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DEMYSTIFYING
  Distribution of
Content-as-a-Service
         ADAM DuVANDER @adamd
         ProgrammableWeb



           Intelligent Content 2013
DEMYSTIFYING
DEMYSTIFYING
  Distribution of
Content-as-a-Service
AJ Batac
Tangible            to   intangible




       Chris Phan
Lorem

    Ip
    sum                         Will Ockenden


Your content   Your book   Your reader
Will Ockenden




L   o   r   e   m             I     p   s   u   m
Know Your Meme




                 Know Your Meme
API
 Application
Programmer’s
  Interface
Flickr user demibrooke
Apps

Partners

Income
1000
                    2000
                           3000
                                  4000
                                         5000
                                                6000
                                                       7000
                                                              8000
                                                                     9000




         0
Sep-05

Mar-06

Sep-06

Mar-07

Sep-07

Mar-08

Sep-08

Mar-09

Sep-09

Mar-10

Sep-10

Mar-11

Sep-11

Mar-12

Sep-12
                                                                            APIs on ProgrammableWeb
106 APIs 57 APIs 39 APIs   30 APIs
Apps

Partners

Income
Apps

Partners

Income
Netflix on 800+ Devices
2,300
API Partners




               Mashery
$250,000


$1,000,000


$1,000,000


$2,000,000
Apps

Partners

Income
API Business Models
API Business Models
Netflix: Distribution = Income
Flickr user: f-r-a-n-k
Content Acquisition



Jemima Gibbons




                      Max Westfield
Flickr user Pranavian
Flickr user mc-pictures
Show Ads or Pay
       (your choice)




Cost       Free        Per 1,000 req

Ads        Yup           No way
Sell Your API
Apps

Partners

Income
STRUCTURE



            Frédéric Bisson
Structured
                          Content


                          28 Dictionary APIs

                          10 Thesaurus APIs
Flickr user CalsidyRose
185 Years Young
Let Go of the Product




                        Laura Hadden
Will Ockenden




Embrace the Platform

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Demystifying Distribution of Content-as-a-Service