SlideShare ist ein Scribd-Unternehmen logo
1 von 4
Media Miles Radio Industry Report                                   − February 2012



       Snapshot
       •   Telecom topped the advertising followed by Milk and Food in February 2012.
       •   Unilever Pakistan was the top advertiser
       •   Nestle Everyday was the top advertised brand




                             TOP 10 CATEGORIES
                  Top 10 Categories contributed 73.3% of the total Ad Volume.


                                                                             (MINS)
                 LM     TM     CATEGORIES
                                                                              (%)
                   2     1   Telecom                                           17.1
                   1     2   Milk                                              12.9
                   3     3   Food                                              12.3
                   -     4   Services                                           6.5
                   5     5   Shampoos                                           4.8
                   4     6   Financial Institutions                             4.2
                   8     7   Cosmetics                                          4.1
                   -     8   Oral Care                                          4.0
                   -     9   Soaps                                              4.0
                   -    10   Shops                                              3.4
                                                      TM=This month / LM= Last month
Media Miles Radio Industry ReportFebruary 2012


                                 TOP 10 ADVERTISERS
                        Only 3 of the top advertisers belong to Telecom Sector

                                                                             (MINS)
                   LM     TM       ADVERTISERS
                                                                             (%)
                    2       1    Unilever Pakistan                             17.5
                    1       2    Nestle Pakistan                               15.5
                    3       3    Ufone GSM                                      5.4
                    -       4    Procter & Gamble                               5.2
                    -       5    Warid                                          3.7
                    8       6    PTCL                                           2.7
                   10       7    Engro Foods                                    2.7
                    -       8    United Bank Limited                            2.6
                    -       9    English Biscuit Manufacturers                  2.3
                    -      10    Nishat Lennon                                  2.2
                                                       TM=This month / LM= Last month




                                      TOP 10 BRANDS
                           1 of the top 10 brands belong to Telecom Sector
                                    2 of the top 10 belong to Nestle

                                                                             (MINS)
                   LM      TM       BRANDS
                                                                               (%)
                    1        1   Nestle Everyday                                8.2
                    9        2   Knorr Noodles                                  7.2
                    2        3   Ufone GSM                                      5.4
                    -        4   Nestle Professional                            5.2
                    -        5   Safeguard                                      3.4
                    5        6   Sunsilk                                        2.7
                    -        7   Olper’s Milk                                   2.7
                    -        8   UBL Omni                                       2.6
                    -        9   Pepsodent                                      2.3
                    -       10   Nishat Lennon                                  2.2
                                                       TM=This month / LM= Last month
Media Miles Radio Industry ReportFebruary 2012


                                          TIME BAND SHARE
          Morning, Evening and Night time attracted more advertisers throughout all cities.

                                                            Time Band Share
                  40,000                                                        34,717
                            33,591
                  35,000                                              31,258
                  30,000
                  25,000
                  20,000               17,186 18,403                                     16,623
                  15,000                                    11,557
                  10,000
                   5,000                                                                           1,283    1,205
                       0




                                                                              ng




                                                                                                      t
                                                                                         e
                                                ive
                             g




                                                                                                     t
                                      le




                                                          e


                                                                     g




                                                                                                   gh
                                                                                                  gh
                                                                                      Tim
                         nin




                                                       Tim


                                                                   nin
                                    sty




                                                                            ni




                                                                                                Ni
                                              Dr




                                                                                                Ni
                                                                          ve
                      or




                                                                ve
                                 ife




                                                                                   ht
                                                     iv e




                                                                                             te
                                            n




                                                                                            rly
                                                                            E
                     M




                                                              eE
                                          oo
                                /L




                                                                                    g




                                                                                          La
                                                                         te
                                                   Dr




                                                                                 Ni


                                                                                         Ea
                                         rn




                                                            Tim


                                                                      La
                           ow




                                                  e-
                                       te


                                                Pr
                           Sh


                                     Af




                                                       ive
                      se




                                                       Dr
                      u




                                                                  Advt. Mins
                   Ho




                                           CITY-WISE SHARE
                                 Karachi has the maximum share of advertising




                                                            City-wise Share



                                                 Islamabad
                                                     26%
                                                                                                  Karachi
                                                                                                   45%




                                           Lahore
                                            29%
Media Miles Radio Industry ReportFebruary 2012

                                      BRAND CLUTTER
                             Karachi has the maximum share of advertising


                                                    Brand Clutter


                                     137
                                                            129
                  150                                                               113


                  100


                   50


                    0
                            Karachi                 Lahore                 Islamabad


                                                       No. of Ads



                               AVG. NOs of Ads per Day
                  An average of 2,494 ads were aired on Karachi FM Stations per day

                                                   No. of Ads / Day


                            3,000          2,494
                                                            1,631
                            2,000                                           1,402

                            1,000

                                 0
                                      Karachi          Lahore         Islamabad

                                                       No. of Ads


          About Media Miles:
          Launched Pakistan’s first digital, Radio Advertising Monitoring Service in 2007, starting
          with 9 Radio stations in 2 Cities (Karachi and Lahore). In the second quarter of 2008,
          Media Miles expanded its base to 21 Radio Stations in 3 Cities (Karachi, Lahore and
          Islamabad)

                                                 info@mediamiles.biz
                               10- Cantt Board Plaza, Tufail road, Lahore Cantt, Pakistan
                                                    042 - 36686171

Weitere ähnliche Inhalte

Was ist angesagt?

Deutsche EuroShop | Company Presentation | 03/13
Deutsche EuroShop | Company Presentation | 03/13Deutsche EuroShop | Company Presentation | 03/13
Deutsche EuroShop | Company Presentation | 03/13
Deutsche EuroShop AG
 
Deutsche EuroShop | Company Presentation | 01/13
Deutsche EuroShop | Company Presentation | 01/13Deutsche EuroShop | Company Presentation | 01/13
Deutsche EuroShop | Company Presentation | 01/13
Deutsche EuroShop AG
 
The continued economic decline of the west
The continued economic decline of the westThe continued economic decline of the west
The continued economic decline of the west
Sven Kunsing
 
120327 modern times group corporate presentation
120327 modern times group corporate presentation120327 modern times group corporate presentation
120327 modern times group corporate presentation
Modern Times Group MTG AB
 
CMD2012 - vetlana Skvortsova - Inessa Galaktionova - Market Area Russia
CMD2012 - vetlana Skvortsova - Inessa Galaktionova - Market Area RussiaCMD2012 - vetlana Skvortsova - Inessa Galaktionova - Market Area Russia
CMD2012 - vetlana Skvortsova - Inessa Galaktionova - Market Area Russia
Tele2
 
Evaluating the success of new channels and digital services
Evaluating the success of new channels and digital services Evaluating the success of new channels and digital services
Evaluating the success of new channels and digital services
Steve Weaver
 
Deutsche EuroShop | Company Presentation | 03/12
Deutsche EuroShop | Company Presentation | 03/12Deutsche EuroShop | Company Presentation | 03/12
Deutsche EuroShop | Company Presentation | 03/12
Deutsche EuroShop AG
 

Was ist angesagt? (18)

Deutsche EuroShop | Company Presentation | 03/13
Deutsche EuroShop | Company Presentation | 03/13Deutsche EuroShop | Company Presentation | 03/13
Deutsche EuroShop | Company Presentation | 03/13
 
11 05 May Retail Sales
11 05 May Retail Sales11 05 May Retail Sales
11 05 May Retail Sales
 
Deutsche EuroShop | Company Presentation | 01/13
Deutsche EuroShop | Company Presentation | 01/13Deutsche EuroShop | Company Presentation | 01/13
Deutsche EuroShop | Company Presentation | 01/13
 
The continued economic decline of the west
The continued economic decline of the westThe continued economic decline of the west
The continued economic decline of the west
 
120327 modern times group corporate presentation
120327 modern times group corporate presentation120327 modern times group corporate presentation
120327 modern times group corporate presentation
 
Tesco
TescoTesco
Tesco
 
11 10 October Retail Sales
11 10 October Retail Sales11 10 October Retail Sales
11 10 October Retail Sales
 
12 01 January Retail Sales
12 01 January Retail Sales12 01 January Retail Sales
12 01 January Retail Sales
 
Estimating the Size and Operations of the Public Sector and its Impact on Whe...
Estimating the Size and Operations of the Public Sector and its Impact on Whe...Estimating the Size and Operations of the Public Sector and its Impact on Whe...
Estimating the Size and Operations of the Public Sector and its Impact on Whe...
 
CMD2012 - vetlana Skvortsova - Inessa Galaktionova - Market Area Russia
CMD2012 - vetlana Skvortsova - Inessa Galaktionova - Market Area RussiaCMD2012 - vetlana Skvortsova - Inessa Galaktionova - Market Area Russia
CMD2012 - vetlana Skvortsova - Inessa Galaktionova - Market Area Russia
 
11 03 March Retail Sales
11 03 March Retail Sales11 03 March Retail Sales
11 03 March Retail Sales
 
Bakery report 2010
Bakery report 2010Bakery report 2010
Bakery report 2010
 
11 04 April Retail Sales
11 04 April Retail Sales11 04 April Retail Sales
11 04 April Retail Sales
 
11 02 February Retail Sales
11 02 February Retail Sales11 02 February Retail Sales
11 02 February Retail Sales
 
Evaluating the success of new channels and digital services
Evaluating the success of new channels and digital services Evaluating the success of new channels and digital services
Evaluating the success of new channels and digital services
 
Deutsche EuroShop | Company Presentation | 03/12
Deutsche EuroShop | Company Presentation | 03/12Deutsche EuroShop | Company Presentation | 03/12
Deutsche EuroShop | Company Presentation | 03/12
 
10 06 June Retail Sales
10 06 June Retail Sales10 06 June Retail Sales
10 06 June Retail Sales
 
Coference call
Coference callCoference call
Coference call
 

Andere mochten auch

Young peoples way to the labour market kaliningrad
Young peoples way to the labour market kaliningradYoung peoples way to the labour market kaliningrad
Young peoples way to the labour market kaliningrad
Gerd Tarand
 
तुमच्या गादीवर शेती? वर्टिकल फार्मिंग जगाचा भूक मिटवेल
तुमच्या गादीवर शेती? वर्टिकल फार्मिंग जगाचा भूक मिटवेलतुमच्या गादीवर शेती? वर्टिकल फार्मिंग जगाचा भूक मिटवेल
तुमच्या गादीवर शेती? वर्टिकल फार्मिंग जगाचा भूक मिटवेल
BISBO
 
Sample lesson plan research
Sample lesson plan researchSample lesson plan research
Sample lesson plan research
Zarah Gagatiga
 

Andere mochten auch (20)

Crescer Prazer Indescritível
Crescer Prazer IndescritívelCrescer Prazer Indescritível
Crescer Prazer Indescritível
 
Dmexco
DmexcoDmexco
Dmexco
 
Harry truman photo essay
Harry truman photo essayHarry truman photo essay
Harry truman photo essay
 
A ESTEATOSE HEPÁTICA, ACÚMULO DE LÍPIDES
 A ESTEATOSE HEPÁTICA, ACÚMULO DE LÍPIDES  A ESTEATOSE HEPÁTICA, ACÚMULO DE LÍPIDES
A ESTEATOSE HEPÁTICA, ACÚMULO DE LÍPIDES
 
VITAMINAS OUTRA PARTE VITAL DOS NOSSOS ALIMENTOS
VITAMINAS OUTRA PARTE VITAL DOS NOSSOS ALIMENTOSVITAMINAS OUTRA PARTE VITAL DOS NOSSOS ALIMENTOS
VITAMINAS OUTRA PARTE VITAL DOS NOSSOS ALIMENTOS
 
14.04.2010
14.04.201014.04.2010
14.04.2010
 
Os Peptídios Neurotransmissores MSH Exercem Ações no Comportamento Alimentar ...
Os Peptídios Neurotransmissores MSH Exercem Ações no Comportamento Alimentar ...Os Peptídios Neurotransmissores MSH Exercem Ações no Comportamento Alimentar ...
Os Peptídios Neurotransmissores MSH Exercem Ações no Comportamento Alimentar ...
 
Outsourcing: Best Practices at Pandemic Studios [GDC 2008]
Outsourcing: Best Practices at Pandemic Studios [GDC 2008]Outsourcing: Best Practices at Pandemic Studios [GDC 2008]
Outsourcing: Best Practices at Pandemic Studios [GDC 2008]
 
Have They Changed? Five Years of Survey on Academic Net-Generation
Have They Changed? Five Years of Survey on Academic Net-GenerationHave They Changed? Five Years of Survey on Academic Net-Generation
Have They Changed? Five Years of Survey on Academic Net-Generation
 
Crescer em Estatura Saudável
Crescer em Estatura SaudávelCrescer em Estatura Saudável
Crescer em Estatura Saudável
 
Das Kannst Du Glauben V&R
Das Kannst Du Glauben V&RDas Kannst Du Glauben V&R
Das Kannst Du Glauben V&R
 
Coats 20110225
Coats 20110225Coats 20110225
Coats 20110225
 
Young peoples way to the labour market kaliningrad
Young peoples way to the labour market kaliningradYoung peoples way to the labour market kaliningrad
Young peoples way to the labour market kaliningrad
 
POSTER_eng
POSTER_engPOSTER_eng
POSTER_eng
 
Fatores que interferem no sobrepeso e na obesidade e suas consequências para ...
Fatores que interferem no sobrepeso e na obesidade e suas consequências para ...Fatores que interferem no sobrepeso e na obesidade e suas consequências para ...
Fatores que interferem no sobrepeso e na obesidade e suas consequências para ...
 
Nutrição
NutriçãoNutrição
Nutrição
 
Porque a Tireóide Compromete o Crescimento Congênito,Neonatal,Criança,Juvenil
Porque a Tireóide Compromete o Crescimento Congênito,Neonatal,Criança,JuvenilPorque a Tireóide Compromete o Crescimento Congênito,Neonatal,Criança,Juvenil
Porque a Tireóide Compromete o Crescimento Congênito,Neonatal,Criança,Juvenil
 
तुमच्या गादीवर शेती? वर्टिकल फार्मिंग जगाचा भूक मिटवेल
तुमच्या गादीवर शेती? वर्टिकल फार्मिंग जगाचा भूक मिटवेलतुमच्या गादीवर शेती? वर्टिकल फार्मिंग जगाचा भूक मिटवेल
तुमच्या गादीवर शेती? वर्टिकल फार्मिंग जगाचा भूक मिटवेल
 
Sample lesson plan research
Sample lesson plan researchSample lesson plan research
Sample lesson plan research
 
OPEN 講ii - 少點社交,多點資料
OPEN 講ii - 少點社交,多點資料OPEN 講ii - 少點社交,多點資料
OPEN 講ii - 少點社交,多點資料
 

Ähnlich wie Radio Industry Snapshot Feb 2012

Radio Industy Snapshot February 10
Radio Industy Snapshot February  10Radio Industy Snapshot February  10
Radio Industy Snapshot February 10
shajeeaijazi
 
Radio Industy Snapshot February 2010
Radio Industy Snapshot February 2010Radio Industy Snapshot February 2010
Radio Industy Snapshot February 2010
shajeeaijazi
 
Brph institutional presentation_dec.2011
Brph institutional presentation_dec.2011Brph institutional presentation_dec.2011
Brph institutional presentation_dec.2011
brpharma
 
Prof. Gino Van Ossel: Simplicity or the shopper in control?
Prof. Gino Van Ossel: Simplicity or the shopper in control?Prof. Gino Van Ossel: Simplicity or the shopper in control?
Prof. Gino Van Ossel: Simplicity or the shopper in control?
Vlerick_Alumni
 
Looking Back At Historical Returns
Looking Back At Historical ReturnsLooking Back At Historical Returns
Looking Back At Historical Returns
Lawrence Cole
 
PAS - Radio Industry Snapshot - Jan 2012
PAS - Radio Industry Snapshot - Jan 2012PAS - Radio Industry Snapshot - Jan 2012
PAS - Radio Industry Snapshot - Jan 2012
Ejaz Asi
 
CPI
CPICPI

Ähnlich wie Radio Industry Snapshot Feb 2012 (20)

Radio Industy Snapshot February 10
Radio Industy Snapshot February  10Radio Industy Snapshot February  10
Radio Industy Snapshot February 10
 
Radio Industy Snapshot February 2010
Radio Industy Snapshot February 2010Radio Industy Snapshot February 2010
Radio Industy Snapshot February 2010
 
Snapshot
SnapshotSnapshot
Snapshot
 
Global Entertainment and Media practice
Global Entertainment and Media practiceGlobal Entertainment and Media practice
Global Entertainment and Media practice
 
E-Updates_Apr12—Indian & Global Economic Indicators
E-Updates_Apr12—Indian & Global Economic IndicatorsE-Updates_Apr12—Indian & Global Economic Indicators
E-Updates_Apr12—Indian & Global Economic Indicators
 
Final indian telecom - copy
Final indian telecom - copyFinal indian telecom - copy
Final indian telecom - copy
 
Final indian telecom
Final indian telecomFinal indian telecom
Final indian telecom
 
Brph institutional presentation_dec.2011
Brph institutional presentation_dec.2011Brph institutional presentation_dec.2011
Brph institutional presentation_dec.2011
 
Prof. Gino Van Ossel: Simplicity or the shopper in control?
Prof. Gino Van Ossel: Simplicity or the shopper in control?Prof. Gino Van Ossel: Simplicity or the shopper in control?
Prof. Gino Van Ossel: Simplicity or the shopper in control?
 
CMD 2012: Downstream Focus (Egil Hogna and Tove Andersen)
CMD 2012: Downstream Focus (Egil Hogna and Tove Andersen)CMD 2012: Downstream Focus (Egil Hogna and Tove Andersen)
CMD 2012: Downstream Focus (Egil Hogna and Tove Andersen)
 
Business environment report
Business environment reportBusiness environment report
Business environment report
 
Looking Back At Historical Returns
Looking Back At Historical ReturnsLooking Back At Historical Returns
Looking Back At Historical Returns
 
Eupdts mar11
Eupdts mar11Eupdts mar11
Eupdts mar11
 
Eupdts March11-Indian & Global Economic Indicators
Eupdts March11-Indian & Global Economic IndicatorsEupdts March11-Indian & Global Economic Indicators
Eupdts March11-Indian & Global Economic Indicators
 
Eupdts Mar11
Eupdts Mar11Eupdts Mar11
Eupdts Mar11
 
E-UpDates_Mar11
E-UpDates_Mar11E-UpDates_Mar11
E-UpDates_Mar11
 
Presentation project
Presentation projectPresentation project
Presentation project
 
Presentation project
Presentation projectPresentation project
Presentation project
 
PAS - Radio Industry Snapshot - Jan 2012
PAS - Radio Industry Snapshot - Jan 2012PAS - Radio Industry Snapshot - Jan 2012
PAS - Radio Industry Snapshot - Jan 2012
 
CPI
CPICPI
CPI
 

Mehr von Ejaz Asi

Young Marketers Competition, 2012
Young Marketers Competition, 2012Young Marketers Competition, 2012
Young Marketers Competition, 2012
Ejaz Asi
 
Young Marketers Conference
Young Marketers ConferenceYoung Marketers Conference
Young Marketers Conference
Ejaz Asi
 
Pakistan Radio Industry Report 2011
Pakistan Radio Industry Report 2011Pakistan Radio Industry Report 2011
Pakistan Radio Industry Report 2011
Ejaz Asi
 
Pakistan Newspaper Industry Report 2011
Pakistan Newspaper Industry Report 2011Pakistan Newspaper Industry Report 2011
Pakistan Newspaper Industry Report 2011
Ejaz Asi
 
Pakistan TV Industry Report 2011
Pakistan TV Industry Report 2011Pakistan TV Industry Report 2011
Pakistan TV Industry Report 2011
Ejaz Asi
 
TV Monthly Report Feb 2011 (Pakistan)
TV Monthly Report Feb 2011 (Pakistan)TV Monthly Report Feb 2011 (Pakistan)
TV Monthly Report Feb 2011 (Pakistan)
Ejaz Asi
 
TV Monthly Report Mar 2011 (Pakistan)
TV Monthly Report Mar 2011 (Pakistan)TV Monthly Report Mar 2011 (Pakistan)
TV Monthly Report Mar 2011 (Pakistan)
Ejaz Asi
 

Mehr von Ejaz Asi (12)

User Experience UX for Developers
User Experience UX for DevelopersUser Experience UX for Developers
User Experience UX for Developers
 
Improving UXD through Psychology and Science
Improving UXD through Psychology and ScienceImproving UXD through Psychology and Science
Improving UXD through Psychology and Science
 
User Experience Design - The Missing Piece
User Experience Design - The Missing PieceUser Experience Design - The Missing Piece
User Experience Design - The Missing Piece
 
Social Media Mindset by Ejaz Asi
Social Media Mindset by Ejaz AsiSocial Media Mindset by Ejaz Asi
Social Media Mindset by Ejaz Asi
 
Young Marketers Competition, 2012
Young Marketers Competition, 2012Young Marketers Competition, 2012
Young Marketers Competition, 2012
 
Young Marketers Conference
Young Marketers ConferenceYoung Marketers Conference
Young Marketers Conference
 
Pakistan Radio Industry Report 2011
Pakistan Radio Industry Report 2011Pakistan Radio Industry Report 2011
Pakistan Radio Industry Report 2011
 
Pakistan Newspaper Industry Report 2011
Pakistan Newspaper Industry Report 2011Pakistan Newspaper Industry Report 2011
Pakistan Newspaper Industry Report 2011
 
Pakistan TV Industry Report 2011
Pakistan TV Industry Report 2011Pakistan TV Industry Report 2011
Pakistan TV Industry Report 2011
 
The Link between ad placement and performance
The Link between ad placement and performanceThe Link between ad placement and performance
The Link between ad placement and performance
 
TV Monthly Report Feb 2011 (Pakistan)
TV Monthly Report Feb 2011 (Pakistan)TV Monthly Report Feb 2011 (Pakistan)
TV Monthly Report Feb 2011 (Pakistan)
 
TV Monthly Report Mar 2011 (Pakistan)
TV Monthly Report Mar 2011 (Pakistan)TV Monthly Report Mar 2011 (Pakistan)
TV Monthly Report Mar 2011 (Pakistan)
 

Kürzlich hochgeladen

Structuring and Writing DRL Mckinsey (1).pdf
Structuring and Writing DRL Mckinsey (1).pdfStructuring and Writing DRL Mckinsey (1).pdf
Structuring and Writing DRL Mckinsey (1).pdf
laloo_007
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
Abortion pills in Kuwait Cytotec pills in Kuwait
 
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pillsMifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Abortion pills in Kuwait Cytotec pills in Kuwait
 
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in OmanMifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
instagramfab782445
 

Kürzlich hochgeladen (20)

Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
 
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts  by Sexy Bhabhi Service 8250092165Lucknow Housewife Escorts  by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
 
Pre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered  Building Manufacturers Hyderabad.pptxPre Engineered  Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptx
 
Structuring and Writing DRL Mckinsey (1).pdf
Structuring and Writing DRL Mckinsey (1).pdfStructuring and Writing DRL Mckinsey (1).pdf
Structuring and Writing DRL Mckinsey (1).pdf
 
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
 
Falcon Invoice Discounting: Tailored Financial Wings
Falcon Invoice Discounting: Tailored Financial WingsFalcon Invoice Discounting: Tailored Financial Wings
Falcon Invoice Discounting: Tailored Financial Wings
 
Buy Verified TransferWise Accounts From Seosmmearth
Buy Verified TransferWise Accounts From SeosmmearthBuy Verified TransferWise Accounts From Seosmmearth
Buy Verified TransferWise Accounts From Seosmmearth
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
Phases of Negotiation .pptx
 Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptx
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
Cracking the 'Career Pathing' Slideshare
Cracking the 'Career Pathing' SlideshareCracking the 'Career Pathing' Slideshare
Cracking the 'Career Pathing' Slideshare
 
Power point presentation on enterprise performance management
Power point presentation on enterprise performance managementPower point presentation on enterprise performance management
Power point presentation on enterprise performance management
 
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
 
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pillsMifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
 
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGParadip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business Potential
 
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in OmanMifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
 
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdf
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdfTVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdf
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdf
 
CROSS CULTURAL NEGOTIATION BY PANMISEM NS
CROSS CULTURAL NEGOTIATION BY PANMISEM NSCROSS CULTURAL NEGOTIATION BY PANMISEM NS
CROSS CULTURAL NEGOTIATION BY PANMISEM NS
 

Radio Industry Snapshot Feb 2012

  • 1. Media Miles Radio Industry Report − February 2012 Snapshot • Telecom topped the advertising followed by Milk and Food in February 2012. • Unilever Pakistan was the top advertiser • Nestle Everyday was the top advertised brand TOP 10 CATEGORIES Top 10 Categories contributed 73.3% of the total Ad Volume. (MINS) LM TM CATEGORIES (%) 2 1 Telecom 17.1 1 2 Milk 12.9 3 3 Food 12.3 - 4 Services 6.5 5 5 Shampoos 4.8 4 6 Financial Institutions 4.2 8 7 Cosmetics 4.1 - 8 Oral Care 4.0 - 9 Soaps 4.0 - 10 Shops 3.4 TM=This month / LM= Last month
  • 2. Media Miles Radio Industry ReportFebruary 2012 TOP 10 ADVERTISERS Only 3 of the top advertisers belong to Telecom Sector (MINS) LM TM ADVERTISERS (%) 2 1 Unilever Pakistan 17.5 1 2 Nestle Pakistan 15.5 3 3 Ufone GSM 5.4 - 4 Procter & Gamble 5.2 - 5 Warid 3.7 8 6 PTCL 2.7 10 7 Engro Foods 2.7 - 8 United Bank Limited 2.6 - 9 English Biscuit Manufacturers 2.3 - 10 Nishat Lennon 2.2 TM=This month / LM= Last month TOP 10 BRANDS 1 of the top 10 brands belong to Telecom Sector 2 of the top 10 belong to Nestle (MINS) LM TM BRANDS (%) 1 1 Nestle Everyday 8.2 9 2 Knorr Noodles 7.2 2 3 Ufone GSM 5.4 - 4 Nestle Professional 5.2 - 5 Safeguard 3.4 5 6 Sunsilk 2.7 - 7 Olper’s Milk 2.7 - 8 UBL Omni 2.6 - 9 Pepsodent 2.3 - 10 Nishat Lennon 2.2 TM=This month / LM= Last month
  • 3. Media Miles Radio Industry ReportFebruary 2012 TIME BAND SHARE Morning, Evening and Night time attracted more advertisers throughout all cities. Time Band Share 40,000 34,717 33,591 35,000 31,258 30,000 25,000 20,000 17,186 18,403 16,623 15,000 11,557 10,000 5,000 1,283 1,205 0 ng t e ive g t le e g gh gh Tim nin Tim nin sty ni Ni Dr Ni ve or ve ife ht iv e te n rly E M eE oo /L g La te Dr Ni Ea rn Tim La ow e- te Pr Sh Af ive se Dr u Advt. Mins Ho CITY-WISE SHARE Karachi has the maximum share of advertising City-wise Share Islamabad 26% Karachi 45% Lahore 29%
  • 4. Media Miles Radio Industry ReportFebruary 2012 BRAND CLUTTER Karachi has the maximum share of advertising Brand Clutter 137 129 150 113 100 50 0 Karachi Lahore Islamabad No. of Ads AVG. NOs of Ads per Day An average of 2,494 ads were aired on Karachi FM Stations per day No. of Ads / Day 3,000 2,494 1,631 2,000 1,402 1,000 0 Karachi Lahore Islamabad No. of Ads About Media Miles: Launched Pakistan’s first digital, Radio Advertising Monitoring Service in 2007, starting with 9 Radio stations in 2 Cities (Karachi and Lahore). In the second quarter of 2008, Media Miles expanded its base to 21 Radio Stations in 3 Cities (Karachi, Lahore and Islamabad) info@mediamiles.biz 10- Cantt Board Plaza, Tufail road, Lahore Cantt, Pakistan 042 - 36686171