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HISTORY OF OPERATIONAL RESEARCH
There is no clear history that marks the Birth if O.R., it is generally accepted that the
field originated in England during the World War II. Some say that Charles Babbage
(1791-1871) is the Father of O.R because his research into the cost of transportation and
sorting of mail led to England’s University Penny Post in 1840.
Modern Operations Research originated at the Bowdsey Research Station in U.K. in 1937
to analyze and improve the working of the UK’s Early Warning Rador System.
After World War II, Military Operational Research in U.K. became Operational Analysis
(OA) within the U.K. Ministry of Defense with expanded techniques and graving
awareness.
History of Operation Research
• The ambiguous term operations research (O.R.) was coined during
World War II, when the British military management called upon a group
of scientists together to apply a scientific approach in the study of
military operations to win the battle. The main objective was to allocate
scarce resources in an effective manner to various military operations
and to the activities within each operation.
• The effectiveness of operations research in military spread interest in it
to other government departments and industry.
• Due to the availability of faster and flexible computing facilities and the
number of qualified O.R. professionals, it is now widely used in military,
business, industry, transportation, public health, crime investigation, etc.
Operation Research
Application of mathematical (quantitative) techniques to decision making. In
OR, a problem is first clearly defined and represented (modelled) as a set of
mathematical equations. It is then subjected to rigorous computer analysis
to yield a solution (or a better solution) which is tested and re-tested against
real-life situations until an optimum solution is found.
Operations research (OR) is an analytical method of problem-solving and
decision-making that is useful in the management of organizations. In
operations research, problems are broken down into basic components and
then solved in defined steps by mathematical analysis.
OPERATIONAL RESEARCH IN INDIA
 The Operational Research Society of India was founded in 1957 to provide a forum for the Operational Research Scientists as well
as an avenue to widen their horizon by exchange of knowledge and application of techniques from outside the country. The Society
is affiliated to the International Federation of Operational Research Societies (IFORS).
 The Headquarters of the Society is located in Kolkata, India. At present the Society has 12 Operating Chapters located in Agra,
Ahmedabad, Ajmer, Bangalore, Chennai, Delhi, Durgapur, Jamshedpur, Kolkata, Madurai, Mumbai and Tirupati.
 The Objectives of the Society comprise advancement of, conducting of research in, study of, promotion and propagation of
knowledge in Operational Research and Allied Techniques through exchange of information, as well as establishment, improvement
and maintenance of professional and academic standards of work known as Operational Research.
 The Society Publishes a quarterly journal OPSEARCH, which brings out high quality and state of the art papers in Operational
Research.
 In order to provide opportunity to professionals and students to equip themselves with the knowledge and usage of the science of
Operational Research, the Society is conducting an examination on Graduate Diploma in Operational Research since 1973.
DEFINITION OF
OPERATIONAL RESEARCH
 It is an Act of winning wars without actually
fighting.
-Aurther Clark
 It is a Scientific Approach to problem solving for
executive management.
-H.M. Wagner
 It is Art of giving bad answers to problem which
otherwise have worse answers.
-T.L. Saaty
FEATURES OF OPERATIONAL
RESEARCH
 Decision-Making:
 Scientific Approach: Chemistry, physics, biology
 Inter-Disciplinary Team Approach
 System Approach: As a whole
 Use of Computers:
 Objectives:
 Human Factors:
DECISION MAKING
 Every industrial organization faces multifaceted
problems to identify best possible solution to their
problems.
 OR aims to help the executives to obtain optimal
solution with the use of OR techniques.
 It also helps the decision maker to improve his
creative and judicious capabilities, analyze and
understand the problem situation leading to better
control, better co-ordination, better systems and
finally better decisions.
SCIENTIFIC APPROACH
 OR applies scientific methods, techniques and
tools for the purpose of analysis and solution of
the complex problems.
 In this approach there is no place for guesswork
and the person bias of the decision maker.
INTER-DISCIPLINARY TEAM APPROACH
 Basically the industrial problems are of complex
nature and therefore require a team effort to
handle it.
 This team comprises of scientist, mathematician
and technocrats. Who jointly use the OR tools to
obtain a optimal solution of the problem.
 They tries to analyze the cause and effect
relationship between various parameters of the
problem and evaluates the outcome of various
alternative strategies.
SYSTEM APPROACH
 The main aim of the system approach is to trace
out all significant and indirect effects for each
proposal on all sub-system on a system and to
evaluate each action in terms of effects for the
system as a whole.
 The inter-relationship and interaction of each
sub-system can be handled with the help of
mathematical/analytical models of OR to obtain
acceptable solution.
USE OF COMPUTERS
 The models of OR need lot of computation and
therefore, the use of computers becomes
necessary.
 With the use of computers it is possible to handle
complex problems requiring large amount of
calculations.
 The objective of the operations research models is
to attempt and to locate Best or Optimal Solution.
OBJECTIVE
 Operational Research always try to find the best and optimal solution
to the problem.
 For this purpose objectives of the organization are defined and
analyzed.
 These objectives are then used as the basis to compare the
alternative courses of action.
HUMAN FACTORS
 In deriving, Quantitative Solutions we do not consider human factors,
which doubtlessly play a great role in the problems.
 So, study of O.R. is incomplete without study of human factors.
SCOPE OF OPERATIONAL
RESEARCH
 The scope of OR is not only confined to any specific agency
like defense services but today it is widely used in all industrial
organizations.
 It can be used to find the best solution to any problem be it
simple or complex. It is useful in every field of human
activities.
 Thus, it attempts to resolve the conflicts of interest among the
components of organization in a way that is best for the
organization as a whole.
 The main fields where OR is extensively used are given in next
slide.
FIELDS
 National Planning and Budgeting
 Defence Services
 Industrial Establishment and Private Sector Units
 R & D and Engineering
METHODOLOGIES/APPROACHES
OF OPERATIONAL RESEARCH
1. ORIENTATION
2. PROBLEM DEFINITION
3. DATA COLLECTION
4. MODEL FORMULATION
5. SOLUTION
6. ANALYSES AND INFORMATION
7. IMPLEMENTATION AND
MONITORING
F
E
E
D
B
A
C
K
TECHNIQUES/TOOLS OF
OPERATIONAL RESEARCH
 Linear Programming
 Queuing Theory
 Sequencing
 Transportation Problems
 Assignment Problems
 Decision Theory and Games Theory
 Replacement Problems
 simulation
LINEAR PROGRAMMING
 This technique is used to find a solution for optimizing a given
objective.
 Objective may be maximizing profits or minimizing costs.
 Objective function and Boundary conditions are linear in
nature.
 LPP techniques solve Product-Mix and Distribution problems of
enterprise.
 Its also used to allocate Scarce Resources in optimum manner
in problems of scheduling, product mix, etc.
QUEUING THEORY
 This theory deals with the situations in which queue is formed,
e.g. customers waiting for services, machines waiting for
repairmen, and aircrafts waiting for landing strips, etc.
 If the Queue will be long the cost will be high due to long
waiting hour.
 This technique is used to analyze the feasibility of adding
facilities and to access the amount and cost of waiting time.
 This calculations can then be used to determine the desirable
number of service facilities.
SEQUENCING
 Models have been developed to find a sequence for
Processing Jobs so that the total elapsed time for all
the jobs will be minimum.
 The models also help to resolve the conflict between
the objectives of maximizing machines utilization and
complying with predetermined delivering rates.
TRANSPORTATION PROBLEMS
 Transportation problems deals with transportation of a
product
 From a number of sources
 With limited supplies
 To number of destinations
 With specified demands
 At the total transportation cost.
 The main objective of transportation is to Schedule
Shipment from sources to destinations in such a way
so as to Minimize the Total Transportation Cost.
INTEGER PROGRAMMING
Integer means complete or whole number.
By using the Integer Programming Algorithm a series of continuous linear
programming problem are solved in such a way that the solution containing
un-acceptable non-integer value are ruled out and the best higher
programming solution is obtained.
ASSIGNMENT PROBLEMS
It is a special type of linear programming problem.
It deals in allocating the various resources or items to
various activities in a one to one basis in such a way
that the time or cost involved in minimized and the
sale or profit is maximized.
E.g. Manager may like to know which job should be
assigned to which person so that all jobs can be completed
in the shortest possible time.
DECISION THEORY AND GAME THEORY
Decision Theory is primarily considered with decision making
under the conditions of:
 Risk
 Uncertainty
Game Theory is concerned with:
 Decision Making under Conflict
Hence, both Decision Theory and Game Theory assist the
Decision-Maker in Analyzing Problems with numerous
alternative course of action and consequences.
REPLACEMENT PROBLEMS
This Theory is concerned with situations that arise when some items such as machines,
men, etc. require replacement due to their decreasing efficiency, failure or break-down.
Sooner or later all the equipment's are required to be replaced because of:
 Obsolescence
 Discovery of New Technology
 Better Design of Equipment
In Replacement Decisions we consider:
 Cost of Equipment to be Installed
 Cost of Equipment Replaced, etc.
Hence, this theory helps to solve all Replacement Problems.
SYMBOLIC LOGIC
 Symbols are more meaningful and accurate. Everything
is Symbolic in this world.
 Words, classes of things, functional systems and rules
are substituted with symbols.
 The whole problem is converted into algebraic equations
and propositions.
 Business Problems are not commonly converted into
symbols but calculations are done on computers, that is
why symbols have extensive applications.
OPERATIONAL RESEARCH AND MANAGEMENT
DECISION-MAKING
 Operation Research increases the creative capabilities of a decision maker.
 It increases the effectiveness of mgt. decisions.
 It is thus a decision science which helps mgt. to take better decisions.
 Nowadays, business problems have become so complex that it is almost
impossible for a human being to comprehend all important factors, OR
Techniques can be helpful in such situations.
 It also helps in ascertaining best locations for factories and warehouses,
project scheduling as well as most economic means of transportation.
 OR study approach in business decisions leads to better control, better
co-ordination, better system and at the end better decision.
LIMITATIONS OF OPERATIONAL RESEARCH
 Magnitude of Computation
 Non-Quantifiable Factors
 Distance between User and Analyst
 Time and Money Costs
 Implementation
MAGNITUDE OF COMPUTATION
Operations research models try to find out optimal
solution taking into account all the factors.
But, these factors are enormous and, expressing
them in quantity, and, establishing relationships
among these, Require voluminous calculations which
can be handled only by computers.
NON-QUANTIFIABLE FACTORS
 OR provides solution only when all elements related to a problem can be
quantified.
 All relevant variables do not lend themselves to quantification.
 Factors which cannot be quantified, find no place in OR study.
 Models in OR do not take into account qualitative factors or emotional
factors which may be quite important.
DISTANCE BETWEEN USER AND
ANALYST
 OR being specialist’s job requires a mathematician or statistician, who might
not be aware of the business problems.
 Similarly, a manager fails to understand the complex working of OR.
 Thus there is a gap between the two.
 Management itself may offer a lot of resistance due to conventional thinking.
TIME AND MONEY COST
 When basic data are subjected to frequent changes,
incorporating them into the OR models is a costly
proposition.
 Moreover, a fairly good solution at present may be,
 More desirable than a perfect OR solution available
after sometime.
 The computational time increases depending upon the
size of the problem and accuracy of results desired.
IMPLEMENTATION
 Implementation of any decision is a delicate task. It must take into account
the complexities of human relations and Behaviour.
 Sometimes, resistance is offered due to psychological factors which may
not have any bearing on the problem as well as its solution.
Optimization
 Finding an alternative with the most cost effective or highest achievable performance
under the given constraints, by maximizing desired factors and minimizing undesired
ones.
 In comparison, maximization means trying to attain the highest or maximum result or
outcome without regard to cost or expense.
 Practice of optimization is restricted by the lack of full information, and the lack of time to
evaluate what information is available.
 In computer simulation (modelling) of business problems, optimization is achieved
usually by using linear programming techniques of operations research.
(A) PHYSICAL MODELS: These models include all forms of diagrams, drawings graphs
and charts. Most of which are designed to deal with specific types of problems. By
presenting significant factors and inter-relationships in pictorial term, physical models
are able to a problem in a manner that facilitates analysis.
• ICONIC MODELS: An icon is an image or likeness of an object or system it represents.
An iconic model the least abstract physical replica of a system, is usually based on a
smaller scale than original. These models can stimulate the actual performance of a
product thereby availing the tremendous expense of designing full scale experimental
models.
• ANALOG MODELS: Analog models are closely associated with iconic models.
However they are not replicas of problem situations. Rather, they are small physical
systems that have similar characteristics and work like an object or systems it represents
e.g. children’s toys model of rails, roads etc., whereas the actual objects are complex and
might not allow direct handling or manipulations.
(B) MATHEMATICAL MODELS: Symbolic models employ a set of mathematical
symbols to represent the decision variable of the system under study. These variables are
related together by mathematical equations. Following are the examples of
mathematical models which have been applied to business and industry.
ALLOCATION MODEL
ROUTING MODEL
QUEUING MODEL
SIMULATION
REPLACEMENT MODEL
MARKOV’S ANALYSIS
SEQUENCING MODEL
(C) BY NATURE OF ENVIRONMENT
• DETERMINISTIC MODELS: In this model every thing is defined and the results are
certain. Certainty is the state of nature assumed in these models.
• PROBABALISTIC MODEL: In cases of risk and uncertainty, the input and output
variables take the form of probability of occurrence of an event.
D) BY THE EXTENT OF GENERALITY
• GENERAL MODELS: General model is one in which does not apply one situation
only rather it has got general applications.
• SPECIFIC MODEL: Specific model is applicable under specific condition only.
• e.g. sales response curve, or equation as a function of advertising is applicable in
marketing function alone.

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Module 3

  • 1. HISTORY OF OPERATIONAL RESEARCH There is no clear history that marks the Birth if O.R., it is generally accepted that the field originated in England during the World War II. Some say that Charles Babbage (1791-1871) is the Father of O.R because his research into the cost of transportation and sorting of mail led to England’s University Penny Post in 1840. Modern Operations Research originated at the Bowdsey Research Station in U.K. in 1937 to analyze and improve the working of the UK’s Early Warning Rador System. After World War II, Military Operational Research in U.K. became Operational Analysis (OA) within the U.K. Ministry of Defense with expanded techniques and graving awareness.
  • 2. History of Operation Research • The ambiguous term operations research (O.R.) was coined during World War II, when the British military management called upon a group of scientists together to apply a scientific approach in the study of military operations to win the battle. The main objective was to allocate scarce resources in an effective manner to various military operations and to the activities within each operation. • The effectiveness of operations research in military spread interest in it to other government departments and industry. • Due to the availability of faster and flexible computing facilities and the number of qualified O.R. professionals, it is now widely used in military, business, industry, transportation, public health, crime investigation, etc.
  • 3. Operation Research Application of mathematical (quantitative) techniques to decision making. In OR, a problem is first clearly defined and represented (modelled) as a set of mathematical equations. It is then subjected to rigorous computer analysis to yield a solution (or a better solution) which is tested and re-tested against real-life situations until an optimum solution is found. Operations research (OR) is an analytical method of problem-solving and decision-making that is useful in the management of organizations. In operations research, problems are broken down into basic components and then solved in defined steps by mathematical analysis.
  • 4. OPERATIONAL RESEARCH IN INDIA  The Operational Research Society of India was founded in 1957 to provide a forum for the Operational Research Scientists as well as an avenue to widen their horizon by exchange of knowledge and application of techniques from outside the country. The Society is affiliated to the International Federation of Operational Research Societies (IFORS).  The Headquarters of the Society is located in Kolkata, India. At present the Society has 12 Operating Chapters located in Agra, Ahmedabad, Ajmer, Bangalore, Chennai, Delhi, Durgapur, Jamshedpur, Kolkata, Madurai, Mumbai and Tirupati.  The Objectives of the Society comprise advancement of, conducting of research in, study of, promotion and propagation of knowledge in Operational Research and Allied Techniques through exchange of information, as well as establishment, improvement and maintenance of professional and academic standards of work known as Operational Research.  The Society Publishes a quarterly journal OPSEARCH, which brings out high quality and state of the art papers in Operational Research.  In order to provide opportunity to professionals and students to equip themselves with the knowledge and usage of the science of Operational Research, the Society is conducting an examination on Graduate Diploma in Operational Research since 1973.
  • 5. DEFINITION OF OPERATIONAL RESEARCH  It is an Act of winning wars without actually fighting. -Aurther Clark  It is a Scientific Approach to problem solving for executive management. -H.M. Wagner  It is Art of giving bad answers to problem which otherwise have worse answers. -T.L. Saaty
  • 6. FEATURES OF OPERATIONAL RESEARCH  Decision-Making:  Scientific Approach: Chemistry, physics, biology  Inter-Disciplinary Team Approach  System Approach: As a whole  Use of Computers:  Objectives:  Human Factors:
  • 7. DECISION MAKING  Every industrial organization faces multifaceted problems to identify best possible solution to their problems.  OR aims to help the executives to obtain optimal solution with the use of OR techniques.  It also helps the decision maker to improve his creative and judicious capabilities, analyze and understand the problem situation leading to better control, better co-ordination, better systems and finally better decisions.
  • 8. SCIENTIFIC APPROACH  OR applies scientific methods, techniques and tools for the purpose of analysis and solution of the complex problems.  In this approach there is no place for guesswork and the person bias of the decision maker.
  • 9. INTER-DISCIPLINARY TEAM APPROACH  Basically the industrial problems are of complex nature and therefore require a team effort to handle it.  This team comprises of scientist, mathematician and technocrats. Who jointly use the OR tools to obtain a optimal solution of the problem.  They tries to analyze the cause and effect relationship between various parameters of the problem and evaluates the outcome of various alternative strategies.
  • 10. SYSTEM APPROACH  The main aim of the system approach is to trace out all significant and indirect effects for each proposal on all sub-system on a system and to evaluate each action in terms of effects for the system as a whole.  The inter-relationship and interaction of each sub-system can be handled with the help of mathematical/analytical models of OR to obtain acceptable solution.
  • 11. USE OF COMPUTERS  The models of OR need lot of computation and therefore, the use of computers becomes necessary.  With the use of computers it is possible to handle complex problems requiring large amount of calculations.  The objective of the operations research models is to attempt and to locate Best or Optimal Solution.
  • 12. OBJECTIVE  Operational Research always try to find the best and optimal solution to the problem.  For this purpose objectives of the organization are defined and analyzed.  These objectives are then used as the basis to compare the alternative courses of action.
  • 13. HUMAN FACTORS  In deriving, Quantitative Solutions we do not consider human factors, which doubtlessly play a great role in the problems.  So, study of O.R. is incomplete without study of human factors.
  • 14. SCOPE OF OPERATIONAL RESEARCH  The scope of OR is not only confined to any specific agency like defense services but today it is widely used in all industrial organizations.  It can be used to find the best solution to any problem be it simple or complex. It is useful in every field of human activities.  Thus, it attempts to resolve the conflicts of interest among the components of organization in a way that is best for the organization as a whole.  The main fields where OR is extensively used are given in next slide.
  • 15. FIELDS  National Planning and Budgeting  Defence Services  Industrial Establishment and Private Sector Units  R & D and Engineering
  • 16. METHODOLOGIES/APPROACHES OF OPERATIONAL RESEARCH 1. ORIENTATION 2. PROBLEM DEFINITION 3. DATA COLLECTION 4. MODEL FORMULATION 5. SOLUTION 6. ANALYSES AND INFORMATION 7. IMPLEMENTATION AND MONITORING F E E D B A C K
  • 17. TECHNIQUES/TOOLS OF OPERATIONAL RESEARCH  Linear Programming  Queuing Theory  Sequencing  Transportation Problems  Assignment Problems  Decision Theory and Games Theory  Replacement Problems  simulation
  • 18. LINEAR PROGRAMMING  This technique is used to find a solution for optimizing a given objective.  Objective may be maximizing profits or minimizing costs.  Objective function and Boundary conditions are linear in nature.  LPP techniques solve Product-Mix and Distribution problems of enterprise.  Its also used to allocate Scarce Resources in optimum manner in problems of scheduling, product mix, etc.
  • 19. QUEUING THEORY  This theory deals with the situations in which queue is formed, e.g. customers waiting for services, machines waiting for repairmen, and aircrafts waiting for landing strips, etc.  If the Queue will be long the cost will be high due to long waiting hour.  This technique is used to analyze the feasibility of adding facilities and to access the amount and cost of waiting time.  This calculations can then be used to determine the desirable number of service facilities.
  • 20. SEQUENCING  Models have been developed to find a sequence for Processing Jobs so that the total elapsed time for all the jobs will be minimum.  The models also help to resolve the conflict between the objectives of maximizing machines utilization and complying with predetermined delivering rates.
  • 21. TRANSPORTATION PROBLEMS  Transportation problems deals with transportation of a product  From a number of sources  With limited supplies  To number of destinations  With specified demands  At the total transportation cost.  The main objective of transportation is to Schedule Shipment from sources to destinations in such a way so as to Minimize the Total Transportation Cost.
  • 22. INTEGER PROGRAMMING Integer means complete or whole number. By using the Integer Programming Algorithm a series of continuous linear programming problem are solved in such a way that the solution containing un-acceptable non-integer value are ruled out and the best higher programming solution is obtained.
  • 23. ASSIGNMENT PROBLEMS It is a special type of linear programming problem. It deals in allocating the various resources or items to various activities in a one to one basis in such a way that the time or cost involved in minimized and the sale or profit is maximized. E.g. Manager may like to know which job should be assigned to which person so that all jobs can be completed in the shortest possible time.
  • 24. DECISION THEORY AND GAME THEORY Decision Theory is primarily considered with decision making under the conditions of:  Risk  Uncertainty Game Theory is concerned with:  Decision Making under Conflict Hence, both Decision Theory and Game Theory assist the Decision-Maker in Analyzing Problems with numerous alternative course of action and consequences.
  • 25. REPLACEMENT PROBLEMS This Theory is concerned with situations that arise when some items such as machines, men, etc. require replacement due to their decreasing efficiency, failure or break-down. Sooner or later all the equipment's are required to be replaced because of:  Obsolescence  Discovery of New Technology  Better Design of Equipment In Replacement Decisions we consider:  Cost of Equipment to be Installed  Cost of Equipment Replaced, etc. Hence, this theory helps to solve all Replacement Problems.
  • 26. SYMBOLIC LOGIC  Symbols are more meaningful and accurate. Everything is Symbolic in this world.  Words, classes of things, functional systems and rules are substituted with symbols.  The whole problem is converted into algebraic equations and propositions.  Business Problems are not commonly converted into symbols but calculations are done on computers, that is why symbols have extensive applications.
  • 27. OPERATIONAL RESEARCH AND MANAGEMENT DECISION-MAKING  Operation Research increases the creative capabilities of a decision maker.  It increases the effectiveness of mgt. decisions.  It is thus a decision science which helps mgt. to take better decisions.  Nowadays, business problems have become so complex that it is almost impossible for a human being to comprehend all important factors, OR Techniques can be helpful in such situations.  It also helps in ascertaining best locations for factories and warehouses, project scheduling as well as most economic means of transportation.  OR study approach in business decisions leads to better control, better co-ordination, better system and at the end better decision.
  • 28. LIMITATIONS OF OPERATIONAL RESEARCH  Magnitude of Computation  Non-Quantifiable Factors  Distance between User and Analyst  Time and Money Costs  Implementation
  • 29. MAGNITUDE OF COMPUTATION Operations research models try to find out optimal solution taking into account all the factors. But, these factors are enormous and, expressing them in quantity, and, establishing relationships among these, Require voluminous calculations which can be handled only by computers.
  • 30. NON-QUANTIFIABLE FACTORS  OR provides solution only when all elements related to a problem can be quantified.  All relevant variables do not lend themselves to quantification.  Factors which cannot be quantified, find no place in OR study.  Models in OR do not take into account qualitative factors or emotional factors which may be quite important.
  • 31. DISTANCE BETWEEN USER AND ANALYST  OR being specialist’s job requires a mathematician or statistician, who might not be aware of the business problems.  Similarly, a manager fails to understand the complex working of OR.  Thus there is a gap between the two.  Management itself may offer a lot of resistance due to conventional thinking.
  • 32. TIME AND MONEY COST  When basic data are subjected to frequent changes, incorporating them into the OR models is a costly proposition.  Moreover, a fairly good solution at present may be,  More desirable than a perfect OR solution available after sometime.  The computational time increases depending upon the size of the problem and accuracy of results desired.
  • 33. IMPLEMENTATION  Implementation of any decision is a delicate task. It must take into account the complexities of human relations and Behaviour.  Sometimes, resistance is offered due to psychological factors which may not have any bearing on the problem as well as its solution.
  • 34. Optimization  Finding an alternative with the most cost effective or highest achievable performance under the given constraints, by maximizing desired factors and minimizing undesired ones.  In comparison, maximization means trying to attain the highest or maximum result or outcome without regard to cost or expense.  Practice of optimization is restricted by the lack of full information, and the lack of time to evaluate what information is available.  In computer simulation (modelling) of business problems, optimization is achieved usually by using linear programming techniques of operations research.
  • 35.
  • 36. (A) PHYSICAL MODELS: These models include all forms of diagrams, drawings graphs and charts. Most of which are designed to deal with specific types of problems. By presenting significant factors and inter-relationships in pictorial term, physical models are able to a problem in a manner that facilitates analysis. • ICONIC MODELS: An icon is an image or likeness of an object or system it represents. An iconic model the least abstract physical replica of a system, is usually based on a smaller scale than original. These models can stimulate the actual performance of a product thereby availing the tremendous expense of designing full scale experimental models. • ANALOG MODELS: Analog models are closely associated with iconic models. However they are not replicas of problem situations. Rather, they are small physical systems that have similar characteristics and work like an object or systems it represents e.g. children’s toys model of rails, roads etc., whereas the actual objects are complex and might not allow direct handling or manipulations.
  • 37. (B) MATHEMATICAL MODELS: Symbolic models employ a set of mathematical symbols to represent the decision variable of the system under study. These variables are related together by mathematical equations. Following are the examples of mathematical models which have been applied to business and industry. ALLOCATION MODEL ROUTING MODEL QUEUING MODEL SIMULATION REPLACEMENT MODEL MARKOV’S ANALYSIS SEQUENCING MODEL
  • 38. (C) BY NATURE OF ENVIRONMENT • DETERMINISTIC MODELS: In this model every thing is defined and the results are certain. Certainty is the state of nature assumed in these models. • PROBABALISTIC MODEL: In cases of risk and uncertainty, the input and output variables take the form of probability of occurrence of an event.
  • 39. D) BY THE EXTENT OF GENERALITY • GENERAL MODELS: General model is one in which does not apply one situation only rather it has got general applications. • SPECIFIC MODEL: Specific model is applicable under specific condition only. • e.g. sales response curve, or equation as a function of advertising is applicable in marketing function alone.