What people expect from your webshop and why they break up..

1. ECOMMERCE
PSYCHOLOGY
BY GÜNTHER HASLBECK
OVENGA MEDIA

2. SITESPEED
57%
ABANDON"
A SITE
57% of online consumers
will abondon a site after waiting
more then 3 seconds
Time
1.. 2.. 3.. SEC

3. RETURNRATE
80%
NEVER"
RETURN
80% of these will never
Return to your site
E X I T

4. DESINGOFSITE
ISIMPORTANTTHANYOUTHINK
92%
Of people said that the
visuals are the top
influential factor affecting
a purchase

5. 90SECONDS....THEN:BACKTOGOOGLE
MAX 90 SECONDS ON YOUR PAGE
After max 90 Sec or about 1,5 Pages people will click back to Google.. And btw:
Google measures that: As sooner more people return as less important is your
page. Youll be listet in „nowhere“ at Google
GOOGLE
GOOGLE
> --- YOUR PAGE --- >

6. USEVISUALS
LIKE -MANY- IMAGES

7. MULTIPLEPRODUCTVIEWS
58%
MORE"
SALES
More different views of an
productimage
lead people to stay longer
on your site AND keep in
Mind: 25% of Returns are
bec people say:
„product is not what i was
expecting“
I M A G E
VIEW 1
VIEW 2
VIEW 3

8. ABOUTTRUST
IN PRODUCTS

9. PRODUCTREVIEWS
85%
Of people read online
reviews of a product

10. PRODUCTTRUST
67%
Of people read about 6
Reviews before they feel
they can trust in a
product or business
enough to make a
purchase

11. SHARETRUST
79%
of trust goes into
Personal
recommendations and
this can be „a simple“
share on

12. TIMETO
CHECKOUT

13. RETURNRATE
80%
NEVER"
RETURN
80% of these will never
Return to your site
E X I T

14. ABANDONMENTRATE
67%
BREAK"
UP
Average checkout abandonment
rate from 22 different studies

15. WHYDIDTHEY
41%
HIDDEN
CHARGES
29%
REGISTERBEFORE
BUYING
11%
UNCLEAR DELIVERY
DETAILS
10%
LEGHTLY CHECKOUT
PROCESS
8%
PHONE NUMBER NOT PROVIDED
ONWEBSITE
1,200 Users where asked

16. STEPSINCHECKOUT
5
TOP ECOMMERCE SITES
do not have more then 5
steps to complete
checkout

17. WHO BREAKS UP

18. MALEVS FEMALE
MAN are more likely to
abandon their cart as
woman

19. NEEDMOREINFORMATIONS
42%
VAGUE
CUSTOMERS
THOSE NEED MORE
INFORMATIONS (FROM CUSTOMER
REVIEWS ETC.)

20. COSTCONCIOUS
42%
BETTER
PRICES
THOSE PEOPLEARE ONLY ONYOUR
PAGETO CHECKYOUR PRICE OR
THEY LEAVETO CHECK OTHER
SITESTO COMPARE

21. JUSTLOOK
16%
AREWINDOW
SHOPPERS
NO INTENTION OF MAKINGA PURCHASE,
JUST LOOKINGAROUNG

22. YOU NEED HELP

23. CHECK OUR
WEBSITE
OVENGA MEDIA"
CAN HELP
WWW.OVENGA-MEDIA.DE