Pharma CRM

CRM is all about identifying, satisfying, retaining and maximizing the value of a company's best customers. are methods that companies use to interact with customers. Customer relationship management (CRM)

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Types/variations of CRM Operational CRM Operational CRM provides support to "front office’’ business processes, e.g. to sales, marketing and service staff. Interactions with customers are generally stored in customers' contact histories, and staff can retrieve customer information as necessary. ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Differentiate the Product or Die or Do CRM (Customer or Patient Care - Relationship Management) PHARMACEUTICAL CRM

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CRM thus helps to get the most revenue from shelf life by reaching more new prescribers (doctors) & patients (consumers), keeping them loyal by increasing their well being Has the potential to innovate new products there by providing competitive advantage to continue to thrive in the market and grow. Why is CRM Important for Pharmaceuticals ?

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CRM IN PHARMACEUTICAL INDUSTRY – INDIAN SCENARIO THE DRUG COMPANY HAS OFFERED TO TAKE ME FOR LUNCH IF I SELL ENOUGH OF THIS STUFF

PHARMACEUTICAL CRM Doctors Retailers / Stockists Patients Regulatory bodies FDA

PHARMACEUTICAL CRM - DOCTORS SPONSORSHIP ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PHARMACEUTICAL CRM - RETAILERS & STOCKISTS ,[object Object],[object Object],[object Object],[object Object]

PHARMACEUTICAL CRM - PATIENTS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Reasons driving Pharma Companies to adopt CRM :

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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The End results of CRM in pharmaceutical industry

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3. Managing data, sharing data or letting a third party have the data for analytical purposes, or for tele-services and fulfillment purposes is very common in pharmaceutical industry as with any other industry. A careful solution need to be and could be brought out where the confidentiality of patient information is not compromised. 4. Any reward or points mechanism and resulting CRM communications strategy, content, relevance, and frequency can not discriminate any sub population because their ROI metrics are not favorable to the company. It becomes more important and absolute necessity because it affects the health needs of an individual. The critical factors for success that are unique to pharmaceutical CRM :

Pharma CRM

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Pharma CRM