MoMo Hamburg - Event Deck October 18.th - Mobile Update and Meetup Mobile Veloper Congress - App Market Update: International - Trends & Metrics of the mobile Web - The potential of Voice Assistants - Nuance, Reimund Schmald - The potential of Rich Media - adsmobi - Alexander Voss - Best Practice: GigaLocal | Fishlabs - In cooperation with mobile DevCon, smaato and HH @ Work

1. GERMANY www.mobile-monday.de
Mobile Update 2011
& meetup web-con
October 18, 19.–22.00
Hotel Intercontinental
Fontenay 10, 20354 Hamburg
Train Station: Dammtor Bahnhof
Contact axelhoehnke
axel.hoehnke@mobile-monday.de / +49.173.952.8000
Register: www.mobile-monday.de
© MobileMonday Germany e.V. Berlin Dusseldorf Frankfurt Hamburg Munich 1

2. Our Sponsors tonight
GERMANY www.mobile-monday.de
Main Sponsors
Local
© MobileMonday Germany e.V. Berlin Dusseldorf Frankfurt Hamburg Munich 2

3. The idea behind
GERMANY www.mobile-monday.de
Spirit
- Global community of visionaries, developers and entrepreneurs
- Open source forum for mobile enthusiasts & innovators & users
Reach
- 500 + events on relevant Mobile topics p.a. globally
- 120,000 + followers in over 115 locations / 62 countries
Objectives
- Encourage innovation within the mobile sector
- Present visions, trends, studies and forecasts from the mobile marketplace
© MobileMonday Germany e.V. Berlin Dusseldorf Frankfurt Hamburg Munich 3

4. Objectives
GERMANY www.mobile-monday.de
- Encourage innovation within the mobile sector.
- Facilitate networking between small & large companies,
as well as between local and non-domestic companies.
- Help local companies effectively participate in international initiatives through
import & export of visions, concepts, technologies and best practices.
- Present innovative visions, trends, studies and forecasts from the mobile
marketplace. Foster and create partnerships.
- Contribute to the education of the broader public
Ü Mobile Monday has evolved into an extremely influential industry force!
© MobileMonday Germany e.V. Berlin Dusseldorf Frankfurt Hamburg Munich 4

5. Mobile Update 2011
& meetup web-con
GERMANY www.mobile-monday.de
Reimund Schmald, NUANCE
Nuance makes voice work. They design and deliver intuitive technologies that help people
live and work more intelligently.
1. "Launch Experiences of Dragon Dictation, Dragon Search, Dragon Go!, FlexT9, NDev
mobile: Motivation, Business Rationale, Goals and Results“
2. Goal definition for our consumer mobile apps.
3. How to measure success/non-success
4. Business Case/Business Rationale for Nuance
5. Way forward with NDev mobile: Speech-To-Text and Text-To-Speech for mobile
developers
© MobileMonday Germany e.V. Berlin Dusseldorf Frankfurt Hamburg Munich 5

6. Mobile Update 2011
& meetup web-con
GERMANY www.mobile-monday.de
Alexander Voss, adsmobi
• adsmobi is a mobile media buying platform that focuses on placing successful mobile
campaigns for mobile advertisers. adsmobi delivers premium advertising traffic through
partnerships with leading mobile mediation and optimization platforms. The adsmobi ad
server will help effectively manage media spending with the flexibility to target a desired
audience at the right time, in the right place, on the right device.
• Alexander Voss, Senior Marketing Manager at adsmobi. Since he joined the team in
September 2010, Alexander is responsible for the global marketing activities and the
press contact of the company. Prior to his mobile career, Alexander worked 3 years for
the Bauer Media Group, one of Europe’s leading Media companies.
© MobileMonday Germany e.V. Berlin Dusseldorf Frankfurt Hamburg Munich 6

7. Mobile Update 2011
& meetup web-con
GERMANY www.mobile-monday.de
Fishlabs is a German quality developer and one of the
best mobile game studios in the world – standing for
experience, quality standards, reliability, and a
passion for their products: mobile games and
consultation at the highest international level. / nn
Gigalocal / FastForward RSA
Kevin Waschescio
Head of Sales & Expansion
© MobileMonday Germany e.V. Berlin Dusseldorf Frankfurt Hamburg Munich 7

8. Location
GERMANY www.mobile-monday.de
Hotel Intercontinental
Fontenay 10, 20354 Hamburg
Train Station: Dammtor Bahnhof
Berlin Dusseldorf Frankfurt Hamburg Munich 8