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“Social Networking
     NEXT…”
 2009 NSA Convention
Social Networking Strategy
Engage & Influence
     – often without Authority…


1. Identify Key Relevant Stakeholders
2. Sources of Internal and External Insights
3. Engage with Unique Value-Add
4. Deliver Exceptional Experiences!
5. Influence Best Practices for Future Success
“Listen Louder!”
The Art of Listening,
   Learning, and
     Engaging
Influence
When you light a single match…
It burns out without any effect…
But if …
Leading Trends…

1. INTEROPERABILITY
2. VISUAL INSIGHTS
3. ENTERPRISE
1. Interoperability
David Nour - “Google Me”
Search 2.0
2. Visual Insights…
3. Enterprise Social Networking




           Source: The Coming Change in Social Media Business Applications – Josh Gordon, May 2009
Why Build a Social Network?
Web 2.0




          Source: McKinsey Survey
Pick a Starting Point…

                    Learn



        Innovate               Dialog




          Support           Spark
David Nour
Relationship Economics®
Atlanta
404-419-2115
RelationshipEconomics.NET


           @davidnour
#NSA09

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David Nour On Social Networking Next Nsa Conv 7.19.09