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 The	
  Future	
  of	
  Food	
  	
  
	
  Insights	
  from	
  Discussions	
  Building	
  on	
  an	
  Ini4al	
  Perspec4ve	
  by:	
  
	
  Professor	
  Wayne	
  Bryden	
  |	
  University	
  of	
  Queensland	
  
Context	
  
The	
  ini4al	
  perspec4ve	
  on	
  the	
  Future	
  of	
  Food	
  kicked	
  off	
  the	
  	
  
Future	
  Agenda	
  2.0	
  global	
  discussions	
  taking	
  place	
  through	
  2015.	
  	
  
This	
  summary	
  builds	
  on	
  the	
  ini4al	
  view	
  and	
  is	
  updated	
  as	
  we	
  progress.	
  	
  
Ini4al	
  
Perspec4ves	
  
Q4	
  2014	
  
Global	
  
Discussions	
  
Q1/2	
  2015	
  
Insight	
  
Synthesis	
  
Q3	
  2015	
  
Sharing	
  	
  
Output	
  
Q4	
  2015	
  
Increasing	
  Compe77on	
  for	
  Grains	
  
	
  Changes	
  in	
  popula4on	
  and	
  cuisine	
  have	
  led	
  to	
  a	
  tremendous	
  rise	
  in	
  the	
  
demand	
  for	
  animal-­‐source	
  protein.	
  The	
  compe44on	
  between	
  livestock	
  and	
  
humans	
  for	
  grains	
  and	
  other	
  high	
  quality	
  plant	
  foods	
  is	
  a	
  major	
  challenge.	
  	
  
More	
  Efficient	
  Produc7on	
  
	
  Food	
  will	
  need	
  to	
  be	
  produced	
  more	
  efficiently.	
  Increased	
  produc4vity	
  must	
  
come	
  from	
  a	
  reduced	
  land	
  area	
  and	
  resource	
  base.	
  We	
  will	
  need	
  to	
  be	
  less	
  
dependent	
  on	
  resources	
  that	
  are	
  becoming	
  scarce	
  or	
  more	
  costly.	
  
Second	
  Green	
  Revolu7on	
  
Another	
  Green	
  Revolu4on	
  is	
  required	
  but	
  today’s	
  revolu4on	
  must	
  be	
  different	
  
to	
  overcome	
  environmental,	
  financial	
  and	
  societal	
  constraints.	
  It	
  is	
  no	
  longer	
  
possible	
  to	
  use	
  unlimited	
  water	
  and	
  chemical	
  inputs	
  to	
  increase	
  produc4on.	
  	
  
Investment	
  in	
  Innova7on	
  
	
  There	
  has	
  been	
  a	
  global	
  decline	
  in	
  agricultural	
  R&D	
  in	
  the	
  past	
  four	
  decades.	
  
There	
  is	
  now	
  an	
  urgent	
  need	
  to	
  redouble	
  the	
  agricultural	
  research	
  effort.	
  The	
  
new	
  food	
  producing	
  system	
  has	
  to	
  be	
  science-­‐based	
  with	
  low	
  resource	
  input.	
  	
  
Sustainable	
  Consump7on	
  
Part	
  of	
  the	
  solu4on	
  is	
  the	
  development	
  of	
  consump4on	
  pa[erns	
  that	
  meet	
  
requirements	
  in	
  a	
  safe,	
  nutri4ous	
  and	
  affordable	
  manner.	
  In	
  developed	
  
countries	
  this	
  will	
  mean	
  learning	
  to	
  eat	
  sustainably	
  with	
  less	
  reliance	
  on	
  meat.	
  	
  
Maintaining	
  Global	
  Food	
  Security	
  
	
  Over	
  the	
  next	
  decade	
  maintaining	
  global	
  food	
  security	
  will	
  become	
  	
  
much	
  more	
  difficult	
  as	
  the	
  popula4on	
  increases.	
  We	
  must	
  	
  
double	
  food	
  produc4on	
  in	
  a	
  sustainable	
  manner.	
  	
  
Reinven7ng	
  Diets	
  
	
  Our	
  rela4onship	
  with	
  food	
  must	
  change.	
  We	
  will	
  need	
  to	
  reinvent	
  our	
  diets	
  to	
  
meet	
  our	
  nutri4onal	
  requirements	
  for	
  op4mal	
  health	
  and	
  in	
  so	
  doing	
  consume	
  
fewer	
  calories	
  and	
  less	
  meat:	
  We	
  must	
  be	
  prepared	
  to	
  pay	
  realis4c	
  prices.	
  
Educated	
  Consumers	
  
To	
  improve	
  both	
  health	
  and	
  waste	
  we	
  see	
  mul4ple	
  campaigns,	
  both	
  global	
  	
  
and	
  local	
  -­‐	
  at	
  school	
  and	
  in	
  the	
  home	
  –	
  that	
  help	
  consumers	
  be[er	
  	
  
understand	
  labelling,	
  the	
  benefits	
  of	
  home	
  cooking	
  and	
  balanced	
  diets.	
  
Nutri7onally	
  Balanced	
  Foods	
  
Increasing	
  demand	
  for	
  more	
  affordable,	
  nutri4ous	
  food	
  leads	
  to	
  be[er	
  
understanding	
  of	
  the	
  links	
  between	
  food,	
  physiology	
  and	
  health	
  -­‐	
  and	
  a	
  
revisi4ng	
  of	
  the	
  past	
  when	
  food	
  was	
  more	
  func4onal	
  and	
  less	
  aesthe4c.	
  
Fair	
  Compensa7on	
  
Fairer	
  prices	
  for	
  farmers,	
  food	
  producers	
  and	
  consumers	
  are	
  driven	
  by	
  the	
  
elimina4on	
  of	
  subsidies,	
  the	
  introduc4on	
  of	
  sustainability	
  accoun4ng	
  into	
  	
  
the	
  corporate	
  P&L	
  and	
  increased	
  transparency	
  and	
  traceability	
  of	
  supply.	
  
Food	
  Safety	
  
Led	
  by	
  WHO	
  and	
  other	
  mul4na4onal	
  partnerships,	
  a	
  gradual	
  shi`	
  towards	
  
more	
  harmonised	
  and	
  global	
  food	
  standards	
  and	
  interna4onal	
  regula4ons	
  has	
  
to	
  first	
  overcome	
  food	
  poli4cs	
  and	
  significant	
  na4onal	
  self-­‐interests.	
  
Processed	
  Foods	
  
More,	
  but	
  healthier,	
  ready-­‐prepared	
  and	
  ready-­‐to-­‐eat	
  foods	
  are	
  adopted	
  in	
  	
  
key	
  regions	
  where	
  ‘wet’	
  markets	
  currently	
  predominate:	
  In	
  some	
  countries	
  
	
  the	
  benefits	
  of	
  frozen	
  foods	
  over	
  fresh	
  are	
  championed	
  by	
  governments.	
  
Higher	
  Yields	
  
With	
  a	
  focus	
  on	
  soil	
  rejuvena4on,	
  be[er	
  educa4on	
  of	
  farmers	
  and	
  more	
  
widespread	
  use	
  of	
  animal	
  feeds,	
  medium-­‐sized	
  Asian	
  farms	
  use	
  proven	
  
technologies	
  to	
  more	
  than	
  triple	
  output	
  per	
  acre	
  and	
  per	
  litre	
  of	
  water.	
  
Feeding	
  the	
  BoHom	
  of	
  the	
  Pyramid	
  
Achieving	
  and	
  maintaining	
  lower	
  prices	
  and	
  more	
  efficient	
  large	
  scale	
  
distribu4on	
  to	
  and	
  within	
  ci4es	
  is	
  a	
  social	
  priority.	
  Balancing	
  this	
  with	
  higher	
  
safety	
  standards	
  and	
  food	
  service	
  costs	
  is	
  however	
  a	
  challenge	
  for	
  some.	
  
Reducing	
  Food	
  Waste	
  
Postharvest	
  losses	
  of	
  foods	
  in	
  developing	
  countries	
  can	
  amount	
  to	
  30-­‐50%	
  of	
  
produc4on.	
  In	
  developed	
  countries	
  a	
  similar	
  propor4on	
  is	
  wasted:	
  Minimising	
  	
  
this	
  loss,	
  that	
  could	
  feed	
  3	
  billion	
  people,	
  is	
  driven	
  by	
  be[er	
  data	
  collec4on.	
  
Investment	
  in	
  Innova7on	
  
	
  The	
  urgent	
  need	
  to	
  redouble	
  the	
  agricultural	
  research	
  effort	
  and	
  overcome	
  
recent	
  declines	
  drives	
  us	
  towards	
  a	
  new	
  food	
  producing	
  system	
  is	
  science-­‐
based,	
  with	
  low	
  resource	
  input	
  and	
  a	
  wider	
  poreolio	
  of	
  consumed	
  plants.	
  	
  
Targeted	
  Health	
  Foods	
  	
  
More	
  customised	
  foods,	
  blur	
  the	
  line	
  between	
  	
  
pharmaceu4cals	
  and	
  food	
  as	
  neutragenomics	
  	
  
allow	
  individualised	
  diets	
  to	
  fit	
  gene4c	
  profiles	
  	
  
Gene7c	
  Cocktails	
  
The	
  ability	
  to	
  match	
  ingredients	
  to	
  personal	
  health	
  traits	
  drives	
  
the	
  expansion	
  of	
  bespoke	
  drinks	
  designed	
  to	
  deliver	
  func4onal	
  	
  
as	
  well	
  as	
  flavour	
  benefits	
  to	
  the	
  individual.	
  
Almost	
  Zero	
  Waste	
  
Escala4ng	
  waste	
  produc4on	
  and	
  new	
  ahtudes,	
  	
  
approaches,	
  regula4on	
  and	
  business	
  models	
  lead	
  	
  
many	
  to	
  aim	
  for	
  an	
  almost	
  zero	
  waste	
  society	
  
Natural	
  Plus	
  
The	
  growing	
  affluent	
  consumers	
  increasingly	
  look	
  for	
  natural	
  
op4ons	
  in	
  many	
  areas	
  of	
  life	
  and	
  consump4on	
  
-­‐	
  across	
  food,	
  cosme4cs,	
  household	
  goods	
  and	
  clothing.	
  	
  	
  
Mobile	
  Snacking	
  
With	
  over	
  35%	
  of	
  breakfasts	
  already	
  consumed	
  in	
  the	
  car,	
  	
  
the	
  US	
  con4nues	
  to	
  lead	
  the	
  way	
  in	
  mobile	
  foods,	
  with	
  near	
  	
  
constant	
  snacking	
  replacing	
  structured	
  meals.	
  
 	
  
ThoughMul	
  Consump7on	
  
The	
  essence	
  of	
  markets,	
  of	
  produc4on	
  and	
  of	
  buying	
  habits	
  are	
  all	
  influenced	
  
by	
  a	
  growing	
  awareness	
  of	
  global	
  and	
  local	
  issues	
  which	
  help	
  individuals	
  and	
  
organisa4ons	
  to	
  be[er	
  form	
  consump4on	
  decisions	
  accordingly.	
  
Food	
  as	
  Currency	
  	
  
The	
  West’s	
  insa4able	
  demand	
  for	
  constant	
  variety	
  and	
  abundance	
  is	
  puhng	
  
undue	
  pressure	
  on	
  the	
  food	
  industry	
  to	
  deliver	
  more	
  -­‐	
  thus	
  crea4ng	
  a	
  spiral	
  	
  
of	
  rising	
  demand.	
  As	
  this	
  increases	
  food	
  may	
  become	
  its	
  own	
  currency.	
  	
  
Food	
  for	
  Thought	
  
Growing	
  awareness	
  of	
  the	
  ‘whole	
  food	
  system’	
  and	
  open	
  discourse	
  on	
  the	
  role	
  
of	
  food	
  in	
  society,	
  leads	
  to	
  a	
  return	
  to	
  tradi4onal	
  food	
  sharing	
  rituals	
  and	
  a	
  
rediscovery	
  of	
  the	
  importance	
  of	
  food	
  to	
  social	
  cohesion	
  and	
  well-­‐being.	
  	
  
Peak	
  Obesity	
  
Growing	
  consumer	
  demands	
  for	
  transparency	
  and	
  healthy	
  op4ons,	
  along	
  with	
  
declining	
  fast-­‐food	
  and	
  so`-­‐drink	
  sales	
  in	
  some	
  markets,	
  indicate	
  the	
  turning	
  
of	
  a	
  corner	
  on	
  certain	
  food-­‐related	
  health	
  issues	
  such	
  as	
  childhood	
  obesity.	
  
Food	
  Resource	
  Op7misa7on	
  
New	
  technologies	
  in	
  the	
  food	
  system,	
  from	
  data-­‐driven	
  seasonal	
  and	
  market	
  
forecas4ng,	
  to	
  robo4cs	
  and	
  bio/gen-­‐tech,	
  lead	
  to	
  greater	
  resilience	
  to	
  shocks	
  
(e.g.	
  drought),	
  lower	
  costs	
  and	
  bigger	
  and	
  be[er	
  quality	
  yields.	
  
Empowering	
  Local	
  with	
  Global	
  
Alongside	
  consolida4on	
  of	
  large	
  food	
  corpora4ons,	
  we	
  see	
  hyper-­‐local	
  
diversi4es	
  in	
  food	
  produc4on	
  and	
  supply	
  chains	
  -­‐	
  driven	
  by	
  global	
  networks	
  
that	
  enable	
  local-­‐to-­‐local	
  sharing	
  of	
  informa4on,	
  resources,	
  and	
  technologies.	
  
Holis7c	
  Food	
  Planning	
  
The	
  food	
  system	
  will	
  increasingly	
  be	
  understood	
  in	
  rela4on	
  to	
  wider	
  resource	
  
management	
  (water,	
  energy	
  etc.),	
  bringing	
  together	
  mul4ple	
  stakeholders	
  
with	
  mul4ple	
  goals,	
  especially	
  within	
  local	
  landscapes	
  /	
  catchments.	
  
Food	
  Investment	
  Boom?	
  
Greater	
  incen4ves	
  and	
  opportuni4es	
  for	
  both	
  public	
  and	
  private	
  investors	
  will	
  
arise	
  from	
  technological	
  developments	
  and	
  innova4ons	
  in	
  food	
  produc4on,	
  
and	
  the	
  emergence	
  of	
  'high-­‐risk,	
  high-­‐return'	
  projects	
  such	
  as	
  C4	
  rice.	
  
Enabling	
  Food	
  Reuse	
  
Faced	
  with	
  moun4ng	
  regula4on	
  to	
  prevent	
  food	
  reuse,	
  consumers,	
  	
  
restaurants	
  and	
  retailers	
  lobby	
  for	
  changes	
  in	
  prac4ce	
  and	
  support	
  peer-­‐to-­‐
peer	
  plaeorms	
  that	
  match	
  excess	
  supply	
  with	
  demand	
  and	
  ensure	
  delivery.	
  
Importers	
  to	
  Exporters	
  
Be[er	
  data	
  management,	
  farmer	
  educa4on	
  and	
  gene4cs	
  combine	
  to	
  enable	
  
more	
  food	
  to	
  be	
  produced	
  from	
  the	
  same	
  land.	
  Previous	
  net	
  food-­‐impor4ng	
  
na4ons	
  become	
  self-­‐sufficient	
  and	
  some	
  become	
  net	
  exporters.	
  	
  	
  
Less	
  Pes7cides	
  
Improved	
  bio-­‐fer4lisers,	
  be[er	
  bio-­‐control	
  and	
  a	
  changing	
  global	
  perspec4ve	
  
on,	
  and	
  hence	
  regional	
  ahtudes	
  to,	
  GMO	
  all	
  combine	
  to	
  help	
  improve	
  yield	
  -­‐	
  
while	
  reducing	
  environmental	
  impact	
  of	
  mass	
  food	
  produc4on.	
  
Blue	
  Food	
  
The	
  opportunity	
  from	
  aqua4c	
  foods	
  -­‐	
  both	
  fish	
  and	
  plants	
  –	
  is	
  developed.	
  
Posi4ve	
  consumer	
  percep4ons	
  and	
  rising	
  efficiencies	
  outweigh	
  cost,	
  pollu4on	
  
and	
  transport	
  challenges	
  to	
  deliver	
  higher	
  growth	
  than	
  land-­‐based	
  foods	
  
Water	
  as	
  an	
  Issue	
  
Greater	
  awareness	
  of	
  water	
  access,	
  scarcity	
  and	
  control,	
  alongside	
  visibility	
  on	
  
the	
  true	
  value	
  of	
  water,	
  all	
  drive	
  wider	
  recogni4on	
  of	
  the	
  challenge.	
  But,	
  in	
  
some	
  regions,	
  the	
  absence	
  of	
  a	
  major	
  crisis	
  delays	
  poli4cal	
  and	
  social	
  ac4on.	
  
Urban	
  Farming	
  
Driven	
  by	
  city	
  food-­‐security	
  targets	
  and	
  innova4ve	
  produc4on	
  systems,	
  	
  
urban	
  farming	
  plays	
  an	
  increasingly	
  significant	
  role	
  in	
  many	
  regions:	
  
reclaiming	
  waste	
  ground	
  and	
  reducing	
  supply	
  chain	
  complexity.	
  
Credit	
  Access	
  
Timely	
  access	
  to	
  credit	
  enables	
  farmers	
  to	
  purchase	
  fer5liser	
  and	
  other	
  	
  
inputs	
  to	
  improve	
  yields	
  and	
  making	
  it	
  easier	
  to	
  obtain	
  loans	
  	
  
-­‐	
  resul5ng	
  in	
  a	
  reduced	
  need	
  to	
  rely	
  on	
  high-­‐cost	
  lenders	
  
Leveraging	
  the	
  Cloud	
  
More	
  cloud-­‐based	
  solu5ons	
  deliver	
  services	
  with	
  higher	
  levels	
  of	
  reliability	
  	
  
and	
  scalability.	
  Because	
  many	
  are	
  also	
  customisable,	
  they	
  can	
  be	
  tailored	
  	
  
to	
  fit	
  the	
  unique	
  needs	
  of	
  agribusinesses	
  and	
  so	
  improve	
  efficiency.	
  	
  	
  
Streamlined	
  Processes	
  
BeBer	
  access	
  to	
  informa5on	
  helps	
  farmers	
  to	
  raise	
  yields	
  and	
  income.	
  
Improved	
  distribu5on	
  networks	
  increase	
  transporta5on	
  efficiency,	
  improve	
  
stock	
  management,	
  reduce	
  cash-­‐handling	
  costs	
  and	
  also	
  lower	
  fraud	
  risk.	
  
Peer-­‐to-­‐peer	
  Marketplaces	
  
Timely	
  access	
  to	
  informa5on	
  and	
  beBer	
  transparency	
  on	
  market	
  prices	
  	
  
enable	
  farmers	
  to	
  par5cipate	
  in	
  peer-­‐to-­‐peer	
  marketplaces.	
  They	
  sell	
  	
  
their	
  produce,	
  machinery,	
  equipment	
  and	
  goods	
  directly	
  to	
  buyers	
  via	
  SMS.	
  	
  
Local	
  Foods	
  
Increased	
  transparency	
  around	
  food	
  availability	
  and	
  security,	
  	
  
land	
  use	
  and	
  economic	
  literacy	
  accelerate	
  greater	
  consump7on	
  	
  
of	
  locally	
  grown	
  and	
  processed	
  foods	
  
Non-­‐indigenous	
  Foods	
  
Although	
  demand	
  for	
  exo7c	
  ingredients	
  rises,	
  there	
  will	
  be	
  increased	
  
awareness	
  of	
  the	
  environmental	
  consequences	
  of	
  growing	
  non-­‐indigenous	
  
crops.	
  More	
  informed	
  consumers	
  choose	
  indigenous	
  produce.	
  
Low-­‐water	
  Crops	
  
With	
  increased	
  water	
  stress	
  and	
  growing	
  demand	
  for	
  food,	
  more	
  	
  
drought	
  and/or	
  salt	
  resistant	
  crops	
  are	
  developed	
  and	
  grown.	
  	
  
This	
  is	
  supported	
  by	
  improved	
  water	
  management.	
  
Farm	
  to	
  Market	
  Efficiency	
  
With	
  some	
  countries	
  losing	
  over	
  40%	
  of	
  food	
  in	
  the	
  supply	
  chain,	
  food	
  storage	
  
and	
  distribu7on	
  are	
  seen	
  as	
  areas	
  for	
  increased	
  efficiency.	
  Private	
  companies	
  
take	
  greater	
  responsibility,	
  reducing	
  corrup7on:	
  Prices	
  are	
  more	
  stable.	
  
Future	
  Agenda	
  
84	
  Brook	
  Street	
  
London	
  
W1K	
  5EH	
  
+44	
  203	
  0088	
  141	
  
futureagenda.org	
  
The	
  world’s	
  leading	
  open	
  foresight	
  program	
  
What	
  do	
  you	
  think?	
  
Join	
  In	
  |	
  Add	
  your	
  views	
  into	
  the	
  mix	
  
	
  
www.futureagenda.org	
  

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Future of food - Insights from Discussions Building on an initial perspective by Prof. Wayne Bryden, Foundation Chair in Animal Science at the University of Queensland

  • 1.  The  Future  of  Food      Insights  from  Discussions  Building  on  an  Ini4al  Perspec4ve  by:    Professor  Wayne  Bryden  |  University  of  Queensland  
  • 2. Context   The  ini4al  perspec4ve  on  the  Future  of  Food  kicked  off  the     Future  Agenda  2.0  global  discussions  taking  place  through  2015.     This  summary  builds  on  the  ini4al  view  and  is  updated  as  we  progress.     Ini4al   Perspec4ves   Q4  2014   Global   Discussions   Q1/2  2015   Insight   Synthesis   Q3  2015   Sharing     Output   Q4  2015  
  • 3. Increasing  Compe77on  for  Grains    Changes  in  popula4on  and  cuisine  have  led  to  a  tremendous  rise  in  the   demand  for  animal-­‐source  protein.  The  compe44on  between  livestock  and   humans  for  grains  and  other  high  quality  plant  foods  is  a  major  challenge.    
  • 4. More  Efficient  Produc7on    Food  will  need  to  be  produced  more  efficiently.  Increased  produc4vity  must   come  from  a  reduced  land  area  and  resource  base.  We  will  need  to  be  less   dependent  on  resources  that  are  becoming  scarce  or  more  costly.  
  • 5. Second  Green  Revolu7on   Another  Green  Revolu4on  is  required  but  today’s  revolu4on  must  be  different   to  overcome  environmental,  financial  and  societal  constraints.  It  is  no  longer   possible  to  use  unlimited  water  and  chemical  inputs  to  increase  produc4on.    
  • 6. Investment  in  Innova7on    There  has  been  a  global  decline  in  agricultural  R&D  in  the  past  four  decades.   There  is  now  an  urgent  need  to  redouble  the  agricultural  research  effort.  The   new  food  producing  system  has  to  be  science-­‐based  with  low  resource  input.    
  • 7. Sustainable  Consump7on   Part  of  the  solu4on  is  the  development  of  consump4on  pa[erns  that  meet   requirements  in  a  safe,  nutri4ous  and  affordable  manner.  In  developed   countries  this  will  mean  learning  to  eat  sustainably  with  less  reliance  on  meat.    
  • 8. Maintaining  Global  Food  Security    Over  the  next  decade  maintaining  global  food  security  will  become     much  more  difficult  as  the  popula4on  increases.  We  must     double  food  produc4on  in  a  sustainable  manner.    
  • 9. Reinven7ng  Diets    Our  rela4onship  with  food  must  change.  We  will  need  to  reinvent  our  diets  to   meet  our  nutri4onal  requirements  for  op4mal  health  and  in  so  doing  consume   fewer  calories  and  less  meat:  We  must  be  prepared  to  pay  realis4c  prices.  
  • 10. Educated  Consumers   To  improve  both  health  and  waste  we  see  mul4ple  campaigns,  both  global     and  local  -­‐  at  school  and  in  the  home  –  that  help  consumers  be[er     understand  labelling,  the  benefits  of  home  cooking  and  balanced  diets.  
  • 11. Nutri7onally  Balanced  Foods   Increasing  demand  for  more  affordable,  nutri4ous  food  leads  to  be[er   understanding  of  the  links  between  food,  physiology  and  health  -­‐  and  a   revisi4ng  of  the  past  when  food  was  more  func4onal  and  less  aesthe4c.  
  • 12. Fair  Compensa7on   Fairer  prices  for  farmers,  food  producers  and  consumers  are  driven  by  the   elimina4on  of  subsidies,  the  introduc4on  of  sustainability  accoun4ng  into     the  corporate  P&L  and  increased  transparency  and  traceability  of  supply.  
  • 13. Food  Safety   Led  by  WHO  and  other  mul4na4onal  partnerships,  a  gradual  shi`  towards   more  harmonised  and  global  food  standards  and  interna4onal  regula4ons  has   to  first  overcome  food  poli4cs  and  significant  na4onal  self-­‐interests.  
  • 14. Processed  Foods   More,  but  healthier,  ready-­‐prepared  and  ready-­‐to-­‐eat  foods  are  adopted  in     key  regions  where  ‘wet’  markets  currently  predominate:  In  some  countries    the  benefits  of  frozen  foods  over  fresh  are  championed  by  governments.  
  • 15. Higher  Yields   With  a  focus  on  soil  rejuvena4on,  be[er  educa4on  of  farmers  and  more   widespread  use  of  animal  feeds,  medium-­‐sized  Asian  farms  use  proven   technologies  to  more  than  triple  output  per  acre  and  per  litre  of  water.  
  • 16. Feeding  the  BoHom  of  the  Pyramid   Achieving  and  maintaining  lower  prices  and  more  efficient  large  scale   distribu4on  to  and  within  ci4es  is  a  social  priority.  Balancing  this  with  higher   safety  standards  and  food  service  costs  is  however  a  challenge  for  some.  
  • 17. Reducing  Food  Waste   Postharvest  losses  of  foods  in  developing  countries  can  amount  to  30-­‐50%  of   produc4on.  In  developed  countries  a  similar  propor4on  is  wasted:  Minimising     this  loss,  that  could  feed  3  billion  people,  is  driven  by  be[er  data  collec4on.  
  • 18. Investment  in  Innova7on    The  urgent  need  to  redouble  the  agricultural  research  effort  and  overcome   recent  declines  drives  us  towards  a  new  food  producing  system  is  science-­‐ based,  with  low  resource  input  and  a  wider  poreolio  of  consumed  plants.    
  • 19. Targeted  Health  Foods     More  customised  foods,  blur  the  line  between     pharmaceu4cals  and  food  as  neutragenomics     allow  individualised  diets  to  fit  gene4c  profiles    
  • 20. Gene7c  Cocktails   The  ability  to  match  ingredients  to  personal  health  traits  drives   the  expansion  of  bespoke  drinks  designed  to  deliver  func4onal     as  well  as  flavour  benefits  to  the  individual.  
  • 21. Almost  Zero  Waste   Escala4ng  waste  produc4on  and  new  ahtudes,     approaches,  regula4on  and  business  models  lead     many  to  aim  for  an  almost  zero  waste  society  
  • 22. Natural  Plus   The  growing  affluent  consumers  increasingly  look  for  natural   op4ons  in  many  areas  of  life  and  consump4on   -­‐  across  food,  cosme4cs,  household  goods  and  clothing.      
  • 23. Mobile  Snacking   With  over  35%  of  breakfasts  already  consumed  in  the  car,     the  US  con4nues  to  lead  the  way  in  mobile  foods,  with  near     constant  snacking  replacing  structured  meals.  
  • 24.     ThoughMul  Consump7on   The  essence  of  markets,  of  produc4on  and  of  buying  habits  are  all  influenced   by  a  growing  awareness  of  global  and  local  issues  which  help  individuals  and   organisa4ons  to  be[er  form  consump4on  decisions  accordingly.  
  • 25. Food  as  Currency     The  West’s  insa4able  demand  for  constant  variety  and  abundance  is  puhng   undue  pressure  on  the  food  industry  to  deliver  more  -­‐  thus  crea4ng  a  spiral     of  rising  demand.  As  this  increases  food  may  become  its  own  currency.    
  • 26. Food  for  Thought   Growing  awareness  of  the  ‘whole  food  system’  and  open  discourse  on  the  role   of  food  in  society,  leads  to  a  return  to  tradi4onal  food  sharing  rituals  and  a   rediscovery  of  the  importance  of  food  to  social  cohesion  and  well-­‐being.    
  • 27. Peak  Obesity   Growing  consumer  demands  for  transparency  and  healthy  op4ons,  along  with   declining  fast-­‐food  and  so`-­‐drink  sales  in  some  markets,  indicate  the  turning   of  a  corner  on  certain  food-­‐related  health  issues  such  as  childhood  obesity.  
  • 28. Food  Resource  Op7misa7on   New  technologies  in  the  food  system,  from  data-­‐driven  seasonal  and  market   forecas4ng,  to  robo4cs  and  bio/gen-­‐tech,  lead  to  greater  resilience  to  shocks   (e.g.  drought),  lower  costs  and  bigger  and  be[er  quality  yields.  
  • 29. Empowering  Local  with  Global   Alongside  consolida4on  of  large  food  corpora4ons,  we  see  hyper-­‐local   diversi4es  in  food  produc4on  and  supply  chains  -­‐  driven  by  global  networks   that  enable  local-­‐to-­‐local  sharing  of  informa4on,  resources,  and  technologies.  
  • 30. Holis7c  Food  Planning   The  food  system  will  increasingly  be  understood  in  rela4on  to  wider  resource   management  (water,  energy  etc.),  bringing  together  mul4ple  stakeholders   with  mul4ple  goals,  especially  within  local  landscapes  /  catchments.  
  • 31. Food  Investment  Boom?   Greater  incen4ves  and  opportuni4es  for  both  public  and  private  investors  will   arise  from  technological  developments  and  innova4ons  in  food  produc4on,   and  the  emergence  of  'high-­‐risk,  high-­‐return'  projects  such  as  C4  rice.  
  • 32. Enabling  Food  Reuse   Faced  with  moun4ng  regula4on  to  prevent  food  reuse,  consumers,     restaurants  and  retailers  lobby  for  changes  in  prac4ce  and  support  peer-­‐to-­‐ peer  plaeorms  that  match  excess  supply  with  demand  and  ensure  delivery.  
  • 33. Importers  to  Exporters   Be[er  data  management,  farmer  educa4on  and  gene4cs  combine  to  enable   more  food  to  be  produced  from  the  same  land.  Previous  net  food-­‐impor4ng   na4ons  become  self-­‐sufficient  and  some  become  net  exporters.      
  • 34. Less  Pes7cides   Improved  bio-­‐fer4lisers,  be[er  bio-­‐control  and  a  changing  global  perspec4ve   on,  and  hence  regional  ahtudes  to,  GMO  all  combine  to  help  improve  yield  -­‐   while  reducing  environmental  impact  of  mass  food  produc4on.  
  • 35. Blue  Food   The  opportunity  from  aqua4c  foods  -­‐  both  fish  and  plants  –  is  developed.   Posi4ve  consumer  percep4ons  and  rising  efficiencies  outweigh  cost,  pollu4on   and  transport  challenges  to  deliver  higher  growth  than  land-­‐based  foods  
  • 36. Water  as  an  Issue   Greater  awareness  of  water  access,  scarcity  and  control,  alongside  visibility  on   the  true  value  of  water,  all  drive  wider  recogni4on  of  the  challenge.  But,  in   some  regions,  the  absence  of  a  major  crisis  delays  poli4cal  and  social  ac4on.  
  • 37. Urban  Farming   Driven  by  city  food-­‐security  targets  and  innova4ve  produc4on  systems,     urban  farming  plays  an  increasingly  significant  role  in  many  regions:   reclaiming  waste  ground  and  reducing  supply  chain  complexity.  
  • 38. Credit  Access   Timely  access  to  credit  enables  farmers  to  purchase  fer5liser  and  other     inputs  to  improve  yields  and  making  it  easier  to  obtain  loans     -­‐  resul5ng  in  a  reduced  need  to  rely  on  high-­‐cost  lenders  
  • 39. Leveraging  the  Cloud   More  cloud-­‐based  solu5ons  deliver  services  with  higher  levels  of  reliability     and  scalability.  Because  many  are  also  customisable,  they  can  be  tailored     to  fit  the  unique  needs  of  agribusinesses  and  so  improve  efficiency.      
  • 40. Streamlined  Processes   BeBer  access  to  informa5on  helps  farmers  to  raise  yields  and  income.   Improved  distribu5on  networks  increase  transporta5on  efficiency,  improve   stock  management,  reduce  cash-­‐handling  costs  and  also  lower  fraud  risk.  
  • 41. Peer-­‐to-­‐peer  Marketplaces   Timely  access  to  informa5on  and  beBer  transparency  on  market  prices     enable  farmers  to  par5cipate  in  peer-­‐to-­‐peer  marketplaces.  They  sell     their  produce,  machinery,  equipment  and  goods  directly  to  buyers  via  SMS.    
  • 42. Local  Foods   Increased  transparency  around  food  availability  and  security,     land  use  and  economic  literacy  accelerate  greater  consump7on     of  locally  grown  and  processed  foods  
  • 43. Non-­‐indigenous  Foods   Although  demand  for  exo7c  ingredients  rises,  there  will  be  increased   awareness  of  the  environmental  consequences  of  growing  non-­‐indigenous   crops.  More  informed  consumers  choose  indigenous  produce.  
  • 44. Low-­‐water  Crops   With  increased  water  stress  and  growing  demand  for  food,  more     drought  and/or  salt  resistant  crops  are  developed  and  grown.     This  is  supported  by  improved  water  management.  
  • 45. Farm  to  Market  Efficiency   With  some  countries  losing  over  40%  of  food  in  the  supply  chain,  food  storage   and  distribu7on  are  seen  as  areas  for  increased  efficiency.  Private  companies   take  greater  responsibility,  reducing  corrup7on:  Prices  are  more  stable.  
  • 46. Future  Agenda   84  Brook  Street   London   W1K  5EH   +44  203  0088  141   futureagenda.org   The  world’s  leading  open  foresight  program   What  do  you  think?   Join  In  |  Add  your  views  into  the  mix     www.futureagenda.org