SEO Case Study von John Muñoz - Marketing Day 2020 in Austria. Learn how we used an approach to generate AI based content to get better user interactions and rankings for thousands of local pages.
No place is too unusual for catering; this has already been proven by the Estrel. As a result, we also stage unique moments away from our hotel and convention centre and implement your wishes with passion, creativity and perfection. From the selection of food and drink, the search for a suitable location, to the supply of decor, technical equipment and personnel - with the Estrel you receive everything from one source. +++ Kein Ort kann zu außergewöhnlich für ein Catering sein, dass hat das Estrel bereits bewiesen. So inszenieren wir auch außerhalb unseres Hauses einzigartige Augenblicke und setzen Ihre Wünsche mit Leidenschaft, Kreativität und Perfektion um. Von der Auswahl der Speisen und Getränke, über die Suche nach der passenden Location bis hin zur Bereitstellung von Dekoration, Technik und Personal – mit dem Estrel bekommen Sie alles aus einer Hand
Clever-Con 2022: Marketing Analytics Trends 2022 by John MuñozJohn Muñoz
Vortrag mit MarTech Berater und Digital Loop Gründer John Muñoz zu den aktuellen Marketing Analytics Trends 2022: GA4, Server Side Tracking, Customer Data Platform (CDP) und co.
Trends aus der Praxis für die Praxis.
Clever-Con 2022:
Die Online-Konferenz für
Marketing-Optimierung im B2C und B2B https://clever-con.de/
Clever-Con 2022: A/B-Testing & Marketing Analytics im B2B-Marketing - John MuñozJohn Muñoz
Workshop mit MarTech Berater und Digital Loop Gründer John Muñoz zu A/B-Testing & Marketing Analytics im B2B-Marketing. Was sind die unterschiede zum B2C und worauf musst du bei deiner A/B Testing Strategie achten.
Clever-Con 2022 -
Die Online-Konferenz für
Marketing-Optimierung
Wie AI dein SEO ändert [DE] - John MuñozJohn Muñoz
"Wie AI deinen SEO Alltag ändern wird " - Vortrag aus dem SEO Day 2021 von John Muñoz. Wieso sollten Marketer sich mit AI befassen, welche Möglichkeiten und Potentiale entstehen für dich!
Smartes SEO Monitoring & Alerting mit Apps Scripts [DE] - John MuñozJohn Muñoz
Vortrag aus der Campixx 2021 in Berlin zu einem MVP für ein smartes SEO Alerting Tool auf Basis von Google Apps Scripts.
Erfahre wie du Apps Scripts für deine Marketing Prototypen nutzen kannst und wieso du ein SEO Alerting brauchst.
SEO A/B Testing by John Munoz (Digital Loop)John Muñoz
Vortrag aus dem SEO Meetup in München über "SEO A/B Tests", dem Unterschied zu CRO A/B Tests und Beispiele die du mit Tools wie SearchPilot, SplitSignal und Cloud Tools wie Cloudflare Worker, AWS Lambda und Google Clound Functions tun kannst.
Die volle Customer Journey erfassen mit Cross-Device-Trackomg >> John Muñoz (...John Muñoz
Die volle Customer Journey erfassen: lerne Ansätze am Beispiel Google Analytics kennen zur Erfassung der Customer Journey, Attribution, User-ID Tracking, Verknüpfung von Omnichannel Daten und dessen Vorteile, für eine 360 grad Kundenperspektive.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
No place is too unusual for catering; this has already been proven by the Estrel. As a result, we also stage unique moments away from our hotel and convention centre and implement your wishes with passion, creativity and perfection. From the selection of food and drink, the search for a suitable location, to the supply of decor, technical equipment and personnel - with the Estrel you receive everything from one source. +++ Kein Ort kann zu außergewöhnlich für ein Catering sein, dass hat das Estrel bereits bewiesen. So inszenieren wir auch außerhalb unseres Hauses einzigartige Augenblicke und setzen Ihre Wünsche mit Leidenschaft, Kreativität und Perfektion um. Von der Auswahl der Speisen und Getränke, über die Suche nach der passenden Location bis hin zur Bereitstellung von Dekoration, Technik und Personal – mit dem Estrel bekommen Sie alles aus einer Hand
Clever-Con 2022: Marketing Analytics Trends 2022 by John MuñozJohn Muñoz
Vortrag mit MarTech Berater und Digital Loop Gründer John Muñoz zu den aktuellen Marketing Analytics Trends 2022: GA4, Server Side Tracking, Customer Data Platform (CDP) und co.
Trends aus der Praxis für die Praxis.
Clever-Con 2022:
Die Online-Konferenz für
Marketing-Optimierung im B2C und B2B https://clever-con.de/
Clever-Con 2022: A/B-Testing & Marketing Analytics im B2B-Marketing - John MuñozJohn Muñoz
Workshop mit MarTech Berater und Digital Loop Gründer John Muñoz zu A/B-Testing & Marketing Analytics im B2B-Marketing. Was sind die unterschiede zum B2C und worauf musst du bei deiner A/B Testing Strategie achten.
Clever-Con 2022 -
Die Online-Konferenz für
Marketing-Optimierung
Wie AI dein SEO ändert [DE] - John MuñozJohn Muñoz
"Wie AI deinen SEO Alltag ändern wird " - Vortrag aus dem SEO Day 2021 von John Muñoz. Wieso sollten Marketer sich mit AI befassen, welche Möglichkeiten und Potentiale entstehen für dich!
Smartes SEO Monitoring & Alerting mit Apps Scripts [DE] - John MuñozJohn Muñoz
Vortrag aus der Campixx 2021 in Berlin zu einem MVP für ein smartes SEO Alerting Tool auf Basis von Google Apps Scripts.
Erfahre wie du Apps Scripts für deine Marketing Prototypen nutzen kannst und wieso du ein SEO Alerting brauchst.
SEO A/B Testing by John Munoz (Digital Loop)John Muñoz
Vortrag aus dem SEO Meetup in München über "SEO A/B Tests", dem Unterschied zu CRO A/B Tests und Beispiele die du mit Tools wie SearchPilot, SplitSignal und Cloud Tools wie Cloudflare Worker, AWS Lambda und Google Clound Functions tun kannst.
Die volle Customer Journey erfassen mit Cross-Device-Trackomg >> John Muñoz (...John Muñoz
Die volle Customer Journey erfassen: lerne Ansätze am Beispiel Google Analytics kennen zur Erfassung der Customer Journey, Attribution, User-ID Tracking, Verknüpfung von Omnichannel Daten und dessen Vorteile, für eine 360 grad Kundenperspektive.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
2. Ihre Ansprechpartner
Jhon Muñoz
MarTech Consulting, Web Analytics & Tech SEO
• Over 12 years of experience working for e-
commerce start-ups and Corporates
• Founder of Digital Loop GmbH
https://www.linkedin.com/in/johnmunoz89/
https://coaches.xing.com/profile/John_Munoz4
john@palacios-online.de
https://https://digital-loop.com/
3. Digital Loop
Services Technologies und
Kompetenzen
■ MarTech Consulting
■ Digital Marketing
■ IT & Infrastructure
■ E-commerce
■ Digital Analytics
5. 1. Challenges and Goals
SETUP
● 70k Websites
● Master data
○ Establishment type
○ Cuisine type
○ Services
○ Offerings
○ Location
○ Payment type
GOALS AND CHALLENGES
● Unique Content
● SEO relevant
● User relevant
● Scalable (50k - 500k sites)
● Diversity of Content
● Needs to fit to establishment type
● SEO friendly content design
● Ownership of Content
● Little information / data available
● No human resources to write content
● Difficult to measure KPIs across all
domains
6. Examples of content
– Mongolishes Restaurant –
Willkommen im Restaurant Mongolei! Bei uns erwarten Sie eine exquisite
Auswahl leckerer Speisen. Wir arbeiten mit besten Zutaten und bringen
Geschmack auf den Teller. Reservieren Sie noch heute einen Tisch bei uns
und genießen sie einen schönen Abend mit exquisitem Essen in unseren
charmanten Räumlichkeiten.
Wir bieten Fisch, Sushi und typisches mongolisches Buffet in
unserer Lokalität an. Natürlich können Sie auch bei uns reservieren. Rufen Sie
uns einfach unter der Telefonnummer 040 68917868 an.
Als Zahlungsmöglichkeiten akzeptieren
wir MasterCard oder Visa. Außerdem besteht die Möglichkeit der Barzahlung.
Sie haben viele Gӓste und möchten diese lieber in Form eines
Buffets verköstigen? Kein Problem. Unser Küchenpersonal ist auf
solche Anlässe bestens vorbereitet. Das Restaurant ist barrierefrei.
Unsere Bar
***
---
Viele verschiedene Erfrischungsgetrӓnke
Sie mӧchten
Ihren Geburtstag
feiern?
***
---
Sprechen Sie uns!
7. Restaurant italienisch Berlin
Sie suchen ein italienisches Restaurant, sei es für ein romantisches Date oder ein
Abendessen mit der Familie? Dann sind sie bei uns richtig. Restaurant Rossini bietet Ihnen
diese Gelegenheiten.
Wir bieten Ihnen original italienische Pizza, Pastagerichte unter anderem an. Ebenso
verfügen wir über eine Vielfalt an Getränken, z. B. Cocktails und Mixgetränke.
Wir wollen, dass Sie sich bei uns wohl fühlen und haben deswegen auch ein Spielbereich für
Kinder. Sie können einen Tisch reservieren, in dem Sie uns eine Mail an info@xxx schicken
oder an diese Nummer anrufen: xxx. Einen Lieferservice bieten wir auch an, Sie können aber
auch gerne Ihre Bestellung selbst abholen.
Zahlungsmöglichkeiten sind: Barzahlung, VISA Mastercard American Express oder
Debit Card.
Außerdem bieten Ihnen die Möglichkeit bei Ihrer Hochzeit mit einem Buffet oder Catering
zu unterstützen. Um genügend Platz ist gesorgt. Klimaanlage für den Sommer steht für Sie
bereit, verfügen aber auch über einen großen Außenbereich. Für den Winter steht unsere
beheizte Terrasse Ihnen zu Verfügung.
Freies WLAN inbegriffen. Barrierefrei.
8. Bar in Berlin
Wir sind der kulinarische Hotspot unseres Kiezes und mischen das Treiben rund um den Rosa-Luxemburg-Platz
und das Scheunenviertel kräftig auf. Wir haben verschiedene alkoholische Getränke, darunter auch leckere
Cocktails und andere Mixgetränke, für unsere Gäste im Angebot.
Als Zahlungsmöglichkeit akzeptieren wir Visa, Mastercard und Bargeld. Zusätzlich zu unseren
gemütlichen Räumlichkeiten können Sie unser vielfältiges Angebot auch in unserem Außenbereich zu sich
nehmen. Unsere Kunden genießen freies WLAN: Unsere Räumlichkeiten sind barrierefrei zugänglich.
Imbiss – Karaoke und Salatbar in Münster
Beim Imbiss La Californie stehen die Berliner schon mal Schlange. Hier gibt es schnelle Köstlichkeiten zum
Mitnehmen oder direkt auf die Hand. Wir verarbeiten die besten Zutaten und das schmeckt man auch! Auf
unserer Speisekarte gibt es vollwertige Speisen.
Wir nehmen Reservierungen unter der Reservierungs-Email info@xxx oder der Telefonnummer xxxx an.
Außerdem bieten wir einen Lieferservice an, der Ihnen Ihre Bestellungen direkt nach Hause bringt. Als
Zahlungsmöglichkeit akzeptieren wir Debit Card. Außerdem können Sie bei uns bar zahlen. Bei wärmeren
Temperaturen laden wir Sie in unseren schön gestalteten Außenbereich ein. Der Zugang zum WLAN ist für unsere
Kunden kostenlos.
9. Restaurant italienisch Berlin
Herzlich Willkommen im Restaurant Rossini! Bei uns erwartet Sie beste Küche und feine Spezialitӓten aus Ihrem liebsten
Urlaubsland Italien. Egal, ob ein entspanntes Abendessen mit der Familie, ein wichtiges Geschӓftsessen order ein romantisches
Date, in unserem Lokal Rossini gibt es Platz für jede Gelegenheit.
Auf unserer Speisekarte gibt es original italienische Pizza, frisch gekochte Pasta Gerichte und andere italienische Delikatessen.
Wir haben verschiedene alkoholische Getrӓnke, darunter auch leckere Cocktails und andere Mixgetr ӓnke, für unsere Gӓste im
Angebot.
Wir sind stets darauf bedacht, dass sich bei uns die ganze Familie wohlfühlt und stellen unseren
kleinen Gӓsten einen spielbereich zur Verfügung. Wir nehmen Reservierungen unter der Reservierungs-Email info@xxxx oder
der Telefonnummer xxx an. Auβerdem bieten wir einen Lieferservice an oder Sie kӧnnen Ihre Bestellungen auch selbst abholen.
Als Zahlungsmӧglichkeiten akzeptieren wir VISA, MasterCard, American Express oder Debit Card. Auβerdem besteht
die Mӧglichkeit der Bezahlung.
Gerne unterstützen wir Sie bei der Planung Ihrer Hochzeitsfeier in unserem Restaurant oder richten ein Buffet oder Catering für
Sie aus. In unseren Rӓumen finden groβe Gruppen genügend Platz dafür. Wenn der Sommer einkehrt, laden wir Sie ein, unsere
klimatisierten Rӓumlichkeiten aufzusuchen oder aber unser reichhaltiges angebot im schӧnen auβenbereich zu genieβen. Aber
auch in den kӓlteren Monaten kӧnnen Sie dem Treiben der Stadt zusehen –dank unserer beheizten Terrasse. Freies WLAN
steht selbstverstӓndlich zu Ihrer Verfügung. Unsere Rӓumlichkeiten sind barrierefrei zugӓnglich.
10. Kultur und Genuss – nur bei uns
Wir nehmen Sie mit auf eine kulinarische Reise durch die Weltstadt Berlin. Lassen Sie sich in gemütlicher Atmosphäre deftige Hausmannskost
schmecken oder gehen Sie auf Entdeckungstour durch die Berliner Kiez-Küche. Wie wäre es mit „Leber Berliner Art“ mit gebratenen Apfelscheiben,
Zwiebelringen und Kartoffelpüree oder „Gepökeltes Eisbein“ mit Erbspüree, Sauerkraut und Salzkartoffeln – um nur zwei unserer schmackhaften
Gerichte zu nennen. Unsere Speisekarte lässt keine Wünsche offen!
Unser bequemer Außenbereich bietet Ihnen sonnige Plätze mit kühlen Drinks.
Preiswert zu Mittag essen
Täglich erwarten Sie von 11:30 Uhr bis 14:30 wechselnde Mittagsgerichte. Wir verwöhnen Sie mit deutschen und traditionsreichen Speisen, stets
frisch zubereitet aus regionalen Zutaten.
Und wer danach noch Lust auf etwas Süßes hat, der darf sich gerne von unserer vielfältigen Auswahl traumhafter Torten und Backwaren
überraschen lassen.
Buchen Sie unseren Catering-Service für Ihre Privatveranstaltung
Sie sind auf der Suche nach einem Catering, das qualitativ & preislich Ihre Erwartungen trifft und zudem zuverlässig liefert? Dann sind Sie bei uns
genau richtig: In unserem Portfolio warten eine Vielzahl an Speisen darauf, von Ihnen entdeckt zu werden.
Ob für das nächste Team-Frühstück, die nächste große Firmenfeier oder gar die eigene Hochzeit - wir setzen Ihre individuellen Wünsche und
Vorlieben um.
Für alle Gerichte bieten wir auch gerne vegetarische, vegane, gluten- und laktosefreie unwiderstehliche Varianten und Variationen an - genau nach
Ihrem Gusto.
Wählen Sie jetzt zwischen üppigem Buffet mit regionalen Klassikern aus den hauseigenen Metzgereien Berlins, Flying Fingerfood mit delikaten
Häppchen und Canapés oder unserem Grill-Catering.
Haben wir Ihr Interesse geweckt? Dann buchen Sie unseren Catering-Service per Telefon unter xxxxx oder E-Mail unter xxx@hotmail.com.
11. 2. Implementation
Automated & KI – Supported Speech Processing
NATURAL
LANGUAGE
UNDERSTANDING
(NLU)
NATURAL
LANGUAGE
GENERATION
(NLG)
UNSTRUCTURED
DATA
structure
STRUCTURED
DATA
utilize
UNSTRUCTURED
CONTENT
produce
14. Data Sources Used
Text generation via
API available
● Establishment type
● Cuisine type
● Services
● Offerings
● Address
● Payment Methods
● Opening times
Get environment
data of location via
Open
Street Maps API / or
Google Maps API
Wikipedia /
Wikimeddia API to
check if there is
an entry about
the neighborhood
or sights near
the establishment
BASIS DATA
LOCATION
DATA
ENVIRONMENT
DATA
Train Engine (SEO & User friendly etc.)
15. Examples of
generated Content
Restaurant Kiez
Mal wieder schon deutsch essen gehen? Da sind Sie bei uns genau richtig, Willkommen in unserem Restaurant Kiez - Küche.
Wir freuen uns, Sie mit unseren schmackhaften Speisen verwöhnen zu dürfen und Ihnen einen unvergesslichen Aufenthalt zu
bereiten. Bei warmem Wetter laden wir Sie herzlich ein, unseren wunderschönen Außenbereich zu besuchen.
Top Restaurant mit Mittagstisch
Wir verwöhnen Sie mit vielfältige und deutsche Speisen, die unsere Küche frisch für Sie zubereitet. Unsere hervorragenden
lokalen Spelzen und unsere abwechslungsreichen regionalen Gerichte sind besonders für die Frische und den besonderen
Genuss bekannt. Am Nachspeise ein Genuss! Schauen Sie bei uns für ein köstliches Frühstück vorbei.
Sardische Spezialitӓten
Lust auf einen angenehmen Abend mit leckerem Essen? Kommen Sie zu uns in das
La Sardegna und genießen Sie die schmackhaften Köstlichkeiten unserer
talentierten Küchenchefs! Das Restaurant liegt praktisch in der Nähe von
der Mexikanischen Botschaft und ist für unsere Gäste sehr leicht zu erreichen.
Wir bieten Feinkost, Fisch, Pasta, Pizza, und Meeresfrüchte in unserer Lokalität
an. Natürlich können Sie auch bei uns reservieren. Rufen Sie uns einfach unter der
Telefonnummer 030 XXXXXXX an. Unsere Türen sind jeden Tag der Woche ab 11:00
Uhr außer an Samstagen und Sonntagen ab 16:00 Uhr für Sie geöffnet.
Als Zahlungsmöglichkeiten akzeptieren wir MasterCard oder
Visa. Außerdem besteht die Möglichkeit der Barzahlung. Das Restaurant ist
barrierefrei.
Bei uns gibt es neben leckeren
Desserts auch täglich frisch
gebackene Torten. Vom
leckeren Hefeblechkuchen bis
hin zur Stachelbeer - Baiser
Torte. Mottotorten für Ihre
Geburtstagsfeier oder
Highlights wie Macarons,
Cupcakes oder Push
Up Cakes können bei uns
gerne bestellt werden. Wir
backen für Ihre nächste
Feier. Sprechen Sie uns an!
17. 3. Evaluation
Organic Traffic Growth (User) first 50 days
115,9%
Organic Traffic Growth (User) 50 days
69%
Organic Traffic Growth (User) 90 days
32,4%
Organic Traffic Growth (User) 90 days
60%
POC in Germany: approx. 2200 sites with AI-Content from approx. 11.000 Sites.
AI – Content:
20% more SERP impressions 12% more Time-On-Site
24% more search terms in GSC 8% better avg. position
8% more SERPs clicks
19. #Keywords Top 19
URL AI Content Traffic Share(%)
# Keywords
in Top 10
Page 1 No 3,57827476 1
Page 2 NO 2,555910543 1
Page 3 YES 2,555910543 12
Page 4 YES 2,555910543 9
Page 5 YES 2,044728435 13
Page 6 Nein 2,044728435 2
Page 7 Nein 2,044728435 1
Page 8 Yes 1,980830671 9
Page 9 YES 1,533546326 10
Page 10 NO 1,469648562 1
Page 11 YES 1,214057508 11
Page 12 NO 1,150159744 1
Page 13 NO 1,150159744 2
Page 14 YES 1,086261981 10
Page 15 YES 1,022364217 3
Page 16 NO 1,022364217 9
Page 17 NO 1,022364217 2
Page 18 NO 0,89456869 2
Page 19 NO 0,89456869 2
20. 90 days Avg. Session Duration #Leads CR #Interest CR
AI Content True 00:01:29 1,28 7,52
AI Content False 00:01:21 1,68 7,26
User Interaction
21. 4. Next Steps
● Personalized
● SEO friendly
● User friendly
● Unique
● Fresh
● ….
Find more data
sources to enrich
text
engine with
structured data
e.g. User reviews,
Keyword research
(GSC Data),
Weather
Measure SEO
success and
identify NBAs
e.g. Titles and
headlines,
personalized
content
Track POC ENRICH Data AI Content
● Automated content
injection streams via
AI with SEO relevant
content
● Automated content
translation to disrupt
anglosaxon review
culture
● More structured Data
Sources to enrich
content
(Menu, reviews, Food..)
● Keyword Research
● User Generated Content
Semantic text generation Automated
22. Semantic Translation
AI text engine
Creation of new
corresponding and
localized text for different
languages
and countries using
a similar semantic.
Semantic text analysis
Semantic text
analysis of the basic texts
to understand their
meaning, sentiment,
entitles
and substance.
Information Sources
Analyze existing content
with AI text engine in
native language.
BASIS SEMANTIC TRANSLATION
Training: Semantic text translation
23. 5. Conclusion
● Cost-effective operative costs and staff resources (however costly setup)
● Very fast content creation (real-time & on-the-fly)
● Automated content creation
● Solve existing and new problems based on the interpretation of complex
patterns
● Improve the overall customer experience by giving all tailored-experiences
● Capable of constantly generating content and automatically promoting it
● Perfect for short-lived content
Pros of AI Content
24. Cons of AI Content
• High setup costs: data sources and training
• Missing understanding of stakeholders for AI & Data
• Not yet the quality like a professional text writer
• Usually no ROI for small amount of pages
• ...
25. Uses: AI in (Content)
Marketing
● Chatbots
● Creation of blogs, newsfeeds, news articles e.g. The New
York Times
● Customized content articles and copywriting
● Customized ad targeting
● Voice, facial and speech recognition
● Visual search and image recognition
● Personalization and content recommendations
● Analyzing data to set pricing e.g. Airbnb
● Predictive analytics will predict future trend based on past
data collections
27. Digital Loop GmbH
Geschäftsführung:
John Muñoz, Alfredo Jimenez
Steinsdorfstraße 2
80538 München
+49 89 416147830
j.munoz@digital-loop.com
Registergericht: Amtsgericht München, HRB 220409 USt-ID: DE302279775
Hinweis der Redaktion
Examples with AI Content
Examples with AI Content
Examples with AI Content
Content without AI
Short Description & Location:
Data: category, geoRef
Express the object type as well as the object’s location and/or nearest landmark.
In unserer Trattoria direkt am Europaplatz in Berlin Mitte erwartet Sie ein typisch mediterranes Ambiente. Freuen Sie sich auf die leckersten Pastagerichte und Pizzen in Berlin Mitte direkt am Hauptbahnhof.