Essential Elements To Develop A Successful Voice Strategy

Essential Elements To Develop
A Successful Voice Strategy
© Onlim GmbH 2019

‘Voice’ is coming up as one of the
trendiest topics right now in all areas
of business. This is not surprising as the
technology and its infrastructure are
growing by the minute. Machines are
now able to understand up to 95% of
what humans are saying verbally. This
new way of understanding is one of the
main driving factors for the fast-
moving acceptance of voice assistants
and smart speakers all around the
world.
Onlim GmbH | Develop A Successful Voice Strategy | www.onlim.com

With these, the fundamentals for wide-
scale adoption of voice-based
technologies and strategies are set.
Businesses and brands alike are seeing
new options for engaging with their
customers. The way in which humans
and machines are communicating is
changing at a rapid pace and
developing the right voice strategy can
be challenging. That’s why we
collected some of the core elements to
develop a successful voice strategy in
2019.

A VOICE STRATEGY IS NOT
AN ISOLATED TASK
We’ve seen it over and over again, that
new and exciting trends have been
tackled in isolation. This approach, while
tempting, neither uses the full potential of
the new technology nor your existing
processes. To get the most out of your new
endeavors you have to integrate your
actions into an overarching
strategy. Especially voice is an integrative
topic that links to many aspects of a
business.
That’s why it is important to make sure
that your actions concerning voice
controls, voice assistants, smart
speakers, etc. are all aligned with each
other. Making use of data insights from
other marketing channels and vice
versa will help to create a voice strategy
that elevates your whole business at
once.

A VOICE STRATEGY IS NOT
AN ISOLATED TASK
Customer needs are consistently evolving
and their expectations towards businesses
and their communication are no
exception. For this reason, narrowing in on
one voice strategy is not the way to go.
Instead, a continuous adjustment process
is needed that will evolve with the specific
customer needs.
That’s why a holistic approach is
promising great results. It’s all about
finding an approach that connects smart
speakers, wearables, mobile
technologies and IoT (Internet of Things)
devices with an integrative voice
strategy.

A successful voice strategy has to be
focused on the present state while
being open to future developments.
The external focus is on market
positioning, customer relations and
relevant content for their
entertainment or benefit. Internally,
well-defined and achievable goals are
the key factor in creating a
measurable impact with your voice
strategy.
WHAT ARE THE GOALS OF
YOUR VOICE STRATEGY?

Measurable goals are the foundation
to develop a successful voice strategy.
Without them, it’s impossible to know
if your efforts made a difference. It
doesn’t matter if it’s about generating
more sales, having better customer
relations, creating more brand
awareness, or helping customer
support. The main focus is on being
crystal clear about what you want to
achieve by using voice technologies.

Ultimately the customer benefit should
be at the core of your strategic
process. Using voice because it’s
trendy will not get you great results.
But if voice technology can be a viable
addition to your brand strategy, then
you’ll be able to make great use of it.

FOCUS IS KEY
It’s not always easy to understand the
many layers of a newly emerging
technological trend like voice. That’s why
it is important to focus on specific goals
and tasks first. Success isn’t necessarily
going to be achieved overnight. Yet, with
focused action, you’ll be able to gain
important insights about the market and
the direction it moves towards.
Working on an Alexa Skill or developing
a use case for a voice assistant of your
choice might be the best starting point
for you. Potentially just taking a second
to look at your SEO optimizations to see
if they are catering to voice search might
be a smart move too. Experimenting and
learning is key when first starting out.

No matter what you are focusing on,
it’s all about getting started. This is the
only way to start learning and
engaging with the fascinating voice
trend. Naturally, you might feel
overwhelmed at first but with the right
voice strategy and experienced
partner, things will start falling into
place quickly.
IT’S ABOUT TIME TO GET
STARTED

At Onlim we help you automate your
communication for outstanding and
innovative customer service.
You can learn more about our LIVE
CHAT, CHATBOT & VOICE ASSISTANT
solutions at www.onlim.com

AUTOMATING CUSTOMER
COMMUNICATION VIA
CHATBOTS AND VOICE ASSISTANTS
P.S. Have you checked out our
ULTIMATE GUIDE TO CHATBOTS yet?
You can access it at
https://onlim.com/en/chatbot-ebook/

Essential Elements To Develop A Successful Voice Strategy

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Essential Elements To Develop A Successful Voice Strategy