Webinar presentation on April 16th with THINKstrategies industry analyst Jeff Kaplan.

1. The Business Case for On-Demand Analytics for Salesforce.com Customers Jeff Kaplan Managing Director THINKstrategies [email_address] Darren Cunningham Product Marketing Director LucidEra [email_address]

6. Top 10 Business/ Technology Priorities ©2008, THINKstrategies, Inc. www.thinkstrategies.com Slide

7. Business Can No Longer Be A Slave To Technology ©2008, THINKstrategies, Inc. www.thinkstrategies.com Slide

13. SaaS Adoption Today ©2008, THINKstrategies, Inc. www.thinkstrategies.com Slide Source: THINKstrategies/Cutter Consortium © 2007

14. SaaS Deployment Plans ©2008, THINKstrategies, Inc. www.thinkstrategies.com Slide Source: THINKstrategies/Cutter Consortium © 2007

15. Shifting Adoption Patterns ©2008, THINKstrategies, Inc. www.thinkstrategies.com Slide Unilateral End-User, SBU Adoption of SaaS Solutions Enterprise-Wide Acceptance and Adoption of SaaS

16. On-Premise vs. On-Demand Business Intelligence ©2008, THINKstrategies, Inc. www.thinkstrategies.com Slide On-Premise Pre-deployment IT planning/design costs Upfront, perpetual license fee Additional hardware/database investments Additional SI/consulting costs Extensive customization required Limited availability beyond firewall Batch processing, standardized reporting Limited adoption, unable to measure

17. On-Premise vs. On-Demand Business Intelligence ©2008, THINKstrategies, Inc. www.thinkstrategies.com Slide On-Premise Pre-deployment IT planning/design costs Upfront, perpetual license fee Additional hardware/database investments Additional SI/consulting costs Extensive customization required Limited availability beyond firewall Batch processing, standardized reporting Limited adoption, unable to measure SaaS Business planning & analysis focus Pay-as-you-go subscription fee No additional servers, database, etc. Embedded APIs, web services User-friendly configurations available Secure, web access anywhere, anytime Real-time & batch, user-config’d reporting High adoption, easily measured

21. When Used Correctly Copyright © 2008 LucidEra – All rights reserved

23. And Historically the Costs Have Been Extreme Copyright © 2007 LucidEra – All rights reserved Connectors Cleansing Integration Storage Analysis You own the system – you own the problem! $1Million+

24. Business Analytics as a Service Has Arrived Copyright © 2008 LucidEra – All rights reserved 2. LucidEra helps you get Value “OUT” of both salesforce.com and ERP Systems! 1. Salesforce.com helps you get Data “IN” With LucidEra, I get visibility across the CRM and accounting systems to get quick and easy insights that help my team achieve forecasted goals. ” “ Sales Director, 3PAR

27. 2) Identify & Quantify Benefits Building the Business Case “ Improved decision making” is not enough… Revenue Generation Improve win rates Increase market share Improve pipeline velocity Increase sales productivity Increase quota attainment New channels, opportunities Improve lead conversion Improve retention

28. 2) Identify & Quantify Benefits Building the Business Case “ Improved decision making” is not enough… Revenue Generation Improve win rates Increase market share Improve pipeline velocity Increase sales productivity Increase quota attainment New channels, opportunities Improve lead conversion Improve retention Cost Savings Reduce cost of sales Reduce discount rates Reduce time spent in Excel Improve data quality Improve data integration Reduce IT burden Phase out legacy systems Improve sales operations

29. 3) Know Your Options Copyright © 2008 LucidEra – All rights reserved Building the Business Case Traditional CRM Stay in Excel On-premise Tactical Difficult to set up Difficult to maintain Can be difficult to use Some analytical power Can handle multi-source

30. 3) Know Your Options Copyright © 2008 LucidEra – All rights reserved Building the Business Case Traditional CRM Stay in Excel On-premise Tactical Difficult to set up Difficult to maintain Can be difficult to use Some analytical power Can handle multi-source On-premise Tactical Difficult to set up Difficult to maintain Specialized skills No analytical power Optimized for 1 source Production Reporting

31. 3) Know Your Options Copyright © 2008 LucidEra – All rights reserved Building the Business Case Traditional CRM Stay in Excel On-premise Tactical Difficult to set up Difficult to maintain Can be difficult to use Some analytical power Can handle multi-source On-premise Tactical Difficult to set up Difficult to maintain Specialized skills No analytical power Optimized for 1 source Production Reporting On-demand Tactical Easy to set up Easy to maintain Should be easy to use Limited analytical power Single source Native Applications

32. The LucidEra Approach Copyright © 2008 LucidEra – All rights reserved With LucidEra, all I have to do now is login and see where we were at a given time and to do some trending on what deals have changed …. ” “ 5-Star AppExchange customer review 100% on-demand Focused strategic analytics Simple to set up Simple to maintain Simple to use Apps on a powerful platform Analyze multiple sources LucidEra

35. Resources Copyright © 2008 LucidEra – All rights reserved www.lucidera.com THINKstrategies Whitepaper Available Today!