This document outlines a 100 point plan to build a business with FreeLife International, a direct sales wellness company. It provides an overview of FreeLife's flagship products including TAIslim for weight loss, GoChi juices, and Chi3 energy drinks. The plan explains how to earn income through retail sales commissions and bonuses by completing 100 points per month through product purchases and sales. Completing 100 points allows individuals to climb in leadership levels and earn additional bonuses and rewards.
The document summarizes the 100 point freedom plan from FreeLife International, a direct sales wellness company. It outlines steps to build a business through their transfer buying compensation plan, including sponsoring others who purchase 100 points of products monthly. It describes various flagship products like TAIslim for weight loss and GoChi as a functional juice. The plan allows individuals to earn additional income by sharing FreeLife products and building a team through the direct sales model.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Building strong brands has always been a major task in the creation of lasting company value. However, this has become a difficult task that is often driven by the consumer more than by the company itself. The proliferation of social media tools, the mobile web and the growing information power of target customers pose many new challenges. Dr. Markus Pfeiffer will present four fundamental strategies to help your brand grow in a digital-only environment.
This document outlines a 100 point plan to build a business with FreeLife International, a direct sales wellness company. It provides an overview of FreeLife's flagship products including TAIslim for weight loss, GoChi juices, and Chi3 energy drinks. The plan explains how to earn income through retail sales commissions and bonuses by completing 100 points per month through product purchases and sales. Completing 100 points allows individuals to climb in leadership levels and earn additional bonuses and rewards.
The document summarizes the 100 point freedom plan from FreeLife International, a direct sales wellness company. It outlines steps to build a business through their transfer buying compensation plan, including sponsoring others who purchase 100 points of products monthly. It describes various flagship products like TAIslim for weight loss and GoChi as a functional juice. The plan allows individuals to earn additional income by sharing FreeLife products and building a team through the direct sales model.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Building strong brands has always been a major task in the creation of lasting company value. However, this has become a difficult task that is often driven by the consumer more than by the company itself. The proliferation of social media tools, the mobile web and the growing information power of target customers pose many new challenges. Dr. Markus Pfeiffer will present four fundamental strategies to help your brand grow in a digital-only environment.
The document discusses the effects of COVID-19 on e-commerce in Germany. It notes that online consumer spending has significantly increased in some categories like medicine and food, while decreasing in fashion. Both short-term cyclical effects from the pandemic and long-term structural growth are impacting e-commerce. Most organizations strongly depend on large digital platforms like Amazon. However, price drops in digital marketing create new opportunities. The document advocates identifying an organization's e-commerce potential through optimizing existing channels, identifying new channels, optimizing digital marketing, and understanding market and consumer trends. It provides an example of modeling revenue uplift scenarios for a FMCG client through 2025 based on these levers.
Smart recipes and the future of personalized nutrition
- Personalized nutrition depends on recipes and guidance, both intelligently adjusted to the individual needs of the consumers
- NLP, AI, Chatbots are already capable today to adjust recipes fully automated to the specific needs of consumers (Needs, such as vegan diet, 4-person household, allergic requirements or microbiome demands)
- Recipes are the essential success factor for fulfilling the demands of personalized nutrition profiles. They are providing a substantially stronger lever in improving nutritional demands than other testing and tracking applications. Interactive chatbot dialogues are guiding consumers through the process while generating relevant datapoints
- Understanding personalized nutrition will provide essential insights into uncovering unfulfilled needs in the market place. Addressing those drives a new perspective on product and service innovation
1) Food trends are changing in a digital world, with more people cooking elaborate meals but lacking basic cooking skills, and relying on prepared meal kits and all-in-one appliances.
2) People closely self-track their health, habits, and nutrition through various apps and emerging technologies like epidermal electronics.
3) Consumers are increasingly concerned about food quality and origin, driving interest in regional and organic labels, though confusion remains, while apps provide information and urban farming becomes popular.
This document discusses several challenges facing digital branding, including channel and format complexity, domination of mobile devices, and lack of clarity on return on investment. It notes that humans prefer stories over brands and that reach for brands is decreasing online unless free stuff is offered. Several hypotheses for the future of digital brand building are presented, including creating local, relevant messages, deep consumer integration through co-creation, treating digital branding as a product, and anticipating retail domination through "point-know-buy" shopping.
Die digitale Revolution - Neue Geschäftsmodelle statt (nur) neue KommunikationBloom Partners GmbH
Die Digitalisierung von Geschäftsprozessen entwickelt sich zu der zentralen unternehmerischen Herausforderung. Der vorliegende Artikel zeigt anhand einer empirischen Studie mit führenden Markenunternehmen, dass die Digitalisierung von Kommunikations- und Vertriebswegen erst dann zum effizienten Erfolgstreiber wird wenn das Top-Management die Initiativen strategisch unterstützt und die Agilität des Unternehmens im Umgang mit den Kunden gesteigert werden kann.
Brand Key Performance Indicators as a Force for Brand Equity ManagementBloom Partners GmbH
This document presents a framework for using brand key performance indicators (KPIs) to manage brand equity. It discusses:
1. Linking various dimensions of brand equity like market share, loyalty, and brand attitudes through a measurement system of KPIs.
2. How to set targets for KPIs based on the relationships between dimensions, allowing brands to track performance against financial goals.
3. A case study where this framework helped a telecommunications company better understand brand health across divisions and implement a new, company-wide brand equity management system.
1. Advertising spend is experiencing its biggest decline in history while online advertising revenue is also decreasing.
2. The study examines the impact of various communication channels, including traditional (TV, print, radio) and online (display ads, search ads) on key metrics like registrations and sales for an online social network.
3. The results show that TV advertising has the strongest impact on the social network's registrations and sales, more so than other traditional or online channels, demonstrating that traditional media can enhance new media for an online brand.
Next Level Digital - Growing consumer brands in a digital-first futureBloom Partners GmbH
1. Mobile devices have become central to daily life, with users checking their smartphones over 150 times per day on average. Mobile use has grown significantly and does not cannibalize TV, as many use tablets as a second screen.
2. Ecommerce has grown rapidly, with new players dominating and consumers shopping from all devices everywhere. Amazon has become dominant across key activities like fulfillment.
3. Online marketing has become a key capability as companies must track customers across touchpoints. Social media has added complexity to understanding the customer journey.
Digital Readiness - How well prepared are German brands for a digital future?Bloom Partners GmbH
This document discusses the results of a study on the digital readiness of German brands. It defines digital readiness as the combination of top management advocacy for digital topics, adoption of digital marketing tools, and effective use of these tools to increase customer agility and drive digital change. The study finds that companies with high digital readiness, termed "leaders", outperform those with low readiness, or "laggards", across key metrics like market share, profitability, and customer satisfaction. Leaders are characterized by strong top management advocacy for digital issues and capabilities to quickly sense and respond to changing customer needs.
The document discusses the shift to a digital economy and the implications for marketing and consumer behavior. It notes that digital technologies have transformed people's lives and enabled new forms of participation, connection, and co-creation between consumers and companies. The document advocates for a more experimental and socially-focused approach to digital innovation that embraces risk and empowers consumers as prosumers with increasing control over processes and resources.
1. Mobile devices are nearly always within arm's reach and are increasingly replacing computers and other devices for many common tasks.
2. New forms of visual, social media centered around the individual are emerging as mobile platforms that engage users for longer periods each day than Facebook or other social networks.
3. Applying game mechanics and principles of reward/achievement to mobile apps increases engagement and drives behaviors like exercise that improve health.
This document discusses how marketing thinking needs to evolve beyond the ideas of Philip Kotler, who is described as the "King of Marketing" and the superstar who defined modern marketing. While Kotler established marketing as a discipline and spread its influence globally, the author argues that modernity has lost its power and marketing now requires reform or a new paradigm to cope with a fast-changing, unpredictable world. Specifically, the document suggests that Kotler's models of the marketing concept, customer satisfaction, and the four P's are outdated and no longer provide the stability and security that managers need to navigate today's fragmented environment with parallel strategies and continuous change.
This document discusses using associative networks to measure brand image perception and segment consumers. It introduces a new methodology that uses qualitative concept mapping techniques to elicit brand associations from consumers and cluster them into segments based on their brand perception networks. As a case study, 160 consumers' associative networks for the Lipton Ice Tea brand were mapped and clustered into six distinct segments. The paper argues this network-based approach provides a more complete picture of a brand's image compared to traditional qualitative and quantitative brand image measurement methods.
The document discusses the effects of COVID-19 on e-commerce in Germany. It notes that online consumer spending has significantly increased in some categories like medicine and food, while decreasing in fashion. Both short-term cyclical effects from the pandemic and long-term structural growth are impacting e-commerce. Most organizations strongly depend on large digital platforms like Amazon. However, price drops in digital marketing create new opportunities. The document advocates identifying an organization's e-commerce potential through optimizing existing channels, identifying new channels, optimizing digital marketing, and understanding market and consumer trends. It provides an example of modeling revenue uplift scenarios for a FMCG client through 2025 based on these levers.
Smart recipes and the future of personalized nutrition
- Personalized nutrition depends on recipes and guidance, both intelligently adjusted to the individual needs of the consumers
- NLP, AI, Chatbots are already capable today to adjust recipes fully automated to the specific needs of consumers (Needs, such as vegan diet, 4-person household, allergic requirements or microbiome demands)
- Recipes are the essential success factor for fulfilling the demands of personalized nutrition profiles. They are providing a substantially stronger lever in improving nutritional demands than other testing and tracking applications. Interactive chatbot dialogues are guiding consumers through the process while generating relevant datapoints
- Understanding personalized nutrition will provide essential insights into uncovering unfulfilled needs in the market place. Addressing those drives a new perspective on product and service innovation
1) Food trends are changing in a digital world, with more people cooking elaborate meals but lacking basic cooking skills, and relying on prepared meal kits and all-in-one appliances.
2) People closely self-track their health, habits, and nutrition through various apps and emerging technologies like epidermal electronics.
3) Consumers are increasingly concerned about food quality and origin, driving interest in regional and organic labels, though confusion remains, while apps provide information and urban farming becomes popular.
This document discusses several challenges facing digital branding, including channel and format complexity, domination of mobile devices, and lack of clarity on return on investment. It notes that humans prefer stories over brands and that reach for brands is decreasing online unless free stuff is offered. Several hypotheses for the future of digital brand building are presented, including creating local, relevant messages, deep consumer integration through co-creation, treating digital branding as a product, and anticipating retail domination through "point-know-buy" shopping.
Die digitale Revolution - Neue Geschäftsmodelle statt (nur) neue KommunikationBloom Partners GmbH
Die Digitalisierung von Geschäftsprozessen entwickelt sich zu der zentralen unternehmerischen Herausforderung. Der vorliegende Artikel zeigt anhand einer empirischen Studie mit führenden Markenunternehmen, dass die Digitalisierung von Kommunikations- und Vertriebswegen erst dann zum effizienten Erfolgstreiber wird wenn das Top-Management die Initiativen strategisch unterstützt und die Agilität des Unternehmens im Umgang mit den Kunden gesteigert werden kann.
Brand Key Performance Indicators as a Force for Brand Equity ManagementBloom Partners GmbH
This document presents a framework for using brand key performance indicators (KPIs) to manage brand equity. It discusses:
1. Linking various dimensions of brand equity like market share, loyalty, and brand attitudes through a measurement system of KPIs.
2. How to set targets for KPIs based on the relationships between dimensions, allowing brands to track performance against financial goals.
3. A case study where this framework helped a telecommunications company better understand brand health across divisions and implement a new, company-wide brand equity management system.
1. Advertising spend is experiencing its biggest decline in history while online advertising revenue is also decreasing.
2. The study examines the impact of various communication channels, including traditional (TV, print, radio) and online (display ads, search ads) on key metrics like registrations and sales for an online social network.
3. The results show that TV advertising has the strongest impact on the social network's registrations and sales, more so than other traditional or online channels, demonstrating that traditional media can enhance new media for an online brand.
Next Level Digital - Growing consumer brands in a digital-first futureBloom Partners GmbH
1. Mobile devices have become central to daily life, with users checking their smartphones over 150 times per day on average. Mobile use has grown significantly and does not cannibalize TV, as many use tablets as a second screen.
2. Ecommerce has grown rapidly, with new players dominating and consumers shopping from all devices everywhere. Amazon has become dominant across key activities like fulfillment.
3. Online marketing has become a key capability as companies must track customers across touchpoints. Social media has added complexity to understanding the customer journey.
Digital Readiness - How well prepared are German brands for a digital future?Bloom Partners GmbH
This document discusses the results of a study on the digital readiness of German brands. It defines digital readiness as the combination of top management advocacy for digital topics, adoption of digital marketing tools, and effective use of these tools to increase customer agility and drive digital change. The study finds that companies with high digital readiness, termed "leaders", outperform those with low readiness, or "laggards", across key metrics like market share, profitability, and customer satisfaction. Leaders are characterized by strong top management advocacy for digital issues and capabilities to quickly sense and respond to changing customer needs.
The document discusses the shift to a digital economy and the implications for marketing and consumer behavior. It notes that digital technologies have transformed people's lives and enabled new forms of participation, connection, and co-creation between consumers and companies. The document advocates for a more experimental and socially-focused approach to digital innovation that embraces risk and empowers consumers as prosumers with increasing control over processes and resources.
1. Mobile devices are nearly always within arm's reach and are increasingly replacing computers and other devices for many common tasks.
2. New forms of visual, social media centered around the individual are emerging as mobile platforms that engage users for longer periods each day than Facebook or other social networks.
3. Applying game mechanics and principles of reward/achievement to mobile apps increases engagement and drives behaviors like exercise that improve health.
This document discusses how marketing thinking needs to evolve beyond the ideas of Philip Kotler, who is described as the "King of Marketing" and the superstar who defined modern marketing. While Kotler established marketing as a discipline and spread its influence globally, the author argues that modernity has lost its power and marketing now requires reform or a new paradigm to cope with a fast-changing, unpredictable world. Specifically, the document suggests that Kotler's models of the marketing concept, customer satisfaction, and the four P's are outdated and no longer provide the stability and security that managers need to navigate today's fragmented environment with parallel strategies and continuous change.
This document discusses using associative networks to measure brand image perception and segment consumers. It introduces a new methodology that uses qualitative concept mapping techniques to elicit brand associations from consumers and cluster them into segments based on their brand perception networks. As a case study, 160 consumers' associative networks for the Lipton Ice Tea brand were mapped and clustered into six distinct segments. The paper argues this network-based approach provides a more complete picture of a brand's image compared to traditional qualitative and quantitative brand image measurement methods.