Smaato is a mobile advertising platform that helps mobile publishers and developers earn money from mobile advertising. It monetizes mobile apps and websites by optimizing ad requests across 80+ ad networks in 230+ countries to increase earnings per thousand impressions (eCPM) and fill rates. Smaato's platform automates the process of monetizing mobile inventory through a single integration and dashboard that provides transparency and analytics.

1. Mobile
Innova,on
is
changing
Media
and
Offline
Industries
The
Mobile
Show
-­‐
Asia
2012
|
Singapore
April
25.th
Smaato, Axel Hoehnke, VP Strategy
axel@smaato.com | @axelhoehnke
© 2005-2012 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.

2. @smaato
automated
media
mone,za,on
in
the
mobile
space
|
...
We
help
publishers
earn
money
from
mobile
adver,sing

3. BRINGING
THE
RIGHT
AD
TO
THE
RIGHT
PLACE
We monetize mobile applications
and websites for mobile publishers
and developers.
• 80+ Ad Networks
• 230+ Countries
• Higher eCPM & Fill Rate
SDKs available for:
© 2005-2012 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.

4. PUBLISHER
/
BRAND
AD
NETWORK
SMAATO
MOBILE
AD
CLOUD
USER
DEVELOPER
In-­‐App
&
Mobile
Web
Device,
Country
35,000+
Pub.
&
Dev.
&
more
meta
data
Creates
and
Buys
Adds
ad
space
into
Sends
enriched
ad
request
to
ad
networks.
Requests
ad
banner
Sees
ad
banner
ad
space
its
network
Sends
publisher/developers
the
the
most
relevant
ad.
MORE MONEY
FULL TRANSPARENCY
Through optimized eCPMs and higher Dashboards provide full transparency with
Fill Rates in 220+ countries analytics & performance reports
CONVENIENCE NO SIGN UP FEE
Smaato’s Optimization Engine is your Start earning more money right away
outsourced ad operations service
© 2005-2012 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.

5. Inventory
N. Asia: 7%
Europe: 13%
M. East: 4%
N. America: 34%
SE. Asia: 14%
S. Asia: 15%
Africa: 9%
S. America: 2%
Australia: 2%
© 2005-2012 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.

6. @objec,ve
of
this
presenta,on
Share
thinking
about
how
mobile
media
will
influence
purchase
behavior
and
purchase
opinions

7. Mobile
is everywhere
© 2005-2012 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.

8. Mobile impacts everything
• Mobile
is
fundamentally
reshaping
how
we
as
consumers
spend
from
housing
and
healthcare
to
entertainment
and
travel,
from
food
and
drinks
to
communica,on
and
transporta,on.
• Mobile
not
only
influences
purchase
behavior
but
also
post
purchase
opinions.

9. AUTO/TRAVEL ADVERTISING
SHOPPING MOBILE MEDIA
FASHION MUSIC
LIFESTYLE

11. Mobile Naturals

12. MOBILE IS THE
REMOTE
CONTROL
FOR OUR LIVES

13. HOW WILL
MOBILE
CHANGE OUR
FUTURE?

14. exactly – when
you saw:
“what´s next...”

15. A BLACK
SWAN

20. “The change in technology in the next 12-18 months is
exceeding the change happening in 1999.”
- IPG Interpublic Group
“Mobile
First!”
- Mark Read, CEO, WPP Digital
- Eric Schmidt, Chairman, Google

21. MOBILE
IS THE KEY TO
MEDIA

22. MOBILE
IS
DIFFERENT

23. Unique
benefits
Mobile
is
first
personal
mass
media
channel
Mobile
is
permanently
carried
Mobile
is
always
on
Mobile
has
built-­‐in
payment
channel
Mobile
is
available
at
point
of
crea,ve
impulse
Mobile
has
most
accurate
audience
data
Mobile
captures
social
context
of
consump,on
Mobile
enables
digital
interface
to
real
world
Mobile
enables
Augmented
Reality

24. Mobile
is
User
Centric

25. User
Data
User
Ac,ons
Demographics Sources
Interests Browsing
Sensor data – Optical inputs Watching, Previewing
User Intent Purchasing, Payments
Location Communications
Presence ... Search
User Experience
Advertising
Pricing
Authorization
USER
&
Location Change...
USER
Ac>on

26. Mobile
is
Instant
Ac>on

27. A_er
Click
Before
Click
Click
to
App
Store
A_er
Click
Before
Click
iTunes
Click
to
A_er
Click
Before
Click
Map
Click
to
A_er
Click
Before
Click
Click-­‐Through
Ac,ons
Call
Click
to
A_er
Click
Before
Click
Web
Click
to
A_er
Click
Before
Click
Video
Click
to

28. How
Does
it
Work
Manual
Op,miza,on
-­‐
Mul,ple
Sign-­‐Ups
and
Dashboards
-­‐
Complicated
-­‐
Infinite
Combina,ons
-­‐
Loss
of
Time
-­‐
Loss
of
Resources
-­‐
Loss
of
Money

29. How
Does
it
Work
SOMA™
Plaborm
Like
a
simple
ON/OFF
buHon!
-­‐
Single
Sign-­‐Up
&
Dashboard
-­‐
80+
Leading
Ad
Networks
-­‐
230+
Countries
-­‐
Higher
eCPM
&
Fill
Rate
-­‐
Strong
Analy,cs
&
Reports
-­‐
Real
Time
Bidding
RTB
-­‐
Parallel
Ad
Requests
-­‐
Mul,-­‐Plaborm

30. Average AN Smaato Optimized
eCPM
20%
-­‐
40%
LiO
The
Smaato
Benefit
AN4
Smaato
eCPM
AN3
AN2 Usual
eCPM
AN1
Days

31. SOMA™
Self-­‐Service
Portal
Developers and publishers register at the
Self Service Portal to sign up their mobile
apps to receive mobile advertising services
and access:
• Easy Sign-Up
• Fully Automated Process
• Easy Onboarding
• Self-Testing Procedures
• All SDKs & API in 1 place
• App Store Statistics

32. Revenue
Repor,ng
Our dashboard provides data
requests such as:
▪ Revenue ▪ Ad Requests
▪ Served Ads ▪ Fill Rate
▪ Impressions ▪ Clicks
▪ CTR ▪ eCPC
▪ eCPM ▪ Unique Users
▪ Devices ▪ Age & Gender
▪ Details per Day, Week & Month (up to 6 months)
▪ Details per Region & Country
▪ Details per Ad Space (All or selected Ad Spaces)
Data
Comparison
AND
Country
breakdown
AND
Ad
Network
breakdown
/
Country

33. Featured
Publishers
In-App Ads on In-App Ads on In-App Ads on In-App Ads on In-App Ads on
iPhone Android Windows Phone Palm Symbian
Further featured Smaato publishers and developers:

34. Mobile
Video
User
starts
app
Video
ad
starts
automa,cally
(pre-­‐roll)
Landing
page
You
can
launch
your
video
ad
as:
Tech
Specs:
•
Pre-­‐Roll:
before
start
of
app)
•
MP4
format
with
streaming-­‐flag
•
Mid-­‐Roll:
during
use
of
app)
•
Dura,on:
30
seconds
(recommended)
•
Post-­‐Roll:
a_er
close
of
app)
•
Available
for:
Android
2.2+
&
iOS
3.2+

35. Rich
Media
Channel
selec,on
Loca,on
targeted
(Pre-­‐Roll)
Inters,,al
Landing
page
Featured
Channels
on
SPB
TV:

36. axelhoehnke
VP Strategy
axel@smaato.com | +49.173.952.8000
Smaato Inc.
San Francisco, CA Hamburg, Germany Singapore, SG
T: + 1 (650) 286-1198 T: + 49 (40) 3480 9490 T: +65 3157 1444
americas@smaato.com emea@smaato.com apac@smaato.com
twitter.com/smaato metrics.smaato.com info@smaato.com
facebook.com/smaato smaato.com/blog sales@smaato.com