Lean Canvas evolved - FTE Canvas

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Lean Canvas is great tool for startups. But sometimes people find it confusing, especially the "flow". And it is missing some important bits'n'pieces for a early stage startup. I have adjusted the flow of canvas, removed certain non-important things and included things I have found important (like CAC and CLV). The FTE Canvas can be used as when developing the startups first pitch deck and when you are thingking of your first startup. Enjoy. PS. Appreciate any and all comments !

Business

Customer Aqusition
Cost
Sales, marketing, PR, etc.
Early Buyers
Who is early adopter
Paying Customer
Target paying customer
Costs
Dev., admin, etc. costs
Customer Lifetime value
What is the CLV in each channel ?
Problem
Simplified problem
description
Channels
How will you sell it ?
KPI’s
Measurements to be used
Solution
Simplified solution
description
Unfair advantage
What do you know more ?
Market
Market size etc.
Existing Alternatives
Used today
Unique Value
Proposition
Your “pitch”
The FTE Canvas XYZ Company
10-Jan-2015
Iteration #1

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Lean Canvas evolved - FTE Canvas

1. Customer Aqusition Cost Sales, marketing, PR, etc. Early Buyers Who is early adopter Paying Customer Target paying customer Costs Dev., admin, etc. costs Customer Lifetime value What is the CLV in each channel ? Problem Simplified problem description Channels How will you sell it ? KPI’s Measurements to be used Solution Simplified solution description Unfair advantage What do you know more ? Market Market size etc. Existing Alternatives Used today Unique Value Proposition Your “pitch” The FTE Canvas XYZ Company 10-Jan-2015 Iteration #1