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Buzz Report: Facebook’s IPO

May 2012 / Dominic Stoecklin
Total Buzz                                  18. May – 21. May 2012




                      9911                22%
                              9329       positive

                                 5632



                                           60%
                                          neutral




    104935
                                          18%
     News    Blogs   Forums   Twitter   negative



                                        © 2012 Goldbach Interactive   2
Popularity                                                  18. May – 21. May 2012



100000
 90000
 80000
 70000
 60000
 50000
 40000
 30000
 20000
 10000
     0
         18.05.2012     19.05.2012       20.05.2012           21.05.2012
                 News    Blogs       Forums   Twitter



                                                        © 2012 Goldbach Interactive   3
Country distribution         18. May – 21. May 2012




                       61% USA


      7% UK


     6% Canada


   3% India


  2% Australia




                         © 2012 Goldbach Interactive   4
Topics       18. May – 21. May 2012




         © 2012 Goldbach Interactive   5
Twitter Analytics                   18. May – 21. May 2012




                                                  5%
                                                negative


                               92% neutral



                      3%
                    positive




                                © 2012 Goldbach Interactive   6
Top Sources on Twitter       18. May – 21. May 2012




                         © 2012 Goldbach Interactive   7
Most Retweeted Tweets       18. May – 21. May 2012




                        © 2012 Goldbach Interactive   8
/ Query: "facebook ipo" OR "facebook-ipo" OR "facebooks ipo" OR "facebooks-
  ipo" OR "facebook's ipo" OR "facebook's-ipo“

/ Tool: Sysomos MAP

/ Date: 18. May 2012 – 21. May 2012

/ Source of Picture: http://www.2space.net




                                                          © 2012 Goldbach Interactive   9
GOLDBACH INTERACTIVE (SWITZERLAND) AG / Dominic Stoecklin
Mattenstrasse 90, 2503 Biel/Bienne    / Senior Consultant
Seestrasse 39, 8700 Küsnacht          / +41 32 366 01 73
                                      / dominic.stoecklin@goldbachinteractive.ch
www.goldbachinteractive.ch            / twitter.com/dstoecklin

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Facebook IPO Buzz Report

  • 1. Buzz Report: Facebook’s IPO May 2012 / Dominic Stoecklin
  • 2. Total Buzz 18. May – 21. May 2012 9911 22% 9329 positive 5632 60% neutral 104935 18% News Blogs Forums Twitter negative © 2012 Goldbach Interactive 2
  • 3. Popularity 18. May – 21. May 2012 100000 90000 80000 70000 60000 50000 40000 30000 20000 10000 0 18.05.2012 19.05.2012 20.05.2012 21.05.2012 News Blogs Forums Twitter © 2012 Goldbach Interactive 3
  • 4. Country distribution 18. May – 21. May 2012 61% USA 7% UK 6% Canada 3% India 2% Australia © 2012 Goldbach Interactive 4
  • 5. Topics 18. May – 21. May 2012 © 2012 Goldbach Interactive 5
  • 6. Twitter Analytics 18. May – 21. May 2012 5% negative 92% neutral 3% positive © 2012 Goldbach Interactive 6
  • 7. Top Sources on Twitter 18. May – 21. May 2012 © 2012 Goldbach Interactive 7
  • 8. Most Retweeted Tweets 18. May – 21. May 2012 © 2012 Goldbach Interactive 8
  • 9. / Query: "facebook ipo" OR "facebook-ipo" OR "facebooks ipo" OR "facebooks- ipo" OR "facebook's ipo" OR "facebook's-ipo“ / Tool: Sysomos MAP / Date: 18. May 2012 – 21. May 2012 / Source of Picture: http://www.2space.net © 2012 Goldbach Interactive 9
  • 10. GOLDBACH INTERACTIVE (SWITZERLAND) AG / Dominic Stoecklin Mattenstrasse 90, 2503 Biel/Bienne / Senior Consultant Seestrasse 39, 8700 Küsnacht / +41 32 366 01 73 / dominic.stoecklin@goldbachinteractive.ch www.goldbachinteractive.ch / twitter.com/dstoecklin