2. “If you don’t have a common vernacular, if you
don’t have a common culture, if you don’t have
the same frame of reference…then you lose the
scalability and the impact of having one program,
one mindset and one social movement”
Dan Seewald
Senior Director of Worldwide Innovation at Pfizer
Head of the Dare to Try Initiative
5. Culture is the way things are done
around here. It influences the way
organisations and people think
about and behave creativily.
It shapes ways of working, either
lubricating or blocking the
intentions of systems and processes
14. Innovation Paradoxes
Affirming the individual
and the group
Supporting and
confronting
Fostering
experimentation,
learning & failure and
demanding
performance
Promoting
improvisation and
structure
Showing patience and
urgency
Encouraging bottom-up
initiative and
intervening top-down