Scott and Ana Vickers own The Chicken Place and are concerned about competition from The McDonald Hamburglar. The Hamburglar is McDonald's cartoon mascot character who tries to steal hamburgers. The Vickers worry customers may choose McDonald's over their chicken restaurant if the Hamburglar succeeds in stealing attention.
This document contains the titles of 84 books, stories, and other works across various genres such as adventure, fiction, classics, and more. The titles cover a wide range of topics and were likely selected from different languages including English and Spanish.
The document discusses how cultural differences between European countries mean that social media and marketing strategies that work in one country may not be directly transferable to another. It provides examples of cultural norms around privacy, data sharing, and formality of address that vary across countries. The document advocates developing country-specific strategies based on understanding these cultural differences, with a five-step process of listening, planning, realizing, integrating, and adapting strategies for each local market in Europe.
Baba's Collections is a book written by Baba and Nanncian about Baba's various collections. It details some of Baba's more unusual collections such as bottle caps, bus transfers, and postcards. The book provides a glimpse into Baba's eccentric hobbies and passion for finding beauty in ordinary things.
The document discusses the Medici family, an influential banking family and political dynasty in Florence during the Italian Renaissance. Some key members mentioned include Giovanni Di' Bicci De' Medici, who founded the Medici Bank, as well as Lorenzo de' Medici and Cosimo de' Medici, important rulers of Florence. The document also lists four popes who came from the Medici family.
This document discusses various terpenoid compounds found in plants, including iridoids, terpenes, and modified terpenoids. It provides classifications of terpenoids based on carbon atom count and discusses the occurrence, extraction, biosynthesis, and biological activities of specific compounds like iridoids, gentian, picrorhiza, quassia, tinospora, artemisia, taxus, and andrographis. Structures of important constituents from each plant are also shown.
This document provides information on various types of fibres including plant fibres like cotton and jute, animal fibres like silk and wool, mineral fibres like asbestos and glass wool, and synthetic fibres like rayon and nylon. For each fibre, it describes the source, constituents, chemical tests, methods of preparation, and uses. It also includes information on other materials like kaolin, chalk, and diatomite.
This document provides information about alkaloids. It begins with definitions and classifications of alkaloids. It then discusses two specific alkaloids - ephedra and colchicum. For ephedra, it describes the plant source, chemical constituents including ephedrine, uses, and chemical tests. For colchicum, it provides the plant source, chemical constituents including colchicine, and geographical sources.
Scott and Ana Vickers own The Chicken Place and are concerned about competition from The McDonald Hamburglar. The Hamburglar is McDonald's cartoon mascot character who tries to steal hamburgers. The Vickers worry customers may choose McDonald's over their chicken restaurant if the Hamburglar succeeds in stealing attention.
This document contains the titles of 84 books, stories, and other works across various genres such as adventure, fiction, classics, and more. The titles cover a wide range of topics and were likely selected from different languages including English and Spanish.
The document discusses how cultural differences between European countries mean that social media and marketing strategies that work in one country may not be directly transferable to another. It provides examples of cultural norms around privacy, data sharing, and formality of address that vary across countries. The document advocates developing country-specific strategies based on understanding these cultural differences, with a five-step process of listening, planning, realizing, integrating, and adapting strategies for each local market in Europe.
Baba's Collections is a book written by Baba and Nanncian about Baba's various collections. It details some of Baba's more unusual collections such as bottle caps, bus transfers, and postcards. The book provides a glimpse into Baba's eccentric hobbies and passion for finding beauty in ordinary things.
The document discusses the Medici family, an influential banking family and political dynasty in Florence during the Italian Renaissance. Some key members mentioned include Giovanni Di' Bicci De' Medici, who founded the Medici Bank, as well as Lorenzo de' Medici and Cosimo de' Medici, important rulers of Florence. The document also lists four popes who came from the Medici family.
This document discusses various terpenoid compounds found in plants, including iridoids, terpenes, and modified terpenoids. It provides classifications of terpenoids based on carbon atom count and discusses the occurrence, extraction, biosynthesis, and biological activities of specific compounds like iridoids, gentian, picrorhiza, quassia, tinospora, artemisia, taxus, and andrographis. Structures of important constituents from each plant are also shown.
This document provides information on various types of fibres including plant fibres like cotton and jute, animal fibres like silk and wool, mineral fibres like asbestos and glass wool, and synthetic fibres like rayon and nylon. For each fibre, it describes the source, constituents, chemical tests, methods of preparation, and uses. It also includes information on other materials like kaolin, chalk, and diatomite.
This document provides information about alkaloids. It begins with definitions and classifications of alkaloids. It then discusses two specific alkaloids - ephedra and colchicum. For ephedra, it describes the plant source, chemical constituents including ephedrine, uses, and chemical tests. For colchicum, it provides the plant source, chemical constituents including colchicine, and geographical sources.
Der "Klassiker" - unsere Case Study zum Launch des "Extra Strong" Marmite. Wer Marmite nicht kennt, erfährt hier mehr dazu: http://de.wikipedia.org/wiki/Marmite_%28Lebensmittel%29
Unsere Case Study zum Launch des Ford Fiesta. Europaweites Influencer Engagement und eine effiziente Nutzung der Plattform flickr machten den Launch im Social Web zu einem echten Erfolg.
Der "Klassiker" - unsere Case Study zum Launch des "Extra Strong" Marmite. Wer Marmite nicht kennt, erfährt hier mehr dazu: http://de.wikipedia.org/wiki/Marmite_%28Lebensmittel%29
Unsere Case Study zum Launch des Ford Fiesta. Europaweites Influencer Engagement und eine effiziente Nutzung der Plattform flickr machten den Launch im Social Web zu einem echten Erfolg.
3. Übertragung des Konzeptes ins “echte Leben”:
Kreation von Online-Mundpropaganda, welche Menschen
dazu inspiriert, kleine Pausen zu nehmen
die einen großen Unterschied machen
we are social
4. Zur Aktivierung gehen wir auf einflussreiche UK Blogger
zu und laden Sie auf eine von vier “kleinen Pausen” ein,
welche während des Sommers in Paris, Brüssel und Lille
stattfinden
we are social
5. Der Anfang: Wir laden Fashion-Blogger auf eine
kleine Fashion-Pause nach Paris ein
Ergebnis: 12 Fasion Blogger kommen zur kleinen Fashion
Pause nach Paris, schreiben 18 Blog Posts, erreichen
über 110.000 Leser & initiieren über 180 Kommentare
6. Die nächste “kleine Pause”: Wir laden Kunst- und
Design-Blogger nach Brüssel ein
Ergebnis: 11 Kunst-Blogger kommen zur kleinen Kunst-
Pause nach Brüssel, schreiben 10 Blog Posts, erreichen
über 50.000 Leser & initiieren über 35 Kommentare
7. Wir laden Musik-Blogger auf eine kleine Musik-
Pause zum Rock en Seine Festival in Paris ein
Ergebnis: 12 Blogger kommen zur kleinen Musik-Pause
nach Paris, schreiben 20 Blog Posts, erreichen über
560.000 Leser & initiieren über 25 Kommentare
8. Das Finale: Wir laden Food-Blogger auf eine
kleine Genuss-Pause nach Lille ein
Ergebnis: 14 Blogger kommen zur kleinen Genuss-Pause
nach Lille, schreiben 13 Blog Posts, erreichen über
95.000 Leser & initiieren über 100 Kommentare
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10. Wir kreieren eine Gesprächsplattform um Ideen für
weitere kurze Pausen zu diskutieren und vorzuschlagen
11. Hier verstärken wir die durch die “kleinen Pausen”
unserer Blogger bereits generierte Mundpropaganda
16. Insgesamt erreichen wir durch die von uns in den Social
Media generierte Mundpropaganda zur Kampagne
“Little Break, Big Difference” über 1.000.000 Menschen
we are social