How to develop a Social Media Strategy for a tourism organisation?
To-do's for Hotels & Destination Management:
Focus on Product, Focus on the Guest, develop an Action Plan for the next 3 years!
How to develop Social Media Tactics and an Action Plan in 7 steps.
20. Classified - Internal use and today, I’d say… our home page isn’t just coke.com, it is google.com and hyves.nl and twitter.com and youtube.com and facebook.com and studiVZ.net
26. Persona Concept in Travel Defineyour „perfectguest“. Just oneortwo! Explorethecustomerjourney. Offline & Online. Try to optimizecustomers „touchpoints“.
29. Austrian National Tourist Office Online-Communication-Strategy Bedingungslose Kundenorientierung im Web 2012 Heute Themenführerschaft & qualitative Verbreitung der Marke im Web Hohe Markenpräsenz medienadäquat im WWW Quantitatives Wachstum im Web
30. Online Brand Management far Website Structure& Definition of„Action“ BuyingDecision Search Engine Optimierung / -Marketing Online-Advertising Cooperations/Partnerships Edited Content (intern. & ext.) User Generated Content close Human Ressources
31. Content and Context Language Syndication Aggregation Context is King Communities
32. „Travel 2.0 Aera“ – Spread & Talk Language Syndication Context is King