-Build your 360-degree view of your customer lifecycle journey
-Create an omnichannel engagement strategy that’s cost-effective
-Reduce churn by engaging on at the right moments
5 Go-to-Market Strategies for B2B SaaS, FinTech, and IaaS [Webinar Recording]SP Home Run Inc.
(Preview Webinar for Go-to-Market Strategy Reboot Camp)
For founders, marketers, and sales professionals at B2B SaaS (software as a service), FinTech (financial technology), and IaaS (infrastructure as a service) firms -- especially startups, scaleups, and small businesses
How B2B prospects and clients research and make buying decisions has changed. Quite dramatically!
Some of the biggest names in the tech industry have figured this out. And they are shouting it from the rooftops:
Gartner found that 83% of a typical B2B purchase decision -- researching, comparing options, and evaluating pricing -- happens before a potential buyer engages with a vendor.
McKinsey discovered that 70% to 80% of B2B decision-makers now prefer to make decisions digitally.
And LinkedIn, partnering with Edelman, concluded that “thought leadership remains critical to customer engagement, but breaking through the noise is harder than ever.”
However, most SaaS, FinTech, and IaaS startups, scaleups, and small businesses are largely unprepared to confront this once-in-a-generation change in purchasing behavior -- that’s approaching at jet speed whether your company is prepared or not.
And that’s why we hosted this webinar: to help you and your team upskill and stay relevant to how your prospects and clients want to buy.
When you watch the recording of 5 Go-to-Market Strategy Best Practices, you’ll learn how to:
Adapt your sales process to support your prospects’ and clients’ buying process
Build your team with the right mix of generalists and specialists, modeled after some of the most successful professional baseball teams on the planet
Connect the dots between marketing, sales, customer success, and product, so you approach go-to-market as a team sport
Get on the radar screen of the right strangers, in the right places, at the right time, and in the right context
Plan your content strategy for maximum relevance, efficiency, and effectiveness across the most popular formats
And much more!
This webinar is especially crucial for founders, marketers, sales professionals, customer success leaders, and product managers at B2B SaaS, FinTech, and IaaS firms -- especially startups, scaleups, and small businesses.
Learn About Go-to-Market Strategy Reboot Camp http://www.GTMReboot.com
In the presentation we cover how it's important to track the
key metrics within a SaaS sales funnel and how to optimize them at each stage.
Many SaaS tools look at just number of sales and there are many stages both before and after the sale in which saas tools can work more efficiently and produce better results.
We also cover communication strategies and the important of using the behaviour of your consumers to model your sales strategy.
Outbound prospecting for highly targeted lead flowDavid Skok
This presentation described how and when outbound prospecting (Cold Calling 2.0) can work to provide a predictable flow of leads from highly targeted prospects.
This document provides guidance on using customer feedback to improve the customer experience and drive business goals for managed service providers (MSPs). It discusses collecting feedback at various touchpoints along the customer journey, from initial sales and onboarding to ongoing support, renewals, and growth opportunities. The key points are: understanding customer needs and insights enables targeting services and increasing customer lifetime value; feedback should be quick and easy for customers to provide; and gathering and responding to feedback can help attract new customers, optimize processes, and minimize churn.
Learn how Adobe's Marketing Cloud works as a great enabler for synchronized and personalized interactions with customers thereby providing a Unified Customer Engagement.
This document outlines a lead generation campaign for an email archiving solution for Microsoft Exchange. The campaign objectives are to generate 600-1000 marketing qualified leads over 120 days with a budget of $75,000. The campaign will utilize multiple tactics including a content-rich website, email marketing, direct marketing, webinars and a trade show event. Prospects will be nurtured through a marketing funnel with gated content like whitepapers, case studies, and product demos. The key message is how the email archiving solution helps with business continuity and disaster recovery, addressing a top pain point of IT managers.
Key account management vs Traditional sales - Quick comparison guide Hakeem Adebiyi
Whats the difference between KAM, this seems to be the most popular question on all KAM forums. Personally I think a better question is what skills are required to achieve the business goals of your organisation? However the popularity of the question and the debate it generates has led me to produce a quick comparison guide .
Webinar by CrossEngage: "CRM Trends 2022 – Back to the Customer"CrossEngage
Erfahren Sie alles über die wichtigsten aktuellen Trends im Marketing. Mit welchen Entwicklungen müssen Marketer in diesem Jahr rechnen? Wie können Sie sich am besten vorbereiten? Eines ist sicher: Kundenbindung schlägt Akquisition.
Hier geht's zum Vortrag: https://www.youtube.com/watch?v=TyNsCv-u6Ew
GFM Nachrichten - Branchenmagazin: Digital für Handel und Marketing. Sie haben den Content, wir die
Reichweite. Die Themenvielfalt aus Location-based Technologien und Services, Commerce und Marketing stehen bei uns im Fokus. Die
Verbreitung über Social Media Kanäle (Facebook, Twitter, Xing) sind wichtiger Bestandteil unserer hochwertigen Beiträge und
Berichterstattung.
Michael Bogner von Perspective Funnels über Amazon Sales Funnels im E-CommerceYasin Tanriver
Michael Bogner ist Gründer und Geschäftsführer der Perspective Digital GmbH - mit Perspective Funnels bietet das Unternehmen aus Berlin hochkonvertierende Funnel-Lösungen für Marketer an. Egal ob Dienstleistungen oder Produkte mit Perpective Funnels erstellen Sie im Handumdrehen professionelle Mobile Landingpages / Funnels. Wie das genau funktioniert erfahren Sie in dieser Präsentation der amazon seller konferenz
The next level: Von E-Mail Marketing zu Customer EngagementEmarsys
Im Mittelpunkt dieser Präsentation steht der Wandel von ESP zu Customer Engagement Marketing. Da immer mehr Unternehmen die differenzierte Ansprache – personalisiert & zielgerichtet – ihrer Kunden im Kundenlebenszyklus in den Fokus stellen, zeigen wir Ihnen hier die Lösungen zur Verbesserung des Customer Engagements und beantworten u.a. die 4 Kernfragen, wie Sie dieses Ziel erfolgreich erreichen können.
Werbeplanung.at SUMMIT 15 – Google Shopping und der Long Tail – Performance-H...Werbeplanung.at Summit
80 Prozent der Conversions über Google Shopping Ads werden von Produkten generiert, die jeweils nur ein bis zwei Conversions aufweisen. In der Masse steckt also großes Umsatzpotenzial. Bid Management ist für die Effizienz der wichtigste Performance-Hebel.
In unserer Vertriebspräsentation erfahren Sie mehr über unsere Referenzen, den Vorteil zu wissen, wer Ihre Homepage besucht, sowie der Prozess von der Leadgenerierung bis zum Abschluss mit dem Digitalen Vertriebsassistenten. Weiterhin erhalten Sie einen Einblick in den Funktionsumpfang des Tools, unseren Service, sowie unser Wertschöpfungsangebot für Ihre Website.
In RTB und Display Advertising sind die DoubleClick Tools herausragend. Was sie mit Daten können und vor allem wie sie mit der Analytics-Suite zusammenarbeiten, zeigt dieser Workshop.
Targeted Performance und Targeted Creativity: Online-Werbung effektiv und kre...mashero gmbh
mashero ist ein junges Unternehmen aus Berlin. Uns gibt es seit 2007.
Wir haben ein webbasiertes Marketing-Tool entwickelt, den dynamic targAdComposer. Mit dem dynamic targAdComposer lässt sich Targeting in der Online-Werbung äußerst effektiv und effizient umsetzen.
Doch was bedeutet eigentlich Targeting und was kann es?
Machen Sie den Schritt von der Kundenorientierung zur Kundenfokussierung. Ob Customer Touchpoint Management, CRM, agiles Projektmanagement, Design Thinking oder Cross Channel Management - worauf sollten Sie achten, um mehr als nur Kundenzufriedenheit zu bewirken?
Individualität in der Masse: Retention Marketing auf dem Weg zum individuelle...Connected-Blog
Thomas Seidel, Sales Director, Emailvision GmbH
Vortrag auf der Email-Expo 2013
Das Blog der Messe Frankfurt zur Digitalisierung des Geschäftslebens:
http://connected.messefrankfurt.com/de/
Top Werbestrategien für KMUs während der CoronakriseSmarketer
Wie geht effektives Online Marketing in der Coronakrise? Ist Ihr Unternehmen stark betroffen, oder steigt die Nachfrage rasant an?
Erfahren Sie mehr über die besten Marketing Strategien im Suchmaschinenmarketing mit Microsoft Ads. Für jede Situation und Branche geben wir praktische Tipps wie Sie Ihr Unternehmen durch die Corona-Krise führen.
Setzen Sie Ihr Marketing Budget mit Performance Marketing effektiv und messbar ein.
Jetzt den aktuellsten kostenlosen Smarketer Marketing Guide downloaden: https://www.smarketer.de/corona-krisen-whitepaper-google-marketing/
Integrierte CRM-Strategien im E-Commerce – Erfolgsfaktor Personalisierung I C...Vorname Nachname
Vortrag von Christine Gerstenberger, Head of CRM Online bei buch.de internetstores AG auf dem 3. Dialogmarketing Gipfel in Köln zum Thema: Integrierte CRM-Strategien im E-Commerce – Erfolgsfaktor Personalisierung
3. Dialogmarketing Gipfel
28. und 29. August 2013 im Radisson Blu Hotel Köln
Veranstalter: Management Forum der Verlagsgruppe Handelsblatt GmbH
Weiter Infos unter: www.managementforum.com
Gabriele Schilling: How to Boost Marketing Efficiency Using Predictive CLVHeroes of CRM Conference
As a CRM professional, you should be aware of the huge impact of the CLV on marketing efficiency. Gabriele Schilling is Managing Director at RS Analytics, a marketing analytics specialist, and knows all about the systematic inclusion of predictive Customer Lifetime Value (CLV) within companies’ marketing activities. She shows you how to boost marketing efficiency using predictive CLV!
Sebastian Amtage / Julia Rapp: Think Modular! Achieving Customer Centricity W...Heroes of CRM Conference
What data architecture does it take to achieve customer-centricity?
As CEO of b.telligent, Sebastian Amtage could also be called the master of tools and technologies in the fields of BI, CRM, DataScience, and cloud technologies. Together with Julia Rapp, Senior Product Owner CRM und Loyalty at Laya Solutions, Sebastian shows with practical examples why and how marketers and data scientists should think modular and achieve customer-centricity with a flexible data architecture. Get to know new possibilities to leverage your #MarTech stack!
Performance Marketing is going through dark times. The only chance? Staying in your customers’ consideration set and inspiring your audience in the long run!
Dr. Florian Heinemann, founding partner of Project A Ventures, stresses this topic and explains why the No. 1 priority of every CMO should be CRM.
Florian Metz: From an Acquisition to a Retention Mindset – The Case of Invinc...Heroes of CRM Conference
Already noticed that customer acquisition is getting harder these days?
The concept of simply running ads to secure economic success no longer works today. It is too expensive, difficult, and unsustainable.
To generate profitable customer relationships, marketers must focus on long-term customer retention.
Best practice invincible brands has perfectly met this challenge. CEO Florian Metz shows all about their transformation from customer acquisition to retention.
Marit Quaatz / Julia Vockeroth: How flaconi Integrates Direct Mail into Its D...Heroes of CRM Conference
Direct mail is dead? Not even close! If integrated into the customer journey in a meaningful way, it can have an enormous impact on your customer’s behavior. Marit Quaatz, CRM Manager at flaconi, and Julia Vockeroth, Customer Success Consultant at optilyz, show how flaconi manages to integrate direct mail into its digital customer journey.
Saskia Demel / Michael Munder: How to Kick-Start Your CRM With Clickstream Da...Heroes of CRM Conference
There is no shortcut for customer happiness. But Saskia Demel and Michael Munder from Porta know how to make a real impact by tracking clickstream data in a smart and lean way.
Nils Weber: CRM for Your Coffee Machine – How to Win in The Platform Economy ...Heroes of CRM Conference
This document discusses how IoT data from devices like coffee machines can be used to improve the customer experience and business model. It proposes using IoT data to trigger automated consumables reorder notifications. This enhances convenience for customers and increases customer lifetime value. The document also outlines how IoT data can enable new service models like equipment monitoring and predictive maintenance. It argues that combining IoT, customer, and product data provides opportunities for upselling, cross-selling, and optimizing the customer journey. Finally, it discusses implementing consent management to legally and ethically use different types of customer data.
Gone are the days when simply buying ads was enough to attract buyers. The marketing world is becoming more complex. And so does data and fortunately so do also the tools and technologies in CRM. That’s why Marc Preusche, Founder & Partner at DEPT Agency, shares his data-driven insights on on the impact and importance of CRM. Why is CRM the silver bullet? What are the numbers behind it?
Jochen Missel: The “Wau” Effect of Customer Retention – The Importance of CRM...Heroes of CRM Conference
The document describes the journey and evolution of an ecommerce company from 2011 to present. It started by focusing on growth and third-party brands from 2011-2015. From 2015-2017 it began focusing on growing its own brands to over 10% of products. From 2017-2019 it became a digital brand builder with multichannel distribution and over 30% own brands. Since 2020 it has become a digital brand platform utilizing a buy and build strategy with over 80% own brands and multichannel distribution. The company has expanded its operations and technology stack over the years.
Lara Schneidewind / Tobias Haude: Sending E-Mails Is Soooo 2020. Regards, SMSHeroes of CRM Conference
What is the secret of success of the fastest-growing hearing care company on the globe? And what has it to do with SMS?
Lara Schneidewind, Head of CRM, and Tobias Haude, Global Head of Product Management at Audibene discuss the importance of choosing the right channel for your messaging. Lara has been scaling and automating CRM at Audibene for 7 years now. As a former engineer, she is keen for supreme user experience and was able to build a state-of-the-art tech stack around a unique customer life cycle!
As Tobi is optimizing the online and offline customer journey of the medtech company and helped it scale from 25 to over 1.500 people, this dream team has a lot to tell about making a product successful and customers stay!
Henrika Meusert: The Big Five – Insights into the Digital CRM Strategy of DER...Heroes of CRM Conference
The document discusses the digital CRM strategy of DER Touristik Online. It covers their why (travel market insights), data capabilities, use cases, organization structure with a focus on the CRM team, and results. The key points are that DER Touristik Online aims to build valuable customer relationships through consistent, personalized communication across channels using their customer data and tech capabilities like their DMP and campaign management system. Their CRM team focuses on developing and optimizing campaigns, and they have seen operational results like increased visits and revenue through regular inspirational and activating messages in their campaigns.
Marketing and CRM are shifting from classic campaign management to an engagement-focused initiative, making it a multi-touchpoint and cross-functional challenge. Learn how to become super-efficient and generate engagement uplifts north of 100% with Nexus' Managing Director Nils Weber.
Nina Pollex: 'From "Cash Revenue Machine" to "Customer Relationship Management"'Heroes of CRM Conference
How Babbel transformed the way they work along their customer lifecycle.
For a young start-up, the biggest challenge often is about how to get to the next buck – fast. As a digital subscription business, though, sights need to be set much further into the future. Here’s how to break down silos and abandon long-established patterns of thinking.
Lara Bröckelt / Florian Menge: Direct Mail Automation & Hyper-Personalization...Heroes of CRM Conference
Check out Contorion and optilyz's presentation on how innovative use of direct mail enables exceptional performance through automation, hyper-personalization, and customer-journal integration.
Lars Brodersen – Customer Data Platforms: Dos and Don'ts for Long-Term Improv...Heroes of CRM Conference
Companies often struggle to decide on “make or buy”, due to a lack of experience and the complexity of new CRM possibilities. tesa's Lars Brodersen shows you how to find your way and aim for long term success when combining customer experience with digital initiatives.
Felix Schirl & Tom Kussmaul – Telefónica’s Evolution From CRM to a 360 View o...Heroes of CRM Conference
Learn how to elevate basic CRM data into fully detailed, centralized customer profiles. trbo's Felix Schirl and Telefónica's Tom Kussmaul will show you how to open up your data silos and take a genuinely audience-management centered approach to CRM.
Aurélie Poilleux – CRM and Digital Privacy: Where is the Line Between Persona...Heroes of CRM Conference
Customer data accumulation and activation increase company profitability, but come with some ethical boundaries as well. Aurélie Poilleux explores the ethical grey areas of customer data.
Today’s largest first-order platforms are pocketing the largest share of customer access. Learn how to utilize CRM insights to their maximum potential to retain customer relationships and regain lost margins.
Dr. Markus Wuebben & Dr. Mark Elsner – Acquisition vs. Retention: Why It’s a ...Heroes of CRM Conference
CrossEngage Co-Founder Dr. Markus Wübben and Echte Liebe Founder Prof. Dr. Mark Elsner present "Acquisition vs. Retention: Why it’s a Match".
As the platform economy grows, the CRM landscape changes, with traditional customer retention becoming much harder to achieve. The temptation is to focus heavily on acquisition rather than retention. As the pair demonstrate, retention should remain a top priority, however retention can now often be equated with re-acquisition.
Find us at www.heroesofcrm.com
And follow us on:
YouTube: https://www.youtube.com/channel/UCaTC-I6-FOpst6iQ_Z1Y5cA
Facebook: https://www.facebook.com/heroesofcrm/
Twitter: https://twitter.com/heroesofcrm
Instagram: @heroesofcrm
Sebastian Amtage - Beyond Marketing Automation: DMP, CDP, CMP. Who Can Still ...Heroes of CRM Conference
Sebastian Amtage, CEO of b.telligent, presents "Beyond Marketing Automation: DMP, CDP, CMP. Who Can Still Navigate Through the Platform Jungle?"
The current CRM and marketing tech landscape, with over seven thousand vendors, is confusing to say the least. Sebastian Amtage sets out to clear the smoke with this presentation.
Find us at www.heroesofcrm.com
And follow us on:
YouTube: https://www.youtube.com/channel/UCaTC-I6-FOpst6iQ_Z1Y5cA
Facebook: https://www.facebook.com/heroesofcrm/
Twitter: https://twitter.com/heroesofcrm
Instagram: @heroesofcrm