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Dirk Bosmans, PEGI S.A.
Fachforum Jugendmedienschutz
Bern, 07/09/15
 
	
  
	
  
07/2008	
  :	
  iOS	
  Appstore	
  
08/2008	
  :	
  	
  Android	
  Market	
  
	
  
	
  
11/2009	
  :	
  100,000	
  iOS	
  apps	
  
10/2010	
  :	
  100,000	
  Android	
  apps	
  
0	
  
500	
  
1000	
  
1500	
  
2000	
  
2500	
  
3000	
  
2009	
   2010	
   2011	
   2012	
   2013	
   2014	
  
PEGI	
  18	
  
PEGI	
  16	
  
PEGI	
  12	
  
PEGI	
  7	
  
PEGI	
  3	
  
12/2005	
  :	
  Xbox	
  360	
  
12/2006	
  :	
  Wii	
  
03/2007	
  :	
  PlaystaHon	
  3	
  
	
  
12/2012	
  :	
  Wii	
  U	
  
11/2013	
  :	
  PlayStaHon	
  4	
  
12/2013	
  :	
  Xbox	
  One	
  
	
  
Where did all the PEGI 3 games go?
Retail	
  product	
  
	
  
1.	
  PEGI	
  QuesHonnaire	
  
	
  
2.	
  Provisional	
  age	
  raHng	
  
	
  
3.	
  ConfirmaHon/CorrecHon	
  
	
  
4.	
  PEGI	
  Offline	
  License	
  
	
  
5.	
  Game	
  released	
  in	
  shops	
  
	
  
Approx.	
  2000	
  games/year	
  
Digital	
  product	
  
	
  
1.	
  Game	
  submission	
  
	
  
2.	
  PEGI	
  QuesHonnaire	
  
	
  
3.	
  PEGI	
  Online	
  License	
  
	
  
4.	
  Game	
  released	
  online	
  
	
  
5.	
  ConfirmaHon/CorrecHon	
  
	
  
>	
  1.5	
  million	
  +	
  updates	
  
Same age ratings, different approach
Solutions
RaHng	
  Board	
  members:	
  
•  PEGI	
  (Europe)	
  
•  USK	
  (Germany)	
  
•  ESRB	
  (US)	
  
•  ClassInd	
  (Brasil)	
  
•  ACB	
  (Australia)	
  
	
  
Observers:	
  
•  FPB	
  (South	
  Africa)	
  
•  CERO	
  (Japan)	
  
•  KGRB	
  (South	
  Korea)	
  
h^p://www.globalraHngs.com	
  
	
  
January	
  2014	
  
March	
  2015	
  
Soon…	
  
IARC	
  Plaaorm	
  Members:	
  
Content	
  AND	
  	
  
Feature	
  descripHons	
  
Recognisable,	
  trusted	
  age	
  raHngs	
  
now	
  also	
  in	
  mobile	
  and	
  digital	
  stores	
  
InnovaHons	
  for	
  non-­‐game	
  apps	
  
(Parental	
  guidance	
  recommended)	
  
	
  
For	
  non-­‐game	
  apps	
  that	
  offer	
  a	
  wide	
  variety	
  of	
  content	
  that	
  may	
  or	
  not	
  be	
  appropriate	
  for	
  a	
  
certain	
  age,	
  depending	
  on	
  the	
  decision	
  of	
  the	
  consumer.	
  Examples	
  are	
  Nealix	
  and	
  YouTube.	
  
In-­‐app	
  purchases	
  
LocaHon	
  Sharing	
  
Personal	
  Data	
  Sharing	
  
Social	
  InteracHon	
  
Unrestricted	
  Internet	
  Access	
  
The	
  Online	
  content	
  descriptor	
  has	
  
been	
  reHred	
  by	
  PEGI	
  because	
  it	
  was	
  
no	
  longer	
  efficient.	
  Other	
  concerns	
  
have	
  taken	
  its	
  place	
  now…	
  
PEGI	
  S.A.	
   NaHonal	
  trade	
  
associaHons	
  
Publishers	
  &	
  
Storefronts	
  
Retail	
  	
  
CommunicaHon	
  
Governments	
  
&	
  NGOs	
  
Parental	
  responsibility	
  
Dirk Bosmans
Operations Director PEGI S.A.
dirk.bosmans@pegi.eu

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Ws 12 ppt_bosmans_e

  • 1. Dirk Bosmans, PEGI S.A. Fachforum Jugendmedienschutz Bern, 07/09/15
  • 2.       07/2008  :  iOS  Appstore   08/2008  :    Android  Market       11/2009  :  100,000  iOS  apps   10/2010  :  100,000  Android  apps   0   500   1000   1500   2000   2500   3000   2009   2010   2011   2012   2013   2014   PEGI  18   PEGI  16   PEGI  12   PEGI  7   PEGI  3   12/2005  :  Xbox  360   12/2006  :  Wii   03/2007  :  PlaystaHon  3     12/2012  :  Wii  U   11/2013  :  PlayStaHon  4   12/2013  :  Xbox  One     Where did all the PEGI 3 games go?
  • 3. Retail  product     1.  PEGI  QuesHonnaire     2.  Provisional  age  raHng     3.  ConfirmaHon/CorrecHon     4.  PEGI  Offline  License     5.  Game  released  in  shops     Approx.  2000  games/year   Digital  product     1.  Game  submission     2.  PEGI  QuesHonnaire     3.  PEGI  Online  License     4.  Game  released  online     5.  ConfirmaHon/CorrecHon     >  1.5  million  +  updates   Same age ratings, different approach
  • 4. Solutions RaHng  Board  members:   •  PEGI  (Europe)   •  USK  (Germany)   •  ESRB  (US)   •  ClassInd  (Brasil)   •  ACB  (Australia)     Observers:   •  FPB  (South  Africa)   •  CERO  (Japan)   •  KGRB  (South  Korea)   h^p://www.globalraHngs.com    
  • 5. January  2014   March  2015   Soon…   IARC  Plaaorm  Members:  
  • 6.
  • 7. Content  AND     Feature  descripHons   Recognisable,  trusted  age  raHngs   now  also  in  mobile  and  digital  stores   InnovaHons  for  non-­‐game  apps  
  • 8. (Parental  guidance  recommended)     For  non-­‐game  apps  that  offer  a  wide  variety  of  content  that  may  or  not  be  appropriate  for  a   certain  age,  depending  on  the  decision  of  the  consumer.  Examples  are  Nealix  and  YouTube.  
  • 9. In-­‐app  purchases   LocaHon  Sharing   Personal  Data  Sharing   Social  InteracHon   Unrestricted  Internet  Access   The  Online  content  descriptor  has   been  reHred  by  PEGI  because  it  was   no  longer  efficient.  Other  concerns   have  taken  its  place  now…  
  • 10. PEGI  S.A.   NaHonal  trade   associaHons   Publishers  &   Storefronts   Retail     CommunicaHon   Governments   &  NGOs   Parental  responsibility  
  • 11. Dirk Bosmans Operations Director PEGI S.A. dirk.bosmans@pegi.eu