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The INNOVATOR’S DNA
The ability to innovate is the “Secret sauce” of business
success.

Every Innovative entrepreneur has something called
creative intelligence.

Five Discovery Skills

      Associating
      Questioning
      Observing
      Experimenting
      Networking
• Ability to successfully connect seemingly unrelated
  questions, problems or ideas from different fields – Medici
  Effect.

• The more diverse our experience, the more diverse is the
  association.

• Innovators spent time in exploring new and unrelated things.

• Understand, categorize and store new knowledge which
  helps the brain in recombining association.

• Example: Steve job, the art of calligraphy, meditation
  practices in   Indian ashram, the fine details of Mercedes
  Benz
• Innovators ask questions that are provocative and challenge
  common wisdom

• Emphasizes on asking “Why?” and “Why not?” and “What
  if?”

• Build the capacity to imagine opposites and reaching a
  synthesis which is better than the opposite ideas.

• Embracing constraints to get out of the box insights.

• Example: Michael Dell hitting on his revolutionary
  business model
• Scrutinize the common phenomenon, observe the behavior of
  potential customers

• New business ideas come from observing other people and
  trying to live their life.

• Carefully and consistently look out for small behavioral
  details – in the activities of customers, suppliers and other
  companies

• Example: Ratan Tata stumbling upon the idea of Nano car.
• Experimentation can be, intellectual exploration, physical
  tinkering or engagement in new surrounding.

• Make experiment in everything which you do

• Create a culture that foster experimentation

• One of the most powerful experimentation is engaging in
  living and working overseas

• Example: Steve Jobs disassembling Sony Walkman, Howard
  Shultz roaming Italy coffee bars
• Devote time and energy to find and test ideas through a
  network of diverse individual

• Meet people with different kind of ideas and perspectives to
  extend knowledge domains

• Attend idea conferences to get newest ideas, passions and
  projects.

• Example: Michael Lazaridis inspiration for Blackberry
  occurred at conference in 1987, wireless data system for coke
• Innovative thinking may be innate to some, it can
  also be developed and strengthened through practice.

• Innovators must consistently act different to think
  different.

• Innovative entrepreneurship is not          a   genetic
  predisposition, it is an active endeavor.
Siva Priya S
Megha S. Tomar
Megha Dhingra
Kaveri Seth
Manu Kanchan
Sonia Malhotra

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The Innovator's DNA

  • 2. The ability to innovate is the “Secret sauce” of business success. Every Innovative entrepreneur has something called creative intelligence. Five Discovery Skills  Associating  Questioning  Observing  Experimenting  Networking
  • 3. • Ability to successfully connect seemingly unrelated questions, problems or ideas from different fields – Medici Effect. • The more diverse our experience, the more diverse is the association. • Innovators spent time in exploring new and unrelated things. • Understand, categorize and store new knowledge which helps the brain in recombining association. • Example: Steve job, the art of calligraphy, meditation practices in Indian ashram, the fine details of Mercedes Benz
  • 4. • Innovators ask questions that are provocative and challenge common wisdom • Emphasizes on asking “Why?” and “Why not?” and “What if?” • Build the capacity to imagine opposites and reaching a synthesis which is better than the opposite ideas. • Embracing constraints to get out of the box insights. • Example: Michael Dell hitting on his revolutionary business model
  • 5. • Scrutinize the common phenomenon, observe the behavior of potential customers • New business ideas come from observing other people and trying to live their life. • Carefully and consistently look out for small behavioral details – in the activities of customers, suppliers and other companies • Example: Ratan Tata stumbling upon the idea of Nano car.
  • 6. • Experimentation can be, intellectual exploration, physical tinkering or engagement in new surrounding. • Make experiment in everything which you do • Create a culture that foster experimentation • One of the most powerful experimentation is engaging in living and working overseas • Example: Steve Jobs disassembling Sony Walkman, Howard Shultz roaming Italy coffee bars
  • 7. • Devote time and energy to find and test ideas through a network of diverse individual • Meet people with different kind of ideas and perspectives to extend knowledge domains • Attend idea conferences to get newest ideas, passions and projects. • Example: Michael Lazaridis inspiration for Blackberry occurred at conference in 1987, wireless data system for coke
  • 8. • Innovative thinking may be innate to some, it can also be developed and strengthened through practice. • Innovators must consistently act different to think different. • Innovative entrepreneurship is not a genetic predisposition, it is an active endeavor.
  • 9. Siva Priya S Megha S. Tomar Megha Dhingra Kaveri Seth Manu Kanchan Sonia Malhotra