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Erfolgsfaktoren im
Mobile Marketing
   Alexander Oswald
      @_alexoswald
Der Erfolgsfaktor im Mobile Marketing




@_alexoswald         Ab 1.5.2012: 1. Mai 2012 erreichbar unter
                              Ab oswalda@futura-comm.at
2 übergeordnete Ziele


        Ertrag steigern




        Kosten senken



@_alexoswald               Ab 1.5.2012: 1. Mai 2012 erreichbar unter
                                    Ab oswalda@futura-comm.at
Mehr erreichen

                          Anzahl der Kunden      Kunden „neu“
                             erhöhen              erreichen
        Ertrag steigern
                                               Frequenz am POS
                                                  erhöhen




        Kosten senken



@_alexoswald                         Ab 1.5.2012: oswalda@futura-comm.at
Augmented Reality




@_alexoswald             Ab 1.5.2012: oswalda@futura-comm.at
Augmented Reality




@_alexoswald             Ab 1.5.2012: oswalda@futura-comm.at
Augmented Reality in Zahlen
               Opened Worlds
               • Wikitude:   1.614
               • Junaio:       744


               Clicks on POI Icons
               • Wikitude:       2.131
               • Junaio:           473


@_alexoswald              Ab 1.5.2012: oswalda@futura-comm.at
Weniger zahlen


        Ertrag steigern




                          Marketingkosten     Optimierung der
                             senken           Werbeausgaben
        Kosten senken



@_alexoswald                        Ab 1.5.2012: oswalda@futura-comm.at
Download Performance steigern
    Mobile Banner    Landing Page




@_alexoswald        Ab 1.5.2012: oswalda@futura-comm.at
Download Performance in Zahlen

                • Booked clicks 51.000
                • Reached clicks 111.191

                • Cost per Click    0,55
                • Cost per Download 0,22




@_alexoswald        Ab 1.5.2012: oswalda@futura-comm.at
Haben Sie Ihre Ziele definiert?


        Ertrag steigern




        Kosten senken



@_alexoswald              Ab 1.5.2012: oswalda@futura-comm.at
Danke für Ihre
                Aufmerksamkeit!

                    Ab 1. Mai 2012
               oswalda@futura-comm.at

@_alexoswald               Ab 1.5.2012: oswalda@futura-comm.at

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DMX2012 Erfolgsfaktoren im Mobile Marketing

  • 1. Erfolgsfaktoren im Mobile Marketing Alexander Oswald @_alexoswald
  • 2. Der Erfolgsfaktor im Mobile Marketing @_alexoswald Ab 1.5.2012: 1. Mai 2012 erreichbar unter Ab oswalda@futura-comm.at
  • 3. 2 übergeordnete Ziele Ertrag steigern Kosten senken @_alexoswald Ab 1.5.2012: 1. Mai 2012 erreichbar unter Ab oswalda@futura-comm.at
  • 4. Mehr erreichen Anzahl der Kunden Kunden „neu“ erhöhen erreichen Ertrag steigern Frequenz am POS erhöhen Kosten senken @_alexoswald Ab 1.5.2012: oswalda@futura-comm.at
  • 5. Augmented Reality @_alexoswald Ab 1.5.2012: oswalda@futura-comm.at
  • 6. Augmented Reality @_alexoswald Ab 1.5.2012: oswalda@futura-comm.at
  • 7. Augmented Reality in Zahlen Opened Worlds • Wikitude: 1.614 • Junaio: 744 Clicks on POI Icons • Wikitude: 2.131 • Junaio: 473 @_alexoswald Ab 1.5.2012: oswalda@futura-comm.at
  • 8. Weniger zahlen Ertrag steigern Marketingkosten Optimierung der senken Werbeausgaben Kosten senken @_alexoswald Ab 1.5.2012: oswalda@futura-comm.at
  • 9. Download Performance steigern Mobile Banner Landing Page @_alexoswald Ab 1.5.2012: oswalda@futura-comm.at
  • 10. Download Performance in Zahlen • Booked clicks 51.000 • Reached clicks 111.191 • Cost per Click 0,55 • Cost per Download 0,22 @_alexoswald Ab 1.5.2012: oswalda@futura-comm.at
  • 11. Haben Sie Ihre Ziele definiert? Ertrag steigern Kosten senken @_alexoswald Ab 1.5.2012: oswalda@futura-comm.at
  • 12. Danke für Ihre Aufmerksamkeit! Ab 1. Mai 2012 oswalda@futura-comm.at @_alexoswald Ab 1.5.2012: oswalda@futura-comm.at