A collection of worksheets for business modelling and business development workshops aimed at advertising agencies. Created by The Main, a strategy consulting firm for digital marketing based in Hamburg, Germany.

1. WORKSHEETS FOR BUSINESS
MODELING WORKSHOPS FOR
AD AGENCIES
A collection of worksheets for business modeling and business
development workshops The Main conducted with large
advertising agencies.
Created by The Main - a strategy consulting firm for digital
marketing based in Hamburg, Germany.

2. THE MAIN
DIGITAL BUSINESS MODELING
USE THE DIGITAL VALUE CAKE WRITE A PROMISE-TWEET AND DEFINE
YOUR SELF-CONCEPT

3. THE MAIN
AGENCY ROADMAP
DEFINE YOUR TOP 5 CHALLENGES AND DEFINE THE TOP 5 ACTIONABLE
STEPS PER QUARTER FOR 2013 AND 2014

4. THE MAIN
INDUSTRY TREND MAP FOR AGENCIES
DEFINE WHAT TRENDS INFLUENCE YOUR AGENCY
__________
_
(your company)

5. THE MAIN
SWOT AGENCY IMPACTS
DO A SWOT ANALYSIS FOR YOUR AGENCY AND DEFINE AGENCY
IMPACTS

6. THE MAIN
FUTURE IDOLS AWARD
EVALUATE THE PRESENTED CASES BASED ON PRE-DEFINED
PARAMETERS

7. THE MAIN
THE FUTURE ORGANIZATION 2015
DEFINE ALL ASPECTS OF YOUR AGENCY & ARTICULATE A SELF-
CONCEPT & CLIENT-PROMISE

8. THE MAIN
THE AGENCY REGATTA
DEFINE OPPONENTS, TARGET, STRATEGY AND POSITIONING CROSS

9. THE MAIN
ACTION PLAN 2013/2014
DEFINE TASKS IN DIFFERENT FIELDS AND SET A DEADLINE
NWORKSHEET
62NDHALF-
YEAR2013
BUSINESS
AREA
1STHALF-
YEAR2014
2NDHALF-
YEAR2014
1.CASHCOWS/
PROFITABILITY
2.CLIENTS/
NEWBUSINESS
YELLOW
ProjectName
ShortDescription
PINK
ProjectOutcome
DueDate
3.PRODUCTS/
SERVICES
4.ORGANIZATION/
WORKFLOW
5.KNOWLEDGE/
COMPETENCES
6.CREATIVITY/
INNOVATION
7.CLIENT/MEDIA
PERCEPTION
8.NETWORK
COLLABORATION
9.OTHER
ACTION
PLAN
2013/2014

10. THE MAIN
PROJECT PLAN
CREATE A PROJECT PLAN FOR EACH BUSINESS AREA

11. THE MAIN GMBH
Holstentwiete 15
D-22763 Hamburg
+49 (0) 40 29 81 20 77 40
info@themain.de