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Fostering the new Data Culture
at Bosch Power Tools
Keynote at the Data Science Conference
by Chris Wiess, Director for „Big Data & Insights“ at Bosch Power Tools, Germany
Nov 17, 2022
The BOSCH GROUP
We want our products and solutions to
spark enthusiasm, enhance the quality
of people’s lives, and help conserve
natural resources.
In short, we aim to create technology
Invented for life
Intern | PT/BDO-BD | 22.10.2022
© Robert Bosch GmbH 2022. Alle Rechte vorbehalten, auch bzgl. jeder Verfügung, Verwertung, Reproduktion, Bearbeitung, Weitergabe sowie für den Fall von Schutzrechtsanmeldungen.
Fostering the new Data Culture at Bosch Power Tools
The Bosch Group in figures
3
In 2021
subsidiaries and regional
companies in more than
60 countries
3.2
billion euros EBIT
from operations
Bosch associates
worldwide at year-end
(approx.)
billion euros
sales revenue
78.7 403,000 440
Intern | PT/BDO-BD | 22.10.2022
© Robert Bosch GmbH 2022. Alle Rechte vorbehalten, auch bzgl. jeder Verfügung, Verwertung, Reproduktion, Bearbeitung, Weitergabe sowie für den Fall von Schutzrechtsanmeldungen.
Fostering the new Data Culture at Bosch Power Tools
The Bosch Business Sectors
4
Mobility Solutions Industrial Technology Consumer Goods
Energy and Building
Technology

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© Robert Bosch GmbH 2022. Alle Rechte vorbehalten, auch bzgl. jeder Verfügung, Verwertung, Reproduktion, Bearbeitung, Weitergabe sowie für den Fall von Schutzrechtsanmeldungen.
Bosch Power Tools
is one of the world’s leading providers for
power tools, garden tools, power tool
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Intern | PT/BDO-BD | 22.10.2022
© Robert Bosch GmbH 2022. Alle Rechte vorbehalten, auch bzgl. jeder Verfügung, Verwertung, Reproduktion, Bearbeitung, Weitergabe sowie für den Fall von Schutzrechtsanmeldungen.
Fostering the new Data Culture at Bosch Power Tools
6
In 2021
Bosch Power Tools in figures
5.8 +16 % 21,000
billion euros
sales revenue
associates
(approx.)
sales growth **
** sales growth adjusted for currency effects, nominal 14 %
Intern | PT/BDO-BD | 22.10.2022
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Fostering the new Data Culture at Bosch Power Tools
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Empowering our users to build a better life.
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On the way to becoming a leading AIoT company
Fostering the new Data Culture at Bosch Power Tools
2017
All our products
include AI or it has
played a key role in
their development or
manufacturing
process.
2025
First Bosch Power Tool
(Hair Trimmer ☺)
1928
First AIoT Bosch
Power Tool (Indego
Autonomous Lawn
Mower)
Intern | PT/BDO-BD | 22.10.2022
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Fostering the new Data Culture at Bosch Power Tools
From a leading
Engineering & Manufacturing Company
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Product/
service
Value
creation
To a leading
AIoT Company
with a new value-creation paradigm
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creation
Product/
service
Data
AI
sales data
market research
e.g.
User
Data
Flow
Enriching our strengths in the physical
world with IoT and AI as key enablers for
the virtual world. This closes the loop and
accelerates!
Intern | PT/BDO-BD | 22.10.2022
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Millions of data messages in our manufacturing plants every day
Fostering the new Data Culture at Bosch Power Tools
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Intern | PT/BDO-BD | 22.10.2022
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Intern | PT/BDO-BD | 22.10.2022
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Fostering the new Data Culture at Bosch Power Tools
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Intern | PT/BDO-BD | 22.10.2022
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Intern | PT/BDO-BD | 22.10.2022
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Intern | PT/BDO-BD | 22.10.2022
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Intern | PT/BDO-BD | 22.10.2022
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Intern | PT/BDO-BD | 22.10.2022
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Intern | PT/BDO-BD | 22.10.2022
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Fostering the new Data Culture at Bosch Power Tools
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Intern | PT/BDO-BD | 22.10.2022
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Musik ist eine universelle Sprache. Jeder versteht Sie, jeder nutzt sie. Doch wenn ein Akkord nicht passt, klingt das Stück falsch. Auch in unseren Unternehmen. Durch die Vernetzung mit dem Internet of Things können wir unsere Prozesse und Ressourcenverbrauch besser steuern, was einen anderen Klang erzeugt, der harmonisch klingen kann.

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Thanks a lot for your interest.
Time for questions and feedback ☺

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[DSC Europe 22] Fostering the new data culture at Bosch Power Tools - Christopher Wiess

  • 1. Fostering the new Data Culture at Bosch Power Tools Keynote at the Data Science Conference by Chris Wiess, Director for „Big Data & Insights“ at Bosch Power Tools, Germany Nov 17, 2022
  • 2. The BOSCH GROUP We want our products and solutions to spark enthusiasm, enhance the quality of people’s lives, and help conserve natural resources. In short, we aim to create technology Invented for life
  • 3. Intern | PT/BDO-BD | 22.10.2022 © Robert Bosch GmbH 2022. Alle Rechte vorbehalten, auch bzgl. jeder Verfügung, Verwertung, Reproduktion, Bearbeitung, Weitergabe sowie für den Fall von Schutzrechtsanmeldungen. Fostering the new Data Culture at Bosch Power Tools The Bosch Group in figures 3 In 2021 subsidiaries and regional companies in more than 60 countries 3.2 billion euros EBIT from operations Bosch associates worldwide at year-end (approx.) billion euros sales revenue 78.7 403,000 440
  • 4. Intern | PT/BDO-BD | 22.10.2022 © Robert Bosch GmbH 2022. Alle Rechte vorbehalten, auch bzgl. jeder Verfügung, Verwertung, Reproduktion, Bearbeitung, Weitergabe sowie für den Fall von Schutzrechtsanmeldungen. Fostering the new Data Culture at Bosch Power Tools The Bosch Business Sectors 4 Mobility Solutions Industrial Technology Consumer Goods Energy and Building Technology
  • 5. Intern | PT/BDO-BD | 22.10.2022 © Robert Bosch GmbH 2022. Alle Rechte vorbehalten, auch bzgl. jeder Verfügung, Verwertung, Reproduktion, Bearbeitung, Weitergabe sowie für den Fall von Schutzrechtsanmeldungen. Bosch Power Tools is one of the world’s leading providers for power tools, garden tools, power tool accessories and measuring tools.
  • 6. Intern | PT/BDO-BD | 22.10.2022 © Robert Bosch GmbH 2022. Alle Rechte vorbehalten, auch bzgl. jeder Verfügung, Verwertung, Reproduktion, Bearbeitung, Weitergabe sowie für den Fall von Schutzrechtsanmeldungen. Fostering the new Data Culture at Bosch Power Tools 6 In 2021 Bosch Power Tools in figures 5.8 +16 % 21,000 billion euros sales revenue associates (approx.) sales growth ** ** sales growth adjusted for currency effects, nominal 14 %
  • 7. Intern | PT/BDO-BD | 22.10.2022 © Robert Bosch GmbH 2022. Alle Rechte vorbehalten, auch bzgl. jeder Verfügung, Verwertung, Reproduktion, Bearbeitung, Weitergabe sowie für den Fall von Schutzrechtsanmeldungen. Fostering the new Data Culture at Bosch Power Tools 7 Empowering our users to build a better life. PRO DIY
  • 8. do we need to foster the new data culture at Bosch Power Tools? 8 Why
  • 9. Intern | PT/BDO-BD | 22.10.2022 © Robert Bosch GmbH 2022. Alle Rechte vorbehalten, auch bzgl. jeder Verfügung, Verwertung, Reproduktion, Bearbeitung, Weitergabe sowie für den Fall von Schutzrechtsanmeldungen. On the way to becoming a leading AIoT company Fostering the new Data Culture at Bosch Power Tools 2017 All our products include AI or it has played a key role in their development or manufacturing process. 2025 First Bosch Power Tool (Hair Trimmer ☺) 1928 First AIoT Bosch Power Tool (Indego Autonomous Lawn Mower)
  • 10. Intern | PT/BDO-BD | 22.10.2022 © Robert Bosch GmbH 2022. Alle Rechte vorbehalten, auch bzgl. jeder Verfügung, Verwertung, Reproduktion, Bearbeitung, Weitergabe sowie für den Fall von Schutzrechtsanmeldungen. AIoT as the new value creation paradigm. Fostering the new Data Culture at Bosch Power Tools From a leading Engineering & Manufacturing Company with traditional value creation Product/ service Value creation To a leading AIoT Company with a new value-creation paradigm Value creation Product/ service Data AI sales data market research e.g. User Data Flow Enriching our strengths in the physical world with IoT and AI as key enablers for the virtual world. This closes the loop and accelerates!
  • 11. Intern | PT/BDO-BD | 22.10.2022 © Robert Bosch GmbH 2022. Alle Rechte vorbehalten, auch bzgl. jeder Verfügung, Verwertung, Reproduktion, Bearbeitung, Weitergabe sowie für den Fall von Schutzrechtsanmeldungen. Millions of data messages in our manufacturing plants every day Fostering the new Data Culture at Bosch Power Tools 500 Mio. Bosch Plants 550 Mio. Twitter
  • 12. Intern | PT/BDO-BD | 22.10.2022 © Robert Bosch GmbH 2022. Alle Rechte vorbehalten, auch bzgl. jeder Verfügung, Verwertung, Reproduktion, Bearbeitung, Weitergabe sowie für den Fall von Schutzrechtsanmeldungen. Millions of connectable tools sold with related new digital offerings. Fostering the new Data Culture at Bosch Power Tools
  • 13. Intern | PT/BDO-BD | 22.10.2022 © Robert Bosch GmbH 2022. Alle Rechte vorbehalten, auch bzgl. jeder Verfügung, Verwertung, Reproduktion, Bearbeitung, Weitergabe sowie für den Fall von Schutzrechtsanmeldungen. Shift to online & direct sales opens new data potential. Fostering the new Data Culture at Bosch Power Tools From offline stationary sales through multiples and traditional trade... ...to online sales with hybrid & pure players in B2B and own online shops in B2C
  • 14. have we already fostered the new data culture at Bosch Power Tools? 14 How
  • 15. Intern | PT/BDO-BD | 22.10.2022 © Robert Bosch GmbH 2022. Alle Rechte vorbehalten, auch bzgl. jeder Verfügung, Verwertung, Reproduktion, Bearbeitung, Weitergabe sowie für den Fall von Schutzrechtsanmeldungen. PT/BDO: Organization follows strategy. Fostering the new Data Culture at Bosch Power Tools 15 Organization follows strategy: Big Data Team „go-live“ in 2018
  • 16. Intern | PT/BDO-BD | 22.10.2022 © Robert Bosch GmbH 2022. Alle Rechte vorbehalten, auch bzgl. jeder Verfügung, Verwertung, Reproduktion, Bearbeitung, Weitergabe sowie für den Fall von Schutzrechtsanmeldungen. Our Foundation – the cloud-based PT Data Hub. Fostering the new Data Culture at Bosch Power Tools Data Hub (MVP) Data Hub No-code ML capabilties Self-service Analytics Data Governance Data & Solutions Catalog Yesterday (2020) Today (2022) Tomorrow (2024) Product Vision Making data and analytics infrastructure easily accessible and usable for Data Analysts and Data Scientists across PT.
  • 17. Intern | PT/BDO-BD | 22.10.2022 © Robert Bosch GmbH 2022. Alle Rechte vorbehalten, auch bzgl. jeder Verfügung, Verwertung, Reproduktion, Bearbeitung, Weitergabe sowie für den Fall von Schutzrechtsanmeldungen. AI use cases – supporting strategic targets along the value chain. Fostering the new Data Culture at Bosch Power Tools Prioritized Backlog In Proof of Concept phase In Deployment Product Development & Supply Chain Targets: Operational efficiency, Supply Chain Flexibility Marketing & Sales Targets: Online & direct sales, marketing / sales efficiency Tool Experience Target: Innovation Demand Forecasting Augmented Promotion Mgmt & Recommendations ML-enabled EOL Testing NLP to listen to the „Voice of our consumers“ AI solutions to make sales on Amazon more efficient B2B-Product Recommendations Wallscanner D-Tect 200 Partner: CR, ITK Go-Live: 2023 2D Scanner Partner: CR, ITK Go-Live: 2023 Obstacle Detection & smart navigation for autonomous lawn mower Tool Health Condition & usage recommendations (pilot: BI hammers) Partner: SX Go-Live: tbd MeasureOn XR Partner: tbd Go-Live: tbd Sales Forecasting Manufacturing Analytics with MAS 3D Scanner Partner: tbd Go-Live: tbd 360° Camera Partner: tbd Go-Live: tbd Confidential
  • 18. Intern | PT/BDO-BD | 22.10.2022 © Robert Bosch GmbH 2022. Alle Rechte vorbehalten, auch bzgl. jeder Verfügung, Verwertung, Reproduktion, Bearbeitung, Weitergabe sowie für den Fall von Schutzrechtsanmeldungen. How we speed up and learn. Fostering the new Data Culture at Bosch Power Tools Cutting Edge Technology Excellent Partners
  • 19. Intern | PT/BDO-BD | 22.10.2022 © Robert Bosch GmbH 2022. Alle Rechte vorbehalten, auch bzgl. jeder Verfügung, Verwertung, Reproduktion, Bearbeitung, Weitergabe sowie für den Fall von Schutzrechtsanmeldungen. Democratizing data analytics internally. Fostering the new Data Culture at Bosch Power Tools Data Ambassador Program entry-level into understanding data - Program established in 2020, > 200 certified Ambassadors - Understand basics of AI & ML and Power BI - Translate between your domain & data experts - Identifying and driving analytics use cases in domains Data Analyst Program experienced data analytics - Program in development, to be kicked-off ~Q3 2022 - Understand data extraction with SQL & data modelling - Build efficient reports based on the Data Hub - Implement data-driven use cases in domains
  • 20. Intern | PT/BDO-BD | 22.10.2022 © Robert Bosch GmbH 2022. Alle Rechte vorbehalten, auch bzgl. jeder Verfügung, Verwertung, Reproduktion, Bearbeitung, Weitergabe sowie für den Fall von Schutzrechtsanmeldungen. Some examples to give you a better impression of what we do ☺ 20
  • 21. Intern | PT/BDO-BD | 22.10.2022 © Robert Bosch GmbH 2022. Alle Rechte vorbehalten, auch bzgl. jeder Verfügung, Verwertung, Reproduktion, Bearbeitung, Weitergabe sowie für den Fall von Schutzrechtsanmeldungen. Demand Forecasting in uncertain times critical as never before. Fostering the new Data Culture at Bosch Power Tools 21 Demand throughout the years Our international distribution center in Worms / Germany
  • 22. Intern | PT/BDO-BD | 22.10.2022 © Robert Bosch GmbH 2022. Alle Rechte vorbehalten, auch bzgl. jeder Verfügung, Verwertung, Reproduktion, Bearbeitung, Weitergabe sowie für den Fall von Schutzrechtsanmeldungen. Noise Inspection Unit: An acoustic-based ML-enabled EOL test Fostering the new Data Culture at Bosch Power Tools 22 From an error prone, tedious manual inspection… …to an accurate, fast ML-enabled solution ensuring better products. Pilot plant: Mexicali
  • 23. Intern | PT/BDO-BD | 22.10.2022 © Robert Bosch GmbH 2022. Alle Rechte vorbehalten, auch bzgl. jeder Verfügung, Verwertung, Reproduktion, Bearbeitung, Weitergabe sowie für den Fall von Schutzrechtsanmeldungen. Augmented power tool and accessory selection. Fostering the new Data Culture at Bosch Power Tools 23
  • 24. Intern | PT/BDO-BD | 22.10.2022 © Robert Bosch GmbH 2022. Alle Rechte vorbehalten, auch bzgl. jeder Verfügung, Verwertung, Reproduktion, Bearbeitung, Weitergabe sowie für den Fall von Schutzrechtsanmeldungen. 300k user reviews crawled and analyzed in 2021. Fostering the new Data Culture at Bosch Power Tools 24 Crawl eShops & train NLP model Google Bert ☺
  • 25. Intern | PT/BDO-BD | 22.10.2022 © Robert Bosch GmbH 2022. Alle Rechte vorbehalten, auch bzgl. jeder Verfügung, Verwertung, Reproduktion, Bearbeitung, Weitergabe sowie für den Fall von Schutzrechtsanmeldungen. Obstacle detection for our autonomous lawn mower Indego Fostering the new Data Culture at Bosch Power Tools 25
  • 26. Lessons Learned 26 Using some soccer images ☺
  • 27. Intern | PT/BDO-BD | 22.10.2022 © Robert Bosch GmbH 2022. Alle Rechte vorbehalten, auch bzgl. jeder Verfügung, Verwertung, Reproduktion, Bearbeitung, Weitergabe sowie für den Fall von Schutzrechtsanmeldungen. Lessons learned Fostering the new Data Culture at Bosch Power Tools 27
  • 28. Intern | PT/BDO-BD | 22.10.2022 © Robert Bosch GmbH 2022. Alle Rechte vorbehalten, auch bzgl. jeder Verfügung, Verwertung, Reproduktion, Bearbeitung, Weitergabe sowie für den Fall von Schutzrechtsanmeldungen. Lessons learned Fostering the new Data Culture at Bosch Power Tools 28 Data Scientist
  • 29. 29 Thanks a lot for your interest. Time for questions and feedback ☺