Pedagogical Science General Wingate Polytechnic College in Managements of Business presentation for trainers

1. Atsede Kebede
Managements of professional Vocational and Business Education
Course: Pedagogical Science in Higher Education Subject Area Methods Course:
Numbers CTPD 601
Individual Assignment: ON Lesson plan preparation and teaching material in
General Wingate Polytechnic College in Managements of Business Department for
level V students.
Course title: Business communication
Prepared by:Berhanu Tadessr
ID : GSE/0514/11
Submitted to: Instructors Girma Zewede Associate Professor
September, 2013
Business Studies — Unit 1: Business Communications at
Scheme of work
Berhanu Tadesse 2013
1

2. Atsede Kebede
Course description: Working together: business communications
Effective communication is an essential part of a smoothly running business organisation. Communication involves the transmission of information
from a source (or a number of sources) to receivers. The information is communicated in the form of a message. In the modern organisation there
will be multi-channel flows of communication. For example a customer may request a new part from a supplier, with information on how to use that
part in a piece of equipment. The supplier will then communicate with the customer setting out instructions for using the part, as well as sending a
delivery note, invoice, and further sales literature. Increasingly these interactions will be carried out by electronic media such as through a sales
website, e-mail communications and other means.
The effectiveness of communications depends on:
1.The clarity of the message.
2.The quality of the medium used to transmit the message. The medium is the means of communicating e.g. e-mail, telephone, letter, etc.
3.Any distracting 'noise' that prevent the message from effectively getting through. For example, if the recipient receives lots of e-mail messages,
they may fail to give proper attention to the sender's message.
3.The ability of the receiver to decode the message. For example, they may not be able to understand the instructions given.
There are two main forms of business communication:
1.Internal communication, i.e. communication within the business.
2.External communication, i.e. communication outside
2
Business Studies — Unit 4: Business Communications
Scheme of work
Bernhanu Tadesse

3. Atsede Kebede
Business Communications: Unit 1. Business Communications
Week
Content coverage/
Learning outcomes
Exemplar activities
Exemplar resources
• To understand that
• Students look at a case study in Business • See the Business Studies Student Book
key questions
1
Topic 4.1
Communication/T
successful
Studies Student Book Business
he communication
communication
Communications examining whether
model.
involves a sender
messages have been understood in a
communication, including various tasks,
How the
and receiver, and
fashion design business.
see ‘What is Communication?’ at
communication
that feedback is
model works.
essential to
successful
communication.
•
Business Communications, Chapter 1.
•
• Students research the main principles of
www.bized.co.uk/educators/level2/com
ms/activity/buscomms11.htm
communication.
• Teacher gives a presentation on the main
aspects of the communication model.
• Students create a mind map outlining the
main areas for study.
For a resource on the main principles of
•
For a presentation covering the main
aspects of the communication model,
see ‘Communication in Business’ at
www.bized.co.uk/educators/16-19/
business/hrm/presentation/communicati
on.ppt
Business Studies — Unit 1: Business Communications at
Scheme of work
Berhanu Tadesse 2013
3

4. Atsede Kebede
Week
Content coverage/
Learning outcomes
Exemplar activities
Exemplar resources
key questions
• For a business communication mind
map, see
www.bized.co.uk/educators/1619/business/
hrm/presentation/buscomm_map.htm
The purpose of
• To appreciate that
communication.
communication
Business Studies Student Book Business
Communication and
involves a transfer
Communications considering the
the audience.
2
of information.
purpose of communication and whether
overview of the basic principles of
communication would be improved by
communication, see
Conflicts arising
• To appreciate he
• Students look at a case study in
• See the Business Studies Student Book
Business Communications, Chapter 2.
•
For a presentation providing an
from
importance of
consultation and negotiation in an
www.bized.co.uk/educators/16-
communication
knowing who the
independent educational organisation.
19/business/
with different
audience is and
audiences.
what message is
an overview of the basic principles of
being
communication.
• Teacher gives a presentation providing
hrm/presentation/buscomm.ppt
• Biz/ed Network is a free social
networking site for teachers to share
communicated.
resources, upload files and video clips,
• To understand how
take part in discussion, submit and
audiences respond
differently to
wikis. New resources are constantly
different
4
comment on blogs, and create and edit
being added.
Business Studies — Unit 4: Business Communications
Scheme of work
Bernhanu Tadesse

5. Atsede Kebede
Week
Content coverage/
Learning outcomes
Exemplar activities
Exemplar resources
key questions
communication.
For a lesson plan on communication
with a practical team-building exercise,
access Biz/ed Network through
www.bized.co.uk, search for
‘Communication’ and include ‘Shared
files’ and ‘Lesson plan’.
Business Studies — Unit 1: Business Communications at
Scheme of work
Berhanu Tadesse 2013
5

6. Atsede Kebede
Week
Content coverage/
Learning outcomes
Exemplar activities
Exemplar resources
• To appreciate that
• Students look at a case study in
• See the Business Studies Student Book
key questions
3
The process of
communication.
the way a message
Business Studies Student Book Business
Methods of
is sent might affect
Communications identifying
communication.
the success of the
communication media, and evaluate the
process of communication and barriers
communication.
most effective media in a motor
to communication, see ‘Business
dealership.
Communication Activity’ at
• To be able to
Business Communications, Chapter 3.
•
For case studies highlighting the
identify at least
• Students research case studies
two advantages
highlighting the process of
19/business/
and two
communication and barriers to
hrm/activity/communication.htm
disadvantages of
communication.
and The Times 100 case study
different methods
• Students take part in a quiz on the
of communication.
processes of communication.
• To understand that
www.bized.co.uk/educators/16-
‘Amway’, Edition 3, at
www.thetimes100.co.uk/case-study-using-communications-to-developbusiness-opportunities--11-87-1.php
the feedback
• For a Times 100 quiz on effective
received is an
indicator of the
success of
6
Barriers to good
www.thetimes100.co.uk/revision/quiz--
communication.
4
communication, see
unison--38-231-1.php
• To be able to
Business Studies — Unit 4: Business Communications
• Students look at a case study in the
Scheme of work
• See the Business Studies Student Book
Bernhanu Tadesse

7. Atsede Kebede
Week
Content coverage/
Learning outcomes
Exemplar activities
Exemplar resources
key questions
communication.
identify and
Business Studies Student Book Business
explain the key
Communications identifying barriers to
barriers to
communication and their effects on a
principles of communication, see ‘What
successful
call centre making hotel bookings.
is Communication?’ at
Students use resources on
www.bized.co.uk/educators/level2/com
www.bized.co.uk covering the main
ms/activity/buscomms11.htm
communication.
•
principles of communication, including
Business Communications, Chapter 4.
•
For resources and tasks on the main
• See The Times 100, ‘Working
various tasks.
Together: Business Communications’ at
• Students use resources on business
www.thetimes100.co.uk/theory/theory--
communications from The Times 100.
working-together-businesscommunications--388.php
5/6
The effects of good
• To be able to
• Students look at a case study in
• See the Business Studies Student Book
business
identify how
Business Studies Student Book Business
communication.
successful
Communications examining the benefits
The effect on
communication
of good communication in an airport.
different business
benefits a
• Students look at a Times 100 case study
www.thetimes100.co.uk/case-study--
organisations.
business’s:
on communication issues in the trade
using-effective-communications--38-
union UNISON.
253-1.php
○
sales
○
reputation
○
motivation
Business Studies — Unit 1: Business Communications at
• Students take part in a quiz on ethical
communication.
Scheme of work
Business Communications, Chapter 5.
•
See The Times 100: ‘Why is effective
communication so important?’ at
• For a Times 100 quiz on ethical
communication, see
Berhanu Tadesse 2013
7

8. Atsede Kebede
Week
Content coverage/
Learning outcomes
Exemplar activities
Exemplar resources
key questions
○
efficiency
www.thetimes100.co.uk/revision/quiz--
○
product
vodafone--41-232-1.php
information.
8
Business Studies — Unit 4: Business Communications
Scheme of work
Bernhanu Tadesse

9. Atsede Kebede
Week
Content coverage/
Learning outcomes
Exemplar activities
Exemplar resources
• To recognise how
• Students look at a case study Business
• See the Business Studies Student Book
key questions
7
The effects of bad
business
poor
Studies Student Book Business
communication.
communication
Communications identifying bad
How poor
can affect a
communication and its effects on a DIY
that help to highlight how
communication can
business,
store and its customers.
communication can fail, see Brand
lead to conflict
producing:
between
○
conflict
studies that highlight how
biggest branding mistakes of all time,
○
reduced
communication can fail.
by M. Haig (Kogan Page, 2003).
stakeholder groups.
The effect on
different business
productivity
○
Topic 4.2
• For interesting and short case studies
• Students research and discuss case
• Students create revision notes on
Failures: The truth about the 100
• For revision notes on barriers to
damage to
barriers to communication and the
communication, see www.revision-
reputation
○
organisations.
8
Business Communications, Chapter 6.
effects of poor communication.
notes.co.uk/Detailed/1970.html
effects on costs.
• To understand the
• Students look at a case study in the
• See the Business Studies Student Book
Communication
main stakeholders
Business Studies Student Book Business
with stakeholders
in a business and
Communications identifying the
of a business/The
the rights and
stakeholders in a gas company and
stakeholders, see
stakeholder model.
responsibilities of
evaluate the methods of communication
www.bized.co.uk/virtual/cb/factory/pur
each.
that are most effective for stakeholders.
chasing/
Students use resources on
worksheets3.htm
•
Business Studies — Unit 1: Business Communications at
Scheme of work
Business Communications, Chapter 7.
•
For worksheets on communication with
Berhanu Tadesse 2013
9

10. Atsede Kebede
Week
Content coverage/
Learning outcomes
Exemplar activities
Exemplar resources
key questions
communication with stakeholders on
•
For a worksheet originally based on the
www.bized.co.uk, and complete
new runway at Manchester Airport, but
worksheets.
which can be adapted to cover the
proposed third runway at Heathrow, see
• Students research case studies on the
‘Worksheet on the Stakeholder
role of stakeholders.
Economy’,
www.bized.co.uk/learn/business/externa
l/
stakeholder/worksheet.htm
• For a lesson plan, case study and
answer sheet on the role of
stakeholders, see Times 100: ‘The Role
of Stakeholders’ — lesson plan, case
study and answer sheet, at
www.thetimes100.co.uk/support/downl
oad--30.php
9
Methods of
• To recognise the
• Students look at a case study in the
communication
Business Studies Student Book Business
with stakeholders.
which a business
Communications considering how a
Different
10
main ways in
communicates
business that has contravened
• See the Business Studies Student Book
Business Studies — Unit 4: Business Communications
Scheme of work
Business Communications, Chapter 8.
•
For a role-play scenario on the
principles of effective communications,
Bernhanu Tadesse

11. Atsede Kebede
Week
Content coverage/
Learning outcomes
Exemplar activities
Exemplar resources
key questions
communication
with different
environmental legislation can effectively
see ‘Business Communication 2 —
media.
stakeholders.
communicate the issues to stakeholders.
Activity’, at
• Students conduct a role-play
demonstrating the principles of effective
communications.
• Students use resources on
www.bized.co.uk/educators/1619/business/hrm/activity/buscomm.htm
• For resources on evaluating different
stakeholder perspectives, see
www.bized.co.uk to help develop
‘Directors’ Pay: A Fair Deal?’ at
evaluation skills based on different
www.bized.co.uk/educators/level2/peop
stakeholder perspectives.
le/lesson/
directors1.htm
Business Studies — Unit 1: Business Communications at
Scheme of work
Berhanu Tadesse 2013
11

12. Atsede Kebede
Week
Content coverage/
Learning outcomes
Exemplar activities
Exemplar resources
Types of written
• To understand the
• Students look at a case study in the
• See the Business Studies Student Book
communication.
main principles
Business Studies Student Book Business
The range of
and purposes of
Communications examining the
written forms of
producing business
purposes of written communication in a
communication.
documents in
business that arranges conference
written format.
facilities, and evaluate the effectiveness
key questions
10
of written communication.
• Students research the principles of
Business Communications, Chapter 9.
• For 600 free online sample letters, see
www.4hb.com/letters
•
For resources on the composition of
business letters, see
www.4hb.com/letters/business-letterformat.html
writing business letters and CVs, and
and www.speakspeak.com
practise writing their own.
and
www.vocationallearning.org.uk/teacher
s/cei/ict
• For resources on writing CVs, see
www.alec.co.uk
and
www.bbc.co.uk/schools/gcsebitesize
and
www.businessballs.com/curriculum.htm
and
12
Business Studies — Unit 4: Business Communications
Scheme of work
Bernhanu Tadesse

13. Atsede Kebede
Week
Content coverage/
Learning outcomes
Exemplar activities
Exemplar resources
key questions
www.careers.salford.ac.uk/students/han
douts/
creating_CV_05.pdf
11
Types of electronic
communication.
• To understand how • Students look at a case study in the
• See the Business Studies Student Book
email, fax, the web
Business Studies Student Book Business
Business Communications, Chapter 10.
and loyalty cards
Communications considering the use of
are used to
fax and email in communication with a
business communication see
communicate with
solicitor, and evaluate which would be
www.bized.co.uk/educators/16-
stakeholders.
the most effective.
19/business/production/presentation/rol
•
• Teacher gives a presentation on the role
of ICT in business and the main types of
communication network.
• Students research how ICT has changed
the way businesses communicate.
• Students create revision notes on
electronic communication.
For a presentation on the role of ICT in
eict.ppt
•
For an activity on the role of ICT in
business communication see
www.bized.co.uk/educators/1619/business/production/lesson/roleict.ht
m
• For revision notes on the advantages
and disadvantages of electronic
communication see www.revisionnotes.co.uk/Detailed/1973.html
and www.revision-
Business Studies — Unit 1: Business Communications at
Scheme of work
Berhanu Tadesse 2013
13

14. Atsede Kebede
Week
Content coverage/
Learning outcomes
Exemplar activities
Exemplar resources
key questions
notes.co.uk/Detailed/1975.html
12
Types of oral
communication.
• To be able to
• Students look at a case study in the
recognise the main
Edexcel GCSE Business Studies Student
forms of oral
Book Business Communications
communication
examining the effectiveness of oral
used in business,
communication at presentations, and
and when they are
analyse factors that could improve oral
appropriate.
• See the Business Studies Student Book
Business Communications, Chapter 11.
communication.
• To understand
basic protocols for
the use of oral
methods of
communication.
14
Business Studies — Unit 4: Business Communications
Scheme of work
Bernhanu Tadesse

15. Atsede Kebede
Week
Content coverage/
Learning outcomes
Exemplar activities
Exemplar resources
• To understand the
• Students look at a case study in the
• See the Business Studies Student Book
key questions
13
The use of images
in business.
role of imagery in
Business Studies Student Book Business
Logos, designs,
business
adverts, celebrity
communication.
Communications identifying the benefits • For resources and a task about different
of using a logo for a salon, and how it
image-based communication methods,
might affect the business.
see www.bized.co.uk/educators/16-
endorsements,
• To appreciate how
slogans and
endorsements are
straplines.
Business Communications, Chapter 12.
Students use resources on
19/business/marketing/lesson/communi
part of the way a
www.bized.co.uk about different image-
cations1.htm
business
based communication methods, and
communicates its
complete the task.
image.
•
• Teacher hands out materials showing
well-known logos and brand names
partially obscured, and students
investigate how easily they can
recognise the logos and brands.
14/15
Topic 4.3 Business
• To understand the
• Students look at a case study in the
• See the Business Studies Student Book
communication
main benefits of
Business Studies Student Book Business
tools/The principles
using word
Communications considering a word-
of using word-
processing.
processed letter sent by a builder to a
and disadvantages of using letters as a
customer.
form of business communication, see
processing skills.
• To understand and
Business Studies — Unit 1: Business Communications at
Scheme of work
Business Communications, Chapter 13.
• For revision notes on the advantages
Berhanu Tadesse 2013
15

16. Atsede Kebede
Week
Content coverage/
Learning outcomes
Exemplar activities
Exemplar resources
key questions
be able to write
• Students create revision notes on the
standard business
letters in an
The value of
letters as a form of business
appropriate format.
16
advantages and disadvantages of using
www.revision-
communication.
• To recognise the
• Students look at a case study in the
notes.co.uk/Detailed/1971.html
• See the Business Studies Student Book
presentations in
main types of
Business Studies Student Book Business
business.
presentation media
Communications identifying problems
and the advantages
in using a presentation, and evaluate
including some hints on presentations
and disadvantages
methods of improving presentations.
and other communication media (in
of each.
• To recognise the
importance of the
• Students research and use online
Business Communications, Chapter 14.
• For a useful book with a range of topics
Chapter 5, ‘Business Communication:
resources providing tutorials on slide
Creating and delivering messages that
shows.
matter’), see M. Kelly and J. McGowen,
needs of the
BUSN Instructor’s Edition (Cengage
audience when
Learning, 2009).
planning
• For online resources providing tutorials
presentations.
on slide shows, see
• To be able to
http://office.microsoft.com
produce
appropriate
and
presentations using
16
and www.actden.com/pp
www.students.ucs.ed.ac.uk/helpdesk/stu
Business Studies — Unit 4: Business Communications
Scheme of work
Bernhanu Tadesse

17. Atsede Kebede
Week
Content coverage/
Learning outcomes
Exemplar activities
Exemplar resources
key questions
appropriate media.
dent
and
www.dur.ac.uk/resources/its/info/guides
/
42Powerpoint2003.pdf
and
http://motivate.maths.org/teachers/Powe
rPoint_
presentations.shtml
Business Studies — Unit 1: Business Communications at
Scheme of work
Berhanu Tadesse 2013
17

18. Atsede Kebede
Week
Content coverage/
Learning outcomes
Exemplar activities
Exemplar resources
• To be able to use a
• Students look at a case study in the
• See the Business Studies Student Book
key questions
17/18
The use of DTP in
businesses.
basic DTP package
Business Studies Student Book Business
to produce a
Communications examining the factors
leaflet, booklet,
involved in choosing a DTP package for
desktop publishing, see
price list, menu,
designing business cards, and evaluate
http://desktoppub.about.com/od/lessonp
etc.
the success of the use of software.
lans/a/
• To be able to
• Students research the advantages and
recognise the
Business Communications, Chapter 15.
• For links to a variety of activities on
disadvantages of desktop publishing.
lessonplans.htm
advantages and
disadvantages of
using DTP
packages.
• To be able to
evaluate a DTP
document in
relation to its
target audience.
19
The use of video
and
18
• To be able to
identify and
Business Studies — Unit 4: Business Communications
• Students look at a case study in the
Business Studies Student Book Business
Scheme of work
• See the Business Studies Student Book
Business Communications, Chapter 16.
Bernhanu Tadesse

19. Atsede Kebede
Week
Content coverage/
Learning outcomes
Exemplar activities
Exemplar resources
key questions
• For revision notes on videoconferencing
teleconferencing in
explain at least
Communications examining factors
business.
two advantages
affecting the use of videoconferencing
for business communication, see
and two
when communicating between different
www.revision-notes.co.uk/
disadvantages of
countries, and evaluate
Detailed/1974.html
the use of video
videoconferencing against face-to-face-
and
communication.
teleconferencing
• Students create revision notes on the
as means of
communication.
20
Organisational
uses of videoconferencing for business
communication.
• To recognise the
• Students look at a case study in the
charts and their
three main types of
Edexcel GCSE Business Studies Student
purpose.
organisation chart.
Book Business Communications
• See the Business Studies Student Book
Business Communications, Chapter 17.
•
For a presentation on business functions
identifying the uses of organisational
and organisation that can be edited to
explain at least
charts in manufacturing business, and
remove irrelevant material, see
two advantages
consider the effects, advantages and
‘Business Functions and Organisation’
and two
disadvantages for the business.
at www.bized.co.uk/educators/16-
• To be able to
disadvantages of
each type of chart
to a business.
• Teacher gives a presentation on business
functions and organisation.
• Students research types of
communication network.
Business Studies — Unit 1: Business Communications at
Scheme of work
19/business/strategy/presentation/busor
g.ppt
• For types of communication network,
see Times 100:
Berhanu Tadesse 2013
19

20. Atsede Kebede
Week
Content coverage/
Learning outcomes
Exemplar activities
Exemplar resources
key questions
www.thetimes100.co.uk/theory/theory-business-communications--271.php
20
Business Studies — Unit 4: Business Communications
Scheme of work
Bernhanu Tadesse

21. Atsede Kebede
Week
Content coverage/
Learning outcomes
Exemplar activities
Exemplar resources
• To be able to
• Students look at a case study in Business • See the Business Studies Student Book
key questions
21
The value of email
systems.
identify the main
Studies Student Book Business
types of electronic
Communications identifying the benefits • For the Business Link guide to the
of email and evaluate its use for a travel
benefits of email and the internet, see
agency.
www.businesslink.gov.uk/bdotg/action/l
communication
used in business.
• To recognise and
be able to explain
• Student research the main benefits of
Business Communications, Chapter 18.
ayer?topicId=1075422298
email and the internet for business.
at least two
advantages and
two disadvantages
of electronic
communication.
• To be able to
appreciate the
importance of
email to
businesses.
22
Topic 4.4
Communicating
• To understand
what the internet is
Business Studies — Unit 1: Business Communications at
• Students look at a report-writing activity
in the Business Studies Student Book
Scheme of work
• See the Business Studies Student Book
Business Communications, Chapter 19.
Berhanu Tadesse 2013
21

22. Atsede Kebede
Week
Content coverage/
Learning outcomes
Exemplar activities
Exemplar resources
key questions
via the web/The
internet.
and how it works.
• To recognise at
least two
advantages and
Business Communications and consider
• For a chapter that covers a range of
whether a hardware store owner should
topics related to the internet and e-
set up a website.
commerce — useful across the whole of
• Students research the business uses of
this Unit as additional information —
two disadvantages
the internet, how it works, and its
see Chapter 17, ‘Managing information
of the internet for
advantages and disadvantages.
and technology: Finding new ways to
learn and link’ in M. Kelly and J.
businesses.
McGowen, BUSN Instructor’s Edition
• To be familiar
(Cengage Learning, 2009).
with basic
• For an overview of the internet (perhaps
terminology
connected with the
too technical for some students but a
internet.
useful source of information) see ‘
Explanation of the Internet and the
WWW: How does it work?’ at
www.bized.co.uk/educators/1619/business/marketing/lesson/internet1.
htm
23
Business websites.
• To be able to
• Students look at an activity in the
identify at least
four main reasons
22
Business Studies Student Book Business
Communications identifying the
Business Studies — Unit 4: Business Communications
Scheme of work
• See the Business Studies Student Book
Business Communications, Chapter 20.
• See ‘Principles of online presence’ at
Bernhanu Tadesse

23. Atsede Kebede
Week
Content coverage/
Learning outcomes
Exemplar activities
Exemplar resources
key questions
why a business
stakeholders of Sainsbury’s and how
www.bized.co.uk/educators/16-
would want to
they might benefit from a website.
19/business/marketing/lesson/online1.ht
have an online
presence.
• Students investigate the detailed reasons
m
why businesses have websites.
• To recognise why
a website might
not be appropriate
to a business.
Business Studies — Unit 1: Business Communications at
Scheme of work
Berhanu Tadesse 2013
23

24. Atsede Kebede
Week
Content coverage/
Learning outcomes
Exemplar activities
Exemplar resources
• To understand the
• Students look at a case study in the
• See the Business Studies Student Book
key questions
24
Creating a simple
website.
main steps that a
Business Studies Student Book Business
business would
Communications considering issues
need to take to set
affecting the creation of a website, and
setting up a business website, including
up a website.
evaluate the importance of these issues.
tasks to help reinforce the principles
• Students investigate the key factors
Business Communications, Chapter 21.
• For resources on the factors involved in
covered, see ‘Simple Business Website:
involved in setting up a business
Development Lifecycle’ at
website.
www.bized.co.uk/educators/1619/business/marketing/lesson/lifecycle1
.htm
25
Domain names and
hosting.
• To understand the
• Students look at a case study in the
• See the Business Studies Student Book
terms ‘domain’
Business Studies Student Book Business
and ‘hosting’, and
Communications examining the benefits
to appreciate the
of web hosting for a business selling
domain names and hosting a website,
benefits and costs
Polish food in the UK.
see ‘Simple Business Website: Domain
of different ways
• Students research methods of buying
of hosting a site.
domain names and hosting a website.
Business Communications, Chapter 22.
• For an overview of methods of buying
Names and Hosting’ at
www.bized.co.uk/educators/1619/business/marketing/lesson/domain1.
htm
24
Business Studies — Unit 4: Business Communications
Scheme of work
Bernhanu Tadesse

25. Atsede Kebede
Week
Content coverage/
Learning outcomes
Exemplar activities
Exemplar resources
• To understand that
• Students look at a case study in
• See the Business Studies Student Book
key questions
26
Legal obligations of
websites.
operating a
Business Studies Student Book Business
website entails
Communications evaluating how a
legal obligations.
business that makes chicken houses can
considerations in setting up and running
best modify its website so that it is
a website, see ‘Simple Business
effective and meets legal requirements.
Website: Legal Obligations’ at
• To recognise and
appreciate the key
legal
• Student research the key legal
Business Communications, Chapter 23.
• For an overview of the key legal
www.bized.co.uk/educators/16-
responsibilities
considerations in setting up and running
19/business/marketing/lesson/legal1.ht
associated with
a website.
m
running a business
website.
27/28
Successful business
websites.
• To be able to state
• Students look at a case study in the
• See the Business Studies Student Book
at least four ways
Business Studies Student Book Business
of measuring the
Communications comparing the
success of a
effectiveness of two websites in
success of a business website, see
business website.
different industries.
‘Simple Business Website: Measuring
• To recognise that
success depends
• Students research ways to measure the
success of a business website.
Business Communications, Chapter 24.
• For an overview of ways to measure the
Success’ at
www.bized.co.uk/educators/16-
on the benchmark
19/business/
used and the type
marketing/lesson/success1.htm
Business Studies — Unit 1: Business Communications at
Scheme of work
Berhanu Tadesse 2013
25

26. Atsede Kebede
Week
Content coverage/
Learning outcomes
Exemplar activities
Exemplar resources
key questions
of business
website under
consideration (eg
sales-driven
compared to
informationgiving).
2454rl220409/mnt/temp/unoconv/20140124142026/berhanudocmentonbuisen
26
Business Studies — Unit 4: Business Communications
esscommunicationunit-44232-140124082026-phpapp02.doc.1–30/0
Scheme of work
Bernhanu Tadesse

27. Atsede Kebede
This grid is for you to create your own scheme of work if needed.
LESSON PLAN
KLA:
Date: 16 /12/05
Class: church R.no.23
Time: 8.30am
SYLLABUS OUTCOME/S & INDICATOR/S
1. Learn why communication matters
 To identify steps in taking responsibility for your Business communication.
2. Identify skills today’s employers expect
 To explore the use of deferent types of business communication,
3. Explore the communication process
 To identify ways to establish rapport in communication.
4. Commit to ethical communication
To compare “telling” and “asking” questions styles in solving problems
5. Communicate in a diverse world
6. Use communication technology
TEACHING AND LEARNING ACTIONS
Business Studies — Unit 1: Business Communications at
Scheme of work
Berhanu Tadesse 2013
27

28. Atsede Kebede
ORIENTATION:
REFLECTIONS
Content
Time
GUIDED DISCOVERY
Group Teacher’s Assessment
Introduction
45min
EXPLORATION
Structure Role
INDIVIDUALISATION
Understanding
Resources
What
How
• Students
• Students
look at a
the process of
Student
communication
Book
and barriers to
Business
communication
Communicat
Workplace
highlighting
Studies
in Today’s
studies
Business
Communication
research case
case study in
Business
.
ions
Students take part
identifying
in a quiz on the
communicati processes of
on media,
communication.
and evaluate
the most
effective
28
Business Studies — Unit 4: Business Communications
Scheme of work
Bernhanu Tadesse

29. Atsede Kebede
media in a
motor
dealership.
Source
www.edexcel.com/gcse2009 inheritance
Pumpkin Patch Limited. (2010). Annual Report 2010. Auckland: Author. Retrieved from
http://www.pumpkinpatch.biz/documents/238_PPL_2010_Annual_Report.
Read more: http://businesscasestudies.co.uk/business-theory/people/working-together-businesscommunications.html#ixzz2ewnyhliP
Follow us: @Thetimes100 on Twitter | thetimes100casestudies on Facebook
Business Studies — Unit 1: Business Communications at
Scheme of work
Berhanu Tadesse 2013
29

30. Atsede Kebede
30
Business Studies — Unit 4: Business Communications
Scheme of work
Bernhanu Tadesse