SlideShare ist ein Scribd-Unternehmen logo
1 von 7
Downloaden Sie, um offline zu lesen
NRF 2016Top 5 trends
from Retail’s Big Show
Retail
in a Big Way
The retail industry has been
disrupted in a big way.
Digital transformations, empowered
customers, and low barriers to entry
creating increased competition are
changing the retail experience.
Retailers must be nimble, leverage
technology and analytics, and deploy
new innovations to stay ahead of the
game.
Trend #1
Digital
in a Big Way
Emerging digital technologies and
business models are creating new
ways to attract and engage the
ever-connected customer, but
innovation must be driven by the
customers’ needs and wants.
Social and digital networks can
help strengthen brand attributes
and create new opportunities for
engagement.
Trend #2
Engagement
in a Big Way
To engage in a big way,
you must put your customers at
the center of your business.
This means engaging your
customers on their terms,
seamlessly across touchpoints.
And be sure to really know them so
you can deliver relevant and
personalized content at each stage
of the journey.
Trend #3
Relationships
in a Big Way
Empowered customers and
increasing competition put a
greater emphasis on the relationship
your customer has with your brand.
Cultivating relationships requires
trust, shared values, and innovative
programs and services to create
truly meaningful experiences.
Trend #4
Big Data
in a Big Way
It’s not enough to have big data,
you need the capabilities, tools
and talent to extract meaningful,
actionable insights from the data.
New ways to explore your data
create opportunity for micro-insights
that can drive highly personalized
experiences and hyper-localized
offerings.
Trend #5
to put customers at
the center of your business.
ibm.com/newwaytoengage
Discover
new ways

Weitere ähnliche Inhalte

Andere mochten auch

NRF Big Show - FINAL
NRF Big Show - FINALNRF Big Show - FINAL
NRF Big Show - FINAL
Drew Green
 

Andere mochten auch (11)

Color Swatches Pro: Magento Extension by Amasty. User Guide.
Color Swatches Pro: Magento Extension by Amasty. User Guide.Color Swatches Pro: Magento Extension by Amasty. User Guide.
Color Swatches Pro: Magento Extension by Amasty. User Guide.
 
Omni channel retail trends
Omni channel retail trendsOmni channel retail trends
Omni channel retail trends
 
User Guide for Product Labels Magento extension by Amasty
User Guide for Product Labels Magento extension by AmastyUser Guide for Product Labels Magento extension by Amasty
User Guide for Product Labels Magento extension by Amasty
 
State of Analytics: Retail and Consumer Goods
State of Analytics: Retail and Consumer GoodsState of Analytics: Retail and Consumer Goods
State of Analytics: Retail and Consumer Goods
 
Spare Parts Pricing Optimization
Spare Parts Pricing OptimizationSpare Parts Pricing Optimization
Spare Parts Pricing Optimization
 
EY Mittelstandsbarometer Januar 2017.pptx
EY Mittelstandsbarometer Januar 2017.pptxEY Mittelstandsbarometer Januar 2017.pptx
EY Mittelstandsbarometer Januar 2017.pptx
 
Nrf 2016 - Observations and reflections
Nrf 2016 - Observations and reflectionsNrf 2016 - Observations and reflections
Nrf 2016 - Observations and reflections
 
3 Strategies for Commerce on the Cloud
3 Strategies for Commerce on the Cloud3 Strategies for Commerce on the Cloud
3 Strategies for Commerce on the Cloud
 
Warum Chatbots?
Warum Chatbots?Warum Chatbots?
Warum Chatbots?
 
NRF Big Show - FINAL
NRF Big Show - FINALNRF Big Show - FINAL
NRF Big Show - FINAL
 
NRF Big Show
NRF Big ShowNRF Big Show
NRF Big Show
 

Mehr von IBM Watson Commerce

To buy or not to buy? How Millennials are reshaping B2B marketing
To buy or not to buy? How Millennials are reshaping B2B marketingTo buy or not to buy? How Millennials are reshaping B2B marketing
To buy or not to buy? How Millennials are reshaping B2B marketing
IBM Watson Commerce
 
Stop Your Mobile Marketing: It’s About the Context not the Channel
Stop Your Mobile Marketing: It’s About the Context not the ChannelStop Your Mobile Marketing: It’s About the Context not the Channel
Stop Your Mobile Marketing: It’s About the Context not the Channel
IBM Watson Commerce
 

Mehr von IBM Watson Commerce (18)

What We Heard about Fulfillment at Amplify 2016
What We Heard about Fulfillment at Amplify 2016What We Heard about Fulfillment at Amplify 2016
What We Heard about Fulfillment at Amplify 2016
 
Lessons Learned as a Father and a CMO
Lessons Learned as a Father and a CMOLessons Learned as a Father and a CMO
Lessons Learned as a Father and a CMO
 
Are You on the Road to Fast ROI with B2B Integration?
Are You on the Road to Fast ROI with B2B Integration?Are You on the Road to Fast ROI with B2B Integration?
Are You on the Road to Fast ROI with B2B Integration?
 
10 Key Marketing Trends for 2016
10 Key Marketing Trends for 201610 Key Marketing Trends for 2016
10 Key Marketing Trends for 2016
 
Tactics and Technologies that Drive a Highly Personalized Customer Experience
Tactics and Technologies that Drive a Highly Personalized Customer ExperienceTactics and Technologies that Drive a Highly Personalized Customer Experience
Tactics and Technologies that Drive a Highly Personalized Customer Experience
 
11 Steps to Better Contract Management
11 Steps to Better Contract Management11 Steps to Better Contract Management
11 Steps to Better Contract Management
 
The Future of Supplier and Partner Relationships
The Future of Supplier and Partner RelationshipsThe Future of Supplier and Partner Relationships
The Future of Supplier and Partner Relationships
 
B2B Marketing to Millennials: Technology that Meets Expectations 9.8
B2B Marketing to Millennials: Technology that Meets Expectations 9.8B2B Marketing to Millennials: Technology that Meets Expectations 9.8
B2B Marketing to Millennials: Technology that Meets Expectations 9.8
 
The Future of Technology and Big Data in Commerce
The Future of Technology and Big Data in CommerceThe Future of Technology and Big Data in Commerce
The Future of Technology and Big Data in Commerce
 
A Banker's Guide to Becoming a Superhero
A Banker's Guide to Becoming a SuperheroA Banker's Guide to Becoming a Superhero
A Banker's Guide to Becoming a Superhero
 
To buy or not to buy? How Millennials are reshaping B2B marketing
To buy or not to buy? How Millennials are reshaping B2B marketingTo buy or not to buy? How Millennials are reshaping B2B marketing
To buy or not to buy? How Millennials are reshaping B2B marketing
 
Millennial myths, exaggerations and uncomfortable truths - The real story beh...
Millennial myths, exaggerations and uncomfortable truths - The real story beh...Millennial myths, exaggerations and uncomfortable truths - The real story beh...
Millennial myths, exaggerations and uncomfortable truths - The real story beh...
 
Marketing to Millennials - Technology that Meets Expectations
Marketing to Millennials - Technology that Meets ExpectationsMarketing to Millennials - Technology that Meets Expectations
Marketing to Millennials - Technology that Meets Expectations
 
IBM Commerce: Go from Concept to Commerce in Less than 90 Days
IBM Commerce: Go from Concept to Commerce in Less than 90 DaysIBM Commerce: Go from Concept to Commerce in Less than 90 Days
IBM Commerce: Go from Concept to Commerce in Less than 90 Days
 
Finding & engaging today's insurance customer
Finding & engaging today's insurance customer Finding & engaging today's insurance customer
Finding & engaging today's insurance customer
 
Stop Your Mobile Marketing: It’s About the Context not the Channel
Stop Your Mobile Marketing: It’s About the Context not the ChannelStop Your Mobile Marketing: It’s About the Context not the Channel
Stop Your Mobile Marketing: It’s About the Context not the Channel
 
EBook: Moments Matter: Deliver Superb Customer Journeys with Smarter Commerce
EBook:  Moments Matter: Deliver Superb Customer Journeys with Smarter CommerceEBook:  Moments Matter: Deliver Superb Customer Journeys with Smarter Commerce
EBook: Moments Matter: Deliver Superb Customer Journeys with Smarter Commerce
 
What Every Procurement Professional Should Know About Supplier Risk Managemen...
What Every Procurement Professional Should Know About Supplier Risk Managemen...What Every Procurement Professional Should Know About Supplier Risk Managemen...
What Every Procurement Professional Should Know About Supplier Risk Managemen...
 

Kürzlich hochgeladen

FAQ Settings-ZenBasket Your Ecommerce Solution
FAQ Settings-ZenBasket Your Ecommerce SolutionFAQ Settings-ZenBasket Your Ecommerce Solution
FAQ Settings-ZenBasket Your Ecommerce Solution
Deborahnich
 

Kürzlich hochgeladen (9)

Hifi Agartala Escorts Service Girl ^ 9332606886, WhatsApp Anytime Agartala
Hifi Agartala Escorts Service Girl ^ 9332606886, WhatsApp Anytime AgartalaHifi Agartala Escorts Service Girl ^ 9332606886, WhatsApp Anytime Agartala
Hifi Agartala Escorts Service Girl ^ 9332606886, WhatsApp Anytime Agartala
 
5CL-ADBA,5cladba, the best supplier in China
5CL-ADBA,5cladba, the best supplier in China5CL-ADBA,5cladba, the best supplier in China
5CL-ADBA,5cladba, the best supplier in China
 
Digital Business Strategy - How Food Brands Compete Through Technology
Digital Business Strategy - How Food Brands Compete Through TechnologyDigital Business Strategy - How Food Brands Compete Through Technology
Digital Business Strategy - How Food Brands Compete Through Technology
 
The 2024 Prime Day Panel: From Preparation to Profit
The 2024 Prime Day Panel: From Preparation to ProfitThe 2024 Prime Day Panel: From Preparation to Profit
The 2024 Prime Day Panel: From Preparation to Profit
 
Mira Road Comfortable Call Girls -07506202331-Terbhi Genuine Call Girl
Mira Road Comfortable Call Girls -07506202331-Terbhi Genuine Call GirlMira Road Comfortable Call Girls -07506202331-Terbhi Genuine Call Girl
Mira Road Comfortable Call Girls -07506202331-Terbhi Genuine Call Girl
 
FAQ Settings-ZenBasket Your Ecommerce Solution
FAQ Settings-ZenBasket Your Ecommerce SolutionFAQ Settings-ZenBasket Your Ecommerce Solution
FAQ Settings-ZenBasket Your Ecommerce Solution
 
Transform Your Outdoor Space: Landscaping with Plants in Singapore
Transform Your Outdoor Space: Landscaping with Plants in SingaporeTransform Your Outdoor Space: Landscaping with Plants in Singapore
Transform Your Outdoor Space: Landscaping with Plants in Singapore
 
Supermarket Floral Ad Roundup- Week 19 2024.pdf
Supermarket Floral Ad Roundup- Week 19 2024.pdfSupermarket Floral Ad Roundup- Week 19 2024.pdf
Supermarket Floral Ad Roundup- Week 19 2024.pdf
 
Don’t Get Showroomed- Are you frustrated with showrooming?
Don’t Get Showroomed- Are you frustrated with showrooming?Don’t Get Showroomed- Are you frustrated with showrooming?
Don’t Get Showroomed- Are you frustrated with showrooming?
 

NRF 2016: Top 5 Trends from Retail's Big Show

  • 1. NRF 2016Top 5 trends from Retail’s Big Show
  • 2. Retail in a Big Way The retail industry has been disrupted in a big way. Digital transformations, empowered customers, and low barriers to entry creating increased competition are changing the retail experience. Retailers must be nimble, leverage technology and analytics, and deploy new innovations to stay ahead of the game. Trend #1
  • 3. Digital in a Big Way Emerging digital technologies and business models are creating new ways to attract and engage the ever-connected customer, but innovation must be driven by the customers’ needs and wants. Social and digital networks can help strengthen brand attributes and create new opportunities for engagement. Trend #2
  • 4. Engagement in a Big Way To engage in a big way, you must put your customers at the center of your business. This means engaging your customers on their terms, seamlessly across touchpoints. And be sure to really know them so you can deliver relevant and personalized content at each stage of the journey. Trend #3
  • 5. Relationships in a Big Way Empowered customers and increasing competition put a greater emphasis on the relationship your customer has with your brand. Cultivating relationships requires trust, shared values, and innovative programs and services to create truly meaningful experiences. Trend #4
  • 6. Big Data in a Big Way It’s not enough to have big data, you need the capabilities, tools and talent to extract meaningful, actionable insights from the data. New ways to explore your data create opportunity for micro-insights that can drive highly personalized experiences and hyper-localized offerings. Trend #5
  • 7. to put customers at the center of your business. ibm.com/newwaytoengage Discover new ways