LinkedIn is a powerful social media tool to drive both B2C and B2B sales. So how can you harness this powerful tool? Michael Mitilier, CEO/ Author with Rule of Thumb Biz will join us for this webcast. He’ll cover: • The top updates you should be making to your company page. • A simple way to monitor whether your content marketing strategy is working. • How to utilize your company’s Showcases pages for optimal results.

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2. Session Framework
• Michael Mitilier
• CEO & Author
• ruleofthumbbiz.com
• Lora Ullerich
• Digital Media Specialist
• Coleinformation.com
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3. Session Framework
• 3 LinkedIn tweaks to generate leads.
• Two bonus ideas to optimize your company page.
• 5 things you can do today.
• Questions?
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4. •Cole Information
Then & Now
•Published in 1947
•Blue Book
•Criss-cross directory of addresses
and phone numbers
•Invaluable information for:
•Telemarketing
•Debt collection
•Law enforcement
•Today, web-based lead generation for small
business.
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7. Should I Be Using
83%
of B-2-B marketers are using LinkedIn
Source: Content Marketing Institute (October 2012)
33% | 52%
Nonprofits and Associations using LinkedIn
Source: Nonprofit Social Network Survey Report
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8. What’s the difference?
• Group
• Company Page

9. Establish A Presence
Inform about what you do
Share your expertise
Promote your products/services
Build relationships

10. Establish A Presence

11. Establish A Presence
Company Pages Construction Checklist
 Update your profile image and info often to keep it current
and fresh
 Tell your brand story in a compelling biography
 Spotlight employees, customers and products
 Feature products and services to catch the eye of your target
audience
 Add SEO indexing to ensure maximum exposure when
searched
 Be creative

12. Attract Followers
 Leverage your biggest brand advocates
 Employees
 Current clients
 Your connections
 Consider pay per click ads

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14. Cross Promote
Add to digital and print collateral
including:
Digital
Print

15. Engage with Followers
 Start a conversation
 Post status updates that link to rich content
 Invite conversations
 Include creative & thought-provoking
images

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17. Engage with Followers

18. Engage with Followers
 Optimal posts often happen during office hours
 Keep updates brief, professional and post
once/twice a day
 Rotate updates between linked posts, images,
video and engaging comments
 Get employees involved
 Ask for engagement (every once in awhile)

19. Brand Intensity
 Recommendations
 Shares
 Likes
 Endorsements

20. Brand Intensity

21. Analyze to Perfection
Your post and updates’
“Engagement Rate” is an
important Key Performance
Indicator (KPI)

22. Analyze to Perfection

23. 5 Action Points
•Update your professional profile and your
company’s LinkedIn profile.
•Add products and a contact to your page.
•Consider creating a group.
•Consider sponsoring a story.
•Cross promote via social, digital and print.

24. Contact Mission Control
Michael Mitilier
Author
Rule of Thumb for Business
michael@ruleofthumbbiz.com
facebook.com/ruleofthumbbiz
twitter.cm/ruleofthumbbiz
Linkedin.com/ruleofthumbbiz

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